UX Designer

We are seeking a dynamic, creative, and result-oriented Digital Marketing Executive to manage and execute the company’s digital marketing initiatives. The ideal candidate will be responsible for planning, implementing, and optimizing marketing campaigns across various digital platforms to enhance brand visibility, generate quality leads, and support overall business growth.

The role requires a strong understanding of digital marketing tools, content creation, SEO strategies, social media management, and marketing analytics. The candidate should be proactive, analytical, and capable of managing multiple marketing activities independently while collaborating with internal teams.

Key Responsibilities

Digital Marketing Strategy

• Develop, plan, and implement comprehensive digital marketing strategies aligned with the company’s business objectives.
• Identify new digital marketing opportunities to increase brand awareness, website traffic, and lead generation.
• Monitor industry trends and competitor activities to optimize marketing strategies.

Social Media Management

• Manage and optimize company social media platforms including LinkedIn, Facebook, Instagram, and other relevant channels.
• Plan and execute performance-driven social media campaigns to increase engagement and brand reach.
• Create engaging posts, creatives, and campaign strategies to maintain a consistent brand presence online.

Content Creation & Marketing

• Develop, curate, and manage high-quality marketing content such as blogs, articles, case studies, newsletters, and social media posts.
• Work with design and creative teams to produce compelling visual content and marketing creatives.
• Ensure all content aligns with the company’s branding guidelines and marketing objectives.

Search Engine Optimization (SEO)

• Conduct keyword research and implement effective SEO strategies to improve website rankings and organic traffic.
• Optimize website content, landing pages, and blogs to enhance search engine visibility.
• Monitor SEO performance and suggest improvements based on analytics and search trends.

Email Marketing & Automation

• Plan and execute email marketing campaigns, newsletters, and promotional mailers.
• Manage marketing automation tools to nurture leads and maintain engagement with prospects and customers.

Campaign Performance & Analytics

• Track and analyze marketing campaign performance using digital analytics tools such as Google Analytics and social media insights.
• Generate MIS reports and present actionable insights to improve campaign performance and ROI.
• Optimize campaigns based on data-driven analysis.

Video Marketing & Creative Development

• Edit and produce high-quality videos and digital creatives for social media and marketing campaigns.
• Collaborate with internal teams to develop innovative visual content that enhances brand engagement.

Exhibition & Event Marketing

• Coordinate company participation in exhibitions, trade shows, and marketing events.
• Manage stall planning, branding materials, promotional activities, and lead management during events.
• Support post-event marketing activities and follow-up campaigns.

Cross-functional Collaboration

• Work closely with sales and internal teams to align marketing strategies with business goals and revenue targets.
• Assist in creating marketing materials and presentations to support the sales team.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A Mechanical Engineering background will be an added advantage.

What You'll Do:

• Designed, architected, and built the core AI-powered application from the ground up.
• You will join a small team with an unparalleled 'fire-in-belly' to close deliverables and a "hungry for more"
• Collaborate with visionary founders to define the product roadmap and bring innovative ideas to life.
• Leverage your expertise in Azure Cloud, full-stack development, and automation to develop scalable, secure, and high-performing solutions.
• Take ownership of the technical stack, system integrations, and deployment pipelines.
• Establish best development, testing, and deployment practices to ensure the product's success in a competitive market.

Who You Are:

• Proficient in full-stack technologies, including React.js, Node.js, Python/Django, and similar frameworks.
• Tech leader who thrives in startup environments and is fully hands-on in coding and working under minimal supervision.
• Highly results-driven. (very important)
• 8+ years of proven experience in the technology product space, including building and scaling applications.
• Strong knowledge of Cloud platforms, Azure Cloud architecture, and automation tools.
• Experienced in developing and deploying enterprise-grade applications.
• Passionate about AI and its potential to transform the enterprise landscape.
• Eager to solve complex problems and create products with tangible business impact.

Why Join Us?:

• Be part of a founding team, playing a critical role in shaping a cutting-edge AI product.
• Collaborate with industry leaders and visionaries who are passionate about innovation.
• This is an opportunity to grow alongside the company and lead a high-impact engineering team.
• Equity and ownership in the product’s success.

We want to hear from you if you’re ready to make a real difference, push boundaries, and build something extraordinary!

Role: Principal Software Engineer

We looking for a passionate Principle Engineer - Analytics to build data products that extract valuable business insights for efficiency and customer experience. This role will require managing, processing and analyzing large amounts of raw information and in scalable databases. This will also involve developing unique data structures and writing algorithms for the entirely new set of products. The candidate will be required to have critical thinking and problem-solving skills. The candidates must be experienced with software development with advanced algorithms and must be able to handle large volume of data. Exposure with statistics and machine learning algorithms is a big plus. The candidate should have some exposure to cloud environment, continuous integration and agile scrum processes.

