Product Manager

It is a fast-growing Indian retail sweet and snacks brand

Product Manager

PinnacleU HR

Company

Home

Product Manager

at It is a fast-growing Indian retail sweet and snacks brand

Agency job

via PinnacleU HR

3 - 8 yrs

₹5L - ₹12L / yr (ESOP available)

Delhi

Skills

Product Management

Product Lifecycle Management (PLM)

A/B Testing

Web Analytics

Data-driven testing

Job Description – Product Manager (B2C)

Company: Indian retail sweet and snacks brand

Location: Lawrence Road Industrial Area, Delhi

Work Mode: Hybrid

Experience: 5+ Years

Working Schedule: 6 days a week

About the Company

The company is a fast-growing Indian retail sweet and snacks brand focused on nostalgic, homemade-style products with a strong emphasis on clean labelling, healthier alternatives, and authentic storytelling.

Our long-term vision is ambitious, to build a brand that achieves what traditional legacy brands accomplished over decades, but at a much faster pace.

Role Overview

We are looking for an experienced Product Manager (B2C – Digital Platform) to lead the end-to-end product strategy for our consumer-facing website and digital experience. This role will be critical in shaping the website as a core growth channel—driving conversion, engagement, and retention—while ensuring a seamless, intuitive, and high-performing user experience aligned with our brand values.

You will work closely with founders, marketing, growth, design, engineering, analytics, and external tech partners to continuously improve website performance through data-driven experimentation and optimization.

Key Responsibilities

Own the entire digital product lifecycle for the website, from ideation to launch and post-launch optimization
Translate consumer behavior, funnel data, and business goals into a clear website and conversion optimization strategy
Manage and optimize the website as a primary B2C sales and engagement channel
Drive conversion rate optimization (CRO) through A/B testing, experiments, and continuous iteration
Own the product roadmap for website features, UX improvements, and technical enhancements
Collaborate with marketing, growth, design, and engineering teams to align user experience, content, pricing, and brand storytelling
Analyze customer journeys, heatmaps, funnel drop-offs, and performance metrics to identify and prioritize improvements
Own and manage website-related tools and technologies (CMS, analytics, experimentation tools, personalization platforms, etc.)
Ensure site performance, usability, and scalability across devices and traffic growth
Support the rollout of successful experiments and features across campaigns and distribution channels.

Desired Skills & Qualifications

5+ years of overall experience in Product Management
3+ years of experience in B2C digital products, preferably in D2C, e-commerce, consumer internet, retail tech, or marketplaces
Strong understanding of user behavior, funnels, and conversion optimization
Hands-on experience with experimentation frameworks, A/B testing, and performance optimization
Experience working in high-growth startups or scaling digital platforms
Ability to balance strategic thinking with hands-on execution
Strong stakeholder management and communication skills across technical and non-technical teams
Comfort working with data, analytics dashboards, and product performance metrics

Why Join Us

Be part of building a ₹1000 Cr consumer brand from the ground up
Opportunity to work closely with founders and leadership
Long-term wealth creation through ESOP participation
High ownership, high impact role in a fast-scaling organization

Job Description – Product Manager (B2C)

Company: Indian retail sweet and snacks brand

Location: Lawrence Road Industrial Area, Delhi

Work Mode: Hybrid

Experience: 5+ Years

Working Schedule: 6 days a week

About the Company

Our long-term vision is ambitious, to build a brand that achieves what traditional legacy brands accomplished over decades, but at a much faster pace.

Role Overview

Key Responsibilities

Own the entire digital product lifecycle for the website, from ideation to launch and post-launch optimization
Translate consumer behavior, funnel data, and business goals into a clear website and conversion optimization strategy
Manage and optimize the website as a primary B2C sales and engagement channel
Drive conversion rate optimization (CRO) through A/B testing, experiments, and continuous iteration
Own the product roadmap for website features, UX improvements, and technical enhancements
Collaborate with marketing, growth, design, and engineering teams to align user experience, content, pricing, and brand storytelling
Analyze customer journeys, heatmaps, funnel drop-offs, and performance metrics to identify and prioritize improvements
Own and manage website-related tools and technologies (CMS, analytics, experimentation tools, personalization platforms, etc.)
Ensure site performance, usability, and scalability across devices and traffic growth
Support the rollout of successful experiments and features across campaigns and distribution channels.

Desired Skills & Qualifications

5+ years of overall experience in Product Management
3+ years of experience in B2C digital products, preferably in D2C, e-commerce, consumer internet, retail tech, or marketplaces
Strong understanding of user behavior, funnels, and conversion optimization
Hands-on experience with experimentation frameworks, A/B testing, and performance optimization
Experience working in high-growth startups or scaling digital platforms
Ability to balance strategic thinking with hands-on execution
Strong stakeholder management and communication skills across technical and non-technical teams
Comfort working with data, analytics dashboards, and product performance metrics

Why Join Us

Be part of building a ₹1000 Cr consumer brand from the ground up
Opportunity to work closely with founders and leadership
Long-term wealth creation through ESOP participation
High ownership, high impact role in a fast-scaling organization

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