Project Manager – Web & Mobile App Development

Job description:

We are looking for an experienced professional to lead our lead generation and PPC strategy. The role focuses on driving high-quality leads, managing ad campaigns, and ensuring strong ROI. The ideal candidate will have leadership skills, hands-on PPC expertise, and a proven record of improving lead conversions.

Responsibilities

Create and manage lead generation strategy to meet business targets.

Plan and run PPC campaigns on Google Ads, LinkedIn, Meta, and Display networks.

Optimize ad budgets to lower cost per lead (CPL) and improve ROI.

Guide and mentor a team of lead generation and PPC executives.

Work with sales teams to improve lead-to-customer conversion.

Track and report KPIs like leads, CPL, CTR, CAC, and ROI.

Skills Needed

8–12 years of experience in lead generation and PPC.

Strong knowledge of Google Ads, LinkedIn Ads, Meta Ads, and YouTube.

Experience with CRM and automation tools (HubSpot, Salesforce, Zoho).

Ability to analyze data and make decisions to improve performance.

Team management and leadership skills.

Edtech experience is mandatory.

Job Type: Full-time

Benefits:

Health insurance

Life insurance

Provident Fund

Ability to commute/relocate

Saravanampatti, Coimbatore, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

Working in Edtech: 2 years (Preferred)

Work Location: In person

Position Overview

We are seeking a highly skilled Senior Salesforce Service Cloud Developer who will take complete ownership of all Service Cloud development activities—ranging from design and configuration to customization, integration, and deployment. The ideal candidate will have end-to-end control of the technical solution, ensuring high-quality, scalable, and maintainable implementations that align with business requirements and best practices.

This is a hands-on role that requires deep technical expertise, strong problem-solving abilities, and the ability to operate with minimal supervision while collaborating closely with stakeholders.

Key Responsibilities

Take full ownership of Salesforce Service Cloud development lifecycle requirements gathering, solution design, development, testing, deployment, and post-deployment support.

Translate business needs into technical solutions using Service Cloud features such as Cases, Knowledge, Omni-Channel, Live Agent, Service Console, Entitlements, and Milestones.

Design and develop custom Apex classes, triggers, Lightning Web Components (LWC), Visualforce pages, flows, and process builders.

Implement integrations with external systems using REST/SOAP APIs, middleware, or other integration tools.

Configure and manage Service Cloud console, page layouts, record types, queues, and assignment rules.

Maintain code quality through version control, peer review, and adherence to Salesforce best practices.

Create and maintain technical documentation for customizations, integrations, and configurations.

Proactively identify system improvements, performance enhancements, and automation opportunities.

Serve as the go-to technical expert for Salesforce Service Cloud within the organization.

Ensure compliance with Salesforce security standards, governance, and data privacy policies.

Required Skills & Qualifications

7+ years of hands-on Salesforce development experience, including 3+ years specifically in Service Cloud.

Strong command of Apex, LWC, SOQL, SOSL, Visualforce, Flows, and Process Automation.

Proven experience in Service Cloud setup and customization including console configuration, case management, omni-channel routing, and knowledge management.

Expertise in Salesforce APIs and integrations (REST, SOAP, platform events).

Deep understanding of Salesforce security model, sharing rules, and data architecture.

Proficiency in Salesforce DevOps tools (e.g., Copado, Gearset, or equivalent) and version control systems (Git).

Salesforce Platform Developer II and Service Cloud Consultant certifications strongly preferred.

Strong analytical, troubleshooting, and problem-solving skills.

Ability to manage full development ownership in a fast-paced environment with minimal supervision.

Preferred Skills

Experience with Einstein Bots, Field Service Lightning, or other Salesforce add-ons.

Familiarity with Agile/Scrum methodology and working with cross-functional teams.

Knowledge of testing frameworks (Apex tests, Selenium, Provar, etc.). 

What you need to succeed in this job ?

• MS or BS/B.Tech in computer science or equivalent experience from top college.
• Minimum 2+ Experience in Java 8, Spring Boot, Spring Cloud, Spring Cloud Gateway etc
• Good understanding of Design Patterns usage and implementations.
• REST Services and understanding and implementation of Microservices Architecture.
• Unit testing tools – Junit & Mockito.
• Experience is PostgreSQL database is must, 
• Excellent data structure & algorithm and problem solving skills.
• Should be an active contributor to developer communities like Stackoverflow is added advantage.
• Experience and knowledge of open source tools & frameworks, broader cutting edge technologies around server side development (Prometheus, Elasticsearch, Kafka).
• Must be a proven performer and team player that enjoy challenging assignments in a high- energy, fast growing and start-up workplace.
• Must be a self-starter who can work well with minimal guidance and in fluid environment.

• Design and implement high performance server side application solutions for the targeted domain.
• Develop integrated solutions between the product server side components and customer systems.
• Participate in the full life-cycle development process from software definition, through design, development, test (Unit & Integration), release and maintenance.
• Developing JSON, REST and SOAP APIs/web services.
• Code review and code management on versioning control system.
• Document the development process, architecture, and standard components
• Collaborate with different teams
• Mentor team members
• Keep abreast of new trends and best practices in web development

• In depth knowledge of object-oriented PHP and Laravel Framework
• Must have previous experience in development of high-end web applications in PHP, MYSQL and AJAX
• Previously built applications/websites in MVC frameworks, especially CodeIgniter
• Strong understanding of front-end technologies, such as JavaScript, HTML5, and CSS3
• Strong knowledge of JavaScript and JavaScript frameworks, preferably jQuery
• Proficient understanding of code versioning tools, such as Git, Bitbucket
• Familiarity with SQL/NoSQL databases and their declarative query languages
• Familiarity with limitations of PHP as a platform and its workarounds
• Strong knowledge of coding best practices, server deployment and troubleshooting