Trade Marketing Manager

TL;DR version

Who: People passionate about planning and implementing projects & processes, while focusing on users' needs & experiences.

What: Supporting Kraftshala students with their learning journeys by creating delightful and impactful experiences.

Why: If you draw energy and satisfaction by helping people become a better version of themselves and have a knack for problem-solving, this is the role for you.

About us: Kraftshala is on a mission to help a million students launch their careers in marketing, sales, and more. We’ve already helped thousands of students launch their marketing careers in companies like Performics, Sokrati, GroupM, Nykaa, Tata Cliq, Coursera and are looking to add hundreds of thousands more in the coming decade.

Kraftshala is backed by a number of eminent investors including ex-unicorn startup founders and CXOs of global giants. 

Role Description 

As part of the Associate - Program Management profile, you will be responsible for student experience and taking them through an epic journey of growth and discovery! Your goal would be to lead and execute various activities that lead to a gold-standard experience for students. Please read below to know more about the role :

Program Management

• Take charge of the entire learning expedition, ensuring every student achieves their learning goals while enjoying a delightful learning experience.
• Be the friendly face that students turn to first, eagerly solving their questions and fostering positive relationships with them.
• Manage all aspects of Program Management, from arranging online sessions to coordinating evaluations and presentations. You'll get to interact with a diverse range of stakeholders, from senior managers and team leads to brilliant industry experts.
• Monitor each participant's progress closely, using program trackers to craft personalized support.

Process Optimization

While working with a large set of students, student experience becomes a function of the processes designed to deliver it and so, you’ll be:

• Discovering ways to improve efficiency in our daily processes in order to enhance student experience.
• Utilizing an array of tools, softwares, and platforms to automate processes in order to minimize human intervention and ensuring a flawless and effortless delivery of our programs.

Must-Have Skills

• Ability to clearly and crisply communicate ideas, both verbally and in writing
• High accountability and responsibility to ensure flawless execution on a day-to-day basis
• Working knowledge of MS Office (Excel and Powerpoint)
• Empathy and a high Emotional Quotient to actively engage with students, understand & solve their queries
• Demonstrated ability to take ownership and drive results to independently manage a set of programs
• Attention to detail - Spotting issues that could cause errors and delays, and affect quality, preferably before they snowball
• A structured approach to problem-solving, that involves struggling with the problem until you are able to isolate the Why before coming to a solution

Recruitment Process

As a small team, it’s imperative that we get to know each other before taking the leap. We want to ensure you succeed in your role within our team. Each conversation with us will last about 30-60 minutes. Typically the whole process takes between 8 - 15 business days depending on your and our schedules, and will be a mix of online and in-person interactions.

• Skill Assessment Task: This will be a task that assesses you on some of the core skills you’ll need to succeed in this role.
• Technical conversations: These will be calls with our current Program Management team wherein you can expect to be evaluated on the competencies needed for the job (mentioned above).
• Culture fit conversation: This will be a conversation with one of our founders to ensure that there is a fit with the Kraftshala Kode.
• Extending an offer: If all goes well, we will extend an offer that will mention the relevant details.

Location

Delhi

More about the company

We are Kraftshala. We are an online skilling institution committed to playing the long game of building a transformative educational experience for the masses. We call this ‘Scaling with Soul’.

Scaling with Soul, to us, means we always prioritise student outcomes– specifically our Placement Rate (percentage of students placed)- over other metrics, such as number of enrolments or company valuation in the coming year.

This is, of course, easier said than done. There are painful choices to be made at every stage, from admissions to training to placements, that wouldn’t have been needed were we willing to give up on either of high quality or scale.

But in the long run, we believe that our obsession over these student outcomes will earn Kraftshala the trust of Indian students, their families, recruiters and the broader ecosystem.

That’s why we make each of our Placement Reports public, capturing how many students are placed in each batch, in what companies, at what salaries etc.

We don’t need to. None of our competitors do (though we’d be happy to be proven wrong and have more educators join us!). Simply put, we have tasted the benefits of an education model grounded in high quality paired with the transparency of student outcomes and now cannot imagine doing it any other way.

We are not the largest in terms of enrollments. Nowhere close, actually. Not yet.

However, we are proud to be one of the largest, if not the largest already, in terms of actual, verifiable placements.

And in terms of Placement Rate, the metric that matters most to us, we are the absolute best in edtech. In the last 2 years, we have placed more than 1800+ students with a Placement Rate of 94% (and improving).

This is our long game- to Scale with Soul. We invite you to join us for the play. 

