UX Designer

Job Title: Digital Marketing Executive

Job Type: Full Time

Location: Indore

Summary/Objective:

We are looking for an experienced and results-driven Digital Marketing Executive to join our dynamic marketing team. The ideal candidate will be responsible for implementing effective digital marketing strategies to optimize our online presence.

Responsibilities:

•     SEO: Implement and manage search engine optimization (SEO) strategies to improve search rankings and drive traffic to our website.

•     Social Media Marketing (SMM): Develop and execute social media strategies across platforms such as Facebook, Instagram, Twitter, and LinkedIn.

•     Pay-Per-Click (PPC) Campaigns: Create and manage PPC campaigns to generate leads and increase brand visibility.

•     Facebook and Instagram Setup: Manage the setup and maintenance of our Facebook and Instagram shopping features.

•     Shopping Engine Product Feed: Oversee the submission of product feeds to various shopping engines and ensure they are optimized for maximum visibility and conversion.

•     Data Analysis & Reporting: Utilize Excel for data analysis and creating detailed marketing reports to track performance and inform strategy.

•     Social Media Post Scheduling: Utilize social media post scheduling tools to plan and publish content efficiently.

•     Email Marketing: Implement email marketing campaigns using various tools to engage with customers and prospects.

Qualifications/Requirements:

Education:

•     Bachelor's degree in Marketing, Digital Media, or related field.

Experience:

•     Proven experience in digital marketing.

•     Strong understanding of SEO, SMM, and PPC.

•     Proficient in Microsoft Excel for report creation and data analysis.

•     Familiarity with social media calendar planning and posting schedule.

•     Experience with email marketing tools and strategies.

•     Experience in e-commerce marketing.

•     Certifications in Google Analytics, Google Ads, or similar platforms.

Skills:

•     Creative thinking with a focus on innovation and problem-solving.

•     Excellent communication and analytical skills.

Strong knowledge Drupal8.Must be Acquia certified developer

Hands-on experience in Acquia solutions like Acquia Lift and Acquia Site

Factory.Good knowledge on OOPS

Good knowledge of CSS, JQuery, JavaScript.Good knowledge of CSS, JQuery,

JavaScript

Good knowledge code version control tools - GIT, SVN.Ensure Code review and

coding guidelines for the project

Ensure cross-browser, cross-platform, and/or cross-device compatibility for

inconsistencies.

Perform Unit testing before delivery.Ensures that effort is tracked and

maintained throughout the life of project.

Collaboration between Development team and UX team for the layout and UI

designs.Collaboration between Development team and Testing-QA team.

Provide inputs on development efforts.Perform RCA for defects found during

QA and UAT

Analyzes the requirements and seek clarifications before developing the

projects.Ensures that the project is developed and delivered on time with

best quality

Follow SDLC/Scrum process defined for project 

Background :

Praan (Praan, Inc.) is an impact-focused deep-tech startup democratising clean air using breakthrough filterless technology. The company is backed by top-tier VCs and CXOs globally and currently operates between the United States and India. Our team puts extreme attention to detail and loves building technology that's aspirational. Praan's team and culture is positioned to empower people to solve large global problems at an accelerated pace.

Why :

Everyone worries about the doomsday in climate change which is expected to occur in the 2050s. However, there's one doom's day which is the reality for millions of people around the world today. Air pollution takes more than 7 Million lives globally every single year. Over 5% of premature child deaths occur due to air pollution in developing countries. Everyone has relied on governments or experts to solve the problem, but most solutions up until today have either been too expensive or too ineffective. Praan is an attempt to make the future cleaner, healthier, and safer for the generations to come.

Job Description :

• Create B2B target lists and prospect lists for Praan's MKII or HIVE product lines
• Conduct outbound prospecting activities, including cold calling, emailing, and networking, to generate new leads and opportunities.
• Research and identify key decision-makers within target industries and companies to pitch our products and solutions.
• Engage with prospects to understand their business needs, challenges, and pain points, and effectively communicate how our offerings can address their requirements.
• Develop and maintain a deep understanding of our products, services, and competitive positioning to effectively articulate our value proposition.
• Qualify leads based on predefined criteria to ensure alignment with our target market and ideal customer profile.
• Effectively communicate the features, benefits, and value of our products and solutions to prospects.
• Build and nurture relationships with prospects through consistent follow-up and engagement strategies.
• Coordinate and schedule meetings between qualified leads and our CEO or other key stakeholders.
• Provide regular updates and reports on lead generation activities, pipeline status, and conversion metrics.

