POSITION: HubSpot Specialist – Marketing Operations
- We seek a talented HubSpot Specialist with expertise in Salesforce to join our team and help optimize our marketing operations.
- You will play a crucial role in managing and enhancing our HubSpot platform, ensuring seamless integration with Salesforce, and optimizing marketing automation processes.
- Your expertise will help us improve lead management, data accuracy, and overall campaign effectiveness.
Key Responsibilities:
● HubSpot Management:
- Administer and optimize HubSpot marketing automation processes.
- Create and manage workflows, email campaigns, and lead nurturing programs.
- Develop and maintain dashboards and reports to track key metrics and performance.
● Salesforce Integration:
- Implement and manage API integrations between HubSpot and Salesforce to ensure smooth data flow. Troubleshoot and resolve integration issues, ensuring data consistency across platforms.
- Collaborate with development teams to customize and enhance integration functionalities.
● Marketing Automation and Campaign Management:
- Design and execute marketing automation strategies to improve lead generation and conversion.
- Analyze campaign performance and adjust strategies based on data insights.
- Implement and manage Pardot integration, if applicable, to enhance marketing efforts.
● Collaboration and Support:
- Work closely with sales, marketing, and IT teams to align strategies and achieve business goals.
- Provide training and support to team members on HubSpot and Salesforce best practices.
- Stay updated on industry trends and emerging technologies to recommend improvements.
● Other related duties as needed.
WHAT YOU WILL DO:
● Develop, customize, and optimize workflows, automation, and integrations in HubSpot and Salesforce.
● Manage integrations between HubSpot, Salesforce, and other marketing/sales tools.
● Ensure seamless data synchronization, integrity, and reporting across platforms.
● Collaborate with marketing and sales teams to implement automation strategies, lead scoring models, and campaign tracking.
● Create and maintain documentation for HubSpot and Salesforce configurations, workflows, and best practices.
● Troubleshoot and resolve technical issues within the marketing automation ecosystem.
● Train internal teams on best practices and system functionalities.
● Assist in data migration, cleanup, and enrichment activities to maintain database health.
● Stay updated on industry trends, platform updates, and emerging technologies.
REQUIRED SKILLS & QUALIFICATIONS:
● Bachelor’s degree in marketing, Business, Information Technology, or a related field; or equivalent certifications.
● 5+ years of proven experience managing HubSpot CRM and marketing automation platforms.
● Strong experience with Salesforce API integrations and data management.
● Excellent analytical skills with the ability to interpret data and provide actionable insights.
● Strong problem-solving skills and attention to detail.
● Preferred Skills: HubSpot certification(s), Salesforce certification(s), or experience with Salesforce development.
Experience with additional marketing automation tools or platforms.
● 6+ years of experience with Salesforce.com APIs (REST and Bulk), Salesforce.com configuration including but not limited to workflows, data validations, import tools, security & sharing, Visualforce pages, and Apex, salesforce.com, SOQL, and SOSL query language
● Excellent communication and collaboration skills.
EMPLOYMENT TYPE: Full-Time
LOCATION: Remote PAN India
SHIFT TIMINGS: 02:00 pm to 11:00 pm IST
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