Sr. Graphic Designer

About Wishup :

Wishup is India's largest remote work platform (since 2017), connecting global businesses with top remote professionals in roles such as Virtual Assistants, Operations/Admin Managers, Executive Assistants, Project Managers, Bookkeepers, and Accountants. With a stringent 0.1% acceptance rate, each professional is upskilled and managed via our AI-based remote work tool.

Backed by marquee investors (Orios Ventures, Inflection Point Ventures, 500 Startups, and Tracxn Labs), Wishups' leadership team includes alumni from premier institutes like IIT Madras, IIM Ahmedabad, IIT Kanpur, IIT Bombay, and DCE.

About the role:

Key notes:

Profile - Head of Marketing

Role - Full-time

Grade - AVP

Location - Bengaluru

Work hours - Mon to Fri

What will you do?

The Marketing Leader will own end-to-end marketing strategy, execution, and performance across paid, organic, influencer, affiliate, app, and brand channels.

This role requires a marketing leader who can:

- Scale demand generation efficiently

- Build and maintain strong brand positioning

- Improve lead quality and conversion rates

- Manage a multi-functional team

- Align closely with Sales, Product, and Customer Success

You will be responsible for both immediate performance outcomes and long-term brand equity.

Key Responsibilities

1. Multi-Channel Growth & Demand Generation

- Lead strategy and execution across Google Ads (Search, Demand Gen), Meta Ads, and Influencer

- Marketing, Affiliate Marketing, App Marketing, and Email Marketing.

- Optimize campaigns for SOW-qualified leads and revenue.

- Drive improvements in CAC, LTV/CAC ratio, and channel efficiency.

- Continuously test, iterate, and scale successful initiatives.

2. Organic Growth & Authority Building

- Own SEO strategy (blogs, pages, long-tail content, ICP-focused content).

- Improve AI Overview and LLM visibility through entity-based content strategy.

- Build brand authority via digital PR, thought leadership, and strategic placements.

- Implement AI-enabled content workflows for scalability.

3. Brand Strategy & Positioning

- Define and refine brand narrative and messaging.

- Ensure consistency across the website, campaigns, email, influencer, and PR.

- Position Wishup as an operations partner, not just a service provider.

- Collaborate with Product and Sales to ensure alignment between promise and delivery.

4. Team Leadership & Cross-Functional Collaboration

- Manage a team including performance marketers, SEO writers, social media managers, designers, and app marketing resources.

- Set KPIs, conduct regular performance reviews, and drive accountability.

- Build scalable marketing systems and reporting dashboards.

- Work closely with Sales and Customer Success to improve funnel quality and retention.

5. Data & Performance Management

- Build full-funnel visibility across marketing channels.

- Identify bottlenecks and improve lead-to-close conversion.

- Analyse brand search growth and channel-level attribution.

- Present regular performance insights to founders and leadership.

What are we looking for?

- 5+ years of experience in growth, performance, or full-stack marketing.

- 3+ years managing multi-functional marketing teams.

- Proven experience scaling paid channels (Google & Meta).

- Strong understanding of SEO and organic growth strategy.

- Experience with influencer and affiliate marketing ecosystems.

- Strong analytical skills with proficiency in Excel/Sheets and marketing attribution tools.

- Experience working closely with Sales and Customer Success teams.

Preferred :

- Experience in B2B services, SaaS, or outsourcing businesses.

- Experience building brand authority in competitive markets.

- Experience leveraging AI tools for marketing workflows.

Core Competencies :

- Strategic thinking with a strong execution focus

- Data-driven decision making

- Strong team leadership and stakeholder management

- High ownership and accountability

- Clear and structured communication

Success Metrics :

- Marketing-sourced revenue growth

- Improvement in channel-level CAC

- Growth in brand search volume

- Increase in AI/organic visibility

- Improvement in lead-to-SOW conversion rates

- Team performance and output velocity

What's in it for you?

