Duties and Responsibilities include but are not limited to:
1. Upload videos, manage negative reviews, and keep the account profile up to date.
2. Research keywords, hashtags, industry-related topics & social media trends.
3. Edit images for social media usage.
4. Track & organize campaign schedules, coordinate/schedule posts on all platforms, and execute a content strategy for designated team members.
5. Write clear captions, descriptions & other content for the posts.
6. Manage day-to-day interactions with followers & develop partnerships with social media influences and other accounts.
7. Generate ideas to create brand awareness, determine the brand voice & align all posts accordingly.
8. Develop a scheduling sequence to publish content on all platforms & propose promotional activities.
9. Gather & compile data about the brand’s users and viewers.
10. Assist the Ad Manager when running social media ad campaigns.
11. Moderate conversations in social media groups as per set etiquettes.
12. Conduct general administration.
13. Ad hoc tasks
Schedule: US work hours (40+ hours per week)
Location: This is a remote job
*Salary is based on experience and skills.
*Only qualified candidates will be invited to take the assessment & scheduled for the interview/s.
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Brand Managers are responsible for planning, implementing, managing and monitoring company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales. We are looking for an experienced, passionate and creative Social Media Manager to join our team. As a Social Media Manager you will be responsible for developing and implementing our Social Media strategy in order to increase our
online presence and improve our marketing and sales efforts. You will be working closely with Marketing and Sales departments.
Responsibilities:
1. Performing research on current benchmark trends and audience preferences
2. Designing and implementing social media strategy to align with business goals
3. Setting specific objectives and reporting on ROI
4. Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
5. Monitor SEO and web traffic metrics
6. Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
7. Communicate with followers, respond to queries in a timely manner and monitor customer reviews
8. Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
9. Suggest and implement new features to develop brand awareness, like promotions and competitions
10. Stay up-to-date with current technologies and trends in social media, design tools and applications
11. Creating campaign plans for business and marketing priorities
Basic Qualifications:
- Proven work experience as a Brand Manager/Social media manager
- Hands on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills
- BSc degree in Marketing or relevant field"
Responsibilities :
- Set up marketing email automation.
- Deploy emails and email templates and analyze results.
- Set up marketing landing pages, product carts, and coupons.
- Analyze revenue from marketing campaigns and produce reports, including updates on the progress towards goals for new subscribers and renewal marketing and recommendations for improvements.
- Assist with maintaining, updating, and ensuring the accuracy of our marketing database and lists.
- Maintain and manage lead gen efforts.
- Collaborate with other team members and departments on marketing projects and opportunities.
- Write and edit marketing copy, messages, and campaigns.
- Set up print marketing materials.
- All other responsibilities as assigned.
Requirements :
- An associate degree or higher, preferably in marketing or a related field
- Excellent written and verbal communication skills
- Excellent ability to write and edit marketing copy
- Experience with email marketing
- Knowledge of basic HTML
- Ability to work in a fast-paced environment
- Owning the ecommerce website of the brand.
- Managing the overall user experience, including site navigation, content development, checkout funnel, and promotional campaigns.
- Being a key component in developing the effective planning and execution of an ecommerce strategy, working cross-functionally with teams to ensure quality and timely publishing of all web content.
- Participating in building and directing a team of ecommerce professionals that can effectively help in developing and executing creative ecommerce solutions.
- Directing integrated campaigns that will deliver an increase in conversion rates, overall order size, and managing margin performance across a variety of product lines.
- Owning and managing Internet marketing solutions, social media integration, search engine optimization (SEO), and other monitoring methodologies and analytics.
- Providing thought leadership, innovation, and process optimization initiatives such as implementing ecommerce software and other industry best practices.
- Identifying new areas of ecommerce opportunities beyond current brand offering.
What you need to have:
- A seasoned professional in the digital retailing market or business-to-consumer (B2C)
- Experience in managing own ecommerce venture platforms will be a plus
- Experience in consumer based startup or D2C vertical of FMCG
- Expertise in the industry and product
- Strong communication skills and ability to work in a team
- Developing and designing online and email marketing campaigns
- Experience in Affiliate marketing, Knowledge of SEO, Digital Advertising: Google Ads, Facebook Ads
- Must be a student of a prestigious institution.
- Socially Active
- Present in campus
Skills
- Good Communication Skills
- Convincing Skills
Roles and Responsibilities
- To bring quality tutors to our platform.