Responsibilities:

• Lead projects both as a principal investigator and project manager, responsible for meeting project requirements on schedule

• Software Development that creates data driven intelligence in the products which deals with Big Data backends

• Exploratory analysis of the data to be able to come up with efficient data structures and algorithms for given requirements

• The system may or may not involve machine learning models and pipelines but will require advanced algorithm development

• Managing, data in large scale data stores (such as NoSQL DBs, time series DBs, Geospatial DBs etc.)

• Creating metrics and evaluation of algorithm for better accuracy and recall

• Ensuring efficient access and usage of data through the means of indexing, clustering etc.

• Collaborate with engineering and product development teams.

Requirements:

• Master’s or Bachelor’s degree in Engineering in one of these domains - Computer Science, Information Technology, Information Systems, or related field from top-tier school

• OR Master’s degree or higher in Statistics, Mathematics, with hands on background in software development.

• Experience of 8 to 10 year with product development, having done algorithmic work

• 5+ years of experience working with large data sets or do large scale quantitative analysis

• Understanding of SaaS based products and services.

• Strong algorithmic problem-solving skills

• Able to mentor and manage team and take responsibilities of team deadline.

Skill set required:

• In depth Knowledge Python programming languages

• Understanding of software architecture and software design

• Must have fully managed a project with a team

• Having worked with Agile project management practices

• Experience with data processing analytics and visualization tools in Python (such as pandas, matplotlib, Scipy, etc.)

• Strong understanding of SQL and querying to NoSQL database (eg. Mongo, Casandra, Redis

We are seeking a highly skilled and experienced Director of Growth to lead our company's growth initiatives and drive measurable results across various marketing channels. The ideal candidate will have a proven track record in performance marketing. Experience in brand building & influencer marketing is a huge plus.

As the Director of Growth, you will be responsible for developing and executing strategies to acquire paid customers and improve ROAS to maximize revenue growth across multiple channels.

About the product which needs to be sold:

• English proficiency is an aspiration for the majority of the Indian population, yet access to quality English learning resources remains limited. 
• Our spoken English product aims to address this gap by offering a 24/7 AI tutor accessible to anyone with a mobile device at an extremely affordable price.
• This is an affordable offering (<Rs.5000 ticket size) targeting the masses. 
• This product has the potential to transform the lives of hundreds of millions of people by granting them access to a top-notch English tutor.

Desired Previous Experience:

First-principled problem-solving experience across growth functions at fast-paced hyper growth startups.

At Supernova we sell affordable products to the masses, Experience selling to mainstream India and not just the top 5% is preferred.

Ours is also a low LTV product (<10k LTV) so we need our CACs to be at Rs.1000 or so, which is where we are today. So knowing how to target the masses and get conversions at low CACs and good ROAS is preferred.

Experience in handling performance marketing channels - Facebook Ads, Google Ads, etc., preferably in an Edtech startup.

Experience in working with influencers and running high quality influencer marketing campaigns for brand building and acquisition will be preferred, though not mandatory.

Experience in developing content and content marketing strategies to build a brand and get leads via social media channels like Facebook, Instagram, LinkedIn and others to drive growth.

Experience with brand building: Linked in posts of founders, Product videos to create excitement will be preferred, though not mandatory.

Familiarity with Whatsapp-based growth strategies and funnels will be preferred, though not mandatory.

Experience in offline marketing and working with tier 2 & 3 consumers will be preferred, though not mandatory.

Roles and Responsibilities:

Develop and execute a comprehensive growth strategy:

Collaborate with the executive team to define growth goals and objectives.

Identify key performance marketing channels, including Facebook Ads, Google Ads, and others, to drive customer acquisition and revenue growth.

Create and implement data-driven strategies to optimize campaign performance, conversion rates, and return on investment (ROI).

Performance marketing and advertising:

Oversee and manage all performance marketing channels, including Facebook Ads and Google Ads, to drive targeted traffic, conversions, and revenue growth.

Develop and implement A/B testing strategies to optimize campaign performance and improve key metrics such as click-through rates (CTR), cost per acquisition (CPA), and return on ad spend (ROAS).

Analyse campaign data, generate insights, and provide recommendations for ongoing optimization and improvement.

Brand building and positioning:

Develop and execute brand-building strategies to enhance brand awareness, perception, and customer loyalty.

Work closely with the marketing and creative teams to ensure brand consistency across all touch points, including advertising campaigns, social media channels, and content marketing initiatives.

Monitor industry trends, market competition, and customer preferences to inform brand positioning and differentiation strategies.

