Planning Engineer

Key Responsibilities

Campaign Management

• Design/optimize LinkedIn ad campaigns for B2B tech lead gen, managing budgets up to $100K+.
• Develop audience strategies (job titles, company size, industry) and refine via performance analysis.
• Execute manual bids, retargeting, and A/B tests across formats (Sponsored Content, InMail, Text Ads).

Audience & Data

• Build custom audiences using client CRM/data and implement exclusion rules.
• Track lead quality and align targeting with sales pipelines.

Performance & Reporting

• Deliver client reports tying metrics (CTAs, conversions) to business goals.
• Collaborate with Google Ads teams for cross-platform attribution.

Technical Setup

• Implement LinkedIn Insight Tag, CRM integrations, and conversion tracking.

Requirements

• 2–3 years agency experience managing LinkedIn Ads for B2B / B2B SaaS clients.
• Proven skill in scaling budgets, manual bidding, and CRM integration.
• Strong analytics and ability to present data-driven insights to clients.
• Experience working with teams from Google Ads, SEO, or marketing automation.
• Knowledge of B2B sales cycles.

Why Join?

Drive measurable ROI for tech innovators and master LinkedIn’s evolving B2B ad ecosystem in a data-first environment.

What we offer:

• CTC: 7 LPA - 9 LPA
• Hybrid
• Health insurance
• Growth opportunities working directly with founders with backgrounds in Investment Banking, B2B SaaS leadership, and IIT/ISB education

If you're detail-oriented, results-driven, and excel at client management, we want to hear from you

** Certification in Mulesoft Mandatory

** Btech/BE /MCA only with 10+ exp in Mulesoft

** Ready to join within 0-15 days/ serving NP

SOA

REST

Web Services

Mule ESB

Anypoint Studio

API Management

CloudHub

Integration Patterns

Good Communication skills

Job Description

We are looking for a Product Marketing Associate who will streamline our product marketing efforts. You will work closely with the marketing, sales and product teams. You will help research, compile and develop positioning, messaging and communication for marketing and sales.

Responsibilities

Research and manage marketing and sales collaterals

Research and structure content for webpages and landing pages

Create high-quality content for Gumlet in the form of sales/marketing collaterals, email communications, website and landing page copy.

Ideate and help build compelling narratives and messaging for Gumlet across marketing channels

Streamline and overlook lead nurturing campaigns

Organize and track content distribution

Conduct competitive, market and customer research, and build usable insights to further the marketing and sales efforts.

Work on projects to improve and track the middle and bottom of the funnel

Work closely with sales and marketing teams to identify opportunities for new client acquisition.

Skills And Qualification

Work experience as a marketing associate or a similar role

In-depth understanding of marketing fundamentals

Excellent communication skills

Knack for copywriting

Analytical abilities

Education requirements

BE/BTech or equivalent degree.

0.6 - 1 year of core marketing experience, preferably with Tech / Product / SaaS domain companies

Excellent command of the U. S. English (understanding, speaking, and writing).

About this role

We are looking for a versatile, enthusiastic content marketer with an inclination towards digital long-form content to join our founding team. As the second member of our marketing team, you'll need to possess a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen 🚀

You will be responsible for developing engaging, high-quality, and SEO-friendly content. Your primary focus will be on creating content that attracts and engages our target audience, drives organic traffic, and promotes brand awareness.

You will be working closely with the founders, marketing, and product teams to ensure that the content you produce stays relevant, user-friendly, and SEO-friendly at all times.

You will play a pivotal role in shaping our brand's voice and message and ensuring that our content is engaging and relevant to our target audience. You will be required to:

• Write a variety of well-researched, engaging, and target audience-oriented content, including but not limited to: long-form blogs, social media posts, emailers and newsletters, repackaging video content (podcasts and webinars), eBooks, whitepapers, website content, etc.
• Develop a deep understanding of the user, their stage of the journey and intent
• Frequently conducting keyword research and incorporating best SEO practices in the content you produce
• Hustle your way to find channels to promote the different forms of content that you will create
• Set up personal processes to improve the efficiency and effectiveness of the writing process: Strive to get to the published stage with minimal reviews
• Ensure all-around consistency with regard to the style, fonts, images and tone
• Research competitors and industry trends to come up with content pegs that communicate our USPs and strengths to the correct TG
• Publish high-quality compelling content within established timelines to achieve outcomes
• Work towards minimizing the time for research by curating high-quality sources for research
• 
  

📎 Key qualifications

• Minimum 3 years - as a content marketer, or similar role in B2B SaaS company.

