Senior Marketing Analyst

Review Criteria:

Mandatory:

• Strong B2B SEO specialist, copywriter profile
• Must have 2+ years of experience in B2B SEO, content writing, or SEO-focused copywriting
• Must have strong working knowledge of SEO principles, including keyword research, on-page optimisation, search intent, and content structuring
• Must have hands-on experience writing insight driven B2B content for landing pages, linkedIn posts or campaigns
• Must demonstrate excellent B2B content writing fundamentals - clarity, structure, logic, and ability to simplify technical concepts for B2B audiences
• Must have 6 month+ experience with search engine marketing
• B2B product companies

Preferred:

• Familiarity with AI-driven search, GEO, or how LLMs surface and retrieve content
• Exposure to EVs, energy tech or SaaS

Role & Responsibilities:

Your job is to create B2B content that:

• Ranks on Google,
• Is easily understood and cited by AI models (GEO),
• Drives qualified intent from CPOs, OEMs, fleet owners and energy partners,
• And improves the clarity and performance of our paid ads and landing pages.

Key Responsibilities:

SEO & Generative Engine Optimisation (GEO):

• Conduct keyword research, and write optimised content for Google search and AI models

High-Quality B2B Copy Creation: Write clear, crisp, insight-driven content for:

• Landing pages & product pages
• B2B campaigns & paid ads
• Whitepapers, explainers, and case studies
• LinkedIn posts & thought leadership
• Sales collateral (one-pagers, capability decks)

Cross-functional Collaboration:

• Work with design to align structure and visuals.
• Support sales with sharper talking points, summaries and structured content.
• Assist product marketing with feature explainers and release notes.

Ideal Candidate:

• Strong writing fundamentals: clarity, structure, logic, precision.
• Working knowledge of SEO principles and WordPress
• Curiosity about AI search, RAG, GEO, and how LLMs retrieve information.
• Ability to simplify technical concepts for B2B audiences.
• Comfortable with fast-paced iteration and feedback cycles.
• Familiarity with keyword tools (SEMrush, Ahrefs, Ubersuggest) is a bonus.
• Interest in EVs, energy tech, or SaaS is an advantage but not mandatory.

Role: Email Marketing & Online Bidding Executive

• Experience: 0 to 1 year (Preferred)
• Total work: 1+ year (Preferred)
• Job Types: Full-time, Regular / Permanent
• Salary: ₹20,000.00 - ₹25,000.00 per month
• 
  
• Job Description:-

▪ Should have knowledge in digital / IT Sales & Marketing/presales/Lead Generation

▪ Must be dynamic and sales-target oriented,

▪ Must have good business analytical skills for client project requirements understanding,

▪ Should have a knowledge/experience in bidding and proposal posting

▪ Should have knowledge/experience in Social Media Marketing

▪ Should be excellent at communication skills (written and verbal),

▪ Should have a Positive attitude,

▪ Should be able to make reports and presentations,

▪ Should be interested in writing blogs/forum

▪ Portals :- Upwork, guru, pph, fever, LinkedIn Sale navigator.

About us:
Equal parts creative agency, engineering firm, and consultancy, Grappus has a reputation of doing things differently. We work with brands big and small, far and wide, helping them understand, prototype and deploy a broad range of custom tech. We value design and we cringe at bad UX. Each project is a clean slate, we don’t have frameworks, or any pre-made formulas. We’re not here to just grow big, make money and win awards. We’re here to crack the process of building truly innovative products from scratch. Products that make people say ‘damn’.

People at Grappus usually experience a highly accelerated career growth well beyond the narrow constraints of their ‘job description’. Here, the growth ladder is tailored to you. It operates exactly as fast as you can manage to grow. We think it's a waste when smart people are unable to make an impact. Our aim is to unleash your potential by giving you massive challenges and the freedom to solve them.

We’re in a fluid world, where we don’t know what technologies we’ll use next, or the projects we’ll work on. We’re actively searching for ways to shine a light on our blind spots, whether it is in the products we want to build, the problems we like to solve, or the company culture we try to create. That’s what makes life at Grappus so exciting. Grappus is an ongoing experiment and you are a part of it. We'll be a different company a few years from now because you are going to change it for the better. We can’t wait to see where you take us.

About the role:
We are seeking a Senior Backend Developer who has a knack for coming up with creative solutions to unique problems, planning development cycles and writing technical documentation while leading a team of developers. You should have experience with different design pattern implementation and be quick in making architectural decisions. You can get in where needed to write clean, reusable, and performant code, with creative sensibilities to push projects towards perfection. You should have good time management skills and be able to work both autonomously and collaboratively with a cross-discipline team of product managers, strategists, UX designers, art directors, and developers.

