SEO/ASO · Surat, Kim, Kosamba, Ankleshwar, Bharuch, Bilimora, Valsad, Vapi · 1 - 2 years · ₹1L - ₹2L / yr · Posted 24 Jun 2022

SEO/ASO
In-depth knowledge of keyword research & ASO and ability to align SEO strategies to support ASO
- Excellent understanding of ASO best practices, as well as knowledge of app store algorithms, optimization methods and effective strategies for growing app installs
- Experience managing and handling creative assets & metadata copies for Appstore, as well as for A/B testing
- In-depth knowledge of research principles and methods and experience in analyzing data
- App Localization experience.
- Critical thinker and problem-solving skills
- Strong communication skills - both written and spoken
Skill :
- a genuine interest in SEO and/or digital marketing
- evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms
- a commitment to keeping your technical skills and knowledge up to date
- an inquisitive mind which drives you to understand Google's algorithms and predict what changes might be coming
- a good understanding of search engines
- an ability to understand social media platforms and how to use them to distribute content, gain more links and build successful campaigns
- a good understanding of PR and how to get the right messages out there
- an understanding of how customers search, where they search and why they purchase something online
- a good understanding of the wider marketing context
- strong analytical skills for understanding ranking algorithms
- excellent communication skills to educate, inform, manipulate and mediate across a number of stakeholders in an organization
- an understanding of, or experience of, HTML coding, and preferably Javascript and PHP (PHP: Hypertext Preprocessor)
- proficiency in Microsoft Office and an excellent knowledge of Excel
- some experience and knowledge of web hosting.

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Roles & Responsibilities:
- Manage ASO activities for Play Store and App Store applications
- Improve app ranking, organic installs, and app visibility
- Perform keyword research for SEO and ASO
- Handle On-page, Off-page, and Technical SEO activities
- Run Google Ads, Meta Ads, and app promotion campaigns
- Track performance using Google Analytics, Search Console, Firebase, and Play Console
- Create SEO-friendly content, blogs, and app descriptions
- Coordinate with design and development teams for marketing activities
Required Skills:
- Strong knowledge of ASO and SEO concepts
- Experience with Play Console, Google Analytics, and Search Console
- Familiar with Google Ads and Meta Ads
- Good keyword research and content writing skills
- Good communication and coordination skills
Preferred:
- IT industry experience preferred
- Mobile app marketing experience will be an added advantage
Why Join Us
- Work on high-impact Web and Mobile solutions for diverse and global clients
- Structured career growth within a professional, collaborative, and performance - driven environment
- Exposure to diverse industries and global markets, enhancing long-term career value
We are looking for a motivated and detail-oriented SEO Executive with 1–2 years of experience to join our team in Mohali. The ideal candidate should have a good understanding of SEO strategies, keyword research, on-page and off-page optimization, and website performance analysis.
Key Responsibilities
- Perform keyword research and competitor analysis.
- Implement on-page SEO activities, including meta tags, content optimization, and internal linking.
- Execute off-page SEO strategies such as link building and outreach.
- Monitor website performance using SEO tools and analytics platforms.
- Track keyword rankings and prepare SEO performance reports.
- Collaborate with content and development teams to improve website visibility.
- Stay updated with the latest SEO trends and search engine algorithm changes.
Role & Responsibility:
- Development of SEO strategies, consulting and executing SEO tactics, as well as development of training programs for our clients to allow them on-going success in natural search marketing.
- Lead and develop experienced SEO team to drive successful client engagements and natural search results for our clients.
- Understanding and adherence to search engine algorithms, shifts, requirements, and best of breed SEO.
- Keyword research strategies (terms, head/tail, user intent, etc).
- Site structure analysis, navigation, page construction and additional site audits recommendations for optimal search engine friendliness & indexing.
- On-page optimization including content development strategies supported by professional copywriting (meta tags, content relevancy, keyword integration, semantic relevance, etc).
- Utilize trending AI-powered SEO tools (e.g., ChatGPT for content ideation, SurferSEO/Frase for optimization, Ahrefs/SEMrush AI insights, Screaming Frog AI audits) to enhance strategy, reporting, and productivity.
- Work with the development team to ensure SEO, SEE, Digital Marketing best practices are properly implemented on newly developed website.
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Link building strategies and execution; including viral and buzz-oriented efforts.
- Should have knowledge about Social Media, advanced knowledge of Google Analytics.
- Knowledge about LOCAL SEO will be especially important, knowing all the details about local ranking factors, such as Google Local optimization, citations, and others is essential for this position.
- Client reporting, analytics, Key Performance Indicators, and metrics for client evaluation
Experience: Minimum 7 Years
Location: Indore Onsite







