Software Development Engineer in Test

Position Overview:

We are seeking a creative and dynamic Product Branding Specialist with a strong background in software products. This role involves developing and executing our branding strategy, social media strategy, lead generation activities, and YouTube content strategy specifically tailored to our HRMS software product. The ideal candidate will have proven experience in digital marketing, social media management, and lead generation within the software industry.

Key Responsibilities:

Branding:

Brand Strategy Development:

·      Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.

·      Conduct market research to identify opportunities for brand differentiation.

Brand Identity:

·      Oversee the creation and maintenance of brand guidelines for software products.

·      Ensure consistent application of brand guidelines across all marketing materials and communications.

Content Creation:

·      Collaborate with designers and content creators to produce high-quality visual and written content.

·      Develop compelling narratives and case studies that resonate with the target audience in the software industry.

Social Media Strategy:

Strategy and Planning:

·      Develop a robust social media strategy to increase brand awareness and engagement for software products.

·      Create and manage a social media content calendar focused on software-related content.

Content Management:

·      Produce, curate, and manage published content across all social media platforms.

·      Monitor and respond to comments, messages, and user-generated content.

Analytics and Reporting:

·      Track and analyze social media metrics to measure campaign effectiveness.

·      Provide regular reports and insights to inform strategy adjustments.

Lead Generation:

Strategy Development:

·      Develop and implement lead generation strategies to drive qualified leads to the sales team.

·      Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.

Campaign Management:

·      Plan, execute, and optimize lead generation campaigns.

·      A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.

Lead Nurturing:

·      Develop and manage lead nurturing campaigns to move prospects through the sales funnel.

·      Collaborate with the sales team to ensure seamless lead handoff and follow-up.

YouTube Strategy:

Content Strategy:

·      Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.

·      Plan and produce engaging video content highlighting software features, benefits, and use cases.

Channel Management:

·      Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.

·      Engage with the audience through comments and community posts.

Analytics and Optimization:

·      Monitor YouTube analytics to track performance and identify areas for improvement.

·      Optimize video content for SEO and viewer retention.

Qualifications:

·      Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.

·      Strong understanding of digital marketing principles and best practices in the software industry.

·      Excellent written and verbal communication skills.

·      Proficient in using social media management and analytics tools.

·      Creative thinker with strong problem-solving skills.

·      Ability to work independently and as part of a team.

Preferred Qualifications:

·      Familiarity with SEO and PPC advertising.

·      Previous experience in a similar role within the software or technology industry.

Your Key Responsibilities

• Create product roadmaps and execute product strategies to grow the subscription business.
• Collaborate with business and marketing teams to ensure alignment with Product strategy
• Define metrics to measure the health and success of the subscription business.
• Identify  key levers to grow along each vector.
• Identify and execute opportunities to drive up subscriptions

Role:

• 3+ years of experience working on consumer technology products.
• You can evaluate key business goals and turn them into an effective roadmap.
• Ninja execution skills: You know how to influence people to get things done across any job function.
• You have great problem-solving skills and have an analytical mind to work through complex user problems.
• You are able to evaluate opportunities and progress towards goals without getting bogged down by complexity or ambiguity.
• You continually maintain a prioritized backlog with clear and concise user stories.
• People love working with you.
• You write and communicate your thoughts/ideas effectively.

We are looking to hire a talented and experienced Video Editor to join our Digital marketing agency. As a video editor, you will be responsible for assembling recorded film and video footage, applying artistic editing techniques and creating finished, broadcast-worthy projects that accurately reflect the vision of the production director. To ensure success as a video editor, you should have expert knowledge of modern video editing techniques, be able to visualize directorial concepts and work according to a strict time schedule. Ultimately, a top-notch video editor can perfectly translate a director's idea into a beautifully crafted film or video piece, worthy of broadcasting.

                      Velankani Communications Technology

                                         Job Description

Immediate joiner/ 30 days Notice Period
Location: Bangalore

Academics:

Primary Skills:

• Candidate should have 4-5 years of development experience with hands-on work on Linux kernel programming skills and device driver development in the products like SD-WAN, ADS/ADC,
• Advanced firewall, WAN Optimization, etc.

