Our client is a AI based HR-tech startup that provides high quality sourcing of profiles and jobs and pulls in data from multiple job portals to ease the process for their clients. Their systems allow their business clients to automate skill assessments as per their need or as per other sources if required. The machine learning system runs matchmaking algorithms and allows their clients to manage their hiring process.
What you will do:
- Working towards organic search optimization and ROI maximisation
- Regularly performing thorough keywords research
- Identifying key SEO KPIs
- Monitoring redirects, click rate, bounce rate, and other KPIs
- Preparing and presenting reports regularly
- Identifying our buyer persona to better target identified audiences
- Identifying problems and deficiencies and implementing solutions in a timely manner
- Suggesting improvements in process and productivity optimization
- Collaborating with web developers and marketing team
- Staying up to date with the latest SEO and digital marketing trends and best practices
Desired Candidate Profile
What you need to have:- Core expertise in advanced SEO- including but not limited to on-page SEO, off-page SEO, brand signals, outreach & user experience
- Experience in copy & content optimization, content strategy, content marketing, content amplification, etc.
- Love for strategically a/b testing different things, collecting data, analyzing numbers, extracting insights & re-iterating the execution loop
- Understanding of basic web technologies like HTML, CSS & JavaScript
- Understanding of technical SEO
- Ability to suggest action items for improvement
- Understanding of data, numbers & their significance
- Ability to make simple & complex deductions
- Ability to make sense of data to make various kinds of direct or indirect interpretations & use that data to create simple highly actionable steps
Shubham Vishwakarma
Full Stack Developer - Averlon
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Full Stack Developer - Averlon