Senior Associate - Product

Frontend Focused Software Development Engineer

We make websites conversational. Our AI agents turn any website into an interactive experience — chat widgets, intelligent search, and AI embeds that let users ask questions, get answers, and take action without navigating pages. We’re a fast-moving product startup building at the intersection of design and AI, and we need a frontend engineer who brings both craft and conviction to

what they ship.

What We Look For First

Before anything else, we review your work. This is how we assess every candidate:

• GitHub profile — active, with real production repositories. We look at commit consistency, code architecture, folder structure, and how you make decisions under constraints. Boilerplate clones and tutorial repos do not count.
• Live deployed projects — at minimum two publicly accessible web applications. We open them in the browser, resize the window, throttle the connection, and interact with them. We are evaluating visual polish, responsiveness, interaction quality, accessibility, and performance — not just whether it loads.
• UI/UX taste — we will form an opinion on your design sensibility from your live work before we speak to you. If your interfaces feel generic, unfinished, or visually careless, that is signal.
• Code we can read — we will look at your source code. Clean structure, meaningful naming, thoughtful component boundaries, and documented decisions matter as much as functionality.

Applications without a GitHub profile and at least two live deployments will not be reviewed.

The Role

This is a full-ownership frontend role at an early-stage AI startup. You willdesign, build, and maintain the interfaces our customers interact with everyday — from the core product dashboard to landing pages to AI-native conversational experiences. You are not a ticket-taker. You will have direct input on product direction, collaborate closely with founders, and be expected to bring both engineering rigour and design instinct to every surface you touch. We are looking for someone who sits firmly at the intersection of engineering and design: technically deep, visually opinionated, and relentless about quality.

What You’ll Do

Core Engineering - Build and architect production-grade applications using Next.js, React, TypeScript, and Tailwind CSS - Implement modern rendering strategies — SSR, SSG, ISR, CSR — with deliberate performance budgets and Lighthouse targets - Integrate real-time features using WebSockets, Server-Sent Events, and streaming APIs - Connect with Node.js/NestJS and Python backends via REST and GraphQL; implement and maintain auth flows (JWT, OAuth 2.0, session-based) - Manage application state using Redux Toolkit, Zu- stand, or TanStack Query; handle forms via React Hook Form and Zod - Own the frontend testing strategy end-to-end — unit, integration, and E2E — using Jest, React Testing Library, and Playwright - Contribute to CI/CD pipelines, Docker-based development environments, and deployment workflows UI/UX Engineering - Translate product requirements, rough wireframes, and Figma designs into polished, pixel-perfect, and accessible web interfaces — independently, without hand-holding - Build and maintain a scalable design system: tokens, spacing scales, typography hierarchy, colour systems, and reusable component patterns - Apply strong visual design fundamentals — layout composition, typographic hierarchy, whitespace, contrast, and colour — directly in code - Build complex dashboards, data-heavy interfaces, and multi-step interactive workflows with a focus on information architecture and usability - Design and implement AI-native UI patterns: streaming chat interfaces, inline AI suggestions, conversational flows, and real-time response rendering - Implement responsive layouts that work flawlessly across breakpoints, devices, and browsers - Conduct UI/UX self-review on your own work — you catch visual inconsistencies, interaction gaps, and accessibility issues before they reach review - Work with animation and micro-interaction libraries to add purposeful motion that enhances, not distracts

Architecture & Quality - Design modular, scalable frontend folder structures with clear separation of concerns - Enforce component-driven development practices using Storybook - Drive structured code reviews and uphold engineering quality standards across the team - Instrument observability and error tracking on the frontend (Sentry or equivalent) - Mentor junior engineers and establish

patterns the whole team can follow 

What We’re Looking For

• 2+ years of production-grade frontend development — not freelance experiments or internal tools no one uses. Real products, real users, real traffic.
• Expert-level command of Next.js, React, TypeScript, and modern JavaScript (ES6+)
• Deep understanding of browser rendering, layout, and paint — you can diagnose performance issues beyond “run Lighthouse”
• A genuine, demonstrable eye for design — you understand layout, spacing, typographic scale, visual hierarchy, and colour theory, and you apply them instinctively in code
• Ability to independently take a rough idea or wireframe and produce a clean, well-structured, conversion-focused UI
• Strong working knowledge of accessibility standards (WCAG 2.1) and semantic HTML
• Experience building and consuming design systems, and the discipline to maintain them as a product scales
• Familiarity with design tools — Figma proficiency is a strong plus; you should at minimum be able to inspect, extract, and iterate on designs without designer dependency
• Experience integrating frontend applications with Node.js and Python backends
• Solid Git workflows, Docker-based local development, and CI/CD familiarity
• Ownership mindset — you think about the product and the user, not just the Jira ticket

