Techno Functional BA

WeAssemble is looking for an Email Marketing Executive to support and build marketing communications. We are looking for an intermediate-level marketing professional with a track record of delivering predictable and sustainable results in a fast-paced environment.

This position collaborates closely with the Digital team, Marketing Data Operations, IT for marketing automation, and stakeholders from multiple business units.

Responsibilities

●       Control and direct the email marketing channel, as well as the related analysis

●       Create engagement strategies based on an understanding of customer needs and intent.

●       Support the execution of automated lead generation programs

●       Develop and manage digital templates (emails, landing pages, programs) within the marketing automation platform.

●       Marketing Automation Platform expert

●       Meet or exceed internal SLAs and seamlessly coordinate across time-zones as needed

●       Work in partnership with Marketing Automation Segment Liaison to optimize campaign requests to meet business goals.

●       Take ownership of marketing technology platforms

●       Analyse and report on the performance of channels and campaigns.

●      Make it easier to report on marketing impact.

●       Work closely with internal and cross-functional stakeholders (Design, Brand, Legal, Business Units, etc.) to design and approve email campaigns.

●       Ensure that email permissions are followed.

●       Implement best practices for email marketing.

●       Aid in the evaluation of new innovative opportunities to increase engagement and/or results.

●       Keep up to date with changes/developments in the IT sector through self-learning, training, and research

Desired Candidate Profile

●       3+ years outreach experience with working on a marketing automation platform such Woodpecker, Apollo.io or we connect

●       Must be able to demonstrate a high level of marketing automation

●       Excellent communication skills written, verbal, presentation

●       Proven ability to work in a collaborative environment as well as being a motivated, self-starter

●       Keep up-to-date on email and marketing automation best practices with regard to marketing automation capabilities, testing and projected results.

●       Report on critical email and marketing automation campaign metrics

●       Understand lead scoring and nurturing programs as it pertains to execution of email and marketing automation campaigns

●       Support the execution of automated lead generation programs

●       Build and execute test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue-building activities

●       Monitor the campaigns and make necessary changes to generate the lead. 

Your Day-to-Day

• Assist our Growth Strategists in analyzing the results of A/B experiments.
• Analysis on customer engagement rates, customer acquisition projects ( ex. Churn rate prediction, Attribution etc. )
• Analyse marketing channel performance and Deep-dive reports to stakeholders and Management
• Building statistical experimentation templates for faster A/B outputs
• Work on forecasting models and assisting senior Management in creating frameworks on growth models

• Local implementation of marketing analytics projects related to improving marketing channels effectiveness, customer segmentation, campaign optimization, etc
• Monitor campaigns against key performance indicators (KPIs), be fully aware of trends and analytics, success and risks in order to achieve business objectives.

• Communicate complex ideas into understandable reports/documentation and this will include leveraging on leading software tools such as Tableau.
  
  

Your Know-Know

• 3-5 years of experience in strategy / consulting / analytical / project management roles; experience in e-commerce, Start-ups or Unicorns(CARS24,OLA,SWIGGY,FLIPKART,OYO) or entrepreneur experience preferred + At Least 2 years of experience leading a team
• Top-notch academics from a Tier 1 college (IIM / IIT/ NIT)
• Must have SQL/PostgreSQL/Tableau Experience. 
• Added advantage: Experience with Google Analytics, CRM (MoEngage, Braze,Leanplum).
• Preferred knowledge of statistical computer languages (Python / R, etc). 
• Analytical mindset with ability to present data in a structured and informative way
• Enjoy a fast-paced environment and can align business objectives with product priorities

About HeyCoach:

We are an exceptional group of highly skilled individuals, passionate about addressing a

fundamental challenge within the education industry. Our team consists of talented geeks

who possess a deep understanding of the issues at hand and are dedicated to finding

innovative solutions. In our quest for excellence, we are constantly seeking out remarkable

individuals who can contribute to our growth and success. We affectionately refer to these

individuals as "10x employees" because they bring an unparalleled level of energy, drive,

and enthusiasm to our team.

As a startup, we pride ourselves on delivering high-quality work across a wide range of

domains. We tackle various aspects of the education space, leveraging our collective

expertise to make a significant impact. Whether it's developing cutting-edge technologies,

designing immersive learning experiences, or implementing groundbreaking teaching

methodologies, we consistently strive for excellence. Joining our team means being part of

an environment that fosters personal and professional growth, encourages creativity, and

values teamwork. Together, we create a vibrant atmosphere where hard work is infused

with an abundance of fun and excitement.

If you are passionate about revolutionizing education, if you thrive in a fast-paced and

dynamic environment, and if you have the drive to make a significant difference, we invite

you to join us. Together, we can shape the future of education and unlock the potential of

learners worldwide.Describe the responsibilities and tasks involved in the role of Business Development

Executive.

● In the role of BDE, you will be proactively engaging with prospects based out of India,

providing guidance on the current technological landscape.

● Your focus will be on understanding their career objectives and demonstrating how

HeyCoach can support them effectively.

● Additionally, you will maintain regular communication with existing prospects to

unlock new opportunities through the capabilities of HeyCoach.

