Sales & Business Development Manager

Role Overview:

This position will own company's digital and social media ecosystem in India. This role sits at the intersection of creative storytelling, cultural relevance, and performance-driven digital marketing, ensuring the brand remains distinctive and engaging across platforms while supporting key business objectives like customer acquisition, store launches, and frequency.

This role will be responsible for driving company's digital storytelling, social media presence, and influencer collaborations while working closely with creative and media agencies to build engaging campaigns that drive both brand love and restaurant traffic.

Key Performance Areas and Tasks:

Social Media & Content Strategy:

• Develop and lead the social media strategy for company's India across platforms including Instagram, YouTube, LinkedIn and X.

• Build engaging content calendars that reflect company's distinctive tone of voice, humour and cultural relevance.

• Ensure social media supports both brand engagement and business outcomes such as store traffic and campaign awareness.

Content Creation & Production:

• Own the planning and execution of photo and video shoots for digital campaigns and social media.

• Collaborate with creative agencies and production partners to produce high-quality visual content.

• Ensure a strong pipeline of always-on content showcasing the brand, food and culture.

Influencer & Creator Partnerships:

• Develop and execute the brand’s influencer and creator collaboration strategy.

• Identify and build long-term relationships with creators across food, lifestyle and culture.

• Drive collaborations that feel authentic to the company's brand and community.

Digital Media Planning & Performance:

• Work with the media agency to plan and manage digital advertising campaigns across social and digital platforms.

• Oversee digital media budgets, campaign execution and optimization.

• Track and report campaign performance against key metrics such as reach, engagement and traffic.

Campaign Development:

• Partner with the Head of Marketing to support development of campaign key visuals and creative assets.

• Translate campaign ideas into digital-first storytelling and content.

Agency Management:

• Lead day-to-day coordination with social, creative and media agencies.

• Ensure agency deliverables meet timelines, brand standards and campaign objectives.

• Act as the internal owner of digital strategy while agencies function as execution partners.

Store & Launch Support:

• Collaborate with the store marketing team to amplify new restaurant launches and local activations through digital and influencer campaigns.

Analytics & Insights:

• Monitor social and campaign performance to derive insights and optimize future content and campaigns.

• Provide regular reporting on metrics including follower growth, engagement, campaign reach and store traffic impact.

What Success Looks Like:

• Company's builds a distinctive and culturally relevant digital presence in India.

• Social media consistently drives engagement, brand buzz and customer interest.

• Influencer collaborations feel authentic and impactful.

• Digital campaigns effectively support store launches, product launches and brand campaigns.

• The digital ecosystem contributes to new customer trials and brand awareness.

Experience:

• 4-6 years of experience in digital marketing, social media or content-led brand roles.

• Experience with consumer brands, QSR, food, lifestyle or hospitality brands preferred.

• Strong understanding of social media culture, trends and creator ecosystems.

• Experience managing digital media campaigns and agency partnerships.

• Ability to balance creative thinking with performance-driven marketing.

• Comfortable leading content production including photo and video shoots.

• Strong project management and collaboration skills.

EKO STAY is a leader in professionally managed vacation homes, offering curated homestay experiences across India. Founded in 2018 by experts in hospitality, the company operates over 150 thoughtfully designed villas across 12 cities. Known for its focus on innovation, customer satisfaction, and sustainable growth, EKO STAY sets benchmarks in alternative accommodations. Guests enjoy a blend of comfort, convenience, and unforgettable experiences with every stay.

Prerequisites:

- Experience: 5 years of experience in Social Media Department and 2 years as social media manager

- Skills: Proficient in Social Media Marketing, Digital Marketing, and Social Media Optimization (SMO).

- Content Strategy: Strong experience in strategizing content for social media and developing content calendars.

- Analytical Skills : Ability to analyze social media metrics and insights to improve performance.

- Creativity: Excellent creative thinking and problem-solving abilities.

- Organizational Skills: Strong organizational and time management skills to manage multiple campaigns and projects simultaneously.

- Leadership: Proven leadership experience in managing and mentoring a team of junior managers and executives

- Qualifications: Bachelor’s degree in Marketing, Communications, or a related field.

Key Responsibilities:

Social Media Strategy & Execution:

- Develop and implement comprehensive social media strategies aligned with the brand’s objectives.

- Strategize content for the upcoming month, considering key themes, seasonal trends, and campaigns.

- Oversee the creation and execution of content calendars, ensuring timely delivery and relevance across platforms.

Team Management:

- Supervise, guide, and mentor junior social media managers, ensuring successful campaign execution.

- Coordinate team efforts to ensure smooth day-to-day execution of social media tasks and initiatives.

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 Brand Partnerships & Collaboration:

- Manage brand tie-ups, collaborations, and influencer partnerships to increase brand visibility and engagement.

- Ensure effective communication and coordination between internal teams and external stakeholders for seamless campaign execution.

Content Creation & Planning:

- Collaborate with the creative team to create compelling content that resonates with the target audience and aligns with the brand’s voice.

- Oversee the development of monthly content calendars and ensure all content is on-brand, consistent, and engaging.

Paid Campaigns & Reporting:

- Oversee and optimize paid campaigns across Meta and Google Ads, ensuring cost-effectiveness and maximum performance.

