Toffee Insurance - Product Design Lead at Toffee Insurance · Delhi, Gurugram, Noida · 8 - 12 years · ₹15L - ₹20L / yr · Raised funding · Posted 3 Aug 2021

- Toffee Insurance is making insurance affordable, relevant and accessible for everyone with its one simple plan that covers for health, life, household and more. No jargon or hassle, only a whole world of flexibility and convenience - like you've never known in Insurance. Be it small insurance packs for your day to day possessions, topical health hazards or protecting you and your family for life, Toffee does all the heavy lifting in easy monthly payments. It's practically the only insurance plan you'll ever need.
- Toffee Insurance wants to insure a billion lives by using product, design and technology-led innovations. Contextual products that are accessible, affordable, easy to understand, and backed by a brilliant user experience could reduce a significant financial risk for a majority of Indians.
- This vision has to be enabled and delivered through great design. If you share this belief and have the confidence to lead the design team here to achieve this vision, then we would love to talk to you.
- There is already a small design team in place that has helped achieve an end to end experience that gives a glimpse of the future of insurance. You need to take this as a starting point to something that becomes a new norm in the near future.
- Our vision is to be the first insurance brand that a person interacts with proactively. This can only happen through great design leadership.
Some thoughts on your role :
- We really do not care about your education and your years of experience.
- What really matters is that you have proven your passion through your career arc thus far.
- Were you able to evolve a product from merely an idea or a hypothesis, and persisted through multiple iterations of the design to achieve a product-market fit or whatever success metric you decided at the onset?
- We are ultimately a customer experience company. So, you will be the primary voice of product design inside and outside the company, sharing its work, evangelizing its success, articulating its vision and values.
- You may have to blog and speak at conferences and interact with customers directly at all times.
- Your design instincts, process and mentorship ability of a small team will be tested through face to face interactions with Rohan (our CEO) and Nishant (Head of Product).
Specific Mandates :
- Proven history of creating useful and usable products.
- Passionate about impacting the lives of users in emerging markets.
- Excellent problem-solving skills and familiarity with technical constraints and limitations as they apply to design for platforms such as desktop and mobile, Android and iOS.
- Communicate effectively in a cross-functional product development team and present ideas and designs effectively, oral and written.
- Obsession with end-users - who they are and how they use the product to craft the best possible experience for them.
- Able to function independently and in a team environment with solid collaboration skills.
- Knows the art of negotiation to arrive at a balanced view of what is and is not a priority from a business and technical point-of-view.
We think we have a great working environment :
- After all, we helped to create it. You will be surrounded by smart, creative professionals.
- The pace of our days is generally steady but will be punctuated by some bursts of effort as a time to market dictate.
And finally, this is our hiring process :
- Preliminary screening of the candidates will be done using the resume and portfolio.
- A phone interview will be followed by onsite interviews at our Gurgaon office.
- The salary will have a competitive base component along with a percentage of ESOPs as appropriate.

About Toffee Insurance
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Roles & Responsibilities
To drive design excellence for the assigned digital customer journeys (app & web) by leading a team of designer(s) and owning the end-to-end design and testing strategy for these journeys. The role partners closely with business/product stakeholders, product management and analytics teams to identify customer pain points, prototype new-age (including AI-led) design concepts, validate design hypotheses through structured testing (A/B, moderated/un-moderated research) and institutionalize design system adherence across the assigned journeys, while managing the design talent within the team.
