Senior Mobile QA Automation Engineer

Marketing Head Job Description

Responsibilities Include But Are Not Limited To The Following:

 Lead the development and execution of a comprehensive marketing strategy, focusing on brand enhancement, packaging innovation, and performance marketing.

 Design and oversee the implementation of a loyalty program to foster long-term customer relationships.

 Monitor and optimize performance marketing campaigns, ensuring a consistent return on investment.

 Collaborate closely with design and product teams to ensure brand alignment and innovative packaging concepts.

 Manage and mentor the marketing team, fostering an environment of continuous growth and learning.

 Ensure seamless interdepartmental coordination for holistic marketing initiatives and campaign delivery.

 Possess a deep understanding of market trends and consumer behaviour to drive branding efforts.

 Act as the primary marketing contact, liaising with other department heads and stakeholders.

 Work closely with IT, Operations, and the web teams to deliver growth and creative product enhancements and solutions.

 Conduct and present internal reporting, analysis and insights around activations, redemptions and category performance

 Conduct competitive and category research and educate internal stakeholders in relevant trends that affect gift card sales and redemption.

 Manage and champion the implementation of Little Italy’s Loyalty program and product enhancements

 Evaluate the gift card program regularly by interpreting data, identifying trends, and making recommendations for continual improvements

 Manage vendor relationships

 Build and Analyze brand strategy and consumer insights

 Manage a team of marketing people working on brand initiatives

 Lead and motivate the target audience to “take action”

 Measure and report performance of all marketing campaigns, and assess ROI and KPIs

 Monitor market trends, research consumer markets and competitors’ activities

 Devise innovative growth strategies  Manage Vendor Relationships  Drive Online and App Sales

 Manages district operations by directing and coordinating activities consistent with goals, objectives and policies

 Identify, develop, and execute partnership campaigns with existing and new vendor partners.

 Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

 Design, build and maintain our social media presence  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

 Identify trends and insights, and optimize spend and performance based on the insights

 Brainstorm new and creative growth strategies

 Plan, execute, and measure experiments and conversion tests

 Collaborate with internal teams to create landing pages and optimize user experience

 Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

 Instrument conversion points and optimize user funnels

 Collaborate with agencies and other vendor partners  Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 Handling publications and updation of content for all the marketing collateral including website, newsletter, brochure, corporate presentations etc.

 Hands-on experience on tie-up with various Digital Media, e-commerce platforms for FMCG - Food Products (E-commerce platforms like Amazon, Big Basket, Natures Basket etc.).

 Candidate must have strong analytical, organizational and multi-tasking skills.

 Lead SEO/SEM and digital campaign efforts.

Requirements

 Bachelor's Degree in Marketing, Advertising/PR, Communications or related business discipline

 6+ years’ experience in marketing, database marketing or campaign management

 A proven track record of developing and executing high-impact, data-driven marketing campaigns and experience managing multiple projects at various stages

 Ability to handle a highly dynamic and fast-paced office setting, demonstrating the ability to pivot and adjust to changing needs and demands

 Knowledge and experience with cross channel marketing programs including email, SMS, display, direct mail, social, search etc.

 Solid understanding of marketing fundamentals, including list selection criteria, file scoring and segmentation and the ability to contribute to strategies that align with product road map

 Experience with partnering with a creative agency for content and creative develop and strategy

 Able to relate results, insights and recommendations in a meaningful way to business partners

 Ability to mobilize, lead and influence a diverse team of internal and external stakeholders

 Proven working experience in digital marketing.

 Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

 Highly creative with experience in identifying target audiences and devising digital.  Campaigns that engage, inform and motivate.

 Experience in optimizing landing pages and user funnels.

 Experience with A/B and multivariate experiments.

 Solid knowledge of website analytics tools.

 Experience in setting up and optimizing Google AdWords campaigns.

Job Title: IOS Engineer (Remote)

Job Description

Remote Working | Engineering Team | Full-time

The Impact you will create on the Job:

Developing SDKs on IOS with support for cross-platform technologies like ReactNative, Flutter along with hybrid development over platforms like Cordova.

Apply data structures and algorithms to optimize the code for a lower memory, battery, and processing footprint - all with the goal to build plug-and-play SDKs that don’t expect the app developers to write any supporting code in the app.

You will be liaising with the cross-functional teams to get an in-depth understanding of the functional requirements and propose scalable solutions.

As an individual contributor, you will tackle some of our broadest technical challenges that requires deep technical knowledge, hands-on software development and seamless collaboration with all functions.

You will envision and develop features that are highly reliable and fault tolerant to deliver a superior customer experience.

