
2. Research and analyze through multiple tools like - Google Analytics, SEO Powersuite, Adwords, Keyword planner etc.. to draw insight and new strategies for improving ranking and conversions.
3. Responsible to bring all the sites/blogs to first page of SERP on all Organic search platforms.
4. Auditing and analyzing - identifying issues, finding root-cause, and experimenting with solutions at scale in order to improve SEO performance.
5. Conducting SEO experiments - using rigorous approaches and measurement methods (A/B tests, statistical methods) and proving their effectiveness.
6. Trouble-shooting technical website issues that affect SEO and either fix them directly or via web development team ( technical team) .
7. Closely with the Content Marketing team & deliver high quality SEO friendly content that matches the business needs.

About Texila American University
About
We are proud to offer the best online courses in a range of disciplines including healthcare, medicine, management, and research. Texila Educare Healthcare and Technology Enterprises Private Limited offers courses for professionals with over 20 years' of experience teaching students all around the world.
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About the Role:
We are looking for a highly motivated and detail-oriented Campaign Management Associate to join our dynamic marketing team in Ahmedabad. In this role, you will be responsible for planning, executing, and analyzing data-driven marketing campaigns that elevate our brand visibility and drive meaningful customer engagement.
If you are passionate about performance marketing and love leveraging data to deliver results, this is the perfect opportunity for you. We value self-driven professionals who take ownership and thrive in a collaborative, fast-paced environment.
Key Responsibilities:
- Manage and optimize campaigns across Facebook Ads Manager and Google Search, Display, and Video Ads.
- Plan, develop, and execute high-performing paid advertising campaigns.
- Handle large campaign budgets for brands generating up to $2 million in annual revenue.
- Utilize analytics to develop actionable insights and strategic recommendations.
- Conduct marketing research and apply consumer psychology principles to campaigns.
- Collaborate effectively with cross-functional teams and communicate results clearly.
- Prioritize and manage multiple projects independently while maintaining accuracy and attention to detail.
What We’re Looking For:
- Strong analytical mindset with a consumer-first approach.
- Excellent communication and collaboration skills.
- Proven ability to self-manage and deliver within deadlines.
- A passion for data-driven marketing and continuous learning.
- Precision, thoroughness, and a high attention to detail.
Perks:
- Exposure to global brands and large-scale campaign management.
- Supportive and growth-oriented work culture.
- 5 Days working
- Flexible working hours
- Mediclaim working hours
- Maternity Leave benefits
- Paternity Leave benefits
- Birthday Leave benefits
- Yearly Performance Incentives
- Bereavement Leave
About the Company:
Our client is a leader in the production of high-quality steel and is motivated by the philosophy of producing safe and sustainable steel. They are involved with projects for rail, roads, bridges, ports, airports, defense, and energy, as well as in various infrastructure segments like urban development and irrigation. They are now setting up a construction-tech start-up with an omnichannel B2B and B2C platform.
About the Role:
We are seeking an experienced Talent Acquisition Specialist to join our team and help us recruit top-tier talent for our client’s manufacturing firm's corporate office. The ideal candidate will have a minimum of 10 years of experience in talent acquisition, with experience in hiring for manufacturing firms. As a Talent Acquisition Specialist, you will work closely with HR partners to identify and attract top talent for various corporate functions, including finance, operations, sales, and marketing. You will also be responsible for developing and executing effective recruitment strategies, including job postings, social media outreach, and networking.
