Automation Architect

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

• Should have hands-on experience in Web Development
• Good understanding of PHP and Object-oriented programming paradigms.
• Able to understand the project requirements and handle projects independently.
• Strong learning capability.
• Having a good knowledge of jQuery.
• Framework experience would be beneficial.
• Should be comfortable working with the team.
• Should be comfortable with working on any MVC-based framework.
• Work experience in the Codeigniter framework is a must.
• 2 Projects are required in the PHP language.

Full Stack Developer (Vuejs and PHP)-5+ YRS; Immediate profiles- From Pune

locations

We are looking for a FS (Strong_FE) Developer responsible for developing front-end code

.You will be responsible for developing and integrating the front-end elements .

Therefore, should possess and strong understanding of VueJs.

Responsibilities

 Develop new user-facing features using VueJS.

 Must be able to write organized, and performant code using VueJS, CSS, and

HTML that works on all modern browsers

 Build reusable code and libraries for future use.

 Optimize application for maximum speed and scalability.

 Collaborate with other team members.

 Quick Learner

 Should be able to understand the business logic

 Responsible for end to end activities of development cycle

 Participate in sprint planning meeting and estimate the stories based on features

 Complete the tasks within the estimate and handover to QA

 Able to manage the priority changes and work accordingly

 Develop features with minimal guidance

 Adhere to the process and coding standards and guidelines.

 Developing back-end website applications

 Ensuring cross-platform optimization for mobile phones

 Maintain quality and ensure responsiveness of applications

 Test software to ensure responsiveness and efficiency

 Troubleshoot, debug and upgrade software

Primary Skills

 Expertise in VueJS

 Experience in JIRA, Bitbucket, PHP(Symphony/Laravel Framework)

 HTML, CSS and skills essential to developing interactive web pages.

 Proficient understanding of cross-browser compatibility issues and ways to work

around them.

 Responsive css knowledge.

 Good communication skills

 Attention to Details

Analysis/audits inbound/outbound calls, emails, and customer surveys to identify areas of service delivery that did not meet pre-established performance standards within the CS support /Sales teams

Provides structured and timely recommendations; verbal and/or written feedback to the advisors.

• Complete website redesign: The website of the company has been completely redesigned by collaborating with one of the country’s top designers who has worked with brands such as Treebo, Bira 91, etc. You will get the opportunity to create this from scratch.
• Learning Product: Creating the world’s first and most comprehensive live learning product to help kids become confident communicators
• Teacher Product: Ever thought of how millions of Uber drivers are managed completely by technology? You now have the chance to build technology that will manage the entire lifecycle of thousands of teachers across the globe.

•  Break down tech problems and determine a workable solution.
•  Integrate front-end design and/or code into the back-end system.
• Develop incrementally and iteratively to elicit feedback over a short period of time.
• Write a clean, readable code that doesn’t necessarily need to be commented on.
• Collaborate with the business and design teams
• Continue learning and growing in emerging web technologies and methodologies

• As a developer in a funded product company, you will find immense avenues of growth, in the form of knowledge, exposure to different technology, exposure to different products, career progression, and aggressive monetary growth based on performance.
• All 10x engineers will get unparalleled career growth and will outperform their batchmates by two times.
•  You will get complete accountability – you could proudly say that you have built complete products on your own

• Work experience as a front end developer with a reputed organization
• Good Understanding of  ReactJs or Next Js
• Intermediate understanding of relational databases, specifically SQL-based systems, and language.
• Basic to intermediate understanding of front-end languages and technologies, such as JavaScript, HTML5, CSS3, etc.
• Solid understanding of object-oriented development and design patterns.
• Good understanding of testing concepts and practices, including unit, integration, and use case testing.
• A BS/MS in Computer Science, Software Engineering, or related field or comparable experience in web application development required.

Job Description:

A sales development representative (SDR) is responsible for outbound sales prospecting for the Enterprise segment. Rather than trying to close deals, his/her work revolves around generating and qualifying new leads and moving them through the sales pipeline, until they’re ready to talk to the account executives/sales closers.

He/she has to validate and screen potential customers given by LDRs (Lead Development Representatives) who can benefit from our products. As the first line of communication with prospects, ideal SDRs should have a strong understanding of the sales process, excel at researching leads, understand key pain points, start new relationships, and set our sales closers up for success. You should be a quick learner with strong communication skills and have the ability to showcase our offerings compellingly. Every potential customer is an opportunity for you to boost top-line revenue growth, customer acquisition levels, and profitability.

Role & Responsibilities

• Generate Sales Qualified Opportunities from various lead generating channels through LDRs, LinkedIn, Company Reports and profiles etc.,
• Design email campaigns (persona wise) to generate interest in the leads.
• Do discovery meetings to understand the pain points of the prospects.
• Do email/calls to the target audience to generate interest and fix demo appointments.
• Represent our company’s products and services, starting with a comprehensive understanding and leading to consumer research to identify how our solutions meet needs.
• Build relationships by nurturing warm prospects and finding new potential sales outlets.
• Manage and maintain a pipeline of interested prospects and engage sales executives for the next steps.
• Identify best practices to refine the company’s lead generation.

Desired Candidate Profile

• Bachelor’s/Master’s Degree from an accredited University with relevant 0-2 years of sales experience.
• Must have strong interpersonal, communication, and presentation skills across a variety of channels (email, social media, phone, etc.)
• Should showcase a target-oriented approach toward his/her work.
• Possess a research-oriented approach to identifying opportunities.
• Prior automotive experience is preferred but not mandatory.
• Willingness to work outside the strict job description parameters, thinking creatively about how to provide the highest level of internal and external customer service.
• Strong desire and ability to come up with innovative ideas.
• Ability to see problems as opportunities.
• Prior experience in using CRM is preferred but not mandatory.

Employment Type Full-time

Work Time US and Latin America time zone

Apply through this link

https://garageplug.freshteam.com/jobs/ekCAEEHYZvAD/sales-development-representative-us-latin-america" target="_blank">https://garageplug.freshteam.com/jobs/ekCAEEHYZvAD/sales-development-representative-us-latin-america

• Manage diaries, schedule and document meetings and appointments.
• Reminding the manager/executive of important tasks and deadlines.
• Booking and arranging travel, transport and accommodation.
• Assist in resolving day-to-day business issues.
• Typing, compiling and preparing internal and external - reports, presentations, emails and correspondence.
• Conducting research and analysis on behalf of the manager.

• Acting as a first point of contact for the CEO.
• Organising events and conferences.
• Implementing and maintaining procedures/administrative systems.
• Help plan,design and launch business new processes, initiatives and make recommendations for improvement.
• Act as a mediator to help manage various tasks, assignments and projects.
• Manage databases and information systems.
• Manage information flow in a timely and accurate manner.

• Identifying requirements, and finding products and solutions.
• Find vendors & suppliers, and get quotations.
• Create pricing and feature comparison sheets.
• Do end-to-end, order management; ordering, order tracking, and quality-check on delivery.
• Manage refund & replacement process including customer care interactions, and coordinating with the finance department.

• Duration Available: for a minimum duration of 6 months.
• Pay: You will be paid a stipend.
• Location Availability: for full time (in-office) internship in Jaipur.
• Education & Work experience: Relevant degree in Business Management. Additional training will be a plus. Some experience in an office environment is preferred.
• Software and Applications: Experience with Microsoft Office Suite, emailing, calendaring and productivity software.

• Tech Savvy.
• Excellent interpersonal and communication skills.
• Ability to work in a fast-paced, team-oriented environment.
• Solid organisational skills and attention to detail.