Telecaller & Lead Qualifier

Required Skills: Proficiency in CRM tools, Excellent Communication & Stakeholder Management, Cross functional collaboration, Amplitude, Mixpanel, GA4, Retention Strategy

Criteria:

• Candidate should have Experience: 6–8 years in Product Marketing, Lifecycle Marketing for digital-first or app-based businesses.
• Preferred industry exposure: Gaming, OTT, consumer tech, or subscription-led platforms or E-commerce environments.
• Understanding of lifecycle communication, retention strategies, and user segmentation.
• Strong understanding of user behavior, adoption funnels, and product-led growth.
• Hands-on experience in CRM and in-app communication campaigns.
• Proficient in analyzing funnel metrics, adoption KPIs, and deriving actionable insights.
• Strong stakeholder management and ability to collaborate with Product, Design, Data & Lifecycle teams.
• Experience with CRM tools such as CleverTap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics platforms (Amplitude, Mixpanel, GA4) and basic understanding of A/B testing / experimentation frameworks.

Description

Key Responsibilities

1. Drive Feature & Product Adoption

• Plan and execute go-to-market (GTM) and in-app communication strategies to increase awareness and usage of new or underutilized product features.

2. Convert User Insights into Messaging

• Analyze user behavior and pain points to craft clear, value-led positioning and messaging for features and product experiences.

3. Plan & Execute Cross-Channel Campaigns

• Run CRM, in-app, and creative communication campaigns to educate users, highlight feature benefits, and improve engagement.

4. Measure & Optimize Performance

• Track feature usage, conversion, and retention metrics to identify gaps and refine messaging, funnels, or user journeys.

5. Collaborate with Cross-Functional Teams

• Work closely with Product, Data, Design, and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery.

Key Expected Outcomes

• Demonstrable growth in feature and overall product adoption across the platform.
• Smooth and timely GTM execution for new feature launches.
• Clear, consistent product communication across all channels and user segments.
• Data-backed continuous improvement informed by user feedback and performance insights.
• Strong collaboration and alignment between Product, Lifecycle, and Design teams, ensuring efficient rollouts and improved user experience.

Must-Have Requirements

• 6-8 years of experience in Product Marketing, Lifecycle Marketing, or similar roles in digital-first/app-led businesses (OTT, consumer tech, or subscription-based models preferred).
• Strong understanding of user behavior, adoption funnels, and product usage patterns.
• Hands-on experience executing CRM and in-app communication campaigns.
• Analytical mindset with the ability to interpret funnel metrics and convert insights into action.
• Excellent communication and stakeholder management skills.
• Strong written and verbal communication, with clarity in user-facing messaging.
• Ownership mindset with end-to-end accountability for campaign planning and execution.
• Understanding of digital platforms and OTT ecosystems.

Should-Have Requirements

• Experience working in OTT, entertainment, or consumer-tech environments with knowledge of content-driven user behaviors.
• Working knowledge of CRM tools such as Clevertap, MoEngage, Braze, or WebEngage.
• Familiarity with analytics tools (Amplitude, Mixpanel, GA4).
• Exposure to A/B testing and experimentation frameworks.
• Comfort with data visualization platforms such as Appsflyer, Metabase, Looker, or Power BI.
• Understanding of lifecycle communication and retention-focused strategies.
• Ability to review or create campaign creatives with strong narrative alignment.
• Curiosity and storytelling capability to translate product features into user benefits.

Good-to-Have Requirements

• Prior experience in driving feature adoption or contributing to product-led growth initiatives.
• Experience working in high-growth, data-driven startup environments.
• Familiarity with marketing automation and experimentation tools.
• A creative eye for content, communication, and user experience design.

