Senior Marketing Analyst

Required Qualifications & Skills:

• Bachelor's degree in Computer Science, Engineering, or a related field, or equivalent practical experience.
• Minimum of 5+ years of professional experience in backend software development, with a strong focus on systems using . NET Framework /. NET Core (C#).
• Proven, significant experience in backend software development using the . NET framework /. NET Core (C#, ASP. NET Web API, Entity Framework).
• Expert-level proficiency in T-SQL, including writing and optimizing complex queries, stored procedures, functions, and understanding database design principles (preferably with MS SQL Server).
• Demonstrated ability to read, understand, and analyze complex legacy code to determine functionality and troubleshoot issues effectively.
• Strong analytical and problem-solving skills, with experience in debugging and resolving production system issues.
• Experience in leading technical initiatives or mentoring junior engineers.
• Formal team lead experience is a strong plus, if for Lead level role.
• Solid understanding of software development lifecycle (SDLC), APIs, and backend architecture patterns.
• Excellent communication and interpersonal skills.

Responsibilities:

• Lead and Mentor: Guide, manage, and mentor a backend engineering team of approximately 4 members, fostering a collaborative and high-performing environment.
• Backend Development: Architect, design, develop, test, and deploy scalable and maintainable backend services, APIs, and database solutions using. NET (C#) and T-SQL.
• Enhancement Ownership: Take ownership of technical design and implementation for new features and enhancements requested for our POS and web platforms.
• Legacy System Expertise: Dive into existing codebases (.NET and T-SQL) to thoroughly understand current system functionality, data flows, and business logic, becoming a subject matter expert.
• Production Support: Act as a key escalation point for diagnosing and resolving complex production issues related to the backend systems. Perform root cause analysis and implement effective solutions.
• Technical Guidance: Provide technical direction, conduct code reviews, establish and enforce coding standards and best practices within the team.
• System Knowledge & Communication: Clearly articulate how backend systems work and answer technical questions from team members and other stakeholders.
• Collaboration: Work closely with front-end developers, QA testers, product managers, and potentially clients to deliver integrated solutions

🎯 Job Overview:

We're looking for a highly skilled and motivated SEO Expert who knows the ins and outs of white-hat SEO strategies. You will be responsible for boosting our search engine rankings, driving qualified traffic, and enhancing our brand visibility through technical SEO, content creation, backlink building, and WordPress optimization.

🛠️ Responsibilities:

• Develop and execute a full-fledged SEO strategy to rank BikeFixUp at the top of Google and other search engines.
• Perform on-page and off-page SEO audits and implement technical fixes.
• Build high-quality backlinks through ethical strategies like guest posting, blog outreach, and social bookmarking.
• Write or oversee the creation of SEO-friendly articles, blog posts, and web content.
• Optimize existing content to improve rankings and engagement.
• Conduct keyword research using tools like Ahrefs, SEMrush, or Google Keyword Planner.
• Track and report SEO KPIs such as organic traffic, rankings, bounce rate, and conversions.
• Manage and optimize content using WordPress, ensuring all pages follow SEO best practices.
• Stay updated with the latest Google algorithm updates and white-hat SEO trends.
• Collaborate with developers, designers, and content teams to ensure smooth implementation of SEO best practices.

At Webcyper Pvt Ltd, we are a growing technology company building innovative web solutions for our clients. We focus on delivering high-quality digital products, and we’re on a mission to scale our operations with talented, passionate individuals.

If you're a problem solver, love clean code, and are excited to work in a fast-paced startup environment — we want to hear from you!

Key Responsibilities:

Develop, test, and maintain high-quality web applications using Python and Django framework.

Work closely with frontend developers and designers to implement user-friendly interfaces.

Integrate third-party APIs and services.

Write clean, reusable, and efficient code.

Optimize applications for speed and scalability.

Troubleshoot, debug, and upgrade existing applications.

Participate in code reviews and technical discussions.

Stay up-to-date with emerging trends and technologies in backend development.

Software Developer (.Net Web Forms)

Job Summary

As a part of the .NET development team, you will be building various enterprise applications using the latest Microsoft technology stack. You will be working with a cross-functional team of engineers, designers, DevOps engineers, and product experts working on different layers of the project throughout the software development life cycle (SDLC).

Experience: 4 -10 years

Job Responsibilities

Understanding the working system and gathering the requirements from the client end.

Being a good team player to provide better solutions.

Providing recursive feedback to the client on the daily basis.

Participate in merging the code and take responsibility for the final release with leads.

