Product Manager
at It is a fast-growing Indian retail sweet and snacks brand
Job Description – Product Manager (B2C)
Company: Indian retail sweet and snacks brand
Location: Lawrence Road Industrial Area, Delhi
Work Mode: Hybrid
Experience: 5+ Years
Working Schedule: 6 days a week
About the Company
The company is a fast-growing Indian retail sweet and snacks brand focused on nostalgic, homemade-style products with a strong emphasis on clean labelling, healthier alternatives, and authentic storytelling.
Our long-term vision is ambitious, to build a brand that achieves what traditional legacy brands accomplished over decades, but at a much faster pace.
Role Overview
We are looking for an experienced Product Manager (B2C – Digital Platform) to lead the end-to-end product strategy for our consumer-facing website and digital experience. This role will be critical in shaping the website as a core growth channel—driving conversion, engagement, and retention—while ensuring a seamless, intuitive, and high-performing user experience aligned with our brand values.
You will work closely with founders, marketing, growth, design, engineering, analytics, and external tech partners to continuously improve website performance through data-driven experimentation and optimization.
Key Responsibilities
- Own the entire digital product lifecycle for the website, from ideation to launch and post-launch optimization
- Translate consumer behavior, funnel data, and business goals into a clear website and conversion optimization strategy
- Manage and optimize the website as a primary B2C sales and engagement channel
- Drive conversion rate optimization (CRO) through A/B testing, experiments, and continuous iteration
- Own the product roadmap for website features, UX improvements, and technical enhancements
- Collaborate with marketing, growth, design, and engineering teams to align user experience, content, pricing, and brand storytelling
- Analyze customer journeys, heatmaps, funnel drop-offs, and performance metrics to identify and prioritize improvements
- Own and manage website-related tools and technologies (CMS, analytics, experimentation tools, personalization platforms, etc.)
- Ensure site performance, usability, and scalability across devices and traffic growth
- Support the rollout of successful experiments and features across campaigns and distribution channels.
Desired Skills & Qualifications
- 5+ years of overall experience in Product Management
- 3+ years of experience in B2C digital products, preferably in D2C, e-commerce, consumer internet, retail tech, or marketplaces
- Strong understanding of user behavior, funnels, and conversion optimization
- Hands-on experience with experimentation frameworks, A/B testing, and performance optimization
- Experience working in high-growth startups or scaling digital platforms
- Ability to balance strategic thinking with hands-on execution
- Strong stakeholder management and communication skills across technical and non-technical teams
- Comfort working with data, analytics dashboards, and product performance metrics
Why Join Us
- Be part of building a ₹1000 Cr consumer brand from the ground up
- Opportunity to work closely with founders and leadership
- Long-term wealth creation through ESOP participation
- High ownership, high impact role in a fast-scaling organization

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- Provide technical vision and strategy for the team.
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- Build quality assurance, data protection and security processes
- Use stakeholders’ feedback to inform necessary improvements and adjustments to technology
- Communicate technology strategy to partners and investors
- Setting a vision for how technology will be used in the company.
- Ensuring that technological resources meet the company's short and long-term needs.
- Creating timelines for the development and deployment of all technological services.
- Making executive decisions on behalf of the company's technological requirements.
- Managing technology budgets and time frames.
- Staying on top of technology trends and developments.
- Lead the team on design and execution of the engineering roadmap with a focus on engineering excellence in all aspects of the execution.
- Establish repeatable processes and methods that ensure a high level of productivity, quality, and reliability.
Requirements and skills
- Proven experience as a Project Head or similar leadership role with 5+ years of experience in a technology leadership role
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- Knowledge of technological trends to build strategy
- Ability to conduct technological analyses and research
- Excellent communication and team management skills
- Leadership and organizational abilities
- Strategic thinking and problem-solving aptitude
- Experience in architecture, developing, deploying, and operating large scale, highly available, SaaS applications and services in private or public cloud.
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• Coding skill on C# is a must
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• Perform database operations.
