SEO/Digital Marketing Analyst
Key Responsibilities
SEO Strategy and Execution
- Develop and implement comprehensive SEO strategies, including on-page optimization, technical SEO, and link-building to improve organic search rankings and drive traffic.
Keyword Research
- Conduct thorough keyword research to identify opportunities for content and ranking improvements.
Performance Tracking and Reporting
- Monitor SEO performance using tools such as Google Analytics, Search Console, and SEMrush. Provide regular reports and actionable insights to improve website rankings.
Digital Marketing Campaigns
- Plan and execute digital marketing campaigns across various channels (e.g., social media, PPC, email marketing) to enhance brand visibility and engagement.
Client Collaboration
- Work closely with clients to understand their goals and create tailored digital marketing strategies that deliver measurable results.
Competitor Analysis
- Perform ongoing competitor analysis to stay ahead of industry trends and refine strategies.
Continuous Optimization
- Optimize website content, landing pages, and digital campaigns for maximum conversion and ROI.
Stay Current with Trends
- Keep up-to-date with the latest SEO, content marketing, and digital advertising trends to ensure Pexaworks remains at the forefront of digital innovation.
Video Editing
- Edit and produce high-quality videos for digital marketing campaigns, enhancing engagement and brand visibility.
Requirements
Experience
- Professional experience in SEO and digital marketing, with a proven track record of success in improving search rankings and driving traffic.
SEO Expertise
- Deep understanding of SEO principles, keyword research, link building, and technical SEO.
Marketing Skills
- Experience managing and executing digital marketing campaigns across multiple platforms (social media, email, PPC, etc.).
Analytics Skills
- Proficient in using SEO tools like Google Analytics, Search Console, Ahrefs, SEMrush, and Moz.
Problem-Solving
- Strong analytical skills with the ability to derive actionable insights from data.
Communication
- Excellent verbal and written communication skills. Ability to explain marketing strategies and performance metrics to non-technical stakeholders.
Team Player
- Ability to work collaboratively in a team environment while also being self-motivated and capable of working independently.
Portfolio
- A strong portfolio showcasing successful SEO, digital marketing campaigns, and video editing work is a plus.
Benefits
- Flexible working hours and remote work options.
- Opportunity for professional growth and career advancement.
- Collaborative and supportive work environment.
- Access to the latest tools and technologies.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Pexaworks Technologies Private Limited
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SwiftWe are B2B Travel Tech startup that is reshaping the way travel agents sell and deliver exceptional travel experiences worldwide. We enable travel agents to book flights, hotels & holidays conveniently and we provide comprehensive end-to-end on-ground travel services. We do over INR 1000 crore+ GMV (sales) and are growing rapidly.
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- ESOPs + promotions + aggressive growth prospects (read further) !
- Fast Appraisal - Despite Covid, we had appraisals in 6 months in Jan & July 2020
- Aggressive Hikes - In May'21 & Jan'22, Average Hike was 35% & 30% respectively
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- Learn from Best Mentors with Cumulative 50+ years of experience in Tech who previously worked in 4 unicorns.
- Fast Career Growth with fast appraisals and fast salary increase.
- Super passionate team with deep conviction which has stayed together during covid.
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- Very high ownership role in a fast paced environment.
- Great Culture -> No hierarchy / politics nonsense guaranteed!
Our founding team:
The founding & engineering team has worked in senior leadership roles at successful internet startups in India and Overseas
- Arun - Cofounder, leads Product & Growth Ex Cars24, TravelTriangle, TripFactory, IIM Bangalore
- Chirag - Cofounder, leads Business Operations Ex Oyo, TravelTriangle, IIM Ahmedabad, IIT Roorkee
- Ashish - Cofounder, leads Technology Ex CTO Cars24, CTO FabFurnish, Gaadi, Ex-Entrepreneur
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- Akshat: Director Engineering, 16+ yrs Tech exp, Ex Cars24, L&T, Samsung US, Motorola US.
- Rajesh:Director Engineering, 15+ yrs Tech exp, Ex Hike, Foodpanda
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- You read the detailed company profile here.
- To know more about us, have a look at a few videos on Youtube!
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- We dream big, yet we start small and start quickly. We are not deterred by the extra effort needed to relentlessly execute, iterate, execute to realize our dreams.
- We are a team of differentiated and ambitious individuals, united by a common goal. We are a single team, where every member is important.
- We believe flexibility in roles and freedom to execute ideas are the two foundation values for aggressive growth.
- We constantly protect and evolve our culture. As a super energetic and experienced team, we want to enjoy the time we spend together.
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- Understanding of Commonly used data structures like Dictionaries etc.
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2. Personal Interviews: 2-3 in person/vritual interviews. Detailed discussions about the job profile, company, candidature & tech skills are discussed in these rounds.
3. Extending an offer: On successfully clearing the interview rounds, the job offer is extended to the candidate. This includes financial benefits, ESOPs and many other benefits.
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- Work Timings - 9:30 till work gets over. You are considering joining a startup. Buidling anything of value takes time. The majority of our exits happen within the first 2 months of people joining because new joiners are not able to adjust to the high pace environment. You can expect 10-12 hours of work in a day!
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