Software Development Engineer Testing (SDET)

Job Title: Digital Marketing Specialist (SEO + PPC).

Experience: 3–4 Years

Location: Noida (On-site) / Dehradun- WFH

Employment Type: Full-Time - 5days.

About the Role:

We are looking for a results-driven Digital Marketing Specialist with 3–4 years of experience in both SEO and Paid Advertising (PPC). The ideal candidate should have expertise in organic search growth, AI-driven SEO (AEO, AIO, GEO), and performance marketing campaigns on Google and social media platforms to drive traffic, leads, and conversions.

Key Responsibilities:

SEO & Organic Growth

• Perform keyword research, competitor analysis, and search intent mapping

• Execute on-page, off-page, technical SEO, and local SEO strategies

• Optimise content for AEO (Answer Engine Optimisation), AIO (AI Optimisation), and GEO (Generative Engine Optimisation)

• Conduct SEO audits, backlink strategies, and content optimisation

• Monitor website performance using Google Analytics, Search Console, Ahrefs, SEMrush.

Paid Ads / PPC (Performance Marketing)

• Plan, manage, and optimise campaigns on Google Ads (Search, Display, YouTube, Performance Max)

• Manage paid campaigns on Meta Ads, LinkedIn Ads, and other social platforms

• Monitor KPIs like CTR, conversions, CPA, and ROI

• Conduct A/B testing, audience targeting, and budget optimisation

• Generate campaign performance reports and insights

Requirements:

• 3–4 years of experience in SEO and Paid Advertising

• Strong understanding of on-page, off-page, and technical SEO

• Experience with Google Ads, Meta Ads Manager, and Paid Media strategies

• Familiarity with AEO, AIO, GEO and AI-driven search optimisation

• Knowledge of GA4, Google Tag Manager, conversion tracking, and attribution models

• Experience with SEO tools like Ahrefs, SEMrush, Screaming Frog

• Basic knowledge of HTML, CMS platforms (WordPress, Shopify)

• Strong analytical and data-driven mindset

Preferred Qualifications:

• Experience working with international markets (UK, US, AU)

• Knowledge of CRO (Conversion Rate Optimisation)

• Experience in content marketing and landing page optimisation

Key Skills:

SEO Strategy & Technical SEO

Performance Marketing (PPC)

Google Ads & Paid Social Advertising

AEO, AIO & GEO Optimisation

Data Analysis & Campaign Reporting

Content & Conversion Optimisation

Why Join Us

• Opportunity to work with global clients (UK/US/AU markets)

• Exposure to AI-driven SEO and performance marketing strategies

• 5-day working environment with a collaborative team culture

• Continuous learning and career growth opportunities

Position Responsibilities:

• Collaborate with the development team to maintain, enhance, and scale the product for enterprise use.
• Design and develop scalable, high-performance solutions using cloud technologies and containerization.
• Contribute to all phases of the development lifecycle, following SOLID principles and best practices.
• Write well-designed, testable, and efficient code with a strong emphasis on Test-Driven Development (TDD), ensuring comprehensive unit, integration, and performance testing.
• Ensure software designs comply with specifications and security best practices.
• Recommend changes to improve application architecture, maintainability, and performance.
• Develop and optimize database queries using T-SQL.
• Prepare and produce software component releases.
• Develop and execute unit, integration, and performance tests.
• Support formal testing cycles and resolve test defects.

AI-Specific Responsibilities:

• Integrate AI-powered tools and frameworks to enhance code quality and development efficiency.
• Utilize AI-driven analytics to identify performance bottlenecks and optimize system performance.
• Implement AI-based security measures to proactively detect and mitigate potential threats.
• Leverage AI for automated testing and continuous integration/continuous deployment (CI/CD) processes.
• Guide the adoption and effective use of AI agents for automating repetitive development, deployment, and testing processes within the engineering team.

Qualifications:

• Bachelor’s degree in Computer Science, IT, or a related field.
• Highly proficient in ASP.NET Core (C#) and full-stack development.
• Experience developing REST APIs.
• Proficiency in front-end technologies (JavaScript, HTML, CSS, Bootstrap, and UI frameworks).
• Strong database experience, particularly with T-SQL and relational database design.
• Advanced understanding of object-oriented programming (OOP) and SOLID principles.
• Experience with security best practices in web and API development.
• Knowledge of Agile SCRUM methodology and experience in collaborative environments.
• Experience with Test-Driven Development (TDD).
• Strong analytical skills, problem-solving abilities, and curiosity to explore new technologies.
• Ability to communicate effectively, including explaining technical concepts to non-technical stakeholders.
• High commitment to continuous learning, innovation, and improvement.

AI-Specific Qualifications:

• Proficiency in AI-driven development tools and platforms such as GitHub Copilot in Agentic Mode.
• Knowledge of AI-based security protocols and threat detection systems.
• Experience integrating GenAI or Agentic AI agents into full-stack workflows (e.g., using AI for code reviews, automated bug fixes, or system monitoring).
• Demonstrated proficiency with AI-assisted development tools and prompt engineering for code generation, testing, or documentation.