Technical Depth We’ll Assess

During the hiring process, we will evaluate:

• Frontend architecture decisions — how you structure a scalable Next.js application, what tradeoffs you make and why
• UI/UX implementation quality — can you take a design brief and produce an interface that feels professionally crafted
• Performance mindset — code splitting, lazy loading, image optimisation, caching strategies, render optimisation
• State management and data fetching patterns — how you think about client-server state boundaries
• Component design — reusability, composability, prop interfaces, and avoiding premature abstraction
• Testing approach — what you test, how you test it, and how you think about test coverage vs. maintenance cost
• Design system thinking — how you build for consistency and scale, not just the current screen

Nice to Have

• Experience building AI-powered interfaces — streaming responses, type- writer effects, token-by-token rendering, inline AI suggestions
• Motion design experience — Framer Motion, GSAP, Lottie, CSS animations, and purposeful micro-interactions
• Contributions to open-source React, Next.js, or UI library projects
• Experience with data visualisation libraries — Recharts, D3, Visx, or similar
• Prior experience at an early-stage startup where the design–engineering boundary was blurred
• Exposure to growth-focused frontend work — landing page optimisation, A/B testing, conversion-focused UI
• Basic understanding of backend architecture — enough to have an informed opinion on API design Stack Next.js · React · TypeScript · Tailwind CSS · Zustand / Redux Toolkit ·TanStack Query · React Hook Form + Zod · GraphQL / REST · WebSockets· Jest · Playwright · Storybook · Docker · GitHub Actions · Framer Motion · Sentry

What We Offer

• Competitive salary with a strong growth trajectory
• High-impact, high-ownership role — you will directly shape the product experience
• Opportunity to build on cutting-edge AI-driven products from the ground up
• Fast execution cycles, minimal bureaucracy, and direct collaboration with founders
• Learning budget for courses, certifications, and tools
• A culture that values craft — we care deeply about what we ship and how it feels

StepsAI · Hyderabad · We build fast, own things fully, and care deeply about what we ship.

Reflection Info syatem

5 days orking

Please find our office locations:

• Thiruvananthapuram- Carnival Building, Technopark, Kariyavattom 
• Kochi - 5th Floor, Tower A, Prestige Cyber Greens, SmartCity, Kakkanad,Kochi

Note : 

1.   For the Senior .NET Developer the candidate must mandatorily visit the Trivandrum or Kochi office twice a month.

Details Job Description

Candidates with 8+ years of experience in IT industry and with strong .Net/.Net Core/Azure Cloud Service/ Azure DevOps. This is a client facing role and hence should have strong communication skills. This is for a US client, and the resource should be hands-on - experience in coding and Azure Cloud.

Working hours - 8 hours, with 4 hours of overlap during EST Time zone. (12 PM - 9 PM) This overlap hours is mandatory as meetings happen during this overlap hours.

Responsibilities

Design, develop, enhance, document, and maintain robust applications using .NET Core 6/8+, C#, REST APIs, T-SQL, and modern JavaScript/jQuery

 Integrate and support third-party APIs and external services

 Collaborate across cross-functional teams to deliver scalable solutions across the full technology stack

 Identify, prioritize, and execute tasks throughout the Software Development Life Cycle (SDLC)

 Participate in Agile/Scrum ceremonies and manage tasks using Jira

 Understand technical priorities, architectural dependencies, risks, and implementation challenges

 Troubleshoot, debug, and optimize existing solutions with a strong focus on performance and reliability.

Primary Skills

8+ years of hands-on development experience with:

 C#, .NET Core 6/8+, Entity Framework / EF Core 

 JavaScript, jQuery, REST APIs 

 Expertise in MS SQL Server, including:

 Complex SQL queries, Stored Procedures, Views, Functions, Packages, Cursors, Tables, and Object Types

 Skilled in unit testing with XUnit, MSTest

 Strong in software design patterns, system architecture, and scalable solution design

 Ability to lead and inspire teams through clear communication, technical mentorship, and ownership

 Strong problem-solving and debugging capabilities

 Ability to write reusable, testable, and efficient code

 Develop and maintain frameworks and shared libraries to support large-scale applications

 Excellent technical documentation, communication, and leadership skills

 Microservices and Service-Oriented Architecture (SOA)

 Experience in API Integrations

2+ years of hands with Azure Cloud Services, including:

Azure Functions 

Azure Durable Functions 

Azure Service Bus, Event Grid, Storage Queues 

Blob Storage, Azure Key Vault, SQL Azure 

Application Insights, Azure Monitoring.