- Track campaign metrics such as engagement, reach, conversions, and ROI, providing detailed reports and actionable insights for improvement.

Social Media Optimization (SMO):

- Implement best practices for Social Media Optimization to improve organic engagement and visibility.

- Continuously optimize content for performance across various social media platforms.

Miscellaneous Tasks:

- Travel for shoots and other brand-related activities as required.

- Perform miscellaneous tasks as assigned by management to support the growth of the social media strategy.

Developer – Full stack

·        Full stack development experience for 1-2 years

·        Implement new application features and improvements to existing features based on defined project requirements.

·        Experience with React or Angular framework

·        Familiarity of HTML5, CSS3, and JavaScript skills.

·        Experience developing server side applications in at least Java 8.

·        Experience with Spring Boot and REST APIs.

·        Collaborate with cross-functional teams to design, develop and deploy new features and applications

·        Ability to write and optimize SQL queries and database performance tuning

·        Familiar using source control systems, preferably Git.

·        Troubleshoot and resolve application bugs

·        Passionate about developing high quality code that has been thoroughly tested.

·        Strong written and verbal communications skills.

·        Stay up-to-date with emerging trends and technologies in web development

·        Implement automated testing and continuous integration and deployment processes

·        Ability to learn quickly.

Good to have skills

·        Python, Flask, Fast API knowledge

·        Cloud knowledge – preferably AWS

·        Understanding of graph database

·        Familiarity with containerization technologies such as Docker and Kubernetes

Responsibilities and Duties:

1. Work on an intranet portal for excellent employee user experience and productivity using Java full stack tools (React/Angular + Java (Spring boot)
2. Support Web App built for employee IT Applications provisioning process.
3. Take static design components and develop solutions to elevate work into engaging digital experiences.
4. Collaborate with the team to build backend code and integrations as needed.
5. Develop user interfaces that are standards-compliant, cross-browser compatible, and performance-optimized.
6. Create and maintain a repository of common and reusable code.
7. Develop and maintain documentation for code.

Qualifications & Skills:

1. Hands on experience with HTML, CSS, JavaScript, React (or Angular with willingness to explore React)
2. 6+ years of experience in Java full stack web app development
3. Familiarity with developing custom components as well as using component libraries such as MUI/Bootstrap/Ant Design
4. Comfortable navigating inside a UNIX/Linux environment
5. Ability to write REST APIs and consume with AJAX calls
6. Experience with Java/ Core Java

Perks and Benefits:

1. Attractive Bonus and Stock options for eligible positions
2. A whole suite of best in class leave bouquet: Paid Time Off , Maternity leave, Paternity leave, Sick leave, Casual Leaves, National Holidays  etc.
3. Medical insurance benefits of 5L covering parents (including COVID hospitalization)
4. Learning and Development - certification reimbursement (as applicable)
5. Host of benefits to curate your salary as per your need
6. Relocation benefits
7. World class office infrastructure with Gaming rooms, plush pantry and Break out areas. 

About YEXT:

The ultimate source for official answers about a business online should be the business itself. However, when consumers ask questions on company websites, too often they are left in the dark with wrong answers. Yext (NYSE: YEXT), the Search Experience Cloud, solves this problem by organizing a business's facts so it can provide official answers to consumer questions — wherever people search. Starting with the company website, then extending across search engines and voice assistants, businesses around the world, like Taco Bell, Marriott, and Jaguar Land Rover—as well as organizations like the U.S. State Department—trust Yext to radically improve the search experience on their websites and across the entire search ecosystem.

Yext is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, religion, creed, national origin, ancestry, genetics, sex, pregnancy or childbirth, sexual orientation, gender (including gender identity or nonbinary or nonconformity and/or status as a trans individual), age, physical or mental disability, citizenship, marital, parental and/or familial status, past, current or prospective service in the uniformed services, or any characteristic protected under applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

Responsibilities

As a Frontend Developer (Next.js) you will be responsible for -

•  Building the Complete UI/UX of our web application from scratch.
• Work closely with the Backend Engineer to integrate the algorithmic output from the backend REST APIs.
• Work closely with the product owners to create dynamic infographics with intuitive user controls.
• Work closely with our web Designer for bringing design to life.
• Participate in UAT, troubleshoot, bugs and application integration issues
• Create and maintain documentation related to the developed processes and applications

Qualification & Experience

• 2-3 years of demonstrable experience designing, building and working as a Next.js Developer for enterprise web application
• Ideally, this would include the following:
• Expert-level proficiency with Next.js and all its concepts
• Expert-level proficiency with JavaScript (ES6), HTML5 & CSS
• Expert-level proficiency with ReactJS and all its concepts like Hooks and Redux
• Familiarity with Python, Django, and Django Rest Framework
• Understanding of REST concepts and interacting with REST APIs
• Deep understanding of a few UI concepts:
• Cross-browser compatibility and implementing the responsive web design
• Familiarity with common JS visualization libraries built using D3, Chart.js, Highcharts, etc.
• Understanding of Next.js coding Standards
• Experience working with UX designers and bringing design to life
• In addition, the ideal candidate would have great problem-solving skills and familiarity with code versioning tools such as Github