Human Resources Professionals to be Placed at a Canadian Based Company

Job description

• Candidate must have Canva, Invision, Craft, Proto.io, Figma, Frame, Webflow, Original, Studio as skills.
• Lead the end-to-end design process from concept to execution, utilizing Figma as the primary design tool.
• Create high-fidelity wireframes, prototypes, and visual designs that effectively communicate design concepts and product features.
• Develop and maintain design systems and libraries in Figma to ensure consistency and scalability across all projects.
• Conduct user research, usability testing, and gather feedback to iteratively improve designs based on user needs and insights.

• Drive co-branded marketing initiatives with merchants.
• Plan and execute major campaigns to drive merchant sales.
• Proactively engage with the merchant's marketing team and be the point of contact from the company India marketing team.
• Plan year-long marketing activities to help merchants gain visibility among company users.
• Plan campaigns for the pipeline of merchants.
• Run ads on major platforms, including but not limited to Facebook, Google, Twitter. Build landing pages.
• Plan and manage the merchant marketing department's budget and prepare quarterly and annual reports.

Ideal Skills & Experience

• Bachelor’s degree with at least 4+ years of marketing experience in a B2C facing business.
• Although not mandatory, the experience of working in a Marketing Agency/FMCG Company/E-Commerce Company/Fintech Company is preferred.
• Experience in ideating and executing major campaigns.
• Experience in running ads on digital platforms, Facebook, Google, Twitter, etc.
• Knowledge of building landing pages on WordPress is preferred.
• Excellent communication skills and an eagerness to continuously learn emerging marketing trends and adopt the ones aligning with business objectives.
• Ability to coordinate and work with interdepartmental teams.
• Ability to manage multiple projects simultaneously, strong time-management skills to work efficiently in fast-paced environments.

About You

• A+ character. We are team-first here at the company.
• A hard-working mentality. It’s early and there is still a lot to build.
• An excellent communicator.
• A fun attitude. Life’s too short. We can have fun while we work hard on cool things.
• Smarts. We need people that are smart enough to make decisions on their own and also smart enough to know when they need input from others.

Perks & Benefits

• Competitive salary and benefits
• Group Medical insurance
• Life and long term disability insurance
• Collaborative workspace
• The opportunity to join the fastest-growing startup alongside a team of a motivated and driven individual

Responsibilities:

∙ Should be able to create and take ownership of all user interface copy and messaging across the product.

∙ Ability to ideate, set the tone for content, and drive cohesive product narratives that are easy to read, positive, and engaging.

∙ Content being a key role in the product experience, ensure the text and visuals achieve a perfect balance and harmony.

∙ Enhance and elevate the product experience by ensuring consistency and crispness in the voice and tone of our product.

∙ Collaborate and work closely with all stakeholders.

Requirement / Desired Skills:

• 3-5 yrs. of relevant experience in user-centered product writing for the web and mobile applications.
• Must be proficient in English with exceptional copywriting skills.
• Should connect with the target audience through effective/persuasive writing skills 
• Passion for solving complicated problems and making things simple.
• Excellent communication skills. 
• Attention to detail.
• Knowledge of UX principles, best practices, and how to use data to drive informed user insights.
• A portfolio of relevant work samples showcasing remarkable execution, from process to outcomes.

• Collaborate with the team members to understand the client requirements.

• Advance coding skills in PHP, HTML, CSS, JavaScript and Scripting language desirable.

• Must have experience in working on frameworks such as Laravel, CodeIgniter.

• Write clean and well-structured codes.

• Produce detailed technical product descriptions.

• Troubleshoot, test and maintain the core product software along with the databases to ensure strong functionality and optimization.

• Contribute to all the software development phases.

• Follow the industry’s best practices for writing clean code.

• Develop and deploy the latest features that facilitate the relevant tools and procedures if required.

• Improve the code-base of our products in a significant manner

• Creating concise, eye-catching, and innovative headlines and body copy.
• Consistently brainstorming and collaborating with team for new ideas and strategies.
• Writing a wide variety of topics for multiple platforms (website, social updates, emails, banners, videos, etc)
• Researching markets and industries to compare and create content that is innovative and original.
• Performance monitoring and review meetings.

EXPERIENCE and SKILL SET

• Excellent knowledge of trending strategies on digital networking channels (Facebook, Instagram, LinkedIn, YouTube, twitter etc.)
• 2 years of experience in creative writing or copywriting/ promotional writing.
• Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook).
• Candidate with IT background will be preferred.