- Share posters provided by TutorBin on your campus and LinkedIn
- Circulating posters, videos through email, whatsapp, instagram, facebook etc.
Rewards and Incentives
- Certificate of working as a campus ambassador.
- Rs 1500 in the first month.
- Reference benefits
- Opportunity to become part of our future programs/ projects.
- TutorBin T-shirts will be given
Almost a decade old, it is a venture committed to bring together a varied range of traditional crafts and techniques of dyeing, weaving, printing and hand embroidery. The founders have dedicated their life to promote Indian Block Prints and provide employment and Hand-Embroidery training to women so that numerous underprivileged women can be empowered.
- Ideating and executing an overall brand strategy and tone of voice to drive engagement.
- Developing brand awareness and generating inbound traffic.
- Defining the brand pillars and narrative for the brand, working closely with the leadership of the company.
- Coordinating with external agencies & internal teams to prepare creative briefs and media plans for campaigns while ensuring that brand guidelines are effectively followed.
- Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and is also optimized for search and social promotions.
- Using a brand publisher mindset to create content our customer base is looking for and then to optimizing the path to conversion.
- Leading a team, setting goals and tuning them to give their best performance.
- Being accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
- Devising an effective content strategy and identify various marketing avenues to leverage said content to meet business objectives.
- Identifying customers' needs and gaps in our narrative/ content strategy and recommend new ideas.
- Collaborating across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
- Managing Editorial requirements includng basic SEO understanding, content categorization and structure, content development, distribution and measurement.
- Developing and managing editorial calendar and organization workflows.
- Leveraging all supporting social channels including Facebook, Instagram, LinkedIn, Twitter, Youtube etc. for content distribution. The person must understand the best practices of the main social media channels, which content and approaches work on each, and why.
- Managing Social Media Execution: End to end social media execution, optimisation and reporting.
- Managing day-to-day operations including conceptualising the social media calendar, coordinating with the designers, tweets, status updates, comments, issue resolution of customers, planning promotions & contests, etc.
- Partnering with Influencers/ KOL's and other Production houses for brand collaborations.
- Running facebook ads such as campaigns, web conversion ads etc . Planning offline marketing campaigns & Influencer activities
- Hands on experience, working on new age brands/ social channels preferably in digital-first app-based businesses.
- Passionate about people, culture, brands and storying telling
- Excellent verbal and written English communication skills
- Excellent understanding of social media platforms
- Ability to analyze data related to traffic, conversions
- Delivering high quality work while meeting deadlines
- Desire to work in a fast-paced start-up environment
- Comfortable with all forms of content - videos, photoshoots, editing softwares etc.
- A keen internist in psychology would be a great plus.
- Adept at handling people and external agencies.
- Masters in Marketing, Branding or equivalent. Additional Certifications will be a plus
- Professional Degree in a relevant field will be a plus
- Minimum 10 years of experience preferably in a B2C product based company
Job description
- Optimize content for the website and various social networking channels such as Facebook, LinkedIn, Twitter, Instagram, Google Ads, etc.
- Developing content for blogs, articles, product descriptions, social media, website content, video scripts, etc.
- Execute results-driven social media strategy with a focus on growing our following and increasing engagement
- Proofreading content for errors and inconsistencies.
- Editing and polishing existing content to improve readability.
- Ability to understand new changes in trends in digital content and social media.
- Using keyword research and SEO guidelines for the purpose of optimizing content
- Identifying customer's needs and recommending new content to address gaps in the company's current content.
- Developing content with different wordplay.
Required Candidate profile
- Must have GOOD English Writing/Communication skill
- Highly Active in Social Media like Facebook, LinkedIn, Instagram etc
- Must have GOOD Knowledge of Creative Writing Skills
- Must have GOOD Knowledge of SEO, Ad. Content
Liaison with schools and colleges in Mumbai
Good knowledge / contacts with schools and colleges
Experience in the education sector is preferred.
We’re on the lookout for a data-savvy Growth Marketing Manager to develop and execute marketing strategies to increase awareness and adoption of the product.
Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies in online media and/or SaaS companies.
- The key performance metric for the role will be growth in pages views & Inc42 plus subscriptions
- It is essential the person understands funnel based marketing centred around content & engagement
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- Devise B2B, B2C integrated marketing campaigns with the aim of acquiring and retaining customers
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Give your career a lunar slingshot, we are an equal opportunity employer.