You will get an opportunity to work with some of the best talent while learning from various highly-functional teams in the company.

You will collaborate with your team and set an example by delivering high quality and innovative engineering solutions for complex use cases.

Plan and execute the roadmap with the engineering team to build and deliver next-generation systems.

What we look for?

Bachelor’s/Master’s degree in Computer Science/IT from premier institute.

2-4 years of industry experience in iOS development, with at least one live app on App Store.

Good knowledge of Objective-C, Swift 5, data structures and algorithms.

Fair understanding of Native Frameworks, specifically concurrency handling, data persistence (User Defaults, Keychain, Core Data), and background tasks.

Good understanding of iOS Frameworks related to UI and network.

Fair understanding of Apple’s concurrency handling, Core Data, and NS Operation classes.

Familiarity with developing UI with both XIB/Storyboard and code.

Good understanding of SDK integrations, debugging, and troubleshooting.

Interested in exploring mobile app development ecosystems like React Native, Cordova and Flutter.

Comfortable with tackling ambiguous problems and unblocking yourself.

Fair understanding of Push Notification ecosystem.

About the Role:

We’re looking for a curious and motivated NLP enthusiast to help us build and fine-tune Named Entity Recognition (NER) models tailored to our domain. In addition to NER, you’ll play an important role in developing ontologies that underpin our understanding of entities and relationships—so if you’ve used tools like Protégé or are excited to learn, this is your chance.

Responsibilities:

• Train and fine-tune NER models using frameworks like SpaCy, HuggingFace, or similar
• Preprocess text data and support annotation efforts using tools like Label Studio or Prodigy
• 
  
• Evaluating model performance and improving precision/recall
• 
  
• Adapting pre-trained models to domain-specific data
• 
  
• Develop and maintain domain ontologies using tools like Protégé
• 
  
• Refine ontology structure and concept hierarchy
• 
  
• Document experiments and share insights with the engineering team
• 
  

You Should Have:

• Familiarity with Python and NLP libraries (e.g. NLTK, SpaCy, Transformers)
• 
  
• Understanding of key NER concepts and evaluation metrics (precision, recall, F1-score)
• 
  
• Exposure to ontology development, semantic relationships, or ontology modeling (via coursework or internship)
• 
  

Experience working with text datasets, even academic ones like CoNLL or OntoNotes

TROOLOGY is currently seeking a full-time Senior MERN Stack Developer

to join our team on-site in Lucknow. As a MERN Stack Developer, you will

be responsible for writing scalable code, collaborating with cross-

functional teams, and working on web development projects from

conception to final product.

Key Responsibilities-  

Master’s/Bachelor's degree in Computer Science, or a related field

Hands-on experience with MERN Stack (MongoDB, Express.js, React,

Node.js) with at least 5 years of experience.

Experience with state management tools such as Redux, Flux, or

MobX.

Do unit testing for the development work carried out.

Act as a mentor to the junior resources and provide technical

guidance.

Conduct and participate in project planning & scheduling, design

discussions, and provide assistance during testing.

Knowledge of AWS, K8s, Azure, CI / CD, Gitflow, shell scripting will

be considered positively.

Experience with HTML, CSS, and JavaScript (ES6+)

Experience writing unit tests with Jest and Enzyme

Knowledge of Git and experience using version control tools

Familiarity with Agile development methodologies

Good communication skills and able to work collaboratively in a

team environment

Experience with cloud technologies, such as Amazon Web Services

or Microsoft Azure is a plus

Experience with TypeScript or other typed JavaScript languages is a

plus.

Experience with SQL, NoSQL, or GraphQL is a plus.

Experience with team handling and support them if they got stuck

somewhere.

Qualifications-

Masters/Bachelor's degree in Computer Science, Software

Engineering, or related field

5+ years of experience in full-stack MERN development

Strong experience with front-end technologies such as HTML5,

CSS3, and JavaScript

 Experience with ReactJS, React, or other front-end frameworks

Solid understanding of RESTful web services and API development

Strong experience with Node.js and server-side technologies

Strong experience with MongoDB and NoSQL databases

Familiarity with AWS or other cloud services

Experience with agile development methodologies

Excellent problem-solving and communication skills

Responsibilities

• Create & Deliver motion graphics for a variety of media like Websites, and mobile devices among others.
• Working with the Video design Lead to understanding the storyboard in creating exceptional motion graphic videos.
• Assist the Video design team in creating the animation styles.
• keep up with the latest motion design trends & brainstorm to create new design ideas for videos.
• Edit raw video footage, Colour correct, and add effects & Transitions to create innovative video deliverables.