Title: Senior Business Analyst

Job Location: Hyderabad, Chennai, Cochin, Bangalore, Delhi, Kolkata, Pune

Experience: 9+ years

Important Note: We are hiring for a Techno-Functional Business Analyst with background as a Developer (preferably Java or .Net). We are looking for a candidate who is expertise in providing business solutions.

Business Analysts conduct market analyses, analyzing both product lines and the overall profitability of the business. In addition, they develop and monitor data quality metrics and ensure business data and reporting needs are met. Strong technology, analytical and communication skills are must-have traits

Essential Responsibilities:

• Evaluating business processes, anticipating requirements, uncovering areas for improvement, and developing and implementing solutions.
• Leading ongoing reviews of business processes and developing optimization strategies.
• Staying up to date on the latest process and IT advancements to automate and modernize systems.
• Conducting meetings and presentations to share ideas and findings.
• Understand the business requirements and documenting and translating into features / user stories.
• Ensure the system design is perfect as per the needs of the customer. Participating in functionality testing and user acceptance testing of the new features.
• Developing business artifacts in relate to the client business and conducting formal training sessions for the team.
• Acting as a coach on assigned projects and assignments; and providing business related direction and clarification to the developers and other project stakeholders.
• Develop a team culture where everyone thinks from end user perspective.
• Performing requirements analysis.
• Documenting and communicating the results of your efforts.
• Effectively communicating your insights and plans to cross-functional team members and management.
• Gathering critical information from meetings with various stakeholders and producing useful reports.
• Working closely with clients, technicians, and managerial staff.
• Providing leadership, training, coaching, and guidance to junior staff.
• Allocating resources and maintaining cost efficiency.
• Ensuring solutions meet business needs and requirements.
• Performing user acceptance testing.
• Managing projects, developing project plans, and monitoring performance.
• Updating, implementing, and maintaining procedures.
• Prioritizing initiatives based on business needs and requirements.
• Serving as a liaison between stakeholders and users.
• Managing competing resources and priorities.
• Monitoring deliverables and ensuring timely completion of projects.

Requirements:

• A bachelor’s degree in business or related field or an MBA.
• A minimum of 5 years of experience in business analysis or a related field.
• Should be from development background.
• should be a business solution expertise.
• Exceptional analytical and conceptual thinking skills.
• Insurance Domain experience is must.
• The ability to influence stakeholders and work closely with them to determine acceptable solutions.
• Advanced technical skills.
• Excellent documentation skills.
• Fundamental analytical and conceptual thinking skills.
• Experience creating detailed reports and giving presentations.

Relevant experience on using tools like JSP, Servlet for web applications

· MVC frame works - Struts or Spring

· Web services- SOAP and REST WebLogic, Hibernate

· Middleware technologies MQ OSB.

· Web/App Servers: Tomcat or WebLogic or JBoss

· Experience using Angular, Micro Services using Spring, jersey, Swagger

· Good knowledge of Backend and Front-end technologies

· Good knowledge of Core Java, J2EE, Ajax, Spring, Java Script, jQuery, HTML

· Good knowledge of any RDBMS database like SQL Server, Oracle, MySQL & Cluster set-up, performance benchmarking, client-side API evaluation, knowledge of various deployment strategies

· Strong knowledge with Core JAVA concepts – Exception handling, Multi-threading, Collection, String, OOPS etc…

· Advanced understanding of Windows and Linux based operating systems

· Mainly 3-4 months hands on with reverse engineering and old legacy solutions to new modern applications

· Working knowledge using REST, HTTP, TCP, SCTP protocols

· Hands-on with JAVA frameworks such as – Thread Pool Executor, Object Pooling, Logging (Log4j preferred), XML/JSON handling

Education Criteria:

· Preferred BE degree in CS, E&C, E&E

· Proficient being a J2EE Developer (courses or project done) and data analytics skills

· Flexible to work on any projects assigned

Note: Terms & Conditions

· This opportunity will be work from office

· Reporting location - Bangalore office, Vijayanagar