Sales Marketing

Job Description — Senior Marketing Executive

Location: Hyderabad (Remote)

Job Summary:

TechGrit India is seeking a highly skilled and experienced Senior Marketing Executive with 7+ years of experience to join our team. This is an immediate requirement. The role will be to work closely with cross-functional teams to deliver high-quality solutions while ensuring that best practices are followed.

Key Responsibilities:

Branding & Promotion:

Develop and execute marketing strategies that enhance brand visibility in the IT services domain.

Design internal and external branding campaigns that align with the company's vision and values while also targeting both B2B and B2C segments to support business objectives.

Ensure consistent brand messaging across all touchpoints (website, social media (Linkedln,

YouTube), events, etc.).

Marketing & Communication:

Collaborate with content creators, designers, and agencies to produce engaging marketing materials, including blog posts, case studies, whitepapers, and promotional videos, ensuring effective execution of campaigns.

Lead initiatives to showcase the company's expertise through blogs, webinars, whitepapers, and thought leadership articles.

Events & Webinars:

Organize and manage virtual and in-person events, such as Linkedln live webinars, Zoom meetings, client meets, and industry expos.

Develop themes, identify speakers, and manage end-to-end promotion of events to ensure high engagement.

Digital Marketing:

Plan and execute performance-driven digital campaigns across platforms (Linkedln, Zoom, Email Marketing Platform, Google, etc.).

Track metrics like CTR, Conversions, and ROI to optimize marketing efforts.

Collaborate with the sales team to drive demand generation and nurture leads via email marketing and CRM tools.

Must be able to boost the performance of the posts on Linkedln and other social media channels.

Must have knowledge of SEO Market Research & Strategy:

Analyse market trends, competitor strategies, and customer preferences to refine marketing plans.

Identify new channels to promote IT services and expand the company's reach in target geographies.

Team Collaboration:

Work closely with cross-functional teams (Sales, HR, Design, Technical Team Stake Holders etc.) to align marketing goals with organizational objectives.

Support HR in employer branding and engagement initiatives to attract top talent.

Required Skills:

Digital Marketing Expertise: Proficiency in a wide range of digital marketing tools and techniques, including campaign management, audience engagement, and performance optimization.

Analytical Skills: Strong ability to analyze complex data sets, derive actionable insights, and drive data-informed decision-making to maximize marketing impact.

Communication Skills:

Exceptional verbal and written communication skills in English, enabling clear and effective stakeholder engagement and collaboration.

Leadership Qualities: Proven experience in leading teams and managing cross-functional projects, fostering collaboration, and driving results in a dynamic environment

.

Creativity: Demonstrated ability to conceptualize and execute innovative marketing strategies that resonate with target audiences and drive brand engagement.

AI Tools Familiarity and Passion: Proficiency in leveraging Al-powered tools such as ChatGPT, Jasper, and analytics platforms to enhance marketing efficiency, personalize campaigns, and optimize performance. A genuine passion for staying ahead in the rapidly evolving AI landscape is essential.

Tools Proficiency: Expertise in tools like Google Analytics, HubSpot, Linkedln Campaign Manager, and other marketing platforms for tracking, evaluating, and refining strategies.

Digital Marketing Skills: Hands-on experience in Video Production and Marketing, Social Media Management, Content Marketing, Pay-Per-Click (PPC) Advertising, Search Engine Optimization (SEO), Data Analytics, and Technical SEO problem-solving.

Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is preferred.

7+ years of relevant experience in marketing within the software services industry.

About TechGrit:

At TechGrit, we understand that businesses need more than just technology —they need a trusted partner to help them succeed in a fast-paced, competitive world. That's why we're dedicated to delivering custom software solutions that drive growth, efficiency, and innovation.

We specialize in serving ConstructionTech, HealthTech, FinTech, and HighTech industries, where our high-performingAgile teams work alongside our clients to design and develop solutions tailored to their unique challenges. From product engineering and systems integration to ongoing support and maintenance, our champion developers ensure every project achieves measurable success through seamless, cutting-edge technology.

Our Mission

To deliver high-quality, cost-effective software solutions that empower companies and entrepreneurs to achieve their goals and stay ahead of the competition.

Our Vision

To be the most trusted technology partner, accelerating business growth through innovation, reliability, and excellence, delivered by a world-class team.

Our Core Values

Customer Obsession: We prioritize our clients' success above all else.

Excellence: We pursue the highest standards in everything we do.

Innovation: We embrace creativity to deliver forward-thinking solutions.

Teamwork: We believe collaboration drives success.

Integrity: We uphold honesty and transparency in every interaction.

Empathy: We listen and understand to create meaningful impact.

At TechGrit, we don't just create software; we build relationships, solve problems, and transform ideas into reality. Join us in shaping the future of technology and empowering businesses to achieve their full potential.