- Receive a more-than-competitive salary plus benefits

- Performance-driven and transparent work culture

- Enjoy a culture with opportunities for growth and learning

Strong UI/UX Designer Profile

Mandatory (Experience 1) - Must have 4+ years of hands-on experience as a UI/UX Designer

Mandatory (Experience 2) - Must have hands-on experience across the end-to-end UI/UX process, including user research, user flows, and information architecture

Mandatory (Tools 1) - Advanced proficiency in Figma for wireframing, prototyping, and high-fidelity UI design

Mandatory (Tools 2) - Familiarity with modern design tools such as Adobe Creative Suite (Photoshop, Illustrator) and/or Sketch

Mandatory (Portfolio) - Strong portfolio is mandatory, showcasing detailed case studies with user research, design rationale, UX process, wireframes, and final UI outputs across web and/or mobile platforms

Mandatory (Note): CTC Hike range will be 10-20%

Strong sales, business development and networking profile

Mandatory (Experience): Must have 1+ years of experience in Sales, Business Development in investment Banking, Venture Capital, Private Equity, or related fields

Mandatory (Tech Skills 1): Must have experience engaging with startups or early-stage companies for partnerships or fundraising

Mandatory (Tech Skills 2 ): Must have experience identifying and sourcing startup deal flow or fundraising mandates

Mandatory (Tech Skills 3): Must have basic understanding of startup financing, equity structures, investor types, and fundraising models

Mandatory (Tech Skills 4): Must maintain deal pipeline, BD dashboards, and mandate records

Mandatory (Note): Must have high ownership and target-driven mindset

Preferred

Preferred (Tech Skills): Experience representing the company at events, networking forums, or startup platforms

Preferred (Education): MBA preferred

What This Role Offers

• Direct access to founders — plus the runway to build your own e-comm brand.
• Creative freedom to experiment with formats, hooks, and trends — and ship fast.
• Massive visibility — your work will reach millions across India and the world.
• A front-row seat to scaling a fast-growing, publicly listed fashion brand.

Not the Right Fit If You

• Don’t understand technical concepts like Browser mechanics, Database management, Security.
• Need heavy scripting or step-by-step creative direction to ship.
• Haven’t contributed to Open Source before.
• Want a purely managerial/strategist role with minimal hands-on creation.

Pro Tip: share your portfolio of past tech products you’ve made and notice our speed at responding ;)

What Makes You the Perfect Fit:

• Technical Foundation: BSc in Computer Science (or equivalent) and prior experience as a Software Engineer—comfortable reading and writing code when needed
• Automation & No-Code Expertise: Proven track record implementing at least two enterprise-grade SaaS or no-code tools (e.g., Coda, Zapier, Make.com, n8n) across multiple teams
• Process-First Mindset: You see operations as a canvas—love mapping workflows, spotting bottlenecks, and reimagining end-to-end processes
• Cross-Functional Communicator: Skilled at translating technical capabilities into clear business solutions, training non-technical stakeholders, and fostering user adoption
• Continuous Learner: Passionate about evaluating the latest AI and automation platforms—constantly asking, “How can this tool make us faster, smarter, and more resilient?”

Why Work With Us & What’s In It For You

• End-to-End Problem Solving: You’ll get to deconstruct real-world retail challenges—from inventory bottlenecks to customer experience gaps—fueling your curiosity and sparking ideas for building your own SaaS ventures down the road.
• Deep Customer Insight: By collaborating closely with frontline teams and engaging directly with customers, you’ll develop a keen understanding of business grievances and the “voice of the customer,” sharpening your ability to design solutions that truly matter.
• Avant-Garde Tool Playground: This isn’t a sandbox—it’s a live environment. You’ll have the freedom and support to evaluate, pilot, and roll out cutting-edge AI and SaaS platforms in mission-critical contexts, measuring impact in real time.
• High-Impact Role: You’ll be the catalyst for digital transformation across every function of a fast-growing public company.
• End-to-End Visibility: From sourcing raw materials to delighting end-customers, you’ll see firsthand how your solutions ripple through each stage of our business.