Skill Requirements :

• Bachelor's degree in Business Administration, Marketing, or related field.
• Proven track record of success in a sales or lead generation role in a B2B environment.
• Strong sales acumen with excellent communication and negotiation skills.
• Ability to build rapport quickly with diverse stakeholders, including C-level executives and decision-makers.
• Demonstrated experience conducting outbound prospecting activities, including cold calling, emailing, and networking.
• Proficiency in Microsoft Office Suite.
• Results-oriented mindset with a focus on achieving and exceeding sales targets and goals.

Praan is an equal-opportunity employer and does not discriminate based on race, religion, caste, gender, disability or any other criteria. We just care about working with great human beings!

At Advisor360°, we hire people with all kinds of awesome experiences, backgrounds, and perspectives. We like it that way. So even if you don’t meet every single requirement, please consider applying if you like what you see.

As a Full stack Software Engineer, you’ll be part of a team that’s responsible for developing several of Advisor360°’s most visible and critical web applications, including our public-facing application, Investor360°. These products are at the heart of what we offer to our advisors and their clients. In addition to having an Agile mindset and a desire to produce great software, you’ll need a positive attitude and excellent communication skills.

Key responsibilities

• Plan and implement mid- to large-scale projects from conception to completion
• Understand how to adapt theory and best practices to fit the needs of the project
• Deep knowledge and understanding of technology software design patterns and code concepts
• Demonstrate solutions by developing documentation, flowcharts, layouts, diagrams, code comments, and clear code
• Troubleshoot, debug, and upgrade existing systems
• Deploy programs and evaluate user feedback
• Document and maintain software functionality
• Show an appetite and aptitude for taking responsibility for technical decisions
• Assist with the direction for the team
• Collaborate with team members on effective development practices and communicate with tact, professionalism, and an eye toward team progression

Requirements

• 5+ years of programming experience in ASP.NET (C# or VB.NET), including MVC and Web API
• Experience serving as technical lead throughout the full software development lifecycle: conception, architecture definition, detailed design, scoping, planning, implementation, testing, documentation, delivery, and maintenance is preferred
•  Knowledge of professional software engineering and best practices for the full software development life cycle, including coding standards, code reviews, source control management, build processes, testing, and operations
• Knowledge of Angular 5/npm/Swagger/TypeScript/.NET Core, or related technologies, along with client-side frameworks and languages, such as jQuery
• Proficiency in SQL/relational databases and TFS including building and release definitions within a CI and CD environment

Additional skills and knowledge

• Knowledge of Microsoft Azure platform a plus
• Ability to work in a fast-paced, Agile/Scrum environment
• A positive attitude and excellent communication skills
• An Agile mindset and a desire to produce great software

What you need to have:

You should have

• Degree in Computer Science or relevant field
• Strong knowledge and understanding of JavaScript and TypeScript
• Knowledge of multiple frontend languages and frameworks including HTML, CSS, SCSS, JavaScript and React.
• Knowledge of backend languages and frameworks primarily Node.js
• Familiarity with SQL databases (e.g. PostgreSQL)
• Knowledge of Docker, and Kubernetes would be a plus.
• Leadership skills for guiding and mentoring teammates.
• Understanding of CI/CD Concepts
• Awareness of key concepts in DevOps and Agile principles

Perks

• Flexible working hours - employee tracking is never a thing
• A fun and close-knit agile team.
• Open office layout that promotes collaboration, conversation, and camaraderie – the result-oriented team.
• Recreational activities to keep you away from the screen and live, laugh, and enjoy with the team.

• Lead the engineering effort across projects 
• Interface with key stakeholders and apply your technical proficiency across different stages including Application Architecture, Design and Development
• Understand client's business requirements and be able to map them to technology solutions and make them work
• Design and build modern solutions informed by a deep understanding of cloud architecture and how distributed systems operate at scale
• Provide regular support and guidance to teams on complex coding, issue resolution and execution 
• Establish and enforce best development and engineering practices including QA and DevOps
• Lead and manage your own team, but also get down to coding, testing, and designing solutions as and when needed
• Communicate effectively with teams, clients and business leaders within the company

• Minimum 6+ years of experience designing and building full stack applications using UI frameworks like Angular, React or Vue.JS and backend frameworks like Node.JS/ExpressJS or Python/Django/Flask or Laravel/Yii2/Symphony
• Minimum 2-3 years of experience as a Technical Lead mentoring team of 3 to 5 developers
• Strong knowlegde of cloud and distributed systems (AWS, GCP, Azure). Cloud certifications would be an added advantage.
• Deep knowledge of relational databases, SQL and NoSQL databases. Experience with Graph databases like Neo4j is desirable.
• Proficient in Git and CI-CD frameworks
• Strong communicator with visual, verbal, and writing skills to clearly articulate complex design problems and solutions
• Ability to work in an agile environment