Technical Content Writer

Profile: Technical Content Writer

Experience : 3 to 6 years (IT Industry Experience Only)

Location: Ahmedabad

We are looking to hire a driven Technical content writer to develop and execute content strategies that drive traffic and generate leads for Sigma Solve Ltd (sigmasolve.com). The content strategist's responsibilities include determining which formats best communicate various types of content, identifying ways to increase brand awareness, and conducting keyword research. You should also be able to analyze user engagement metrics to determine whether the content is well-received or not.

To be successful as a Technical content writer, you should be able to collaborate with the marketing team to develop innovative ideas. Ultimately, an outstanding content strategist should demonstrate exceptional content presentation skills and be able to work well under pressure.

Technical Content Writer Responsibilities:

• Should be a literal thinker and a storyteller, have good experience on understanding brand voice, tone, and monitoring activity.
• Develop content strategies for digital marketing channels.
• Develop content marketing and distribution strategies.
• Developing clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs.
• Performing content audits to assess how well existing content is performing.
• Analyzing content marketing data to identify trends and anticipate consumer needs.
• Creating, adjusting, and managing the editorial calendar.
• Generate high-quality content for our corporate website, based on IT selling services [Digital transformation, AI, Data Analytics, Machine learning].
• Understand our business, strategy, and SaaS / product offerings.
• Experience in In-bound lead generation through content marketing.
• Ideating & deriving 360- strategies along with the subject matter expert team.
• Optimize existing content for inbound marketing activities.
• Co-ordinate with cross functional department to collect requirements and execute task to meet the deadline.
• Research industry-related topics (combining online sources, interviews, whitepaper, webinars etc.).
• Edit content for grammar, accuracy, clarity, readability, and consistency.
• Proofread and edit blog posts before it goes live.
• Coordinate with the marketing team to define, plan and run demand generation campaigns.
• Conduct simple keyword research and use SEO guidelines to increase web traffic.
• Identify business needs and recommend new topics based on competitor research.
• Contribute to a positive, healthy, fun, and driven culture.
• Must have written inbound and outbound marketing content [landing page, emailers, infographics, webinar, PPT, whitepaper, case study, use cases etc.]
• Should have knowledge of Tools like SEMRUSH, how to find trending topics for monthly content request.

Qualification:

• 5+ years’ experience as a content strategist/marketer
• Bachelor's degree in marketing, communications, advertising, journalism, or related field
• Proven content strategy and project management experience
• Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).
• Exceptional marketing and collaborative skills
• Deep understanding of technology such as IoT, AI, Data science and emerging technologies
• Proven record of delivering requested content on time without compromising writing quality
• Organized and should be able to handle team 
• Outstanding written and verbal communication skills
• Should be familiar with simple graphic design tools (Canva, etc.)
• Must have proof reading skill of written piece of content 
• Must be following AP style guide and guide team to follow best practices and approach of content marketing
• Self-motivated and should work under pressure situation 

About Sigma Solve Ltd:

Sigma Solve Inc stands at the forefront of AI and digital transformation companies, swiftly advancing in the competitive landscape of America. With a strong presence in the USA, Australia, and India, we embrace the mission of reinventing businesses through innovative solutions and harnessing the power of human creativity and technology.

At Sigma Solve, our commitment lies in delivering best-of-breed AI solutions for various digital applications, coupled with comprehensive data services, eCommerce expertise, enterprise mobility solutions, and digital transformation services for enterprises of all sizes. Drawing from over a decade of experience, catering to start-ups to Fortune 500 companies, we have honed our proficiency in providing strategic guidance, innovative design, robust engineering solutions, and cutting-edge research and development services.

Our guiding philosophy revolves around assisting our clients in staying ahead of the curve amidst the fast-paced world, ensuring their growth and success by embracing forward-looking technologies and services. 

Digital Solutions and Specializations: 

1. Consulting Services: Expert guidance for custom strategies and business growth. 
2. Artificial Intelligence: AI-driven solutions for operational efficiency and enhanced experiences. 
3. Digital Solutions: Empowering businesses with diverse digital tools, including eCommerce, CRM integration, Intranet Portals, CMS and mobility applications. 
4. Data Analytics & Intelligence: Unleashing the power of data for informed decisions and sustainable growth.
5. Our other service offerings: 

• Custom Software Development 
• UI / UX Design & Development 
• Digital Marketing & Automation 
• Opensource services 
• DevOps: CI, CD

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