Technical Writer

About the Role:

We are seeking a skilled and versatile Content Writer to join our dynamic team. The ideal candidate will have a proven track record in crafting high-quality, SEO-driven content while maintaining brand consistency. This role demands exceptional writing skills, creativity, and the ability to adapt to industry trends rapidly. If you are passionate about creating impactful content and have experience collaborating with SEO and marketing teams, we want to hear from you! Key Responsibilities:

1. Content Creation:

○ Produce up to 2000 words daily, maintaining a professional tone and adhering to brand guidelines.

○ Develop engaging, original, and well-structured content, including blogs, articles, whitepapers, case studies, and social media posts.

2. Research and Trends:

○ Stayupdated with the latest trends in the industry, identifying problems and offering innovative solutions through your writing.

○ Incorporate strategic insights to create content that resonates with target audiences, especially C-level executives.

3. SEOOptimization:

○ Collaborate closely with the SEO team to integrate keywords effectively, ensuring alignment with SEO best practices to maximize organic reach.

○ Utilize expertise in keyword nuances, synonym usage, and content segregation to boost content visibility and rankings.

4. Documentation and Organization:

○ Maintain impeccable documentation, aligning content strategies with business goals.

○ Ensure zero grammatical errors and high readability across all content pieces.

5. TeamCollaboration:

○ Workclosely with cross-functional teams, including marketing and SEO, to achieve revenue and engagement targets.

○ Foster a collaborative environment within the content team, focusing on organic and authentic content creation without reliance on AI practices.

6. Adaptability and Growth:

○ Embraceadynamic work environment, adapting swiftly to industry and organizational changes. ○ Bring a proactive approach to continuous learning and professional development.

Qualifications and Skills:

● Educational Background:

○ Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field.

● Experience:

○ 1–4+years of proven experience in content writing.

○ Minimum2–3years of experience targeting C-level executives in content strategy.

● Skills:

○ Strong vocabulary and ability to maintain brand tone and voice.

○ Excellent organizational skills and attention to detail.

○ Ability to write professional, error-free content.

○ Proficiency in SEO best practices and keyword research.

○ Experience in effective team building and collaboration.

● Additional Attributes:

○ Proven record of achieving SEO and marketing goals.

○ Track record of professional growth and achievements in previous roles.

○ Ability to produce impactful, original content while aligning with business objectives

Experience: 2–4 years

Location: Pune | WFO

Market: US / International clients

Industry: IT Services / Software / SaaS / Product Engineering

Key must-have requirements

• Excellent English Communication Fluent written and spoken English
• Comfortable directly communicating with US clients
• Able to participate in client calls and explain marketing/content ideas clearly
• Strong email and professional communication skills
• Content Writing – Strong Hands-on experience writing blogs, website content and landing pages
• B2B/technology content experience preferred
• Strong research and storytelling ability
• Can understand technical concepts and convert them into easy-to-understand business content
• Experience creating thought-leadership content
• SEO Keyword research
• On-page SEO
• Content/blog optimization
• Landing-page optimization
• Search performance analysis
• Identifying content gaps and opportunities
• Understanding of organic traffic growth
• Digital & Social Media LinkedIn — especially important for B2B IT marketing
• Facebook, Instagram and X
• Social media content creation
• Content calendar planning
• Campaign execution
• Email Marketing Email campaign creation and execution
• Newsletter management
• Brevo or similar platforms
• Basic understanding of email metrics and optimization
• Analytics Google Analytics
• Website traffic analysis
• Content performance
• Ability to interpret data and recommend improvements

1. Sales/Marketing Collateral
2. Candidate should be comfortable creating or coordinating:

• One-pagers
• Brochures
• White papers
• Sales decks
• Flyers
• Conference/event content
• Case studies

1. IT/Technology Understanding
2. Prior experience in IT Services, IT Consulting, SaaS, Software Development or Product Engineering should be strongly preferred.
3. They should have at least a basic understanding of:

• Web & Mobile Development
• Product Engineering
• UI/UX
• QA/Testing
• Cloud & DevOps
• AI & Automation

1. AI Tools
2. Practical experience with tools such as:

• ChatGPT
• Claude
• Gemini
• Gamma
• Genspark

1. Important: Candidate should know how to research, fact-check, edit and humanize AI-generated content rather than simply copy-pasting AI output.
2. Basic Design

• Basic Figma knowledge
• Understanding of visual communication
• Ability to create basic visual concepts/references
• Comfortable working with graphic/UI designers