
Strong D2C Retention Marketing / CRM Marketing Profiles.
Mandatory (Experience 1): Must have 2+ years of hands-on experience in D2C Retention Marketing, managing customer engagement and repeat purchase strategies for D2C or E-commerce brands
Mandatory (Experience 2): Proven experience in designing and executing end-to-end lifecycle journeys across channels like WhatsApp, Email, and SMS, including flows such as welcome series, abandoned cart, post-purchase, and re-engagement campaigns
Mandatory (Experience 3): Strong hands-on expertise in WhatsApp Marketing & Automation (core focus), including building chatbot flows, broadcast campaigns, segmentation strategies, and optimizing messaging for higher conversion rates
Mandatory (Experience 4): Deep understanding of key retention metrics such as Repeat Purchase Rate, Customer Lifetime Value (LTV), retention revenue, and engagement metrics, with the ability to improve these through structured lifecycle programs
Mandatory (Experience 5): Strong experience in CRM data handling, including user segmentation based on behavior, lifecycle stages, and purchase patterns, along with cohort analysis to identify drop-offs and growth opportunities
Mandatory (Experience 6): Hands-on experience with lifecycle marketing and automation tools such as Klaviyo (Email & SMS), CleverTap / WebEngage, WhatsApp automation tools, and CRM platforms
Mandatory (Experience 7): Proven ability to build, manage, and optimize automated workflows and retention systems that are scalable, conversion-focused, and data-driven
Mandatory (Domain): Must have prior experience working with D2C / E-commerce / Consumer brands (in-house preferred over agency-only experience

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Job Description
Introduction
Synapsica is a growth stage HealthTech startup founded by alumni from IIT Kharagpur, AIIMS New Delhi, and IIM Ahmedabad. We believe healthcare needs to be transparent and objective, while being affordable. Every patient has the right to know exactly what is happening in their bodies and they don’t have to rely on cryptic 2 liners given to them as diagnosis. Towards this aim, we are building an artificial intelligence enabled cloud based platform to analyse medical images and create v2.0 of advanced radiology reporting. We are backed by YCombinator and other investors from India, US and Japan. We are proud to have GE, AIIMS, the Spinal Kinetics as our partners.
Your Roles and Responsibilities
The role involves computer vision tasks including development, customization and training of Convolutional Neural Networks (CNNs); application of ML techniques (SVM, regression, clustering etc.) and traditional Image Processing (OpenCV etc.). The role is research focused and would involve going through and implementing existing research papers, deep dive of problem analysis, generating new ideas, automating and optimizing key processes.
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Skill: Appian
Job Location : Pan India
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Certification- L1/L2/L3
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- 8+ years of experience in building Enterprise software
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Bachelors in Computer Science or a related technical field, or equivalent experience
Finally, and most importantly, drive, energy, and motivation to succeed with delivering great customer experiences
Bonus Qualification
- Experience developing financial products like insurance, mutual funds, etc
- Ability to understand the business logic
- Organizational and analytical skills
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- To work in an early-stage consumer internet start-up in disruptive space
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