Minimum required Accountabilities for this role
- Own the end-to-end design vision and strategy for the assigned business POD's digital journeys (app & web)
- Lead, guide and manage the Design & Testing Member(s) in the POD, including performance management and capability building
- Partner with the POD Lead, Product Managers and Business stakeholders to translate product strategy into intuitive design solutions
- Drive user research (moderated/un-moderated) and synthesize customer pain points and expectations into actionable design interventions
- Define and drive the A/B testing and experimentation roadmap for POD journeys in partnership with testing/analytics teams
- Champion adoption and governance of the organization's design system across the POD
- Guide the team on prototyping (including AI-based tools) of new concepts, backed by user research and industry best practices
- Track, review and report design impact using customer experience (CX) metrics and behavioural data, and continuously identify improvement opportunities
Additional Accountabilities pertaining to the role
- Represent design in cross-functional forums, product reviews and stakeholder governance meetings
- Benchmark journeys against industry, competitor and emerging design/AI trends
- Contribute to design operations, process improvement and design system evolution at the organization level
MAJOR CHALLENGES
- Balancing fast-paced digital delivery timelines with rigorous, research and data-backed design decisions
- Driving design consistency and design-system adherence across multiple, concurrently evolving customer journeys
- Influencing cross-functional stakeholders to prioritize design/UX interventions
- Building, mentoring and scaling a high-performing design and testing team
DECISIONS
- Final design direction and sign-off for POD journeys prior to development handoff
- Prioritization of the design and testing roadmap within the POD
- Selection of design variations to be tested and the success metrics used to evaluate them
Other Information
- Total Team Size: As per POD design team structure (between 3 to 13)
- Number of Direct Reports: 1–2 (Design & Testing Member(s))
- Number of Indirect Reports: As applicable, through the POD structure
- Number of Outsourced employees: As applicable, through the POD structure
- Number of locations: 1 (Head Office)
- Number of products: As per POD journeys assigned
Ideal Candidate
1.Strong Product Design & Usability Testing Lead Profile, with end-to-end ownership of digital customer journeys
2.Mandatory (Experience 1) - 5+ years of relevant design experience, with hands-on experience designing and scaling digital customer journeys for app and web platforms in a high-growth, digital-first environment
3.Mandatory (Experience 2) - 1+ years leading, mentoring and managing designers as direct reports, including performance management and capability building
4.Mandatory (Experience 3) - Owning end-to-end design vision and strategy for assigned journeys, including final design direction and sign-off prior to development handoff
5.Mandatory (Experience 4) - Strong experience in building, governing and driving adoption of design systems across multiple teams or journeys, not just consuming an existing design system
6.Mandatory (Experience 5) - Defining and driving A/B testing and experimentation roadmaps in partnership with analytics or testing teams, including selecting design variations and the success metrics used to evaluate them
7.Mandatory (Tech skill 1) - Hands-on prototyping of new concepts using AI-based design and prototyping tools
8.Mandatory (Company) - Top B2C digital-first product environment with high-volume app and web journeys
9.Mandatory (Education) - Bachelor's or Master's degree in Design (UX/UI, Interaction Design, HCI) or a related field from a recognised design institute (like NID, IIT, NIFT, Srishti etc)
10.Mandatory (Portfolio) - Strong portfolio of end-to-end journey design for app and web, design system work, and research or experimentation outcomes with measurable impact
We are looking for a senior product design lead who can not only get hands on with business, analytics, UX and visual, but comes with great client handling, communication, team management and leadership skills.
Energetic, self-motivated, driven and ready to take on key responsibilities on the product and the business side.
Not a relaxed job. Will be hectic and would need someone who constantly has his/her eye on the ball.
Job includes directing a product, leading a design team and also owning parts of the UX design. Major role in visual design both on the product side and on the marketing and brand front.
Strong Product Designer from top college profile
2
Mandatory (Experience) - Minimum 6+ YOE in UX / Product Design, with strong focus on B2C Products
3
Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products
4
Mandatory (Company): Top B2C product company
5
Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority
6
Mandatory (Exclusion) - Only UX designer wont work, we need product designers
7
Mandatory (Location) - Candidates from Pune and Mumbai are only considered, who can F2F interview
8
Mandatory (Age) - Candidate's age should be within 30 to 34 Years.
Strong Product Designer from top college profile
2
Mandatory (Experience) - Minimum 6+ YOE in UX / Product Design, with strong focus on B2C Products
3
Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products
4
Mandatory (Company): Top B2C product company
5
Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority
6
Mandatory (Exclusion) - Only UX designer wont work, we need product designers
7
Mandatory (Age) - Candidate's age should be within 30 to 34 Years.