Funding

Kraftshala is backed by a number of eminent investors, including:

• Phanindra Sama and Sudhakar Pasupunuri, co-founders at Redbus and early investors in unicorns like Unacademy
• Amit Kumar Agarwal, Saurabh Garg and Akhil Gupta, co-founders at Nobroker.com (the world’s largest NoBrokerage Property Site and India’s first realty startup unicorn)
• Sujayathi Ali, Co-founder at ShopUp and Voonik
• Doreswamy Nandkishore (Former Fortune 100 CEO, Head of Asia, Oceania, Africa for Nestlé S.A. and Professor, ISB)
• Pallav Jain and Sarfaraz Khimani (co-CEOs of Performics, India's largest SEO/ performance marketing agencies)

What do we value (the Kraftshala Kode)

Kraftshala is on a mission to become the largest career launchpad in the world.

This is why Team Kraftshala is for the ambitious, the forever-learners, and most of all, for those who live to add value to others. In a world where education companies often lose sight of their core, we aim to Scale with Soul, to offer greater value to each stakeholder (including our team) everyday we get bigger. Joining Kraftshala now means becoming part of a story still in its early chapters- one you’ll help shape with your ideas, actions, and leadership.

Here are things we care for: 

• We seek a value-adding mindset in prospective team mates. Folks who demonstrate a capacity to understand their users' needs and combine it with a willingness to go the extra mile to deliver, fit right in.  
• We value problem-solving skills. We look at problems objectively, work backwards from the user, solve for root causes, and make decisions for long-term good instead of short-term gain. We don’t let processes or hierarchies get in the way of adding value.
• We believe speed matters enormously in business. We value people who move with urgency, have a bias for action, and are willing to take calculated risks in the face of uncertainty.
• We look for people with high learning agility, the truth seekers who pursue the best data, ideas, and solutions with rigour and open-mindedness, and are constantly working to become better today than yesterday.
• We admire people with ambition & courage to take on large goals. We are seeking to build a team of self-starters who demonstrate high ownership.
• We aim for consistency and reliability and expect the same from others. Predictability just makes everyone’s life a lot smoother.
• We believe people who demonstrate candour with care are the most effective: real, open and direct in communication, while still being highly empathetic. 
• We are practical optimists. Our team strongly believes in a better future and takes joy and pride in the fact that we are playing our part to make that future a reality.

What You’ll Do:

As a Data Scientist, you will work closely across DeepIntent Analytics teams located in New York City, India, and Bosnia. The role will support internal and external business partners in defining patient and provider audiences, and generating analyses and insights related to measurement of campaign outcomes, Rx, patient journey, and supporting evolution of DeepIntent product suite. Activities in this position include creating and scoring audiences, reading campaign results, analyzing medical claims, clinical, demographic and clickstream data, performing analysis and creating actionable insights, summarizing, and presenting results and recommended actions to internal stakeholders and external clients, as needed.

• Explore ways to to create better audiences 
• Analyze medical claims, clinical, demographic and clickstream data to produce and present actionable insights 
• Explore ways of using inference, statistical, machine learning techniques to improve the performance of existing algorithms and decision heuristics
• Design and deploy new iterations of production-level code
• Contribute posts to our upcoming technical blog  

Who You Are:

• Bachelor’s degree in a STEM field, such as Statistics, Mathematics, Engineering, Biostatistics, Econometrics, Economics, Finance, OR, or Data Science. Graduate degree is strongly preferred 
• 3+ years of working experience as Data Analyst, Data Engineer, Data Scientist in digital marketing, consumer advertisement, telecom, or other areas requiring customer level predictive analytics
• Background in either data engineering or analytics
• Hands on technical experience is required, proficiency in performing statistical analysis in Python, including relevant libraries, required
• You have an advanced understanding of the ad-tech ecosystem, digital marketing and advertising data and campaigns or familiarity with the US healthcare patient and provider systems (e.g. medical claims, medications)
• Experience in programmatic, DSP related, marketing predictive analytics, audience segmentation or audience behaviour analysis or medical / healthcare experience
• You have varied and hands-on predictive machine learning experience (deep learning, boosting algorithms, inference) 
• Familiarity with data science tools such as, Xgboost, pytorch, Jupyter and strong LLM user experience (developer/API experience is a plus)
• You are interested in translating complex quantitative results into meaningful findings and interpretable deliverables, and communicating with less technical audiences orally and in writing

• Understand target audience persona
• Ability to convert requirements into a learning game outline, plot, game mechanics and storyline.
• Develop dynamic characters and grahics
• Create the rules of the game
• Conduct play testing to test the game concept
• Develop user interface concepts (menus and controls)
• Generate the Game Design Document (GDD)
• Develop and test early prototypes
• Define the user experience
• Work with programmers to design the back end of the game
• Produce sound effects, dialogue, musical score, sound mix and sound edit
• Manage quality assurance testing, and follow up on feedback

We are looking for a skilled and experienced Node.js Developer with at least 4 years of professional experience to join our team. As a Node.js Developer, you will be responsible for developing robust and scalable web applications using JavaScript and various frameworks.