Experience:

• Experienced in System Programming and developing multi-threaded high performance networking products.
• Strong in Linux kernel programming and device driver development.
• Knowledge of DPDK, VLAN, Trunking, WiFi 802.11 standards, and LTE.

Preferred:

• Experience in hypervisors and cloud platforms
• Strong Knowledge in the networking domain (L2/L3/L4)

• C, C++
• Python(Good to have)

Primary Skills:
C, C++, Linux kernel programming, Device Driver, VLAN, DPDK.

Secondary Skill: Data Structures, Cloud, Python, Networking.

Company Brief: Semantics Evolution is one of the top-notch translation service providers offering its language translations and localization services to business enterprises. 

JOB RESPONSIBILITIES

We are looking for an ambitious and energetic Business Development Executive to help us expand our clientele. You will be at the front of the company and will have the dedication to create and apply an effective sales strategy. The goal is to drive sustainable financial growth through boosting sales and forging strong relationships with clients.

Your role will include the following duties and responsibilities:

• Generate business and close new clients from all industry sectors (law firms, automotive, financial services, tech and pharmaceutical companies) through referrals, online campaigns, cold calling, networking (like, LinkedIn, Just Dial, IndiaMart, Sulekha, Yellow pages, PPC), and other means (tradeshows, etc.)

• Generate, pursue and close translation and interpreting opportunities in our key sectors and with target companies

• Develop and manage sales pipeline, revenue forecasting, and reporting • Manage prospect pipeline and record customer interactions

• Create, maintain and leverage client relationships

• Use knowledge of the market and competitors to identify and develop and promote the
company’s unique selling propositions and differentiators

• Develop and maintain long term relationships with clients

• Formulate sales plan to achieve monthly, quarterly, and annual sales targets

• Set and manage client expectations while consulting with each client for best practices

• To work closely with Sales, Operations, Technology, Business Implementation, Vendor Management, Marketing, and Bid Management to develop and implement tailored solutions for new clients.

CANDIDATE EXPERIENCE / SKILLS

• Fluency in English is essential

• University College degree

• Proven experience selling translation, interpreting, and localization services

• Negotiation and deal-closing skills

• Communication skills including the delivery of presentations and pitches

• Business analysis, planning, and organizational skills

• Experience in working with high-value sales targets

• Commercial awareness and results focus

• Engaging and consulting with senior-level management

• Experience in using CRM tools (e.g. Salesforce, Zoho, V-tiger) to track sales activity

• Effective time management skills and attention to detail

Job Types: Full-time, Remote, WFH

Kruzr is building a virtual assistant to help drivers be safe on roads. We help drivers manage distractions in a safe manner, drive in a safe speed range, and avoid drowsy driving and accident prone zones. Our platform also provides deep insights into driver behaviour for better understanding and modelling of risk.

We provide our technology as a platform to motor insurance companies, and now expanding into fleets and ride sharing, to help them reduce accidents and get better visibility of their risk exposure.

We are looking for a product manager to own and manage the product, based out of our Bangalore location.

The key responsibilities we are looking for are:

1. Identifying consumer (drivers) and client (insurance and other partners) and inculcate that into our product roadmap
2. Work with the engineering leads to translate the product roadmap into technical specs
3. Work with the business team to define the product strategy and build and own the product roadmap
4. Define the product metrics and lead a team of product analysts to continuously evolve each feature for maximum customer adoption and growth.
5. Maintain a prioritised backlog and execute efficiently to deliver a great experience for customers
6. Gather feedback from customers and clients to continuously improve the product features.
7. Manage product release cycles

The key traits we are looking for are:

1. You should have the technical knowledge to understand how products are built and have a keen eye for product design and user experience.
2. You should be a master communicator to help the dev team understand the details of the product and ensure the product or feature shipped is as designed and envisioned.
3. You should be diligent and disciplined in your approach.

You must have:

1. 3+ years of product management at a software or mobile technology company
2. Demonstrated success in delivering compelling products in a fast-growing, dynamic environment
3. Strong business acumen, are customer focused, and results-oriented
4. Experience crafting easy to use, delightful user interfaces