Sales Operations

Job Description — Senior Marketing Executive

Location: Hyderabad (Remote)

Job Summary:

TechGrit India is seeking a highly skilled and experienced Senior Marketing Executive with 7+ years of experience to join our team. This is an immediate requirement. The role will be to work closely with cross-functional teams to deliver high-quality solutions while ensuring that best practices are followed.

Key Responsibilities:

Branding & Promotion:

Develop and execute marketing strategies that enhance brand visibility in the IT services domain.

Design internal and external branding campaigns that align with the company's vision and values while also targeting both B2B and B2C segments to support business objectives.

Ensure consistent brand messaging across all touchpoints (website, social media (Linkedln,

YouTube), events, etc.).

Marketing & Communication:

Collaborate with content creators, designers, and agencies to produce engaging marketing materials, including blog posts, case studies, whitepapers, and promotional videos, ensuring effective execution of campaigns.

Lead initiatives to showcase the company's expertise through blogs, webinars, whitepapers, and thought leadership articles.

Events & Webinars:

Organize and manage virtual and in-person events, such as Linkedln live webinars, Zoom meetings, client meets, and industry expos.

Develop themes, identify speakers, and manage end-to-end promotion of events to ensure high engagement.

Digital Marketing:

Plan and execute performance-driven digital campaigns across platforms (Linkedln, Zoom, Email Marketing Platform, Google, etc.).

Track metrics like CTR, Conversions, and ROI to optimize marketing efforts.

Collaborate with the sales team to drive demand generation and nurture leads via email marketing and CRM tools.

Must be able to boost the performance of the posts on Linkedln and other social media channels.

Must have knowledge of SEO Market Research & Strategy:

Analyse market trends, competitor strategies, and customer preferences to refine marketing plans.

Identify new channels to promote IT services and expand the company's reach in target geographies.

Team Collaboration:

Work closely with cross-functional teams (Sales, HR, Design, Technical Team Stake Holders etc.) to align marketing goals with organizational objectives.

Support HR in employer branding and engagement initiatives to attract top talent.

Required Skills:

Digital Marketing Expertise: Proficiency in a wide range of digital marketing tools and techniques, including campaign management, audience engagement, and performance optimization.

Analytical Skills: Strong ability to analyze complex data sets, derive actionable insights, and drive data-informed decision-making to maximize marketing impact.

Communication Skills:

Exceptional verbal and written communication skills in English, enabling clear and effective stakeholder engagement and collaboration.

Leadership Qualities: Proven experience in leading teams and managing cross-functional projects, fostering collaboration, and driving results in a dynamic environment

.

Creativity: Demonstrated ability to conceptualize and execute innovative marketing strategies that resonate with target audiences and drive brand engagement.

AI Tools Familiarity and Passion: Proficiency in leveraging Al-powered tools such as ChatGPT, Jasper, and analytics platforms to enhance marketing efficiency, personalize campaigns, and optimize performance. A genuine passion for staying ahead in the rapidly evolving AI landscape is essential.

Tools Proficiency: Expertise in tools like Google Analytics, HubSpot, Linkedln Campaign Manager, and other marketing platforms for tracking, evaluating, and refining strategies.

Digital Marketing Skills: Hands-on experience in Video Production and Marketing, Social Media Management, Content Marketing, Pay-Per-Click (PPC) Advertising, Search Engine Optimization (SEO), Data Analytics, and Technical SEO problem-solving.

Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is preferred.

7+ years of relevant experience in marketing within the software services industry.

About TechGrit:

At TechGrit, we understand that businesses need more than just technology —they need a trusted partner to help them succeed in a fast-paced, competitive world. That's why we're dedicated to delivering custom software solutions that drive growth, efficiency, and innovation.

We specialize in serving ConstructionTech, HealthTech, FinTech, and HighTech industries, where our high-performingAgile teams work alongside our clients to design and develop solutions tailored to their unique challenges. From product engineering and systems integration to ongoing support and maintenance, our champion developers ensure every project achieves measurable success through seamless, cutting-edge technology.

