Job Summary:
We are looking for a strategic and creative Social Media Manager to lead the content planning, execution, and marketing across three key verticals of the BFC Group. The ideal candidate will be responsible for building a strong social presence, driving engagement, and aligning content with the brand’s voice and business goals.
Key Responsibilities:
- Content Strategy & Planning:
- Develop and manage monthly content calendars for all three verticals.
- Collaborate with internal teams to align content with marketing campaigns and business objectives.
- Conduct competitive and audience research to inform content tone and style.
- Content Creation & Execution:
- Oversee the creation of original, engaging, and brand-aligned content (text, image, video, reels, stories, etc.).
- Work with designers, videographers, and copywriters to produce content that performs.
- Ensure timely posting across all relevant social media platforms.
- Social Media Marketing & Management:
- Manage social media tools for scheduling, analytics, and community management.
- Track performance metrics and generate insights for continuous improvement.
- Brand Engagement:
- Monitor social media trends and viral content opportunities.
- Respond to comments, messages, and queries in a timely and professional manner.
- Build and nurture online communities for each vertical.
- Reporting & Analysis:
- Prepare monthly performance reports with actionable insights.
- Suggest improvements based on analytics, user behavior, and campaign performance.
Requirements:
- Bachelor's degree in Marketing, Communications, or related field.
- 2–4 years of experience managing social media accounts (preferably across multiple brands or verticals).
- Strong understanding of platform-specific best practices (Instagram, Facebook, LinkedIn, YouTube, etc.).
- Proficiency with tools like Meta Business Suite, Canva, Buffer/Hootsuite, and analytics dashboards.
- Excellent communication, writing, and visual storytelling skills.
- Ability to multitask, manage deadlines, and work collaboratively.
Shubham Vishwakarma
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