Sales and Marketing Intern

About WareIQ

We are making India's e-commerce businesses successful by giving them the power of Amazon prime like logistics. Modern eCommerce consumers want same & next-day delivery. But the infrastructure in India can’t keep up. 80% of eCommerce parcels outside Amazon reach customers in 5-10 days.

• India eCommerce demand is highly fragmented, yet 90% of brands ship from a central warehouse

• If platforms & brands don’t offer prime-like shipping timelines, customers don’t buy

• High fixed investments, rigid contracts & tech complexity makes prime-like fulfillment infrastructure inaccessible to online brands

Enter WareIQ. WareIQ allows eCommerce companies to compete with Amazon service levels by bringing their average timelines from 5-10 days to next day.

• We're a software-only platform that connects a nationwide network of fulfillment centers and last-mile couriers centralizing all tools in a single platform

• Ownership of logistics SLAs by WareIQ fulfillment experts

• Micro-fulfillment model billed on usage with no minimum

• Onboarding in 7 days vs 3-6 months

WareIQ is backed by leading global investors including Y Combinator, Funders Club, Flexport, Pioneer Fund, Soma Capital, and Emles Venture Partner.

About Role

The ideal candidate will lead initiatives to generate and engage with business partners to build new business for the company. This candidate will be focused and have strong communication skills. They should be able to think critically when making plans and have a demonstrated ability to execute a particular strategy.

Responsibilities

• The Business development management team is responsible for the acquisition of new Partnership opportunities.
• This position will be responsible for helping our prospective clients make purchase decisions to best suit their business needs.
• The Business Development Manager would be required to plan and carry out all sales activities on assigned accounts.
• This Position involves interacting with clients and our services department
• If you have prior experience in either sales, service or marketing, it is an added advantage since you will understand what the customer needs
• Maintain existing business with brilliant rapport and trust amongst clientele
• Think critically when planning to assure project success

Qualifications

• Bachelor's degree or equivalent experience
• 2 - 4 years' prior industry-related business development experience
• Strong communication and interpersonal skills
• Proven knowledge and execution of successful development strategies
• Focused and goal-oriented
• Ideal candidate has outstanding business acumen, an outgoing personality, confident and excellent presentation, and communication skills.
• The candidate should have patience and charm to deal with all types of customers.
• The candidate should be able to put across ideas and solutions in a clear concise manner.
• The candidate should be able to learn and adapt the product into their conversations with ease.
• Prior experience in either the sales or services departments is preferred.

• Running Social Media Campaigns across all platforms (Google, FB,Insta etc).
• Managing and taking responsibility of the Store KPI’s
• Reaching out to as many consumers as possible by building scalable multi-touch programs and campaigns that span not only online but also offline channels
• Sourcing customers through social media campaigns, strategic partnerships, and Google Adwords campaigns of potential buyers in the TG.
• Being responsible for online ads such as Adwords, SEO, radio, email marketing, and content syndication.
• Playing a key role in the planning and management of SEM, Email Marketing, and so forth.
• Being responsible for Lead Management and nurturing through various interventions and Channels.
• Conducting research and analyses to deliver reports to the senior management on the performance of marketing campaigns and programs.
• Conducting forecasting and estimations on the profitability of the campaigns.
• Optimizing targeting and segmentation, as well as the allocation of budgets across multiple paid social channels inclusive of YouTube and Facebook to generate cost effective user actions.
• Passing the lead from the channel to the website.
• Ensuring that appropriate measures are in place for the purpose of assessing consumer satisfaction by liaising with the Customer Experience Management team.
• Collaborating with the engineering, IT, search marketing, and operations departments to optimize programs, campaigns, and landing pages, based on the real-time performance and the ROI.
• Building / Integrating various marketing automation tools for the purpose of enhancing the digital marketing efforts.
• Ensuring that leads are converted into consumers through well-crafted campaigns and close partnership with the sales department.
• Partnering up with senior performance management and key stakeholders in reporting back on the effectiveness of programs and campaigns, conversion rates, and online sales.
• Actively participating in the support and development of new ideas by key marketing department personnel, for example, SEO, SEM, and CRM managers

• Bachelor’s degree in Marketing, Business Administration, Information Technology, Computer Science, or any other related field. An equivalent of the same in working experience is also acceptable.
• 3+ years working experience in online acquisition marketing position. Working experience in a key marketing position, preferably as a SEO/SEM Manager Is a plus.
• Experience in building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix.
• Should portray a passion and exceptional analytical skills and demonstrate a fluency in acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels.
• demonstrate proficiency in optimizing and executing SEM, PPC as well as Facebook Ads, Instagram Ads, and Display Advertising.
• Should be capable of determining key metrics, constantly reduce operational costs, and measure the success of performance strategies.
• Use consumer insights to come up with and develop creative marketing acquisition tactics that can be applied throughout the department.
• Must also be a strong communicator both in verbal and written form.
• Should be capable of translating complex information and data into clear and easily understandable reports.
• Proficient in Ms Word, PowerPoint, and Ms Excel for the purpose of creating both visually and verbally engaging reports.
• Highly adaptable and quick learner. Come up with prompt solutions for marketing campaigns and programs.
• Have exceptional interpersonal skills that will aid in the execution of duties.
• Should have an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines, be decisive, have a positive can-do attitude.
• Have a keen eye for detail, have initiative and be proactive going beyond the call of duty, have an ability to form logical cases that persuade consumers, have an ability to present recommendations and results to senior management with confidence, be consumer-oriented ensuring consumer expectations are always met.
• Should possess the ability to form meaningful relationships with colleagues, collaborating personnel, senior performance management, and even consumers.