RTL Design Engineer

We are seeking a dynamic and results-oriented Digital Marketing Executive with strong hands-on experience across multiple digital platforms. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing initiatives to increase brand visibility, engagement, and conversions.

Key Responsibilities:

• Plan, execute, and manage digital marketing campaigns across PPC, SEO, Email Marketing, and Social Media platforms (Facebook, Instagram, LinkedIn, YouTube).
• Create, schedule, and publish engaging content to drive brand awareness and audience engagement.
• Manage and update product listings on e-commerce platforms.
• Maintain, update, and optimize company websites using WordPress and Elementor Pro.
• Collaborate with internal teams to create content for websites, blogs, articles, videos, social media, and marketing campaigns.
• Develop and implement effective SEO strategies to improve organic traffic and search engine rankings.
• Design basic creatives and video content using Canva or Adobe Creative Suite.
• Monitor, analyze, and report campaign performance using analytics tools; suggest improvements based on insights.
• Stay updated with digital marketing trends, tools, algorithm changes, and industry best practices.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Strong understanding of digital marketing concepts and best practices.
• Hands-on experience with Google Analytics, Google Search Console, Google Ads, and Facebook Ads Manager.

We are seeking a dynamic 1+ years of experience Social Media Executive to join our team. As a Social Media Executive, you will play a pivotal role in crafting and executing social media strategies to drive engagement, brand awareness, and growth across various platforms.

Responsibilities:

• Content Creation: Develop creative and engaging content for social media platforms, including text, images, and videos.
• Social Media Management: Manage and maintain social media profiles and pages, ensuring consistent brand voice and image.
• Audience Engagement: Interact with the audience, respond to comments and messages, and foster community engagement.
• Analytics and Insights: Monitor social media metrics, track performance, and generate insights to improve content and strategy.
• Campaigns and Promotions: Plan and execute social media campaigns, contests, and promotions to meet marketing goals.
• Trend Monitoring: Stay updated on social media trends, tools, and best practices to keep our strategies fresh and effective.

Requirements:

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in social media management and content creation.
• Strong understanding of various social media platforms including FB, IG, LinkedIn, Twitter, Youtube, etc.
• Creative mindset and the ability to think outside the box.
• Excellent communication and writing skills.
• Analytical mindset with the ability to interpret data.
• Familiarity with social media scheduling and analytics tools.
• Ability to work independently and as part of a team.

Required Skills

• Extensive senior level full-stack software development experience with Node.js (2 or more years) with detailed understanding of user interface frameworks, back-end software architecture interactions and node module capabilities.
• Two or more years' experience with one or more JavaScript frameworks/technologies such as Express.js, Angular.js, React.js, MobX or Flux.js.
• Strong development experience with developing RESTful Web Services using Node.js.
• Comprehensive knowledge of Scrum and Kanban Agile development process and ceremonies including scrums, planning events, backlog grooming, retrospectives and demos.
• Complex programming, program debugging, data analysis, problem analysis and resolution of issues within open source applications.
• Strong communication and collaborative skills in providing technical direction and hands-on software development to include design, development and testing.

Desired Skills

• Client development experience with HTML, DHTML, CSS, JavaScript
• Experience with other JavaScritpt frameworks such as Express, Restify, Hapi, Sails, JOI, and Kinex.
• Javascript experience with ECMAScript2015 (ES6), ECMAScript2016 (ES7) or Bable compiler.
• Operating System and Infrastructure experience with Linux, Windows 7, Unix, Solaris, JMS, OOD, CVS.
• Experience with VersionOne Application Lifecycle Management Tools
• Experience with Jenkins and Continuous Integration.
• Standards & Protocols knowledge including XML, XSLT, WSDL, JSON.
• Experience with Testing Tools including Mocha, Chai, Sinon, Supertest, Enzyme, Instanbul, Selenium, Load Runner, JSLint and Cucumber.
• Experience with source code versioning and Pull Requests with Git and Stash.
• Experience with IDEs such as Sublime and Atom.
• Knowledge of SonarCube, Phabricator, Gerritt, Karma, Jasmine
• Knowledge of projects using SAFe methodology.
• Experience with DevOps processes and implementation.
• Experience with environments utilizing Cloud Technologies such as Amazon Web Services.
• Experience with NGiNX web server.

1. Very Strong hands-on knowledge of core PHP, MySql
2. Very Strong knowledge of JSON, JQuery, AJAX, HTML-5 CSS-3, JavaScript, Bootstrap
3. Very Strong knowledge of responsive websites
4. Knowledge of WordPress (added advantage)
5. Strong knowledge of cross-platform integration with various platforms
6. Excellent logical and analytical skills
7. Strong knowledge of IDEs being used in PHP development
8. Knowledge of PHP Frameworks will be an added advantage.
9. Strong knowledge and hands-on Oops concepts and MVC Design Patterns
10. Good knowledge of Data structures and algorithms.
11. Strong communication skills

Outline of the responsibilities

• Daily and Monthly Responsibilities:
• Utilise Pipedrive, cold calling, LinkedIn and email to generate new sales opportunities
• Identify prospect's needs and suggest appropriate products/services
• Build long-term trusting relationships with prospects to qualify leads as sales opportunities
• Proactively seek new business opportunities in the market
• Set up meetings or calls between (prospective) customers and sales executives
• Report to sales manager with weekly, monthly, and quarterly results

• Required Skills and Qualifications:
• 1-3 years of sales experience, with a history of exceeding lead targets
• Strong communication skills via phone and email
• Proven creative problem-solving approach and strong analytical skills
• Strong desire and ability to move up within a sales organization
• Experience in prospecting in US market

• Preferred Qualifications:
• Proficiency with Pipedrive or other CRM software
• Prior experience as a sales and business development rep with a track record of achieving sales quotes

Primary Job Description 

1. a) Visual Design Strategy

• Work with the marketing and product team to identify visual design themes for cohesion with overall Freeup brand identity and areas for brand differentiation in the context of social commerce space.
• Work with marketing leadership to identify disruptive design strategies to enhance brand differentiation and positioning across FreeUp products and experiences

1. b) Visual Design Operations

• Provide visual design inputs for the brand calendar across all channels -social media, PR and owned channels.
• Develop and execution integrated marketing campaigns across owned ,paid and partnership media both online and offline
• Provide design templates to ensure brand visual consistency in all partner engagements, co-branded

communication & campaigns.

Qualifications

Candidate should have a strong graphic design background who is also proficient in 2D animation

• Ideally having worked for a high-growth consumer startup supplying content to social media or ads teams
• Kinetic typography and composite layering should be included in the requirements
• Bonus if they have the ability to draw/sketch by hand
• Having 3-5 years of experience (being a junior may not be a disadvantage here)
• Ready to complete an assignment e.g. a 15-second video within 24 hours
• Having an impressive portfolio to showcase, both static and short animation work