The Content and Communications Manager is responsible for creating, managing, and executing content strategies to support the organization's communication and marketing goals. This role involves producing high-quality content across various platforms, managing communication channels, and ensuring consistent messaging that enhances the company's brand and engages its target audience.
Key Responsibilities:
Content Strategy:
Develop and implement a comprehensive content strategy aligned with the company's goals and target audience.
Conduct content audits to identify gaps and opportunities for improvement.
Stay up-to-date with industry trends and competitor activities to inform content strategy.
Content Creation:
Produce high-quality, engaging content for various platforms, including website, blog, social media, email, and print materials.
Collaborate with internal teams, such as marketing, product, and sales, to gather information and create relevant content.
Edit and proofread content to ensure accuracy, clarity, and consistency.
Communications Management:
Develop and manage the company's communication channels, including social media, newsletters, press releases, and internal communications.
Craft compelling messaging that aligns with the company's brand voice and resonates with the target audience.
Manage relationships with media contacts, influencers, and other external partners to amplify the company's reach.
SEO and Analytics:
Optimize content for search engines (SEO) to improve organic visibility and drive traffic to the company's website.
Monitor and analyze content performance using tools like Google Analytics, social media insights, and other relevant metrics.
Use data-driven insights to refine content strategies and improve engagement and conversion rates.
Project Management:
Manage content projects from conception to completion, ensuring timely deliver
Shubham Vishwakarma
Full Stack Developer - Averlon
About KGISL EDU
About
Established in the year 2000, KGiSL Educational Institutions is the brainchild of Dr. Ashok Bakthavathsalam, founder and managing director of KG Information Systems Private Limited (KGISL).
Branded as the pioneers in industry-embedded education in the region, KG Group of Institutions at Saravanampatti boasts of being the only campus that fosters the perfect integration of institute – industry infrastructure in an environment of perfecting learning.
- KGiSL Campus hosts:
- KGiSL Institute of Technology (KiTE)
- KG College of Arts and Science (KGCAS)
- KGiSL - Institute of Information Management (KGiSL IIM)
- KGiSL MicroCollege (KGM)
- KG College of Physiotherapy and KG College of Nursing
Along with Coimbatore's Flagship IT Companies:
- KGiSL and KG Financial Software Private Ltd.,
- Path-breaking Solar Research and Development Company
- KGDS Renewable Energy Private Limited
- TNQ Technologies
- SuperConcepts
- Digital Nirvana
Company social profiles
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Full Stack Developer - Averlon