Secondary Skills

Familiarity with AngularJS, ReactJS, and other front-end frameworks

Experience with Azure API Management (APIM)

Knowledge of Azure Containerization and Orchestration (e.g., AKS/Kubernetes)

Experience with Azure Data Factory (ADF) and Logic Apps

Exposure to Application Support and operational monitoring

Azure DevOps - CI/CD pipelines (Classic / YAML).

Certifications Required (IF Any)

Microsoft Certified: Azure Fundamentals

Microsoft Certified: Azure Developer Associate

Other relevant certifications in Azure, .NET, or Cloud technologies.

We’re seeking a highly experienced and certified Salesforce Platform Architect with deep expertise in Salesforce Platform Solutioning and Administration. This role is pivotal in bridging business needs with technical execution, driving digital transformation across CRM initiatives in the organization. You’ll lead Platform Architecture, solution design, stakeholder collaboration, and platform optimization for high-impact service delivery.

Requirements:

• 10–15 years of hands-on experience in Salesforce, with strong exposure to Architecting solutions across Financial Services Cloud, Data Cloud and Marketing Cloud.
• Salesforce certifications such as Platform Architect, Financial Services Cloud Consultant, Service Cloud Consultant, or Application Architect.
• Proven ability to translate financial business processes into technical solutions.
• Experience with Enterprise Integrations with Salesforce.
• Experience with contact center technologies, including CTI integration, case routing, and service analytics.
• Strong understanding of financial products, customer lifecycle management, and regulatory compliance.
• ⁠Proficiency in Apex, Flow, Lightning Components, and data modeling.
• Knowledge of Genesys Cloud, API Gateways like Apigee is an added advantage.

Key Responsibilities:

• ⁠Act as the strategic interface between business units and technical teams to align Salesforce capabilities with programs/projects and business goals.
• ⁠Perform all activities in defining architecture, detailed design and solution approach for CRM centric programs in the enterprise.
• ⁠Support implementation and optimization of Salesforce FSC and Service Cloud for contact center operations.
• ⁠Design scalable solutions for customer onboarding, relationship management, and service automation.
• ⁠Integrate Salesforce with core systems, data platforms, third-party apps, and telephony platforms (e.g., CTI, IVR).
• Ensure compliance with financial regulations and data privacy standards.
• ⁠Conduct stakeholder workshops, training sessions, and platform demos to drive adoption.
• ⁠Stay current with Salesforce releases, especially FSC, Data Cloud, Marketing Cloud and AI-driven service enhancements

About the job

Are you passionate about finding the best talent in the Software Development industry? Do you thrive on the exhilaration of attracting top talent currently working at other companies? If so, we have an exciting opportunity for you!

What you'll do:

As a Talent Acquisition Specialist, you will play a pivotal role in our organization by managing the entire recruitment process, from crafting sourcing strategies to interviewing and hiring exceptional talent. You will collaborate closely with hiring managers and executive leadership, ensuring a robust talent pipeline to meet our strategic growth objectives. Your natural aptitude for building strong, trusting partnerships and your ability to prioritize and problem-solve with limited information will be key to your success.

Some of your tangible deliverables will include:

• Cultivating and maintaining strong relationships with passive candidates and industry leaders, establishing our organization as an employer of choice.
• Developing and executing a comprehensive recruitment strategy to attract top-notch tech talent.
• Utilizing data and analytics to measure the effectiveness of recruitment strategies and continually improving our processes.

Who you are:

• Passionate problem solver: You possess the ability to define, scope, and solve ambiguous problems, delivering clear, actionable insights.
• Self-starter: You thrive when presented with challenges, proactively identifying problems based on data and presenting innovative solutions.
• Effective communicator: You have the talent to translate complex analysis into compelling narratives, and you communicate effectively with individuals at all levels of the organization.
• Master of multitasking: You excel at setting priorities while remaining flexible in an ever-changing environment.

Skills required:

• Minimum of 5 years of experience in talent acquisition, with a proven track record of sourcing and hiring top talent in the tech industry.
• Proficiency in applicant tracking systems (ATS) and other HR technologies.
• Experience in utilizing creative sourcing methods and cold calling to identify and attract exceptional talent currently employed at other companies.
• Previous experience in working with mature startups or high-volume tech service companies is highly desirable.

Why join us:

At our company, we value the motivation and dedication of our employees. As a Talent Acquisition Specialist, you will have the opportunity to shape the future of our talent acquisition strategies and directly impact our strategic growth objectives. We foster a collaborative and inclusive culture that encourages learning from industry leaders and provides opportunities for personal and professional growth. Additionally, we offer competitive compensation packages and attractive benefits.

If you are driven by the thrill of finding extraordinary talent and are excited about contributing to our organization's success, we invite you to apply and join our dynamic team.

Position: React JS Developer
Exp: 6-8years

Skills: React, Javascript, Typescript, HTML/CSS, GIT, Frontend Testing, Tools like Cypress.