Key responsibilities:

1. Identify, approach, and onboard at least 3 new clients monthly to meet company goals

2. Generate B2B leads using social media platforms (LinkedIn, etc.), outbound calls, and other networking channels

3. Develop and implement strategies to expand the client base and maintain a healthy sales pipeline

4. Build strong, long-term relationships with clients, understanding their hiring needs and ensuring satisfaction with services provided

5. Collaborate with internal teams to align recruitment solutions with client requirements

6. Prepare and deliver compelling presentations and proposals to potential clients

7. Monitor and report sales performance metrics and market trends to management

Requirements:

1. Possess experience in the recruitment industry or familiarity with recruitment processes and services

2. Demonstrate strong knowledge of B2B lead generation techniques, particularly through social media and outbound calling

3. Exhibit excellent communication, negotiation, and interpersonal skills

4. Showcase a proven track record of meeting or exceeding sales targets

5. Maintain a self-motivated, proactive, and results-oriented mindset

6. Proficient in using CRM tools, social media platforms, and other lead-generation tools

7. Manage time effectively and prioritize tasks in a fast-paced environment

8. Have 1-5 years of experience in a similar role, specifically within the recruitment or staffing industry

9. Handle multiple accounts and manage client relationships effectively

Responsibilities:

1. Develop and maintain web applications using React.js and Laravel.
2. Collaborate with cross-functional teams to define, design, and ship new features.
3. Write clean, maintainable, and efficient code.
4. Build reusable components and front-end libraries for future use.
5. Optimize applications for maximum speed and scalability.
6. Implement security and data protection features.
7. Collaborate with other team members and stakeholders to deliver high-quality software solutions.

Requirements:

1. Proven experience as a React.js and Laravel Developer.
2. In-depth knowledge of JavaScript, React.js, and Laravel.
3. Familiarity with RESTful APIs and modern front-end build pipelines and tools.
4. Experience with state management libraries such as Redux.
5. Solid understanding of the full web development process, from design to deployment.
6. Knowledge of version control (e.g., Git).
7. Strong problem-solving and communication skills.
8. Ability to work independently and as part of a team.
9. Bachelor's degree in Computer Science or a related field (preferred).

Nice to Have:

1. Experience with other front-end libraries/frameworks (Vue.js, Angular, etc.).
2. Knowledge of serverless architecture.
3. Experience with database systems (MySQL, PostgreSQL, MongoDB, etc.).
4. Familiarity with Docker and containerization.

Required Candidate profile

Enterprise Sales Manager/Senior Sales Manager: Drupal (APAC)

Location - India

Website - http://www.srijan.net">www.srijan.net 

Srijan is one of the largest Drupal services companies working with enterprises, including Fortune 500’s in multi-year long-term engagements.

We’re looking for Enterprise Sales/Senior Sales Manager- DRUPAL with End-to-end Sales experience who will manage and close deals in Srijan account and prospects. The ideal candidate cultivates deep relationships with prospective customers, partnering with them to determine their needs and delivering world-class service. Furthermore, the ability to work cross-functionally with demand generation, Pre-Sales, and marketing teams to cultivate a pipeline is a must.

Passion, drive, and creativity are some of the basic skills that we look at, in this role. Experience in handling full-lifecycle sales in an individual contributor environment, along with working with partners to drive our business forward in the specified territory is key to being a successful Srijan representative.

Responsibilities:

• Identify new business opportunities within the companies in APAC, who are invested or investing in Drupal stack.
• Develop strong relationships and identify prospect needs at all decision-making levels.
• Influence client decisions and advocate for client needs to negotiate win-win solutions.
• Work closely with various teams including Delivery Operations, Pre-Sales, Marketing and Accounts to ensure seamless implementation and effective growth.
• Collaborate effectively across internal teams and create an atmosphere of trust and open communication.
• Engage with our channel partners and various subject matter experts to drive sales opportunities.
• Travel to client meetings as needed.

 The ideal candidate will have the following characteristics:

• Experience of 7+ years of sales/client origination experience in APAC, with CMS experience for building complex web applications. Earlier experience with Drupal is preferred.
• Demonstrated experience in selling complex software and services to enterprises and fortune 500’s.
• Experience negotiating large strategic deals including all phases of client development: prospecting, proposal development, negotiation, and ongoing relationship management.
• Should have intellectual agility and an entrepreneurial mindset; demonstrates drive, initiative, energy, and sense of urgency in acquiring and serving clients.
• Experience and the know-how to work in a start-up, fast-paced technology environment.
• Confident presentation skills, and must have 'presence' in front of the C-suite customer with the communications skills to articulate a value proposition to a wide range of organizational and functional levels.