Mechanical Design Engineer

Position Overview:

We are seeking a creative and dynamic Product Branding Specialist with a strong background in software products. This role involves developing and executing our branding strategy, social media strategy, lead generation activities, and YouTube content strategy specifically tailored to our HRMS software product. The ideal candidate will have proven experience in digital marketing, social media management, and lead generation within the software industry.

Key Responsibilities:

Branding:

Brand Strategy Development:

·      Create and implement a comprehensive branding strategy aligned with company values, business goals, and unique aspects of the HRMS software.

·      Conduct market research to identify opportunities for brand differentiation.

Brand Identity:

·      Oversee the creation and maintenance of brand guidelines for software products.

·      Ensure consistent application of brand guidelines across all marketing materials and communications.

Content Creation:

·      Collaborate with designers and content creators to produce high-quality visual and written content.

·      Develop compelling narratives and case studies that resonate with the target audience in the software industry.

Social Media Strategy:

Strategy and Planning:

·      Develop a robust social media strategy to increase brand awareness and engagement for software products.

·      Create and manage a social media content calendar focused on software-related content.

Content Management:

·      Produce, curate, and manage published content across all social media platforms.

·      Monitor and respond to comments, messages, and user-generated content.

Analytics and Reporting:

·      Track and analyze social media metrics to measure campaign effectiveness.

·      Provide regular reports and insights to inform strategy adjustments.

Lead Generation:

Strategy Development:

·      Develop and implement lead generation strategies to drive qualified leads to the sales team.

·      Utilize a mix of digital marketing tactics including SEO, PPC, email marketing, and content marketing.

Campaign Management:

·      Plan, execute, and optimize lead generation campaigns.

·      A/B test landing pages, email campaigns, and ad creatives to maximize conversion rates.

Lead Nurturing:

·      Develop and manage lead nurturing campaigns to move prospects through the sales funnel.

·      Collaborate with the sales team to ensure seamless lead handoff and follow-up.

YouTube Strategy:

Content Strategy:

·      Develop a YouTube content strategy that aligns with brand and marketing goals, focusing on the HRMS software product.

·      Plan and produce engaging video content highlighting software features, benefits, and use cases.

Channel Management:

·      Manage the YouTube channel including uploading videos, writing descriptions, and optimizing metadata.

·      Engage with the audience through comments and community posts.

Analytics and Optimization:

·      Monitor YouTube analytics to track performance and identify areas for improvement.

·      Optimize video content for SEO and viewer retention.

Qualifications:

·      Proven experience in branding, social media management, lead generation, and YouTube strategy, specifically for software products.

·      Strong understanding of digital marketing principles and best practices in the software industry.

·      Excellent written and verbal communication skills.

·      Proficient in using social media management and analytics tools.

·      Creative thinker with strong problem-solving skills.

·      Ability to work independently and as part of a team.

Preferred Qualifications:

·      Familiarity with SEO and PPC advertising.

·      Previous experience in a similar role within the software or technology industry.

Our client acts as a marketplace that helps in accelerating online growth by creating transformational digital experiences through measurable marketing campaigns.

The services offered by them include, but are not limited to, performance marketing, social media marketing, influencer marketing, website & app development, SEO, content development etc. Platforms they leverage include, Google Ads, Facebook Ads, Taboola, Outbrain etc.

Founded in 2017 and headquartered in Mumbai, our client, so far in their journey, has executed approx. 598 campaigns and served 23 industries, globally.

As a Sales Manager, you will be responsible for representing our company’s products and services, starting with a comprehensive understanding and leading to consumer research to identify how our solutions meet their needs.

What you will do:

• Generating leads and building relationships by nurturing warm prospects and finding new potential sales outlets
• Managing and maintaining a pipeline of interested prospects and engaging sales executives for the next steps
• Identifying best practices to refine the company’s lead generation playbook
• Generating leads, cold calling, and emailing to generate new sales opportunities
• Identifying prospects' needs and suggesting appropriate products/services
• Building long-term trusting relationships with prospects to qualify leads as sales opportunities
• Proactively seeking new business opportunities in the market
• Setting up meetings or calls between (prospective) customers and sales executives
• Reporting to Sales Manager with weekly, monthly, and quarterly results

Desired Candidate Profile

• Graduation(B.E/B.tech/Bcom/BCA etc), or MBA
• Min 2- 4 years of sales experience, with a history of exceeding lead targets
• Freshers with decent communication can also apply
• Strong communication skills via phone and email
• Proven creative problem-solving approach and strong analytical skills
• Strong desire and ability to scale up the business
• Prior experience as a sales development rep with a track record of achieving sales quotas 

We are looking for a Senior Copywriter who enjoys working in a fast-paced environment and loves the challenge of discovering what makes consumers “click”. You will cooperate with a design-savvy team to devise an overall concept.

The goal is to translate marketing and branding strategies into innovative and impressive campaigns that stimulate targeted audiences.

Responsibilities: 

• General clear ideas and concepts in tandem with the copywriter
• Produce sketches, storyboards roughs to visualize ideas
• Understand marketing initiatives, strategic positioning, and target audience
• Cooperate with the rest of the creative team across different types of media
• Take work from concept to final execution within deadlines
• Manage and delegate responsibilities to other designers and provide directions
• Present completed ideas to clients/ team members
• Stay on top of all trends and maintain best practice

• Good spoken and written communication skills.
• Positive thinking and results-oriented.
• Ability to work with minimum supervision.
• Ability to work under pressure and meet deadlines.
• Ability to multitask and prioritize responsibilities

Requirements 

• Proven working experience as a Copy Writer
• Hands-on experience with logo design, typography, color, web layout design, print production, image selection, and package design
• Proficient use of InDesign, Photoshop, Illustrator, or other visual design and wire-framing tools
• Demonstrable graphic design skills with a strong portfolio
• Incorporate feedback and take/give direction well
• Team player with strong communication and presentation skills
• Relevant education or training 

Qualifications

Evidence of creative ability / talent (e.g. Portfolio).

• Experience of 5-7 years and preferably worked in an agency
• Strong conceptual and time management skills
• Strong communication and presentation skills
• Strong Attention to details

Frontend Developer.

Experience: 3 - 5 years

Skills: React , UI Development, JavaScript,  HTML5, CSS , J Query, JSON, Bootstrap, Typescript, 

Optional:  jasmine, karma

• Responsible to develop web applications using React.
• Write and maintain the front-end code of web applications & To work in UI development.
• Experience in Responsive / Material UI Development.

• Able to interact with the team and understand functional requirements and create design documents for new features.
• Exposure to bug fixing, maintenance, continuous integration releases.
• Participate in sprint planning and story elaboration sessions.
• Candidate should be able to work independently in an Agile project.
• Experience with Test-Driven Development, Integration testing and Agile processes.

Responsibility :

• Design and create industry-leading motion graphics for video deliverables.
• Prepare design plan, concept, and layout for motion graphics projects.
• Create and deliver motion graphics in various media including web, mobile, etc.
• Work with art and creative teams to understand project scope and objectives.
• Assist in selecting audio, video, colors, animation, etc. for graphic design.
• Work with creative director, producers, and other designers to resolve technical and / or design issues.
• Edit raw video footage and add effects/elements to enhance motion graphics.
• Assist in designing and creating storyboards.
• Participate in the brainstorming session to share new design perspectives and ideas.
• Maintain and follow best practices for versioning control, naming convention and organization of graphics files.
• Maintain up - to - date knowledge about latest graphic design techniques.
• Ensure compliance with company guidelines and design standards.