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It is a fast-growing Indian retail sweet and snacks brand logo
Product Manager
It is a fast-growing Indian retail sweet and snacks brand
It is a fast-growing Indian retail sweet and snacks brand's logo

Product Manager

at It is a fast-growing Indian retail sweet and snacks brand

Agency job
3 - 8 yrs
₹5L - ₹12L / yr (ESOP available)
Delhi
Skills
Product Management
Product Lifecycle Management (PLM)
A/B Testing
Web Analytics
Data-driven testing

Job Description – Product Manager (B2C)

Company: Indian retail sweet and snacks brand

Location: Lawrence Road Industrial Area, Delhi

Work Mode: Hybrid

Experience: 5+ Years

Working Schedule: 6 days a week

About the Company

The company is a fast-growing Indian retail sweet and snacks brand focused on nostalgic, homemade-style products with a strong emphasis on clean labelling, healthier alternatives, and authentic storytelling.

Our long-term vision is ambitious, to build a brand that achieves what traditional legacy brands accomplished over decades, but at a much faster pace.

Role Overview

We are looking for an experienced Product Manager (B2C – Digital Platform) to lead the end-to-end product strategy for our consumer-facing website and digital experience. This role will be critical in shaping the website as a core growth channel—driving conversion, engagement, and retention—while ensuring a seamless, intuitive, and high-performing user experience aligned with our brand values.

You will work closely with founders, marketing, growth, design, engineering, analytics, and external tech partners to continuously improve website performance through data-driven experimentation and optimization.

Key Responsibilities

  • Own the entire digital product lifecycle for the website, from ideation to launch and post-launch optimization
  • Translate consumer behavior, funnel data, and business goals into a clear website and conversion optimization strategy
  • Manage and optimize the website as a primary B2C sales and engagement channel
  • Drive conversion rate optimization (CRO) through A/B testing, experiments, and continuous iteration
  • Own the product roadmap for website features, UX improvements, and technical enhancements
  • Collaborate with marketing, growth, design, and engineering teams to align user experience, content, pricing, and brand storytelling
  • Analyze customer journeys, heatmaps, funnel drop-offs, and performance metrics to identify and prioritize improvements
  • Own and manage website-related tools and technologies (CMS, analytics, experimentation tools, personalization platforms, etc.)
  • Ensure site performance, usability, and scalability across devices and traffic growth
  • Support the rollout of successful experiments and features across campaigns and distribution channels.

Desired Skills & Qualifications

  • 5+ years of overall experience in Product Management
  • 3+ years of experience in B2C digital products, preferably in D2C, e-commerce, consumer internet, retail tech, or marketplaces
  • Strong understanding of user behavior, funnels, and conversion optimization
  • Hands-on experience with experimentation frameworks, A/B testing, and performance optimization
  • Experience working in high-growth startups or scaling digital platforms
  • Ability to balance strategic thinking with hands-on execution
  • Strong stakeholder management and communication skills across technical and non-technical teams
  • Comfort working with data, analytics dashboards, and product performance metrics

Why Join Us

  • Be part of building a ₹1000 Cr consumer brand from the ground up
  • Opportunity to work closely with founders and leadership
  • Long-term wealth creation through ESOP participation
  • High ownership, high impact role in a fast-scaling organization


Read more
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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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