TechGrit: Technology Partner in innovation, excellence, and growth.

Job Role : SEO Specialist

Job Location : Bangalore (Remote working)

Job Description

We are looking for ambitious and experienced SEO experts who will work with us to think strategically of a long-term plan and implement it with the help of internal and external constituents. The SEO and content marketer is a key role within our Growth team who will be responsible for looking at the industry landscape, understanding our competitors and roadmap, and then coming up with a plan to increase organic traffic to our website with effective SEO strategies. Within this role, you will also be responsible for coming up with a content strategy to complement SEO initiatives.

Minimum qualifications:

• Minimum 3+ years of experience with SEO either at a B2C company or at an agency
• Experience with building and executing an end-to-end SEO initiative
• Experience in writing external-facing content with publicly available examples
• Experience in using SEO tools and platforms like BrightEdge, SEMRush, etc.
• Deep understanding of organic search and SEO best practices, as well as pitfalls that hinder SEO efforts
• Comfort with data analysis and ability to articulate the results in written and spoken formats

• Either a business, writing, or communications degree
• Any experience in writing code is strongly preferred
  

Primary Purpose

To assist in the development and execution of comprehensive marketing strategies, enhancing the brand& presence, and driving business goals in the salon, beauty, and wellness industry.

Key Activities and Responsibilities

• Contribute information, ideas, and research to help develop effective marketing strategies.
• Organize and oversee advertising/communication campaigns on social media platforms, exhibitions, and promotional events, ensuring they align with brand objectives and achieve full delivery.
• Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures.
• Maintain relationships with vendors to ensure collaborative efforts in promotional activities.
• Monitor the progress of campaigns using various metrics and submit performance reports.
• Collaborate with managers in preparing budgets and monitoring expenses to ensure efficiency and cost-effectiveness.
• Develop and execute communication strategies and initiatives to promote brand messaging and engagement.
• Regularly interface, consult, and collaborate with cross-functional teams across the company, as well as manage relationships with social media agencies, vendors, corporate activities, and influencers.
• Gain a deep understanding and knowledge of the salon, beauty, and wellness industry to tailor marketing efforts effectively.

*

Skills and Qualification

• Proven experience in developing marketing strategies and campaigns.
• Good understanding of market research techniques, data analysis, and statistical methods.
• Through knowledge of strategic planning principles and marketing best practices.
• Proficient in MS Office and familiar with marketing software and tools.
• Excellent communication and people skills for effective collaboration and relationship building.
• Strong organisational and time-management abilities, capable of handling multiple projects and deadlines.

Job Type: Full-time

Job Timing:- 11:00 to 7:00

Working Days:- Monday to Saturday

Key Responsibilities: 

• Rewrite existing APIs in NodeJS. 
• Remodel the APIs into Micro services-based architecture. 
• Implement a caching layer wherever possible. 
• Optimize the API for high performance and scalability. 
• Write unit tests for API Testing.
• Automate the code testing and deployment process.

Skills Required: 

• At least 2 years of experience developing Backends using NodeJS — should be well versed with its asynchronous nature & event loop, and know its quirks and workarounds. 
• Excellent hands-on experience using MySQL or any other SQL Database. 
• Good knowledge of MongoDB or any other NoSQL Database. 
• Good knowledge of Redis, its data types, and their use cases. 
• Experience with graph-based databases like GraphQL and Neo4j. 
• Experience developing and deploying REST APIs. 
• Good knowledge of Unit Testing and available Test Frameworks. 
• Good understanding of advanced JS libraries and frameworks. 
• Experience with Web sockets, Service Workers, and Web Push Notifications. 
• Familiar with NodeJS profiling tools. 
• Proficient understanding of code versioning tools such as Git. 
• Good knowledge of creating and maintaining DevOps infrastructure on cloud platforms. 
• Should be a fast learner and a go-getter — without any fear of trying out new things Preferences. 
• Experience building a large scale social or location-based app.

∙ Responsible to promote IT Product and Services in to the National/ International Market through lead Generation.

∙ To identify business opportunities and drive profitable new business with client mapping, cold-calling, focused email campaigns, presentations, etc.

∙ Manage entire Sales life-cycle including cold calling, prospecting, lead qualification, product/service presentation, proposal presentation and sales closure.