What would you be doing? ● Drive strategic design decisions across multiple product streams ● Lead, mentor and inspire a multi-disciplinary product design team. ● Collaborate with Product and Engineering to define product vision, roadmap, and execution ● Collaborate with visual designers and motion designer to create aesthetically beautiful and delightful interface ● Translate insights, research, and business needs into intuitive product experiences ● Set and maintain a high bar for design craft, usability, and accessibility ● Build predictable processes for reviews, feedback, collaboration, and delivery ● Oversee end-to-end design—from discovery to launch and iteration ● Partner closely with UX Research, Content Design, and Design System teams ● Ensure alignment with brand and platform guidelines across experiences ● Advocate for users in key decision-making spaces and represent design leadership ● Contribute to hiring, onboarding, and performance development of designers ● Collaborate with Product and Engineering to define product vision, roadmap, and execution ● Collaborate with visual designers and motion designer to create aesthetically beautiful and delightful interface ● Translate insights, research, and business needs into intuitive product experiences ● Set and maintain a high bar for design craft, usability, and accessibility ● wBuild predictable processes for reviews, feedback, collaboration, and delivery ● Oversee end-to-end design—from discovery to launch and iteration ● Partner closely with UX Research, Content Design, and Design System teams ● Ensure alignment with brand and platform guidelines across experiences ● Advocate for users in key decision-making spaces and represent design leadership ● Contribute to hiring, onboarding, and performance development of designers Who are we looking for? ● 8+ years of experience in product/UX design with at least 2+ years in a leadership role Strong portfolio demonstrating shipped products across platforms (web, Android/iOS) ● Experience managing and growing design teams ● Strong storytelling and cross-functional collaboration skills ● Ability to simplify complex data and workflows into elegant experiences ● Expertise working with design systems and scalable patterns ● Solid understanding of research methods and analytics-based decision making ● Comfort operating in a fast-paced, high-growth environment What would be a value add? ● Experience in e-commerce / marketplace / B2C ● Familiarity with motion, illustration, and tools like rive/lottie etc ● Designed with AI workflow is plus.
Role Overview:
As Product Designer at Marbles Health, you'll own the end-to-end design of our product experience from early strategy and user research through to final UI execution. This is a high-ownership role for someone who wants to influence not just how the product looks, but how it works and why.
This isn't a role for someone whose first instinct is only "I can make this look pretty."
Before you read further, a few honest questions:
A user's health data flow feels confusing. What's your first move?
❌ "I'll flag it to the PM and wait for direction."
✅ "I'll sit with the clinical logic until I understand why it's built this way, then propose what should change."
You're designing a screen explaining a brain-health metric to a non-technical user. Where do you start?
❌ "I'll make it look clean and modern."
✅ "I'll figure out what the user is actually afraid of or confused about, then design for that first."
How do you use Claude or ChatGPT in your work?
❌ "I use it for inspiration and copy."
✅ "I use it to pressure-test flows, generate variants fast, and get from a rough idea to a testable prototype in hours, not days."
What does ownership look like to you?
❌ "I hand off the Figma file and move to the next ticket."
✅ "I stay close to it post-launch - funnel data, session recordings, A/B results - because shipping isn't the finish line."
If the "yeah!" answers sound like you, keep reading.
What You'll Do
- Lead UX strategy for key product areas - translating user needs, business goals, and clinical/health considerations into clear design direction.
- Design end-to-end user flows, wireframes, and high-fidelity UI for web and mobile experiences.
- Conduct and synthesize user research (interviews, usability testing, surveys) to validate design decisions.
- Build and maintain a scalable design system/component library in collaboration with engineering.
- Partner closely with Product Managers and Engineers from ideation through shipping — you're in the room for strategy, not just execution.
- Translate complex health information into simple, trustworthy, and accessible interfaces.
- Use data (funnel metrics, session recordings, A/B tests) to inform and iterate on designs post-launch.
- Present design rationale clearly to stakeholders, including non-design leadership.
What We're Looking For
- 2-5 years of experience as a Product Designer or UX/UI Designer, ideally in a consumer app, health tech, or fintech environment.
- A strong portfolio demonstrating both UX thinking (flows, research, problem-framing) and high-quality UI execution.
- Proficiency in Figma (or equivalent) and familiarity with prototyping tools.
- Experience designing for both web and mobile platforms.
- Comfort working with ambiguity - you can turn a loosely defined problem into a structured design process.
- Basic understanding of accessibility standards (WCAG), especially relevant in health products used by diverse populations.