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Overview
Xcelpros is a Global company, headquartered in Chicago (US) with multiple locations in US and Bengaluru, India. Our focus is Tech Innovation, Product Development and Technology Consulting.
We are hiring for our Product Development team and have an immediate need for a Backend Developer / Fullstack MERN Developer. The position calls for someone with a mindset who can build great products, manage multiple projects and related tasks on deadline. We are looking for high-quality and passionate developers that want to be a part of a great product team.
You need to have at least 2 years of demonstrated experience as a Backend Developer using MERN (NodeJS, MongoDB, PostgreSQL & Express) & GraphQL technologies. The candidate will work closely with our internal teams in the design, development, launch and enhancement of various products.
About XcelPros
XcelPros is a Global company, headquartered in Chicago (US) with multiple locations in US and Bengaluru, India. XcelPros is focused on Tech Innovation, Product Development and Technology Consulting.
XcelPros specializes in technology solutions for Business-to-Business (B2B) and Business-to-Consumer (B2C) areas. We believe technology is the enabler of exponential growth for us and our customers. We are strategists delivering innovative business and technology solutions. We have been well funded and operational since 2011.
XcelPros and affiliated group of companies are proud to foster a high-performance culture, one that's defined by having the best people, with the skills and determination to deliver above and beyond. We look for insightful and astute professionals who are also forward-thinking, confident, self-motivated and globally minded. Our core team consists of professionals with a wide range of skills and backgrounds. XcelPros is continuously looking for talented, highly motivated individuals who believe in excellence and are committed to providing superior service to our customers and stakeholders.
Experience
- Minimum of 2 years of experience in the design and development of Web and Mobile applications using NodeJS, MongoDB, PostgreSQL, Apollo - GraphQL and React
- You are required to have experience with development in Microservices Architecture
- Experience with NestJS framework is a major plus
- Hands on experience with GoLang is not mandatory but a major plus
Start Date - Immediate
Positions - 2 (Immediate Need)
Responsibilities
- Minimum of 2 years of hands-on experience building applications in NodeJS, MongoDB, PostgreSQL, Apollo - GraphQL and React
- Strong and mandatory experience of 2 years of experience in building applications using the Microservices architecture in NodeJS
- Strong and mandatory skills in Automating Components, Perceptibility, Configuration Management, Debugging & Consistency while writing Microservices.
- Experience building applications using NestJS or similar frameworks is a major plus
- Experience building applications and service integrations using Apollo / GraphQL
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- Hands on experience in Elastic Search and related technologies
- Hands on experience with one or more testing frameworks such as Jest
- You are required to write / conduct unit & integration testing to ensure code meets high-quality standards
- Collaborate with multiple stakeholders, including Production Support, BAs, Architect, Project Managers, and Product Owners to deliver high quality solutions.
- Develop, build, configure and unit test solutions from low level designs
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- Perform all work to agreed time, cost and quality constraints
- Ensure that developed solutions are peer reviewed and formally documented
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- Experience in understanding platforms & key AWS services like Elastic Beanstalk, AWS Lambda, ECS, AWS Fargate, EKS, EC2, S3 etc. is a major plus
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- Perform other related duties as assigned
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- MERN (MongoDB, ExpressJS & Node JS)
- PostGreSQL
- Apollo GraphQL
- JEST
- RESTAPIs
Key Deliverables
- Develop very high sense of ownership, the zeal to build scalable applications
- Develop a deep understanding of product development and start-up ecosystem
- Work with a performance oriented team driven by ownership and open to experiments
- Build customer facing technology product for global customers
- Collaborate with development teams to help identify and develop reusable platforms/libraries.
Key Requirements
- Can do attitude
- Highly motivated to bring fresh thoughts to the table
- Highly creative and most importantly willing to exercise it
- Self-starter and self-learner focused on research and learning
- Ability to play a variety of roles and most importantly take accountability
- Ability to communicate openly and embrace various perspectives without judgment
- Believe in a ”No politics” attitude. Politics can be detrimental to yourself and the organization.