What we’d like to see:
● Ability to write elegant and readable code
● Excellent problem solving skills and love technical challenges
● Comfortable working in a team-oriented and collaborative environment
● Strong understanding of Agile and Lean software development processes and practices
● Stays plugged into emerging technologies/industry trends and applies them proactively
● Taking leads on projects as needed
● Knowledge of software best practices, like test driven development and continuous integration
● Directing the development team in the design, development, coding, testing and debugging of applications

Must have:
● BE/ BTech in Computer Science or a related field or equivalent practical experience
● 4+ years of professional backend development experience
● Experience coaching and mentoring junior developers
● Aggressive problem diagnosis and creative problem solving skills and client handling      skills
● Ability to work and thrive in a fast-paced environment, learn rapidly and master diverse web technologies and techniques
● Experience working with Python/Django or NodeJS
● Knowledge of DRF, Redis, Celery, RabbitMQ, Jenkins, MongoDB and PostgreSQL
● Implemented CI/CD in any of the projects done
● Strong understanding of the full web technology stack (i.e. HTTP, caching, headers, cookies, etc)
● Proficiency in working with API’s and third party integrations
● Demonstrated ability to learn new technologies
● Experience with multi-tenant architectures (SaaS)
● Experience with Test Driven Development
● Excellent project and time management skills

Nice to have:
● Familiarity and experience using a variety of architectural Design Patterns
● Knowledge of Kubernetes/Docker and Devops
● Personal projects or contributions to the open source community
● Strong organizational skills to juggle multiple tasks within the constraints of timelines
● Team player (those great personality types that people love to work with)
● Great communication skills

Why you’ll love it here:
(Besides working with our team with infinite charm)

● We have no fixed work timings or leave policy, you can take unlimited leaves and start your day whenever you want. (Just make sure others in your team don’t suffer)
● We don’t track these hours you put in or ask you to fill time sheets. We don’t believe in
micromanaging, if you’re struggling, ask for help. If someone else is, offer some support.
● We never mind if people make mistakes or screw up in any way, and offer full encouragement to help people learn fast by failing fast.
● We always encourage people to be completely candid, raise alarms, or log complaints
anonymously in our feedback tool, no matter how harsh.
● We are a ‘Work from Anywhere’ company, since passionate, driven people can work from
anywhere they want; their homes, or cafes, or mountains, or beaches, anywhere.
● We have a 15-day notice period. We want to build a place where people work willingly and passionately.

• Develop Proof-of-Concept and prototype applications using new technologies and frameworks. In addition to collaborating with internal teams and clients to create innovative solutions.
• Help establish GUI best practices and JavaScript frameworks for web development.
• Provide context and guidance for integration and implementation of Front-End Interfaces
• Translate wireframes, comps, and functional requirements into functional HTML/ CSS / Javascript.
• Develop standards-compliant mark-up and code for web sites and applications
• Develop JavaScript using standard Frameworks (jQuery, etc.)
• Develop small to medium size custom JavaScript libraries for reuse across the application
• Provide technology and implementation expertise to the domain, projects, or client
• Maintain leading-edge knowledge in emerging technologies and frameworks
• Participate in knowledge sharing and lessons learned sessions from project experiences

• Write a significant amount of code for new and existing databases and related systems
• Scale and own these backend systems and databases
• Ship high-quality code and architecture
• Mentor engineers on the team, developing their skills and helping advance their careers
• Work with the founders to flesh out the future of the product
• Help shape the future of our engineering organization

Requirements

• A passion for working on deeply technical projects and wanting to work on distributed systems, concurrency & parallelism, replication protocols, file systems & correctness
• You have been building applications for 5+ years with C/C++ or Rust and have significant backend, database, or systems-level programming experience
• You have a BS/MS/Ph.D. in a scientific field or equivalent experience
• You want to work in a fast-paced, high-growth startup environment that respects its engineers and customers
• You are comfortable working with a 100% distributed engineering team, collaborating on GitHub, Slack, Zoom, etc. in the open and as a self-starter

Bonus points:

• Experience working on databases or other storage systems internals
• Experience with Apache Arrow, Apache Parquet
• Know how columnar databases work
• Know how to convert an algorithm to use SIMD instructions
• Good knowledge of Linux internals
• You’ve contributed to open-source libraries and actively participate in the development community (blogging, giving talks, meetups, tweeting, etc.)

• Responsible for independently managing all day-to-day payroll activities including coordination with the key internal teams as well as external payroll vendor to ensure an accurate and timely payroll on a periodical basis. 
• Responsible for interfacing within the company and outside in all matters related to HR 
• Handling end to end Onboarding & Exit of employees 
• Preparing & updating employee records relating to hiring, confirmation, transferring, termination, etc
• Responsible for accurate and timely payment of applicable taxes and filing of related returns. Eg. EPF, ESI, PT, TDS, etc.
• Ensure all labor laws compliances are fully complied with and reports are updated at all times.
• Ensure timely input to the Banking/Finance team towards disbursement of salaries.
• Handle all labor law compliances and notices.
• Manage Employee Benefit programs and ensure timely disbursement of benefits.
• Manage the generation of actuarial reports such as gratuity, leave encashment, etc
• Responsible for providing necessary information and explanations for internal and external audits.
• Respond to employee inquiries on payroll issues or concerns.
• Maintain confidentiality of payroll operations and data at all times.
• Preparation of MIS reports
• Preparation of all kinds of HR reports and documents required 
• Handling employee grievances and complaints 
• Other requirements and assignments as needed 

Required Candidate profile: 

• Education: Post-Graduate, MBA HR
• At least 5 years of end to end payroll experience
• Excellent written and spoken English
• Able to work under pressure, meet deadlines and adapt constantly to change.
• Good time management skills
• Excellent attention to detail
• Strong interpersonal skills and ability to handle employee queries.
• Ability to communicate well with all the stakeholders 
• Ability to be the interface between the employees and the organization 
• Able to communicate well within the organization and be the interface for the organization outside