Salesforce Consultant

We are seeking a creative and results-driven Digital Marketing Executive to join our team at Xtep India. The ideal candidate will lead efforts to enhance our brand's visibility, drive engagement across social media platforms, and increase traffic and reach for our Direct-to-Consumer (D2C) website. This role involves planning, executing, and analyzing various digital marketing strategies to build brand awareness and connect with our target audience effectively in the digital world.

Key Responsibilities:

1.   Social Media Management:

o Develop and implement a comprehensive social media strategy to increase brand visibility and engagement across platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, YouTube).

o Create, schedule, and manage compelling content, including text, images, videos, and infographics.

o Monitor social media trends, audience behavior, and competitive activities to refine strategies.

o Respond to comments, messages, and queries promptly to foster community engagement.

2.   Brand Awareness & Building:

o Plan and execute campaigns that position Xtep India as a leading brand in the sportswear industry.

o Collaborate with creative teams to design impactful visual and written content that aligns with brand guidelines.

o Partner with influencers and bloggers to amplify the brand’s reach.

o Ensure consistent brand messaging across all digital platforms.

3.   D2C Website Marketing:

o Develop strategies to drive organic and paid traffic to the D2C website.

o Optimize the website for SEO, including keyword research, meta tags, and on-page optimization.

o Execute email marketing campaigns to retain and engage customers.

o Monitor website analytics and make data-driven recommendations to improve conversion rates.

4.   Content Marketing:

o Collaborate with content creators to produce blogs, videos, and other materials that resonate with the target audience.

o Ensure content aligns with SEO best practices to increase discoverability.

5.   Analytics & Reporting:

o Monitor and report on key performance metrics across all digital channels.

o Provide insights and recommendations to improve future campaigns.

o Stay updated on industry trends, emerging platforms, and new digital tools.

6.   Cross-Functional Collaboration:

o Work closely with the marketing, sales, and product teams to ensure cohesive brand messaging and integrated campaigns.

Requirements:

·    Bachelor’s degree in marketing, Digital Media, Communications, or a related field.

·    Proven experience in digital marketing, preferably in the retail or sportswear industry.

·    Strong understanding of social media platforms, SEO, and performance marketing.

·    Proficiency in tools such as Google Analytics, Google Ads, Facebook Ads Manager, and social media scheduling tools.

·    Excellent communication, creative thinking, and problem-solving skills.

·    Ability to work in a fast-paced environment and manage multiple projects simultaneously.

·    Knowledge of the sportswear market and passion for fitness or sports is a plus.

Responsibilities:

• Design, develop, and maintain user interfaces for the internal product suite.

• Collaborate closely with product managers and backend engineers to understand

requirements, translate them into user-friendly interfaces, and ensure a consistent

user experience across all products.

• Champion the technical feasibility of our UI/UX designs, ensuring seamless user experiences.

• Write clean, maintainable, and well-documented code adhering to best practices and coding standards.

• Conduct unit and integration tests to ensure code quality and functionality.

• Stay up-to-date with the latest UI development trends and technologies.

• Take initiative and ownership of assigned tasks, ensuring they are completed efficiently and to a high standard. 

Requirements/Qualifications

• Bachelors in any Computers stream or related fields

• Minimum 1+ years of experience as a UI Developer.

• Proficiency in Javascript,Node.js & any one of (Angular, Nextjs or React.js)

• Experience with unit and integration testing frameworks.

• Excellent communication and collaboration skills.

• Ability to work independently and as part of a team.

• A passion for modern web development practices and a drive to deliver high-quality

work.

• Good to have the Experience with responsive design and cross-browser compatibility.

Additional Responsibilities: • Knowledge of more than one technology • Basics of Architecture and Design fundamentals • Knowledge of Testing tools • Knowledge of agile methodologies • Understanding of Project life cycle activities on development and maintenance projects • Understanding of one or more Estimation methodologies, Knowledge of Quality processes • Basics of business domain to understand the business requirements • Analytical abilities, Strong Technical Skills, Good communication skills • Good understanding of the technology and domain • Ability to demonstrate a sound understanding of software quality assurance principles, SOLID design principles and modelling methods • Awareness of latest technologies and trends • Excellent problem solving, analytical and debugging skills Technical and Professional Requirements: • Primary skills: Java • Desirables: Java->Microservices, Java->Springboot Preferred Skills: Java Generic Skills: Java->Microservices Java->Springboot Educational Requirements Bachelor of Engineering Service Line Application Development and Maintenance * Location of posting is subject to business requirements.

Job brief:

A website catalogue specialist contributes to the growth of the online business for our clients. The individual is responsible for ensuring the high quality and timely update on websites for each of our client’s brands. 

Job description:

• Manage website operations for eCommerce including update product catalog through Shopify
• Responsible for individual and bulk listing with high quality Product Specifications across the Website
• Write engaging and descriptive product descriptions to improve customer experience
• Ensure that the catalog contains accurate, comprehensive and high-quality product information
• Create appropriate website content aligned with the Client’s strategy.
• Do the quality check for the catalog images as per Image guidelines, to review product catalogs based on category guidelines and ensure that delivered data is 100% accurate and complete with a positive impact on customer experience.
• Collaborate with multiple stakeholders like Design Team, Marketing Team and other internal and external stakeholders on their requirements to deliver better results.
• Keep up-to-date with industry best practices and monitor competitor websites.

Job Requirement: 

• Graduate degree in computer science, or related qualification.
• 1+ years of work experience as a website specialist.
• Hands on experience on Shopify and SEO Management
• Ability to troubleshoot website issues in a fast-paced environment.
• Strong attention to detail with an analytical mind and outstanding problem-solving skills.
• Excellent content creation and writing skills.
• Fantastic time management skills with the ability to multitask

What you need to have:

• Minimum 1 to 5 years of B2C product management experience
• Experience designing and building metrics for product engagement and customer satisfaction and adept in user research, data- driven experimentation, sprints and rapid iteration