Success Metrics

• Feature Adoption Rate: % of users engaging with new features (7-day/30-day adoption).
• Feature Retention Rate: Repeat usage of adopted features.
• Campaign Engagement Metrics: CTR, CVR, and engagement uplift from CRM/in-app campaigns.
• Time-to-Launch Efficiency: Speed and accuracy of GTM execution.
• User Awareness: Improvement in survey scores or reduction in support queries.
• Cross-Functional Alignment: Execution efficiency with Product, Data, and Design teams.
• Impact on Retention & Watch Hours: Contribution of product marketing efforts toward user engagement KPIs.

Role Objective: 

Ensure that our software products are of the highest quality by utilizing manual and automated testing techniques, excellent communication, and logical reasoning skills. 

Roles & Responsibilities: 

Test Strategy and Planning: 

• Design, develop, and implement comprehensive test strategies and plans. 
• Collaborate with product managers and developers to understand product requirements and define appropriate test scenarios. 

Test Development and Execution: 

• Develop detailed, comprehensive, and well-structured test cases. 
• Execute manual test cases and analyze results. 
• Set up, maintain, and operate test automation frameworks. 
• Detect and report software defects using a bug tracking system, and work with the development team to troubleshoot, debug, and resolve them. 

Continuous Improvement: 

• Review and analyze the effectiveness and efficiency of existing systems and develop strategies for improving or further leveraging these systems. 
• Research new testing tools, methodologies, and best practices and share findings with the team. 

Collaboration & Communication: 

• Clearly and concisely report defects and other testing outcomes to developers and other stakeholders. 
• Collaborate with cross-functional teams to ensure seamless integration and quality throughout the software development lifecycle. 
• Facilitate and participate in QA reviews and updates to ensure consistency and compliance with standards. 

Documentation & Reporting: 

• Maintain detailed documentation of test cases, test scripts, and test outcomes. 
• Produce regular reports on test status, anomalies, risks, and validation results. 

Mentoring & Coaching: 

• Assist junior QA team members and offer guidance as needed. 
• Share knowledge on advanced testing techniques, tools, and best practices. 

Staying Updated: 

• Stay updated with the latest industry trends, tools, and technologies in QA testing. 
• Attend training and workshops to continually improve your QA skills. 

Required Skills & Qualifications: 

• 1-3 years of experience in a similar role in a software services environment. 
• Proficient in manual testing techniques, including black box, white box, and grey box testing. 
• Experience in setting up and using automation testing tools such as Selenium, JUnit, TestNG, etc. 
• Excellent communication skills, both verbal and written. 
• Strong logical reasoning and problem-solving skills. 
• Familiarity with bug tracking tools like Azure DevOps, JIRA, etc. 
• Knowledge of software development lifecycle (SDLC) and agile methodologies. 
• Bachelor's degree in Computer Science, Information Technology, or a related field. 

Preferred Qualifications: 

• Certifications in Quality Assurance, such as ISTQB or CSTE. 
• Experience with continuous integration and continuous delivery (CI/CD) tools like Jenkins or Travis CI. 
• Familiarity with code versioning tools like Git. 

Greetings from Stock Pathshala !!!!

About us

Stock Pathshala is an educational platform to learn all about the stock market. If you want to learn about the stock market, this is the right place for you!!

Looking for an enthusiastic sales executive to join our team.

As a tele-sales executive, your responsibilities will consist of:-

1. Converting provided leads into successful sales through outbound calling, maintaining relationships with clients and assisting them with account opening, e-KYC etc.
2. Tracking and maintaining follow ups with clients and maintaining quality service at par with the organisational standards.
3. Maintaining professional and technical knowledge through training and attending in-house live stock market sessions.
4. Meeting and exceeding sales targets of minimum DEMAT accounts opened with incentives for additional performance.
5. Make additional income by meeting and overachieving targets. 
6. Contributing to team effort by accomplishing related results as needed.

Qualifications

Bachelor’s degree

Excellent communication skills 

Experience

Total: 1 year (Preferred)

Language

Hindi 

Benefits

Complete on-the-job stock market Training and doubt sessions 

Performance bonus

Quarterly bonus

Yearly bonus

Job Type: Full-time

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