Experience

Strong experience in OOPS, C# , HTML and JavaScript

Should have strong working experience in ASP.NET Web Forms and AngularJS

Strong experience in ASP.NET Web API using REST Architecture (.NET Core), SQL Server or Oracle

Experience in Crystal Reports, ADO.NET and Dapper

Should understand Mongo DB, Telerik and Windows Service

Good to have experience in Cloud development AWS & Google Firebase.

Core Skills

Must have good communication skills (written and oral)

Problem-solving attitude

Should be flexible, focused and take initiative

About Softobiz 

Innovation begins with like-minded people aiming to transform the world together. We invite you to become a part of an organization that has been helping clients transform their business by fusing insights, creativity, and technology. At Softobiz, we embrace a diverse mix of talented people who come here to stay and do their best work. Softobiz, a team of 250+ technology enthusiasts have been trusted by the leading enterprises around the globe for last 15+ years

At Softobiz, we transform passionate individuals into proficient professionals dedicated to exploring new frontiers in Software development. Here you will get the opportunity to work with technical craftsmen that are pioneer in latest technologies. We promote a culture of equality, learning, collaboration, and creative freedom so that our employees grow.

• For more information about our solutions and organization, visit www.softobiz.com, 
• Follow us on LinkedIn, Twitter and Facebook for more updates

Responsibilities:

• Write high quality code & unit tests, builds, tests as per agreed timelines.
• Follows and promotes SDLC best practices: Coding standard, testing, code reviews, code comments etc.
• Keeps key stakeholders informed about progress and problems; avoids surprises.
• Organises and expresses ideas clearly and concisely.
• Exhibits excellent teamwork and helps achieve team goals.

Requirements:

• Exhibits strong problem solving skills.
• Strong grasp of computer science fundamentals and excellent problem solving skills.
• Good understanding of software engineering practices, Data Structures & Algorithms.
• Solid programming skills in Java/Kotlin.
• Good communication skills.
• Strong sense of ownership and accountability.
• Experience in Reactive programming, Asynchronous programming and Unit Testing will be an added advantage.
• 0-3 years of experience in product driven organisation.
• A Bachelors or Masters degree in engineering from a reputed institute (preferably IITs, NITs, or other top engineering institutes)

Technologies we're working with:

• MVP, JAVA and Kotlin, Realm, Firebase Real-time Database, RxJava, Kotlin, Coroutines, Dagger and Retrofit.

Responsibilities:

• Analyse and evaluate both existing and potential social media activities and strategies
• Conduct, gather and analyse market research to determine social media opportunity and competitiveness
• Identify, interpret, and capitalize on social media trends
• Plan, manage, coordinate and execute all social media programs and initiative
• Work closely with other organizations to ensure tight integration of all social media programs and initiatives
• Develop unique value propositions, business partnerships, and social media programs that are target towards key customer segments
• Achieve targeted results and ensure timely and effective execution of social media tactics and programs
• Develop benchmark criteria to measure the effectiveness of social media programs and implement improvements as required
• Participate and initiate online conversation across a variety of channels
• Educate and prepare key messaging and presentation material for senior management and other marketing organizations
• Collaborate with internal stakeholders to provide support to their initiative
• Measure the success of social media activities and report the result to management
• Use social listening tools to monitor online conversations
• Create maintain executive social media editorial calendars and posting schedules
• Design, create and manage promotions and social ad campaigns, and integrate with the company's overall marketing campaign plan and channels.

• Job requirements:

  • A track record of performance excellence meeting targets and objectives
  • Strong analytical, planning, forecasting, and research skills
  • Excellent communication and writing skills
  • The ability to manage multiple priorities and demanding time frames
  • Knowledge and understanding of technology search for new trends and the latest in social media innovation
  • Must Excel at online research, possess excellent writing skills, and have the ability to create editorial content at a moment’s notice
  • Experience in advertising public relations and online marketing is a plus
  • Proficient with Microsoft office product
  • Proficient with social listening tools such as tweet deck, Google alerts, etc
  • Ability to integrate social media into broader marketing campaigns
  • Experience in Facebook Ads, LinkedIn Ads, and other social media ads is a plus
  • Ability to identify threats and opportunities within the user-generated content space and make quick decisions
  • Experience in integrating content into multiple social distribution channels
  • Proven track record of listening and engaging with online community acting on their behalf

   

  Education and Experience Requirements:

  • Preferable Mass Communication in business administration or a related field
  • 1 -2 years of sales experience