- Strong communication skills, able to justify design decisions with reasoning, not just aesthetics.
- Bonus: prior experience in health tech, wellness, or a regulated/trust-sensitive consumer category.
Nice to Have
- Experience running or contributing to a formal design system.
- Familiarity with basic HTML/CSS (to collaborate more fluidly with engineering).
- Exposure to behavioral design principles (habit formation, nudges) relevant to health engagement.
- Motion design skills (micro-interactions, transitions, product animations).
- Experience creating print collaterals (brochures, packaging, in-clinic materials).
- An AI-forward mindset - curiosity about using AI tools in the design process and designing AI-native product experiences.
What Success Looks Like in the First 6 Months
- Ownership of at least one major product flow, redesigned or shipped based on user research.
- A functioning or improved design system adopted across the product.
- Established a lightweight, repeatable UX research process for the team.
If you want real ownership in health tech and are ready to dig into complexity most people avoid, we'd love to see your work.
To be considered, please also fill out this short form:
Strong Product Designer from top college profile
2
Mandatory (Experience) - Minimum 1+ YOE in UX / Product Design, with strong focus on B2C Products
3
Mandatory (Portfolio) - Strong portfolio of UX / Product Design works for top / high-traffic B2C Products
4
Mandatory (Company): Top B2C product company
5
Mandatory (Education) - Must have Design Education (BDes, MDes) from Tier1 college (NIT, NIFT. IIT). Tier2 colleges will be given 2nd priority
6
Mandatory (Exclusion) - Only UX designer wont work, we need product designers
The recruiter has not been active on this job recently. You may apply but please expect a delayed response.
Job Description – Product Manager
Experience : 8 to 20 Years
Mandatory : Current experience in Life Insurance and Product Based company
Key Responsibilities:
· Define and execute the product roadmap for Life Insurance products and digital solutions.
· Collaborate with cross-functional teams, including Actuarial, Underwriting, Claims, Sales, and IT, to deliver high-impact product enhancements.
· Gather and analyze business and functional requirements and prepare detailed BRDs and FRDs.
· Work closely with technology teams to enhance and integrate Life Asia core systems for improved efficiency.
· Conduct market research, competitor analysis, and regulatory assessments to drive innovation in life insurance offerings.
· Manage the end-to-end product lifecycle, from ideation through implementation and post-launch improvements.
· Ensure compliance with IRDAI regulations and other applicable industry standards.
· Monitor key product performance metrics and optimize strategies based on data-driven insights.
Required Skills & Qualifications
· 8+ years of experience in Product Management, with at least 6+ years of experience in the Life Insurance domain.
· Strong experience in creating and managing BRDs and FRDs for insurance product development.
· Hands-on experience with Life Asia or other core life insurance platforms.
· Expertise in digital transformation, policy administration systems, and customer journey optimization.
· Proficiency in Agile methodologies and tools such as Jira, Confluence, or similar platforms.
· Strong analytical, problem-solving, communication, and stakeholder management skills.
Please feel free to reach out to me to discuss the requirements in detail. We look forward to exploring a potential partnership with your recruitment team.
Working days - 5 days (WFO)
Only consider for Male candidates
Product Ict based exp required only
NP : Immediate joiner
Who we are looking for
- Understands product requirements and designs user journeys that look good, are easy to use, and help the user reach their goal. (High quality design sense and usability sense)
- Deep understanding of Android and iOS design systems, with a strong mobile app portfolio.
- Likes talking to users directly (calls, interviews) and acts on their feedback.
- Works smoothly with developers and hands off designs cleanly.
- Understands core product metrics.
- Takes strong ownership of the quality of their work.
Core skills
- Figma (strong fluency)
- Prototyping
- Motion design (Lottie or Rive)
- Wireframing
- User journey mapping
- Competitive research and design breakdowns
- Product sense
What to look for when screening
- Experience at product companies (not agencies or services firms); e-commerce and q-commerce profiles first.
- A portfolio of shipped mobile app work, with the problem, the decisions and the outcome explained.
- Evidence of user research and metrics in the case studies.
Application requirement: Candidates must share their resume along with a portfolio link.











