Regional Manager

We are currently looking to hire a  Sales Manager –(FMCG Division) to join our team.

Position:  Sales Manager (FMCG Division)

Location: Pune 

Experience Required: : 5–12 years of FMCG (Food) sales experience — experience in Modern Trade / E commerce / Quick Commerce / HoReCa is essential.

Qualification: Bachelor’s Degree required; MBA / Master’s in Marketing preferred.

Job Description :

We’re seeking a driven and detail-oriented Sales Manager to lead FMCG expansion across Modern Trade, Quick Commerce, HoReCa, and E-commerce (Amazon) channels.

The ideal candidate will combine strong sales acumen with operational discipline, brand understanding, and team leadership to drive growth and profitability across verticals.

Key Responsibilities :

Sales & Business Development

 Develop and execute sales strategies across Modern Trade, Quick Commerce, HoReCa, and E-commerce (Amazon) channels.

 Drive Quick Commerce tie-ups (Blinkit, Zepto, Swiggy Instamart, etc.)

ensuring consistent fill rates, visibility, and on-time delivery.

 Expand and manage Modern Trade business — new tie-ups, branding opportunities, and store-level execution.

 Acquire and manage HoReCa accounts, ensuring strong partnerships and growth.

 Explore and onboard new retail store tie-ups and distributors to strengthen reach and

market penetration.

 Maintain vertical-wise P&L accountability, ensuring profitability across all sales channels.

 Ensure payment cycles are monitored and reconciled as per company policy. E-Commerce & Brand Coordination

 Oversee Amazon listings and catalog management, ensuring all products are correctly priced, described, and optimized.

 Maintain online hygiene — ensuring accurate inventory, images, descriptions, ratings, and timely response to customer queries.

 Coordinate with the marketing team for updated creatives, offers, product launches, and campaign rollouts across digital platforms.

 Identify and execute branding opportunities within partner stores and online marketplaces.

Team & Operations :

 Conduct regular store and market visits to ensure proper visibility, placement, and compliance.

 Train, mentor, and develop the sales and promoter team to enhance performance and product knowledge.

 Maintain strong vendor relationships and follow-up for timely supply and collections.

 Collaborate closely with operations for smooth delivery logistics and minimal wastage (RTC losses).

 Provide market insights, competitor analysis, and category feedback to guide business strategy.

Qualifications & Requirements

 Bachelor’s Degree required; MBA / Master’s in Marketing preferred.

 5– 12 years of FMCG (Food) sales experience — experience in Modern Trade / E-commerce / Quick Commerce / HoReCa is essential.

 Strong leadership and team-building capabilities.

 Excellent communication, negotiation, and relationship management skills.

 Hands-on experience in Amazon / online retail operations preferred.

 Analytical mindset with sound knowledge of market trends, pricing, and brand visibility strategies.

Sales Strategy and Revenue Management

Develop and implement company-wide sales strategies to achieve revenue, gross profit, and profitability targets.

Set and monitor sales budgets, targets, and performance objectives across all branches and sales teams.

Identify sales gaps and implement corrective actions to improve performance and achieve company objectives.

Sales Team Leadership and Performance Management

Lead, coach, and develop Sales Managers, Branch Managers, and sales personnel to achieve individual and team targets.

Conduct regular sales performance reviews, provide direction, and identify training and development needs.

Promote a high-performance sales culture focused on accountability, customer service, teamwork, and results.

Business Development and Market Expansion

Identify and pursue new business opportunities, major accounts, projects, and strategic partnerships.

Develop strategies to expand the company’s market presence across Papua New Guinea.

Monitor market trends, competitor activities, customer requirements, and emerging opportunities to guide sales initiatives.

Key Account and Customer Relationship Management

Build and maintain strong relationships with key corporate, government, and institutional customers.

Support branches and sales teams in major quotations, tenders, negotiations, and strategic account development.

Ensure high standards of customer service and timely resolution of significant sales and customer concerns.

Sales Forecasting, Pipeline and Reporting

Maintain accurate company-wide sales forecasts and monitor the sales pipeline, quotations, tenders, and major opportunities.

Review branch and sales team performance against budget and provide regular sales reports and recommendations to senior management.

Ensure accurate and timely reporting of sales activities, results, margins, and business opportunities.

Product, Pricing and Margin Management

Work closely with management and relevant departments on product positioning, pricing, promotions, and sales campaigns.

Ensure sales teams understand the company’s ICT solutions, copiers, hardware, furniture, appliances, and other product offerings.

Monitor sales margins and ensure transactions support the company’s profitability objectives.

Cross-Functional Coordination and Compliance

Work closely with Branch, Operations, Service, Software, Stocks, Accounts, and Purchasing teams to support customer requirements and business objectives.

Ensure sales activities comply with company policies, procedures, approved pricing, credit requirements, and applicable standards.

This is a Channel Sales and Partner Management role for Citara's celebrity retail and lifestyle brands. You will be responsible for developing a network of resellers, onboarding and managing those partners, and helping them expand the brands across malls, shopping complexes and other retail channels in your assigned markets.

 would explain the responsibilities like this:

1. Find new resellers

Identify people/businesses who already have relationships with:

• Malls
• Shopping complexes
• Retail stores
• Lifestyle stores
• Regional retail networks

2. Onboard resellers

Approach potential partners, explain Citara's brands and commercial opportunity, negotiate and bring them into the reseller network.

