
SEO/Digital Marketing Analyst
Key Responsibilities
SEO Strategy and Execution
- Develop and implement comprehensive SEO strategies, including on-page optimization, technical SEO, and link-building to improve organic search rankings and drive traffic.
Keyword Research
- Conduct thorough keyword research to identify opportunities for content and ranking improvements.
Performance Tracking and Reporting
- Monitor SEO performance using tools such as Google Analytics, Search Console, and SEMrush. Provide regular reports and actionable insights to improve website rankings.
Digital Marketing Campaigns
- Plan and execute digital marketing campaigns across various channels (e.g., social media, PPC, email marketing) to enhance brand visibility and engagement.
Client Collaboration
- Work closely with clients to understand their goals and create tailored digital marketing strategies that deliver measurable results.
Competitor Analysis
- Perform ongoing competitor analysis to stay ahead of industry trends and refine strategies.
Continuous Optimization
- Optimize website content, landing pages, and digital campaigns for maximum conversion and ROI.
Stay Current with Trends
- Keep up-to-date with the latest SEO, content marketing, and digital advertising trends to ensure Pexaworks remains at the forefront of digital innovation.
Video Editing
- Edit and produce high-quality videos for digital marketing campaigns, enhancing engagement and brand visibility.
Requirements
Experience
- Professional experience in SEO and digital marketing, with a proven track record of success in improving search rankings and driving traffic.
SEO Expertise
- Deep understanding of SEO principles, keyword research, link building, and technical SEO.
Marketing Skills
- Experience managing and executing digital marketing campaigns across multiple platforms (social media, email, PPC, etc.).
Analytics Skills
- Proficient in using SEO tools like Google Analytics, Search Console, Ahrefs, SEMrush, and Moz.
Problem-Solving
- Strong analytical skills with the ability to derive actionable insights from data.
Communication
- Excellent verbal and written communication skills. Ability to explain marketing strategies and performance metrics to non-technical stakeholders.
Team Player
- Ability to work collaboratively in a team environment while also being self-motivated and capable of working independently.
Portfolio
- A strong portfolio showcasing successful SEO, digital marketing campaigns, and video editing work is a plus.
Benefits
- Flexible working hours and remote work options.
- Opportunity for professional growth and career advancement.
- Collaborative and supportive work environment.
- Access to the latest tools and technologies.

About Pexaworks Technologies Private Limited
About
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Notice - Max up to 30 days
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The Solar Labs was founded by IIT alumni in 2017 to accelerate solar adoption in the world. Our products empower the solar industry to help it succeed. We develop software that helps solar installers and developers in designing more optimized solar PV systems, increase energy yield per panel installed, reduce cost of installations and create quotations and reports for clients within 20 minutes. The software has been used to estimate 1200 MW+ of solar capacity across India and serves some of the largest companies in the world including Tata Power, Adani Solar, Renew Power and hundreds of MSMEs.
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