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Product Marketing
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Product Marketing

HR eShipz's profile picture
Posted by HR eShipz
2 - 5 yrs
₹6L - ₹10L / yr
Bengaluru (Bangalore)
Skills
Go-to-market strategy
Product Marketing

Market & Customer Intelligence

  • Market Analysis: Conduct continuous research on the competitive landscape, market trends, and industry developments to identify opportunities and challenges.
  • Customer Insights: Deeply understand target personas, their pain points, and how they use the product. Gather and synthesize qualitative and quantitative feedback from customers, sales, and support teams.
  • Pricing Strategy: Collaborate with Product and Finance teams on pricing and packaging strategies based on market value and competitive analysis.

2. Positioning & Messaging

  • Develop clear, differentiated, and compelling product positioning and messaging that resonates with target audiences and highlights unique value propositions.
  • Create and maintain core messaging documentation (e.g., messaging matrices, key benefits, and use cases) for all product lines.

3. Product Launch & GTM Strategy

  • Lead the planning and execution of comprehensive Go-to-Market strategies for new features and major product releases.
  • Coordinate across departments (Sales, PR, Demand Generation) to ensure all teams are aligned on the launch plan, target audience, and messaging.
  • Define the ideal customer journey and map marketing tactics to drive adoption and usage.

4. Sales Enablement & Content

  • Create essential sales enablement tools and materials, including pitch decks, battle cards, competitive analysis guides, and demo scripts, to equip the Sales team for success.
  • Develop customer-facing marketing content, such as website copy, landing pages, case studies, product videos, webinars, and technical blog posts, aligned with the messaging and SEO strategy.
  • Train Sales, Support, and Marketing teams on new product features, value propositions, and successful objection handling.

5. Performance Monitoring

  • Measure and analyze the effectiveness of marketing programs and product launches (e.g., adoption rates, conversion rates, and revenue impact).
  • Use data to iterate on messaging, targeting, and GTM strategy for continuous improvement.

Required Qualifications

  • Experience: 3-5 years of experience in Product Marketing, preferably for a SaaS, software, or technology company.
  • GTM Expertise: Proven experience defining and executing successful Go-to-Market strategies and product launches.
  • Content & Storytelling: Exceptional writing, communication, and presentation skills with a demonstrated ability to translate complex technical concepts into clear, engaging marketing stories.
  • Technical Familiarity: Comfort with technology and the ability to work closely with Product Management and Engineering teams.
  • Tools: Familiarity with CRM (e.g., Salesforce), Marketing Automation (e.g., HubSpot, Marketo), and Web Analytics tools (e.g., Google Analytics).
  • Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.


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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About LogIQ Labs Pvt.Ltd.

Founded :
2019
Type :
Services
Size :
20-100
Stage :
Raised funding

About

]eShipz: Simplifying Global Shipping for Businesses: At eShipz, we are revolutionizing how businesses manage their shipping processes. Our platform is designed to offer seamless multi-carrier integration, enabling businesses of all sizes to ship effortlessly across the globe. Whether you're an e-commerce brand, a manufacturer, or a logistics provider, eShipz helps streamline your supply chain with real-time tracking, automated shipping labels, cost-effective shipping rates, and comprehensive reporting.


Our goal is to empower businesses by simplifying logistics, reducing shipping costs, and improving operational efficiency. With an easy-to-use dashboard and a dedicated support team, eShipz ensures that you focus on scaling your business while we handle your shipping needs.


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