Influencer marketing and partnerships:

Identify and collaborate with relevant influencers, bloggers, and industry partners to drive brand awareness, reach new audiences, and generate meaningful engagement.

Develop and manage influencer marketing campaigns, including negotiation, contract management, and performance tracking.

Track and analyse the effectiveness of influencer campaigns and partnerships, making data-driven decisions for future collaborations.

Social media management: (Not mandatory but a good to have)

Oversee the company's social media presence across various platforms, including content strategy, community management, and engagement.

Monitor social media performance, analyze metrics, and generate insights to optimize content strategy and drive engagement and growth.

Stay up-to-date with social media trends, platform updates, and emerging technologies to leverage new opportunities for growth.

KPIs:

Reducing Customer Acquisition Costs

Revenue Growth

User Growth

• Graduate with 1-3 years of experience in graphic designing
• Experience in designing/ developing e-learning courses
• Experience working with an LMS and course development software
• Excellent English and Hindi written and verbal communication skills
• Ability to work with a team and stakeholders at various levels of hierarchy
• Creativity
• Self-driven with the ability to work without constant supervision
• Experience in Graphic Design software - Adobe Photoshop, Canva, Illustrator, Sketch, Corel draw, etc.
• Experience in Video editing
• Self-driven with the ability to work without constant supervision

About the Role:

We're looking for a growth-oriented leader to own and lead the Digital Marketing function at Impact Guru. You are the ideal candidate if you are comfortable with continuous experimenting and learning and are obsessed with data. You're not afraid to try new methodology and can deliver useful insights by effectively and quickly adapting to data.

Reports to: VP - Markeing

Responsibilities:

• Launch and optimize performance marketing campaigns across Facebook, Youtube, Google Search, Google Display, Mo-Engage, Native Channels & Affiliate Marketing.
• Managed a monthly spends of INR 50+ Lakhs
• Working experience of working on New Acquisition, Remarketing & Retention campaigns
• Own end-to-end execution, measurement, reporting, and optimization of campaigns across channels with goals to increase New users Acquisition, Scale GMV across the campaign and deliver platform GMV & ROAS
• Working Proficiency in Google Analytics, Google Tag Manager, SQL, Excel, and creating data visualizations on data studio or Tableau.
• Build and Manage a team of 4-5 Performance Marketing specialists. Drive performance marketing KPI’s to deliver on Business metrics
• Maintain a data-first approach through continual experimentation and optimization to meet and exceed strong company goals (a/b testing, etc.)
• Be proactive, have a passion for improving business

Skills Required:

• 3-4 years of industry experience (agency or editorial) is a plus.
• Bachelor’s degree in Engineering, Media Communications, Business Administration, Journalism, English, or related Fields from Tier 1/Tier 2 colleges.
• In-depth knowledge of Google Adwords, Facebook Ads & Google Analytics.
• Excellent problem solving & analytical skills.
• Strong quantitative skills with a knack for translating numbers into actionable insights and creatives.
• Ability to multitask in a fast-paced work environment.
• Punctual and dedicated to meeting goals & deadlines.
• Able to effectively work independently, and as part of a team.

Must have:

• Proficiency with fundamental front-end languages such as HTML, CSS, and JavaScript.
• Familiarity with JavaScript frameworks such as Angular JS, React, and Amber.
• Strong proficiency in JavaScript, object model, DOM manipulation and event handlers, data structures, algorithms, JSX, and Babel 
• Complete understanding of ReactJS and its main fundamentals like JSX, Virtual DOM, component lifecycle, etc. 
• Preceding experience with ReactJS workflows like Redux, Create React App, data structure libraries

• Strong understanding of Javascript, ReactJS, HTML, CSS, Ruby and Ruby on Rails 
• Strong understanding of scalable, modular, open and robust application / database architecture. 
• Strong analytical, problem solving skills for ambiguous high level business / technical issues
• Familiarity with concepts of MVC, ORM, and RESTful
• Understanding of fundamental design principles behind a scalable application 
• Able to create database schemas that represent and support business processes
• Hands on Experience with relational databases Postgresql and MySQL
• Solid understanding of object-oriented programming 
• Proficient in writing unit and functional tests with RSpec, Capybara
• Familiarity with Couchbase and ElasticSearch (NoSQL DB)
• Able to implement automated testing platforms and unit tests with RSpec
• Proficient understanding of code versioning tools (e.g. Git)
• Familiarity with development aiding tools (such as Bower, Bundler, Rake, etc)
• Familiarity with continuous integration/continuous development (CI/CD) tools and methodologies
• Proficient in verbal and written communication.
• Experience in debugging system performance issues and creating long term solutions for the same would be an added benefit.