Senior Marketing Analyst at Carsome · Kuala Lumpur · 3 - 5 years · ₹20L - ₹25L / yr · Raised funding · Posted 19 May 2022

Your Day-to-Day
- Assist our Growth Strategists in analyzing the results of A/B experiments.
- Analysis on customer engagement rates, customer acquisition projects ( ex. Churn rate prediction, Attribution etc. )
- Analyse marketing channel performance and Deep-dive reports to stakeholders and Management
- Building statistical experimentation templates for faster A/B outputs
- Work on forecasting models and assisting senior Management in creating frameworks on growth models
- Local implementation of marketing analytics projects related to improving marketing channels effectiveness, customer segmentation, campaign optimization, etc
- Monitor campaigns against key performance indicators (KPIs), be fully aware of trends and analytics, success and risks in order to achieve business objectives.
- Communicate complex ideas into understandable reports/documentation and this will include leveraging on leading software tools such as Tableau.
Your Know-Know
- 3-5 years of experience in strategy / consulting / analytical / project management roles; experience in e-commerce, Start-ups or Unicorns(CARS24,OLA,SWIGGY,FLIPKART,OYO) or entrepreneur experience preferred + At Least 2 years of experience leading a team
- Top-notch academics from a Tier 1 college (IIM / IIT/ NIT)
- Must have SQL/PostgreSQL/Tableau Experience.
- Added advantage: Experience with Google Analytics, CRM (MoEngage, Braze,Leanplum).
- Preferred knowledge of statistical computer languages (Python / R, etc).
- Analytical mindset with ability to present data in a structured and informative way
- Enjoy a fast-paced environment and can align business objectives with product priorities

About Carsome
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