• Build fluid, scalable, responsive, and consumer-centric web platforms that target users across a wide array of devices
• Collaborate closely with designers & backend developers and contribute to the full product development life-cycle from design and development to roll out
  Take ownership of work and deliver quality results consistently
• Own the delivery of multiple features in a fast-paced work environment
• Build optimized and modular components to provide performance-oriented solutions
• Work in a dynamic and collaborative culture ensuring good teamwork and communication with remote team members when needed

• 4+ Years of experience in frontend web development (1+ in ReactJS)
• Strong past experience of building, scaling and maintaining feature-rich customer-facing single-page applications
• Ability to translate designs into UI elements with accuracy and an eye for fluidity and responsiveness; strong grasp of any of CSS / sass / less
• Proven ability to implement key concepts of state management, security, and caching practices in enterprise-level web applications used at scale
• Proficient understanding of compatibility issues across different browsers and web and mobile devices and available ways to work around them
• Familiarity with the react ecosystem and popular libraries in that ecosystem
• Strong grasp over core web development concepts like HTML5, JavaScript, CSS3, general Web 2.0 techniques, and working without modern component libraries
• Experience with designing secure web applications with a strong understanding of common security vulnerabilities and best practices
• Understanding of data structures, algorithms and object-oriented programming
• Strong grasp over concepts of performance, optimization, lighthouse, etc
• Strong handle over Git, following best practices to facilitate collaboration

• Hands-on experience with supporting payments and integrating payment gateways
• Experience with progressive web apps, service workers
• Strong grasp over frontend unit and end-to-end testing frameworks

Responsibilities Description:

Responsible for the development and implementation of machine learning algorithms and techniques to solve business problems and optimize member experiences. Primary duties may include are but not limited to: Design machine learning projects to address specific business problems determined by consultation with business partners. Work with data-sets of varying degrees of size and complexity including both structured and unstructured data. Piping and processing massive data-streams in distributed computing environments such as Hadoop to facilitate analysis. Implements batch and real-time model scoring to drive actions. Develops machine learning algorithms to build customized solutions that go beyond standard industry tools and lead to innovative solutions. Develop sophisticated visualization of analysis output for business users.

Experience Requirements:

BS/MA/MS/PhD in Statistics, Computer Science, Mathematics, Machine Learning, Econometrics, Physics, Biostatistics or related Quantitative disciplines. 2-4 years of experience in predictive analytics and advanced expertise with software such as Python, or any combination of education and experience which would provide an equivalent background. Experience in the healthcare sector. Experience in Deep Learning strongly preferred.

Required Technical Skill Set:

• Full cycle of building machine learning solutions,

o   Understanding of wide range of algorithms and their corresponding problems to solve

o   Data preparation and analysis

o   Model training and validation

o   Model application to the problem

• Experience using the full open source programming tools and utilities
• Experience in working in end-to-end data science project implementation.
• 2+ years of experience with development and deployment of Machine Learning applications
• 2+ years of experience with NLP approaches in a production setting
• Experience in building models using bagging and boosting algorithms
• Exposure/experience in building Deep Learning models for NLP/Computer Vision use cases preferred
• Ability to write efficient code with good understanding of core Data Structures/algorithms is critical
• Strong python skills following software engineering best practices
• Experience in using code versioning tools like GIT, bit bucket
• Experience in working in Agile projects
• Comfort & familiarity with SQL and Hadoop ecosystem of tools including spark
• Experience managing big data with efficient query program good to have
• Good to have experience in training ML models in tools like Sage Maker, Kubeflow etc.
• Good to have experience in frameworks to depict interpretability of models using libraries like Lime, Shap etc.
• Experience with Health care sector is preferred
• MS/M.Tech or PhD is a plus

Responsibilities :

- Design and develop highly scalable, highly available, reliable, secure and fault-tolerant systems with minimal guidance for one of the fastest-growing company in India

- Translate business requirements into scalable and extensible design

- Pair with team members on functional and nonfunctional requirements and spread design philosophy, goals and improve the code quality across the team

- Partner with the product management team to define and execute the feature roadmap

- Coordinate with cross-functional teams (Mobile, UX etc.) on planning and execution

- Proactively manage stakeholder communication related to deliverables, risks, changes and dependencies

- The building of all server-side logic, definition and maintenance of the central database, and ensuring high performance and responsiveness to requests from the front-end.

Experience and Skills :

- 2+ years of hands-on experience in designing, developing, testing and deploying applications on Node.JS for large scale applications.

- Strong proficiency with JavaScript

- Understanding of Asynchronous Request handling techniques.

- Deep knowledge of Linux : CentOS, Fedora, or Ubuntu

- Data modeling experience in Relational and NoSQL databases(MONGO DB)

- Ability to understand and implement Continuous Integration and Continuous Delivery

- Well versed with Agile methodologies, TDD and Test Engineering and Automation

- Ability to design and implement low latency RESTful services

- Experience troubleshooting server performance - memory issues, GC tuning, resource leaks, etc.

- Excellent understanding of interactive application development paradigm, memory management, performance/resource optimizations, database interactions, network programming, concurrency and multithreading, fault tolerance, monitoring, security and operability of systems

- Continuously refactor applications to ensure high-quality design

- Ability to plan, prioritize, estimate and execute releases with a good degree of predictability