● A dedicated approach is essential to meet and surpass daily targets, emphasizing

both input and output.

What specific responsibilities would you undertake in the Business Development

role?

Key responsibilities include, but are not limited to:

● Taking the lead in driving inquiries and admissions for the online learning programs

provided by HeyCoach.

● Overseeing the complete sales life cycle, which includes engaging with a substantial

number of qualified leads and guiding them through the enrollment process until final

conversion.

● Providing counseling and guidance to experienced professionals through phone or

email interactions, assisting them in identifying courses that align with their career

progression, and recommending the most suitable options.

What are the desirable qualifications and skills as well as the essential requirements

for this role?

Desirable Qualifications

● Strong technical aptitude and familiarity with technology-driven products and

solutions.

● Prior experience in successfully handling sales or business development with deals

or transactions of a value exceeding 20,000 units of currency.

Essential requirements

● A minimum of 1-6 years of experience in the EdTech industry business-to-consumer

(B2C) sales.

● Demonstrating excellent proficiency in both verbal and written English

communication is essential, knowing regional languages will be the cherry on the

cake.

● Having basic knowledge or preliminary experience with Customer Relationship

Management (CRM) systems is preferred.

Industry: E-learning

Employment Type: Full-time

Location: BANGALORE

KIME Careers is an Ed-Tech company that deals in distance learning programs and enrols students for the same for Universities. We bridge the distance between a working professional and college. with an aim to help a working professional decide the right career path towards excellence and growth through the best University Portfolio and prepare them to derive exceptional skills and competence to sustain in ever-evolving and challenging markets.

PROFILE – BUSINESS DEVELOPMENT EXECUTIVE ROLES & RESPONSIBILITIES- • Identifying opportunities for new Business Development through Lead Generation. • Co-ordinate pre-sales and post-sales follow up. • Presenting our product to potential clients. • Closing sales and working with the client through the closing process. • Building long term trusting relationships with clients. • Achieving Monthly targets. • Creating and maintaining a database of prospect clients; maintain a database ( Salesforce, Excel ) of prospective client information • Inside sales & Outdoor meetings if required. SKILLS REQUIRED

• Good Communication and Presentation skills. • Enthusiastic and Spontaneous. • Passionate about Sales.

QUALIFICATIONS REQUIRED-

 Graduates/ Post Graduates.

• Develop detailed test strategy and test plans for various features at the functional and system level.
• Be a gatekeeper for the quality of any product going out in the market from Rapido including customer experiences.
• Integral members of SDLC right from product requirements gathering phase to design reviews till the delivery of the product.
• Maintain a staging environment to effectively verify and validate the products.
• Ensure comprehensive test coverage by preparing a detailed capability matrix to map features to the functional requirements of the test plan and for defining the acceptance criteria.
• Effectively develop an automation to improve efficiency/productivity.
• Expertise in developing automation framework for mobile apps, web UI, APIs using appropriate open source tools like Appium, Selenium, SOAP UI, Rest Assured etc.
• Fluent with OOPS concepts and any one programming language like Java, Python etc.
• Cover all dimensions of Rapido’s product which includes features/functionality, scale/load, usability, and performance.
• Hands on experience in CI/CD driven test processes is an added benefit.
• Analyze defects to assess the severity and prioritize them for development to fix.
• Work with software developers to tune code and track all problem reports to closure. Analyze test results to ensure functionality and recommend appropriate action.
• Mentor QAs within the team.

• Graduation/Masters in computer science
• 2-7 Years of relevant experience

• Round 1 – Technical Interview 1
• Round 2 – Technical Interview 2
• Round 3 – Managerial Round
•  Round 4 – HR Round

• Expert knowledge of computer science, with strong competencies in data structures, algorithms,

  and software design.

• Strong understanding of end-to-end architectures and development frameworks; knowledge

  across tiers in a multi-tier cloud environment including load balancers, web servers, application

  containers, data stores, and distributed caches.

• Minimum 6 years of experience with deep technical knowledge and hands on skills in Java.

• Has worked extensively on caching technologies such as Redis, memcache.

• Should be strong with Data Strcutures, Algorithms & OOPs concepts.

• Worked on NoSQL databases such as MongoDb.

• Designed and developed highly scalable multi-threaded large scale distributed systems.

• Well versed with services and micro-services architecture.

• • Usage of containers, virtual machine systems, cloud computing.

   

What you will be working on?

You'll be a part of the core team and will be working with the founders in building and iterating upon the core product.

How you can grow with us?

• Will be working on the bleeding edge technologies of IoT which are not usually accessible to software engineers.

• Will get exposure to IoT Hardware and Industrial Infrastructure.

• Will get to deliver on-time, quality software in the challenging domains of Energy/IoT/Automation.
  
  

We appreciate the following traits!

• Will be dealing with the web app, mobile app, frontend, backend, etc. So, you need to be flexible in getting the work done.

• Need not be proficient in all of these but you can trump any of this by being a quick learner and a hard worker.

• Should be familiar with the transition from the development phase to the deployment phase.