- To create a sales field in his own block • To create 3 stock points in his block • To share daily growth report to senior authority • To prepare own visiting schedule • To share issues and feedback with team leader • To prepare a sales plan for own • To make himself aware of the sales target • To achieve his sales target • To respect procedure and policies of the company

About Casey Foods
About
We are eastern Odisha based FMCG company under the aegis of Casey Foods having our production/manufacturing unit at Phulbani, Kandhamal District. We deal with day to day FMCG products involving common customer interest. Our common products include most of the Indian species and common edibles. Produced under controlled hygienic conditions following strict processing parameters, Casey believes quality to be in its core. Our round the clock quality testers monitor the batch by batch production thus ensuring quality to be above all in front of our esteemed customers. State of the art machineries work round the clock ensuring flawless production satisfying every customer demands. Being certified with HCCAP and FSSAI, the products of Casey had gained excellence at par. This is due to our dedicate efforts towards customer satisfaction Casey believe in “make with trust”.
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Job Title: Brand and E-commerce Manager
Location: Bangalore
Experience: Brand Management | D2C & Marketplaces | Digital Growth
Industry: FemTech | Wellness | Healthcare | Consumer Brands
Company Overview
Miror is India’s leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we’ve built India’s largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.
Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, games, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women’s Health Innovation Conference 2024 and are rapidly scaling toward our $1B+ vision.
Learn more: www.miror.in
SUMMARY
Brand and E-commerce Manager with experience managing online brand presence, digital sales, and consumer engagement across D2C websites, marketplaces, and social platforms for a fast-growing FemTech brand. Strong at building brand strategy, driving online revenue, ensuring brand consistency, and translating consumer insights into high-impact marketing initiatives. Adept at working across marketing, content, design, and tech teams to scale purpose-led healthcare brands like MIROR.
CORE COMPETENCIES
· Brand Strategy & Positioning
· D2C & Marketplace Sales (Amazon, Website)
· Online Revenue & Conversion Optimization
· SEO & Website Content Strategy
· Social Media & Digital Marketing
· Visual Content & Creative Direction
· Consumer & Market Research
· Campaign Planning & Execution
· Cross-functional Collaboration
· Brand Analytics & Reporting
· Budget & ROI Management
PROFESSIONAL EXPERIENCE
· Developed and executed MIROR’s brand strategy aligned with business and marketing objectives, strengthening positioning in the peri-menopause and menopause wellness space.
· Managed brand sales across online platforms, including MIROR’s D2C website and marketplaces, driving visibility, conversions, and repeat purchases.
· Conducted consumer research and trend analysis to identify opportunities for product positioning, content themes, and brand expansion.
· Partnered with marketing, design, content, product, and tech teams to plan and deliver integrated campaigns across digital channels.
· Tracked brand performance and online sales metrics, analyzing traffic, conversion, engagement, and retention to inform optimisation strategies.
· Planned and managed brand marketing budgets, ensuring spend efficiency across campaigns, creatives, and platform investments.
· Oversaw development of brand collaterals, including digital ads, website banners, product pages, packaging visuals, social creatives, and campaign assets.
· Ensured brand consistency across all touchpoints—website, marketplaces, WhatsApp community, social media, emailers, and paid media.
· Led SEO initiatives including keyword research, on-page optimisation, blog content alignment, and website structure improvements to increase organic traffic.
· Worked closely with creative teams on visual storytelling, including reels, videos, product imagery, and educational content to build trust and recall.
· Managed and optimised social media presence, aligning content with brand tone, medical credibility, and community engagement goals.
· Coordinated website development and optimisation, working with developers on UX improvements, landing pages, and conversion journeys.
· Monitored industry trends, competitor activity, and regulatory sensitivity within women’s health to identify risks and growth opportunities.
TOOLS & PLATFORMS
· D2C Website & Marketplaces
· Google Analytics, Search Console
· SEO Tools (Ahrefs / SEMrush – if applicable)
· Meta & Google Ads
· Social Platforms (Instagram, WhatsApp, LinkedIn)
· CMS & Website Tools (Shopify / WordPress)
· Creative Tools (Canva, Adobe, Figma)
What We Offer
· Competitive base pay + performance-based commission/bonuses
· Training and ongoing product support
· Career growth opportunities within MIROR
· Dynamic and brand-focused working environment
Join Miror and be the welcoming face of a company that values compassion, innovation, and excellence!
Why Join Us?
· Be part of a high-growth startup tackling a real need in women’s healthcare.
· Work with a passionate, purpose-driven team.
· Opportunity to grow into next generation focused company roles as we scale.
· Competitive salary and career progression.
Ping me here and we will connect!
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- Automate UI & functional tests using Selenium, Cypress, or Playwright.
- Perform mobile DApp testing using Appium.
- Collaborate with developers, product managers, and blockchain engineers to identify and resolve defects.
- Document test plans, strategies, and reports in Confluence/JIRA.
- Participate in CI/CD pipelines for test automation (Jenkins, GitHub Actions).
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- Blockchain & Web3: Ethereum, Polygon, Binance Smart Chain, Ganache, Hardhat, Truffle, Remix IDE
- Wallet Testing: MetaMask, Trust Wallet, WalletConnect, Coinbase Wallet
- Automation & QA Tools: Selenium, Cypress, Playwright, Appium
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- Performance Testing: JMeter, Locust, k6
- Version Control & CI/CD: Git, GitHub, GitLab, Jenkins, GitHub Actions
- Bug Tracking & Collaboration: JIRA, Trello, Confluence
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- 3+ years of QA experience, with at least 2 years in Blockchain/Web3.
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Human resource manager
Job Category:
Full time
Qualification
Computer Graduate or BE, MCA, BCA
Location
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Salary Range
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Experience:
Minimum 1 to 3 years
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- Employee Relations & Engagement : Foster a positive work culture by promoting open communication, resolving employee concerns, and addressing issues promptly and effectively. Promote a culture of smart work and productivity. Develop and execute strategies to boost employee engagement, morale, and retention. Organize team-building activities and events.
- HR Policies and Compliance: Develop and implement HR policies, procedures, and practices in accordance with Indian labor laws and company standards. Ensure compliance in all HR activities.
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