Our Mission

To deliver high-quality, cost-effective software solutions that empower companies and entrepreneurs to achieve their goals and stay ahead of the competition.

Our Vision

To be the most trusted technology partner, accelerating business growth through innovation, reliability, and excellence, delivered by a world-class team.

Our Core Values

Customer Obsession: We prioritize our clients' success above all else.

Excellence: We pursue the highest standards in everything we do.

Innovation: We embrace creativity to deliver forward-thinking solutions.

Teamwork: We believe collaboration drives success.

Integrity: We uphold honesty and transparency in every interaction.

Empathy: We listen and understand to create meaningful impact.

At TechGrit, we don't just create software; we build relationships, solve problems, and transform ideas into reality. Join us in shaping the future of technology and empowering businesses to achieve their full potential.

TechGrit: Technology Partner in innovation, excellence, and growth.

Job Description:

Years Of Experience: 3 – 4 Years

We are looking for a dynamic UI/UX designer who will be responsible for the user experience (UX) and user interface (UI) design of our various digital assets. You will ensure that all elements of the online user experience are optimized for improved usability, usefulness, and exceptional visual design.

The successful candidate will evidence a passion for delivering adaptive and creative solutions to UI/UX design problems by staying up to date with best practices and emerging trends in user experience design and user interface technology.

UI UX Designer Responsibilities:

· Investigating user experience design requirements for our suite of digital assets.

· Developing and conceptualizing a comprehensive UI/UX design strategy for the brand.

· Producing high-quality UX design solutions through wireframes, visual and graphic designs, flow diagrams, storyboards, site maps, and prototypes.

· Designing UI elements and tools such as navigation menus, search boxes, tabs, and widgets for our digital assets.

· Testing UI elements such as CTAs, banners, page layouts, page designs, page flows, and target links for landing pages.

· Collaborating with the marketing team, and internal and external designers to ensure the creation and delivery of tailored experiences for the digital user.

· Providing advice and guidance on the implementation of UX research methodologies and testing activities in order to analyze and predict user behavior.

· Adhering to style standards on typography and graphic design.

UI UX Designer Requirements:

· A bachelor's degree and a minimum of 3 years UI/UX design experience for digital products or services.

· A portfolio of professional UI/UX design work for both web and mobile platforms.

· Working knowledge of the following technologies and software: Sketch, InVision, Visio, HTML, CSS (SCSS), iOS, Android, Design Systems, and Adobe Creative Suite.

· A team player but can work independently too.

· Excellent written and verbal communication skills.

· Multi-tasking and time-management skills, with the ability to prioritize tasks.

At Upswing, we are a passionate and self-driven team of thinkers who aspire to build the rails to connect the legacy financial sector with financial innovators through a simple and powerful banking-as-a-service (BaaS) platform. We’re building our platform putting the focus on pragmatism, reliability, and maintainability. We believe that keeping the engineering complexity under control is key to preserving the development productivity and long-term evolution of a platform.

To bring this vision to life, we are building the infrastructure using Microservices architecture using the latest set of technologies that are also fun to work with such as Java, Scala, Postgres, Akka, Kafka with a completely automated DevOps pipeline from the get-go using tools like Chef, Jenkins, Grafana, Graylog.

We are looking for motivated engineers who will be working in a highly creative and cutting-edge technology environment to build a world-class financial services suite.

Why you should join us:

• You will redefine the financial services landscape for India in the coming years.
• Be part of a core Engineering team that will create innovative and scalable Fintech solutions.
• Work with passionate and experienced engineering, product & business workforce that believes in teamwork, and that helps fast-track learning on solving complex technical challenges.
• We are funded by the leading fintech VC `QED Investors` and other established Founders and Executives of awesome Indian companies.

