Trade Marketing Manager
7 - 10 yrs
₹12L - ₹15L / yr
Delhi, Gurugram, Noida
Skills
Marketing
Digital Marketing
Join a company that supports an entrepreneurial spirit and cultivates a professional environment, while offering opportunities for individual development and advancement.
Our client is a leading one-stop solution for all the grooming requirements of every modern man. The company provides products and solution packages for various concerns like skin, hair, hygiene, beard and body odour among others. Their products use natural ingredients and premium essential oils with a promise of no chemicals or preservatives and no cruelty to animals. They continually strive to deliver the finest products for men to take charge of their physical appearance and appeal, assisting in the journey to transform into a modern Gentleman.
The company was founded 6 years back, and is backed by a premium skincare brand and represented by a top-ranking actor/ star. They have a fabulous online presence along with over 1000 touchpoints like salons, retail stores and beauty shops.
As a Trade Marketing Manager, you will be responsible for supporting the planning and implementation of ATL & BTL strategy for the categories across the regions for offline channel (MT & GT).
What you will do:
What you will do:
- Planning and controlling annual, quarterly and monthly spending for the category
- Designing monthly category activation and ensuring execution through regional counterparts
- Delivering of category AOP objectives (topline, BTL %, distribution objectives)
- Owning all trade programs assigned and new projects during the year
- Interacting extensively with internal and external partners to execute category and brand mandates
- Coordinating with the service vendors and numerous external agencies such as prits, external agencies such as printers, design agencies, BT agency, from time to time to ensure perfect execution of trade marketing initiatives for the year
Candidate Profile:
What you need to have:
- 7-10 years experience in FMCG brand as a Trade Marketing Executive/ Manager
- Excellent verbal and written communication skills
- Good coordination skills
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