What You’ll Do:

• Drive Process Reforms: Map existing workflows across Sales, Sourcing, Retail, E-commerce, Marketing, Accounts, Finance, Legal, and other functions—identify inefficiencies and redesign for speed, accuracy, and scalability.
• Document & Diagram Workflows: Create clear process documentation and visual workflow diagrams for every automation and tool integration to ensure transparency and maintainability.
• Produce Training Content: Develop short, engaging video tutorials and introductory demos that walk teams through new SaaS/no-code tools and AI workflows, ensuring rapid adoption and self-service capability.
• Implement Modern SaaS using Vibe Coding & No-Code Solutions: Lead the roll-out of platforms such as Coda, Make, Zapier, n8n, and generative-AI services—build custom dashboards, automated notifications, data integrations, and self-service portals for each department.
• Cross-Department Collaboration: Partner with stakeholders from every team to define requirements, pilot new systems, gather feedback, and scale solutions—ensure adoption through workshops, documentation, and ongoing support.
• Prototype & Experiment Rapidly: Develop proof-of-concept automations and AI workflows; conduct quick A/B tests to validate impact on KPIs like turnaround time, error rates, and employee satisfaction.
• Scale & Standardize: Once a tool or process shows positive ROI, establish best practices, security guidelines, and governance frameworks to ensure consistency and compliance across the organization.

We are looking for a front-end developer who will be responsible for developing and designing front-end web architecture, ensuring the responsiveness of applications, and working alongside graphic designers for web design features, among other duties.

Roles & Responsibilities:

● Develop and implement responsive and intuitive user interfaces for web applications using HTML, CSS, and JavaScript frameworks (e.g., React, Angular, Vue.js, Node.js)."

● Designing user interactions on web pages.

● Developing SDKs.

● Ensuring cross-platform optimization for mobile phones.

● Collaborate with UI/UX designers, back-end developers, and other stakeholders to transform design concepts into functional, feature-rich web interfaces

● Designing and developing APIs.

● Meeting both technical and consumer needs.

● Collaborate in an Agile development environment, participating in sprint planning, stand-ups, and other team meetings.

Qualifications & Skills:

● 5-9 years of experience in the relevant field.

● Proficiency with fundamental front-end languages such as HTML, CSS, and

JavaScript/Typescript

● Proficiency with JavaScript frameworks such as React-JS.

● Familiarity with database technology such as MySQL or Postgres.

● Knowledge of GitHUb, Docker,Project Versioning,SCSS/SASS style framework will be an added advantage

● Excellent verbal communication skills.

● Good problem-solving skills..

● Attention to details.

Why should you join:

● You prefer working in small groups. We're a start-up, and we think smaller teams have a lot of power. There is less management overhead and more discussion about the important work

● You care about the end-user and developer experience, as well as how the backend affects them. Rather than taking the path of least resistance, work backwards from what the user experience requires

● We offer competitive pay (above market average). We've received adequate funding from a number of well-known fintech investors, and we're planning to stay in the game for the long haul. It will be an exciting and interesting adventure ahead, and we are looking forward to working with some fantastic teammates!

What's on offer:

● Best in class compensation package

● Stock options for long term wealth creation

● Group health insurance that covers your family

● A vibrant, open and fun work culture

• Should be passionate about transforming sales, service and marketing and whose values align with that of Casey Foods.
• Should have high emotional intelligence and genuine empathy for others through which he should be able to maximize the impact by understanding the motivations of the team and adapting through effective communications.
• Should be a positive game player having a track record of at least 12-15 years of experience of leading and empowering groups towards driving improvement while navigating change and simultaneously winning.
• Should be able to create a culture of transparency and focussed improvement while having fun and fostering a strong team environment.
• Should be a data driven personality who could leverage and communicate using data to improve core marketing strategies that matters to the individual of our team.
• Should have well experienced in managing or being managed in a structural sales environment.