Roles and Responsibilities

• Production platform hands-on experience involving Node JS & REST API.

• Hands-on production platform experience working with micro-service back-end architecture.

• Working knowledge of GRPC, HTTPS, and GRAPHQ protocols.

• Well-versed in cloud deployment of code blocks.

• Experience with JS testing and code analysis frameworks such as Mocha.

• Utilize modern JavaScript frameworks such as Express.js and Sails.js to build efficient and scalable applications.

• Work with databases like MongoDB and PostgreSQL using Mongoose and Sequelize ORM.

• Integrate messaging systems like Kafka and RabbitMQ for reliable event-driven communication.

• Write unit tests using Mocha, Chai, and Jest frameworks to ensure code quality and reliability.

• Utilize AWS S3 bucket for secure and scalable storage of data and media files.

• Collaborate with QA engineers to perform thorough testing and bug fixes.

• Work with third-party APIs such as Postman, Twilio, SendGrid, Firebase, and KeyCloak for various integrations.

Responsibilities

·       Integration of user-facing elements developed by front-end developers

·       Build efficient, testable, and reusable PHP modules

·       Solve complex performance problems and architectural challenges

·       Integration of data storage solutions {may include databases, key-value stores, blob stores, etc.}

Requirements:

·       Bachelor's degree in Computer Science/ B.E/B.Tech/M.C.A or related field

·       Strong knowledge of PHP web frameworks {such as Laravel, Codeigniter, etc depending on your technology stack}

·       Understanding the fully synchronous behavior of PHP, MVC design patterns and object-oriented PHP programming

·       Basic understanding of front-end technologies, such as JavaScript, HTML5, and CSS3

·       Understanding accessibility and security compliance (Depending on the specific project)

·       Understanding fundamental design principles behind a scalable application

·       User authentication and authorization between multiple systems, servers, and environments

·       Creating database schemas that represent and support business processes

·       Familiarity with SQL/NoSQL databases and their declarative query languages

·       Proficient understanding of code versioning tools, such as Git

Objectives :

• Building and setting up new development tools and infrastructure
• Working on ways to automate and improve development and release processes
• Testing code written by others and analyzing results
• Ensuring that systems are safe and secure against cybersecurity threats
• Identifying technical problems and developing software updates and ‘fixes’
• Working with software developers and software engineers to ensure that development follows established processes and works as intended
• Planning out projects and being involved in project management decisions

Daily and Monthly Responsibilities :

• Deploy updates and fixes
• Build tools to reduce occurrences of errors and improve customer experience
• Develop software to integrate with internal back-end systems
• Perform root cause analysis for production errors
• Investigate and resolve technical issues
• Develop scripts to automate visualization
• Design procedures for system troubleshooting and maintenance

Skills and Qualifications :

• Degree in Computer Science or Software Engineering or BSc in Computer Science, Engineering or relevant field
• 3+ years of experience as a DevOps Engineer or similar software engineering role
• Proficient with git and git workflows
• Good logical skills and knowledge of programming concepts(OOPS,Data Structures)
• Working knowledge of databases and SQL
• Problem-solving attitude
• Collaborative team spirit

• Designing graphic content, illustrations, and infographics.
• Managing graphic designs from conception to delivery.
• Reviewing junior designer drafts to ensure quality.
• Generating fresh concepts.
• Ensuring brand consistency throughout various marketing projects.
• Liaising between the marketing and design teams to ensure deadlines are met.
• Keeping up-to-date with industry developments.

• Bachelor’s degree. 
• A graphic design qualification or similar.
• 2-3 years of experience in Graphic Designing. 
• Portfolio with design projects.
• Proven work experience as a graphic designer.
• Working experience with image design tools (e.g. Photoshop and Adobe Illustrator).
• A keen eye for visual details.
• Aesthetic skills.
• Ability to meet deadlines and collaborate with team members.

Salary: 5-6 LPA