What you will do if you join us:

• Propose solutions to solve complex system architecture challenges and actively lead the end-to-end development of the system.
• Create robust, flexible, consistent, and easy-to-use APIs
• Continuously strive for performance improvements, code reusability, and readability
• Understand the product in detail and predict potential issues in feature development.
• Mentor and lead junior members of the team

You should have:

• Ability to think of out of the box
• Tech or a higher degree in computer science or a related field.
• 3+ years of experience working on the back-end development for complex distributed systems who are willing to adopt any Programming language as per the requirement.
• Familiarity with any of the following – Java, C++, Scala, Kotlin, and frameworks like Spring, Play, Hibernate, Django, etc.
• Good understanding of Algorithms, Data Structure, OOP, Design patterns, Parallel programming, Multithreading concepts & Event-Driven Systems.
• Understanding of micro-services architecture and best practices.
• Experience with Relational databases such as MySQL, PostgreSQL, Oracle, or any NoSQL database.

It is a plus if you have:

• Familiarity with cloud platforms like AWS (Amazon Web Services), Azure or Google Cloud

Responsibilities:

• Develop features and modules independently based on the overall product architecture provided.
• Research and find solutions to challenging new problems; align with technology needs of the future.
• Fully grasp the product concept and think through challenging customer variations and use cases.
• Proactively seek to identify issues and resolve them at the stages of design, deployment and QA.
• Maintain quality and ensure responsiveness of applications.
• Demonstrate a strong sense of milestone-based performance and adherence to overall development timelines.

Requirements:

Experience - 2 to 5 years experience in Java Tech stack

• Strong hands-on experience in Java, Spring Boot, microservices and Rest API.
• Good understanding of general data privacy and information security.
• Exposure to cloud securities for SAAS application development would be an added advantage.
• A good understanding of all facets of building and delivering data-centric products is desirable.
• Knowledge of code versioning tools.

About LikeMinds: Platform for creators to build communities and monetize them: Social Networks have become more media platforms than “social” platforms. They are not designed to make real human connections. Demand for more intimate online places is higher than ever. Communities are in huge demand! Also, these “Ad-driven” platforms only reward top creators. Most creators are left out - no matter how engaged their audience is. They have to constantly beat algorithms to reach out to their own audience. Over 50 million people around the world consider themselves creators. 97% of them aren’t getting paid. As a result creators are flocking to platforms like Slack, Discord, WhatsApp & Telegram - none of which were built either for community engagement or creator monetization. Community creators have to go through the pain of managing multiple third party tools to engage and monetize their community. LikeMinds helps creators to convert their audience into a branded private community. They can monetize it by selling digital products like memberships, group chats, events, consultations and courses. As a platform purpose-built for community entrepreneurs, LikeMinds has inbuilt tools for member acquisition, onboarding, retention, moderation, monetization, and referrals. Our platform enables creators to drive high engagement and belonging via chat rooms, events, polls, member directory, and rewards. These features are in addition to powerful business tools like community website, subscription management, event reminders, analytics dashboard, cohort creation, in-app banners, data export, and much more. Custom integrations are also available for creators with existing assets.In the last few months, we have helped 100+ creators monetize their communities. These include entertainers, fitness & wellness trainers, professional domain experts, language instructors, life coaches, financial experts, micro-entrepreneurship coaches, and exam prep coaches. We are a team of entrepreneurs, techies and community builders with credible backgrounds supported by 2 large VCs.

Job Description:

1. Bachelor's degree in Computer Science, Engineering or related field, or equivalent training, fellowship, or work experience
2. 2+ years of practical experience in Native Android Development
3. 2+ years of experience using Kotlin/Java
4. Experience developing highly performant code and view layouts and the ability to diagnose performance bottlenecks
5. Designing applications with latest frameworks and architecture such as MVVM, etc.
6. An excellent understanding of best practices for concurrency and threading is a big plus
7. A disciplined approach to development, testing, documentation and code structure in a team environment
8. A constant desire to improve, learn more and take things higher
9. Having worked with the Realm database and dagger is a big plus