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Senior Marketing Analyst
Senior Marketing Analyst
Carsome's logo

Senior Marketing Analyst

Piyush Palkar's profile picture
Posted by Piyush Palkar
3 - 5 yrs
₹20L - ₹25L / yr
Kuala Lumpur
Skills
SQL
skill iconPython
MS-Office
Marketing
Startups
Statistical Analysis
Business Analysis
skill iconData Analytics
Tableau
Analytical Skills
Market Research
Stakeholder management
Statistical Modeling
Tier 1

Your Day-to-Day

  • Assist our Growth Strategists in analyzing the results of A/B experiments.
  • Analysis on customer engagement rates, customer acquisition projects ( ex. Churn rate prediction, Attribution etc. )
  • Analyse marketing channel performance and Deep-dive reports to stakeholders and Management
  • Building statistical experimentation templates for faster A/B outputs
  • Work on forecasting models and assisting senior Management in creating frameworks on growth models
  • Local implementation of marketing analytics projects related to improving marketing channels effectiveness, customer segmentation, campaign optimization, etc
  • Monitor campaigns against key performance indicators (KPIs), be fully aware of trends and analytics, success and risks in order to achieve business objectives.
  • Communicate complex ideas into understandable reports/documentation and this will include leveraging on leading software tools such as Tableau.

Your Know-Know


  • 3-5 years of experience in strategy / consulting / analytical / project management roles; experience in e-commerce, Start-ups or Unicorns(CARS24,OLA,SWIGGY,FLIPKART,OYO) or entrepreneur experience preferred + At Least 2 years of experience leading a team
  • Top-notch academics from a Tier 1 college (IIM / IIT/ NIT)
  • Must have SQL/PostgreSQL/Tableau Experience. 
  • Added advantage: Experience with Google Analytics, CRM (MoEngage, Braze,Leanplum).
  • Preferred knowledge of statistical computer languages (Python / R, etc). 
  • Analytical mindset with ability to present data in a structured and informative way
  • Enjoy a fast-paced environment and can align business objectives with product priorities
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Carsome

Founded :
2015
Type :
Product
Size :
1000-5000
Stage :
Raised funding

About

Carsome is Southeast Asia’s largest integrated car e-commerce platform. With presence across Malaysia, Indonesia, Thailand and Singapore, it aims to digitalize the region’s used car industry by reshaping and elevating the car buying and selling experiences with complete peace-of-mind.
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Amit Warrier
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Piyush Palkar
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Growth Hacker Job Description
Job Brief
We are currently hiring a Growth Hacker who will be responsible for delivering
effective marketing campaigns that will drive the adoption, engagement, and
monetization of the digital product or service. This is a cross-functional role that
works closely with the marketing, sales teams, product management, and technology
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traffic, and revenues for the digital channels.
Main Responsibilities of a Growth Hacker
Developing and executing online and offline campaigns, digital marketing,
brand partnerships, on-ground activation etc. to drive traffic to digital
channels.
Choosing, setting, and prioritizing growth goals for the company.
Identifying growth opportunities for the company.
Identifying, developing & optimizing growth channels to drive revenue growth.
Analyzing marketing data and user feedback (campaign results, conversion
rates, traffic, etc.) to help shape future marketing strategies.
Proposing new initiatives to attract prospects and convert leads as well as
testing new approaches to capture existing demand.
Providing inputs & expertise to drive efficacy of marketing activities (content
development and optimization, advertising, etc.)
Planning and executing initiatives to reach the target audience through
different channels.
Working closely across teams with other teams to share ideas, feedback &
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Must have a degree in Marketing, Business Administration or a related field.
A minimum of 2 years experience in a related/ similar role and the start-up
space.
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 Expertise in marketing, online strategies, user experience, and business
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 Excellent logical skills are required.
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Shubham Vishwakarma's profile image

Shubham Vishwakarma

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