Location: Kolkata
Job Description:
• Partner with hiring managers to understand their hiring needs and develop effective recruitment strategies
• Source, screen, and interview candidates for various corporate functions, including finance, operations, sales and marketing, and other support functions
• Develop and maintain a pipeline of qualified candidates for current and future openings
• Manage the full recruitment cycle, from job posting to offer acceptance
• Collaborate with HR partners to ensure a smooth onboarding experience for new hires
• Develop and maintain relationships with external recruiting resources, including staffing agencies and job boards
• Stay up-to-date on industry trends and best practices in talent acquisition
Requirements:
• Minimum of 10 years of experience in talent acquisition
• Strong knowledge of recruitment strategies, techniques, and tools
• Experience using applicant tracking systems (ATS) and other recruitment technologies
• Excellent communication and interpersonal skills
• Ability to work independently and as part of a team
• Strong organizational and project management skills
• Ability to maintain a high level of confidentiality and professionalism
Roles & Responsibilities:
Lead Generation & Prospecting: Identify potential clients via LinkedIn, cold calls, emails, and networking.
Sales & Revenue Growth: Develop sales strategies to meet targets and drive enrollments.
Client Acquisition & Relationship Management: Build strong relationships with students, professionals, and corporate clients.
Pitching & Presentations: Deliver compelling sales presentations and course demos.
Market Research & Competitive Analysis: Stay updated on industry trends and competitor offerings.
Collaboration & Reporting: Coordinate with marketing, operations, and academic teams while maintaining sales reports.
Negotiation & Deal Closure: Handle pricing discussions, close deals, and ensure customer satisfaction.
Are you ready to wield your programming prowess to revolutionize the realm of healthcare, directly impacting lives and shaping the future?
basys.ai, a trailblazer in healthcare technology, is on the lookout for a seasoned Senior Software Development Engineer (SDE II) to join our dynamic team. If you have 3-5 years of hands-on experience and a hunger for innovation, this is your golden ticket to make a real difference!
Below are the must-have's in the candidate:
1) 2+ years of experience in LabVIEW development or training
2) Must have fluent English
3) At least 1500 hours of experience programming in LabVIEW.
4) Minimum certification of National Instruments CLAD, Certified LabVIEW Developer or
higher credential preferred.
Behavioral Expectations:
1) Internally motivated, “self starter” type personality.
2) Reliable, can be trusted to work consistently on tasks without close supervision.
3) Able to work on tasks individually or as part of a small team.
4) A “life-long learner” that is willing to develop new skills and proficiencies.
influencers (especially nano and micro level influencers) partner with different brands.
Its focus was to convert consumers into brand marketers and build strong word of
mouth advocacy at scale. The team shifted base from Kolkata to Mumbai in September 2019 for better partnerships. Last month, the startup pivoted to the current format to build more stable revenue streams for the influencers and creators.
The team believes that there is a bigger untapped opportunity in India for the
same, considering the craze around celebrities/influencer in India.
Each influencer or celebrity is listed on the platform, with rates specified by
them. The user can click on their favourite celebrity and make a payment. S/he receives a shoutout within the next seven days.
The Growth Metrics
They started as an influencer marketplace that ran for over 10 months working with over 100 brands, including Hershey's, Bounce, and Raw Pressery, and on-boarded over 80,000 influencers. In February, they clocked over $150,000 in GMV and $37,000 in revenue, almost jumping 400 percent from the previous month. Since it pivoted, the
platform has done 310 shoutouts. Influencer marketing has grown as an industry over
the last few years from $1.7 billion in 2016 to $4.6 billion in 2018. According to reports,
global influencer marketing is poised to be a $20 billion industry by 2020. Of this, India
accounts for a fledgling chunk of between $75 and $150 million.
Role Overview
Required Skills for this Role:
Strong experience with full-stack Javascript framework, Mongo DB,Express,
React.JS, Node JS.
Must have worked with creation of deeplinks for mobile apps
Must be well experienced in AWS, especially elastic bean in AWS
Must have worked with push notifications service
Must know socket programming
Self-motivated with the ability to work independently or jointly in a self-directed
way.
Demonstrated successful development of enterprise-grade web applications
Proven analytical and problem-solving capabilities
Comfortable leading product development
Strong work ethic and desire to build industry-leading products
Also Nice to Have Skills and Background:
Startup experience
Worked on product development