3. Manage existing partners

Once onboarded, maintain regular contact with the reseller and understand:

• Sales
• Stock/product requirements
• New opportunities
• Customer feedback
• Problems faced by the reseller

4. Expand market presence

The role will cover markets such as:

Maharashtra | Gujarat | MP | Bihar | NCR | Karnataka | Telangana | Bengal | Assam

The person may need to travel extensively within the assigned territory.

5. Generate business through the channel

The candidate is not expected to sit in a showroom and sell jewellery directly to customers.

The focus is:

“Build the network of people/businesses who can sell the brands.”

Sales Head

Responsible for developing and executing sales strategies to drive revenue growth, expand market presence, acquire new customers, and strengthen relationships with key accounts. Leads and motivates the sales team to achieve business targets while monitoring sales performance, market trends, customer needs, and competitive activities.

Key Responsibilities:

• Develop and implement sales strategies and business plans.
• Drive revenue, sales growth, and profitability.
• Lead, mentor, and manage the sales team.
• Set sales targets and monitor achievement.
• Identify new markets, customers, and business opportunities.
• Manage key accounts and strengthen customer relationships.
• Develop sales forecasts, budgets, and performance reports.
• Manage sales pipeline, CRM, and conversion activities.
• Negotiate commercial terms and close high-value deals.
• Monitor market trends and competitor activities.
• Develop and manage distribution/channel networks.
• Collaborate with marketing, operations, finance, and senior management.
• Ensure customer satisfaction, retention, and repeat business.
• Analyze sales data and implement corrective actions to improve performance.

Area Sales Manager (ASM)

Fintech | Digital Payments | Field Sales

Job Type: Full-Time

Work Mode: Field-Based / On-Site

Experience: 1–5 Years

Location: Andhra Pradesh | Telangana | Karnataka

Salary: ₹20,000 – ₹28,000 per month + Performance Incentives

ABOUT THE ROLE

• We are looking for a highly motivated and target-oriented Area Sales Manager (ASM) to drive business growth and sales performance across the assigned territory.

• The ASM will be responsible for managing field sales operations, leading the sales team, developing merchant and retailer networks, acquiring distributors and business partners, and achieving assigned sales targets.

• The ideal candidate should have hands-on experience in the Fintech / Digital Payments industry and a strong understanding of field sales, B2B/B2C business development and channel management.

KEY RESPONSIBILITIES

Sales & Business Development

● Develop and execute sales strategies to achieve monthly and quarterly business targets.

● Drive business growth across the assigned territory through effective field sales activities.

● Identify new markets, business opportunities and potential partners.

● Generate leads and convert prospects into active merchants, retailers and business partners.

● Drive both B2B and B2C sales as per business requirements.

Team Management

● Lead, manage and motivate Field Sales Executives within the assigned area.

● Set clear sales targets and monitor individual and team performance.

● Conduct regular field visits and support the team in customer/merchant acquisition.

● Identify performance gaps and provide appropriate guidance and training.

● Ensure consistent achievement of daily, weekly and monthly sales targets.

Merchant & Channel Management

● Build and expand a strong network of merchants, retailers, distributors, dealers and channel partners.

● Develop and maintain long-term relationships with existing business partners.

● Identify and onboard new distributors and retail partners.

● Monitor merchant activation, transaction activity and business performance.

● Support partners with product information and basic operational requirements.

Market Development

● Conduct regular market visits to understand local business opportunities.

● Identify potential markets and expand the company's presence within the territory.

● Monitor competitor activities, market trends and customer requirements.

● Provide timely market feedback and suggestions to management.

Reporting & Coordination

● Track daily sales activities, lead generation, onboarding and team performance.

● Prepare and submit regular sales and market reports.

● Coordinate with internal teams to resolve partner and customer-related issues.

● Ensure proper follow-up on leads and business opportunities.

FINTECH PRODUCT KNOWLEDGE

• Candidates should have good working knowledge of fintech and digital payment products such as:
• AEPS – Aadhaar Enabled Payment System
• DMT – Domestic Money Transfer
• mATM / MATM – Micro ATM
• Cashout / Cash Withdrawal
• Mobile & DTH Recharge
• BBPS – Bharat Bill Payment System
• Bill Payment & Digital Payment Services
• Corporate Cards Solutions

Experience with additional fintech products will be an advantage.

REQUIRED SKILLS & EXPERIENCE

● 3–5 years of experience in Fintech, Digital Payments, BFSI or a related sales environment.

● Strong experience in Field Sales and Area/Territory Sales Management.

● Proven experience in B2B and B2C sales.

● Experience in team handling and field sales team management.

● Experience in merchant, retailer, distributor or dealer acquisition.

● Strong understanding of channel sales and business development.

● Good lead generation, conversion and relationship management skills.

● Strong communication, negotiation and presentation skills.

● Target-oriented approach with strong execution capability.

● Good understanding of local market dynamics.

● Basic English communication along with the relevant regional/local language.

● Willingness to travel extensively within the assigned territory.

WHAT WE ARE LOOKING FOR

• The ideal candidate is someone who can build business from the ground up, manage a field sales team, develop strong channel relationships and consistently deliver sales targets.
• Candidates with existing experience in AEPS, DMT, Micro ATM, Cashout, Recharge, BBPS or other digital payment/fintech products are preferred.

COMPENSATION

₹20,000 – ₹30000 per month + Performance-Based Incentives

Compensation may vary based on relevant experience, skills and location.

LOCATION

Andhra Pradesh | Telangana | Karnataka

Work Nature: Area Sales Manager / Territory Management

Travel: Required within the assigned area