Web Glaze Services

Certa’s no-code platform makes it easy to digitize and manage the lifecycle of all your suppliers, partners, and customers. With automated onboarding, contract lifecycle management, and ESG management, Certa eliminates the procurement bottleneck and allows companies to onboard third-parties 3x faster.

Nudge is a user experience platform for consumer companies to help them activate, retain, and understand users.

We’re backed by Antler, and marquee angels including Kunal Shah (Cred), Dhruv Bahl (BharatPe), Bharati Balakrishnan(Shopify), Prashant Pitti (Easemytrip), Pallav Nadhani (FusionCharts), and Ajinkya Kulkarni (WintWealth).

Who We Are

We're on a mission to revolutionize how companies deliver personalized experiences to their users. At Nudge, we've built a powerful SaaS platform that enables consumer companies to run rapid product experiments and deliver truly personalized user experiences. What makes us special? We help product and growth teams build native UX components without needing any development effort – yes, you heard that right!

Our Secret Sauce

We're proud of our comprehensive suite of tools that work together seamlessly:

• Want to create meaningful interactions? Our dynamic UX library has got you covered
• Need to experiment with UI in real-time? Jump into our visual builder
• Looking to create personalized customer journeys? Our user flows are here to help
• Want to incentivize actions? Our reward engine makes it simple
• Plus, we've got powerful experimentation capabilities and analytics tools to track it all

The best part? We integrate with over 25 popular tools like Mixpanel, Amplitude, Segment, and Braze. We believe in making your existing tech stack work better, not replacing it!

Our Team

We're led by our passionate co-founders, Kanishka Thakur (CEO) and Gaurav Rawat. Under Kanishka's leadership, we're pushing the boundaries of what's possible in personalization and experimentation.

Our Growth Story

We're backed by some amazing investors who believe in our vision. Our journey started with initial backing from GradCapital, and we've since received support from Antler. We're excited to share that we recently closed our Pre-Seed round in 2024, which is helping us accelerate our mission even faster!

What Makes Us Different:

We understand that every user is unique, and their experience should be too. That's why we've built our platform to personalize across multiple dimensions - content, timing, incentives, and UI. Whether you're running A/B tests, creating personalized journeys, or analyzing user behavior, we make it simple and effective.

Want to see how we can transform your user experiences? We'd love to show you around our platform - check out our website or the demo below!

Founded in 2015, Phi Commerce has created PayPhi, a ground-breaking omni-channel payment processing platform which processes digital payments at doorstep, online & in-store across variety of form factors such as cards, net-banking, UPI, Aadhaar, BharatQR, wallets, NEFT, RTGS, and NACH. The company was established with the objective to digitize white spaces in payments & go beyond routine payment processing.

Phi Commerce’s PayPhi Digital Enablement suite has been developed with the mission of empowering very large untapped blue-ocean sectors dominated by offline payment modes such as cash & cheque to accept digital payments.

Custom built enablers around PayPhi, help businesses create, present and process digital payments. Our solutions take into consideration legacy systems and complex workflows of businesses, use case, stakeholders in payment ecosystem such as merchants, consumers, banks, networks and ancillary players etc. This uniquely positions us to eliminate friction in first & last mile of payments and create a sustainable digital payment ecosystem.

We are a B2B Technology Marketing Agency, helping our clients communicate more effectively, drive demand, and optimize their customer journey. Our team of tech-passionate experts lead with business objectives, speak the tech and channel language, and then put their creativity, tools, and technical skills to use to help brands achieve their goals. Some key clients we have worked with: are Microsoft, IBM, Alibaba Cloud, Eka Software, Cigniti Technologies, Redington, and Polestar Solutions.

There is no other industry that changes at the speed at which technology does. Innovations keep on coming up, competition keeps on increasing, and GTM models keep on evolving. Marketers are pulled in a million directions. They must deliver on that plus they have to stay abreast of the latest happenings. That's where we come in - to supplement the team and support top priorities, so clients achieve high-quality results, fast. We operate as an extension, caring just as much about success, challenges, and growth opportunities, as rolling up our sleeves time and again to help figure it out.

We started with a simple question: w̲h̲a̲t̲ i̲f̲ y̲o̲u̲r̲ t̲e̲a̲m̲ c̲o̲u̲l̲d̲ f̲o̲c̲u̲s̲ o̲n̲ w̲h̲a̲t̲ t̲h̲e̲y̲ l̲o̲v̲e̲ m̲o̲s̲t̲?̲

𝐎𝐮𝐫 𝐚𝐧𝐬𝐰𝐞𝐫:

AI voice employees that handle the work nobody wants to do. Customer calls at 11 PM. Follow-ups that slip through the cracks. Onboarding that takes forever. These aren't just tasks—they're the things that keep great people from doing great work.

𝐖𝐡𝐚𝐭 𝐰𝐞'𝐯𝐞 𝐥𝐞𝐚𝐫𝐧𝐞𝐝:

The best technology feels invisible. Our AI employees don't feel like software—they feel like that reliable teammate who just gets things done. No hand-holding, just consistent results that make everyone's day better.

𝐇𝐨𝐰 𝐰𝐞 𝐭𝐡𝐢𝐧𝐤 𝐚𝐛𝐨𝐮𝐭 𝐢𝐭:

This isn't about replacing anyone. It's about giving your team superpowers. When AI handles the repetitive conversations, your people can focus on solving problems, building relationships, and creating things that matter.

𝐖𝐡𝐚𝐭 𝐝𝐫𝐢𝐯𝐞𝐬 𝐮𝐬:

Every business has incredible people doing mundane work. We think that's backwards. So we built AI employees that free up human potential—one conversation at a time.

We're not trying to change the world overnight. We're just making tomorrow a little better than today, for teams who believe work should be meaningful.

Ready to give your team superpowers?

Upland Software is a global cloud-software company that helps businesses “work smarter” by offering purpose-built, AI-enabled applications that drive revenue, reduce costs and deliver immediate value.

Founded in 2010 and headquartered in Austin, Texas, the company supports thousands of customers across industries—from enterprise to SMB—serving sectors such as manufacturing, retail, government, education, and technology.

Their product portfolio (20+ proven cloud products) spans knowledge-management, content lifecycle automation, digital marketing, project and work management, and contact-centre solutions—all enhanced by embedded AI.

Upland is committed to modern, flexible work—promoting a culture where remote, global teams collaborate and grow together