
Responsibilities
- Gain a deep understanding of customer experience, identify, and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
- Translate product strategy into detailed requirements and prototypes
- Scope and prioritize activities based on business and customer impact
- Define vision, strategy, teams and detailed roadmap for the Customer Acquisition area, maximizing monetization through marketing channels like SEO, SEM, CRM, Display Advertising,
- Drive operational product delivery: specify user stories/ product features, determine business value, priorities and MVP. Support product build. Provide acceptance for delivered product.
- Identify customers behaviours and needs through research and analysis on the upper funnel of the customer journey
- Analyse, understand and share learnings from experimentation to build a strong knowledge base of the product
Skills and Experience
- AARRR
- Min. 4 years experience in B2C Product Management
- Experience on Customer Acquisition Marketing, being able to define strategies to achieve marketing goals though product roadmap planning
- Solid end-to-end understanding of internet businesses
- Solid technical understanding
- Experience with web analytics software such as Google analytics
- Familiarity with A/B testing or other multivariate testing
- Knowledge and experience in conversion optimisation, digital marketing, UX design and/or consumer psychology and research is a plus
- Highly developed interpersonal and communication skills
Abilities/Qualities
- User focused individual who keeps the customer at the heart of everything we do, while having strong commercial awareness
- Data driven. Base your decisions on facts rather than opinions
- A go-getter who isn't afraid to get their hands dirty and dives into a project to achieve success by problem solving
- Eager to learn and aware that valuable information can come from both positive and negative results through experimentation -Passionate about product development and constantly looking for ways to improve it
- Open minded team player with excellent communication skills -Self-motivated and results driven with a take charge attitude to manage the full development cycle of a product
- Skilled at working effectively with cross functional teams in a matrix organization

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