SEO Specialist

• Develop strategies that drive customers to the website
• Metrics Tracking & measure ROI.
• Use advanced metrics to measure the success of a marketing campaign
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• The candidate would need to be well versed with different types of organic as well as paid marketing
• Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.

Job Description : SEO executive (4-5 years of exp)

We are looking for someone who has - 

• Deep knowledge of offpage and preferably good knowledge of onpage
• Worked on increasing rankings, traffic, content marketing. 
• Experience when it comes to using tools such as Google Analytics and Google Webmaster.
• Excellent time management skills.
• Solid knowledge of Backlinks
• Experience in HTML coding and JavaScript.
• Understanding of what works for and against Google’s algorithms.
• Keeps upgrading knowledge.  
• Experience in using tools like Ahrefs, SEMrush and others
• Good communication skills.

• Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Developing and monitoring campaign budgets.
• Planning and managing our social media platforms.
• Preparing accurate reports on our marketing campaign’s overall performance.
• Coordinating with advertising and media experts to improve marketing results.
• Identifying the latest trends and technologies affecting our industry.
• Evaluating important metrics that affect our website traffic, service quotas, and target audience.
• Working with your team to brainstorm new and innovative growth strategies.
• Overseeing and managing all contests, giveaways, and other digital projects.

We are looking for a Digital Marketing Associate to help plan and implement our marketing and advertising activities.

For this role, you should understand the full marketing mix and be familiar with ways to analyze market research and customers’ behaviour. You should also be able to create spreadsheets and analyze quantitative data to interpret ROI and KPI metrics.

Ultimately, you should help us achieve our business goals by building strong marketing campaigns.

1. Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile)
2. Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software
3. Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
4. Manage social media marketing campaigns
5. Manage digital advertising campaigns (SEM, Social)
6. Manage SEO campaigns
7. Set up conversion, pixel, and event tracking on the website and across various digital platforms
8. Conduct research on market trends, brand audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
9. Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
10. Stay abreast of emerging digital tools and platforms, digital marketing trends, and new technologies, and share insights with the rest of the team
11. Keeping an eye on your competitors' online activity
12. Creating reports to assess the effectiveness of the company's digital marketing efforts
13. Performing keyword research to see which words will appeal to various populations
14. Most importantly, create organic campaigns to drive engagement and brand awareness.
15. Creating landing pages, pitching content to blogs, and setting up Google Adwords campaigns as part of the digital marketing effort.

• Knowledge of marketing digital tools and techniques
• Experience with SEO/SEM campaigns
• Solid knowledge of SAAS, CRM tools.
• Solid computer skills, including MS Excel, web analytics and Google Adwords
• Excellent communication and presentation skills
• Strong analytical skills with a goal-oriented attitude
• BSc degree in Marketing or relevant field

We are looking for a Digital Marketing Manager with a mix of creative and analytical skills to develop, implement, track and optimize our marketing campaigns across all digital channels. 

About us

BetterInvest is an investment platform focused on generating passive income streams and building wealth for investors.

We at BetterInvest provides you a variety of alternate investment options which are focussed on generating passive income and helping investors achieve financial happiness. One of the first asset classes that we are launching is fractional ownership in Commercial Real Estate. We are enabling access to wealth creation opportunities that were previously available only to the top 1% of the population. We make commercial real estate investing easy, affordable and transparent. 

Visit www.betterinvest.club to learn more.

Roles and responsibilities

• Build the overall digital strategy for the company
• Plan and execute digital marketing campaigns that generate potential leads to the product
• Responsible for the monthly budgets for the digital marketing
• Use analytics tools to monitor and do complete data analysis from website traffic till conversion
• Monitor campaign performance and identify opportunities for improvement and optimise campaigns accordingly 
• Collaborate with team members on campaign development and implementation
• Measure campaign performance across channels and assess against goals

Requirements

• 3+ years of experience in a digital marketing role and B2C lead generation.
• Experience in running successful marketing campaigns across multiple channels and geographies.
• Deep understanding of paid campaign strategies across channels to drive revenue (Google Ads, Facebook and LinkedIn ads).
• Deep understanding of analytics tools to track and capture key data of the campaigns.
• Excellent verbal and written communication skills.
• Ability to take new initiatives and push the boundaries constantly.

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate