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Performance Marketing Specialist
Performance Marketing Specialist
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Performance Marketing Specialist

Sweta Raha's profile picture
Posted by Sweta Raha
2 - 4 yrs
₹4L - ₹7L / yr
Bengaluru (Bangalore), Delhi
Skills
Digital Marketing
Social Media Marketing (SMM)

Job Title: Performance Marketing Specialist (Meta – Instagram & Facebook)

Experience: 2–4 Years

Employment Type: Full-time

Role Overview:

We are looking for a results-driven Performance Marketing Specialist with hands-on experience in managing paid campaigns on Meta platforms (Instagram & Facebook). The ideal candidate should have a strong understanding of D2C marketing, creative strategy, and campaign optimization, along with an interest in coordinating and contributing to brand shoots.


Key Responsibilities:

  • Plan, execute, and optimize performance marketing campaigns across Facebook and Instagram (Meta Ads)
  • Drive customer acquisition and revenue growth for D2C brands
  • Monitor campaign performance, analyze metrics, and implement data-driven improvements
  • Manage budgets, bidding strategies, and audience targeting
  • Collaborate with creative teams for ad creatives, including photoshoots and video shoots
  • Contribute to creative ideation for high-performing ad content
  • Conduct A/B testing to improve campaign efficiency and ROI
  • Track and report key KPIs such as CAC, ROAS, CTR, and conversions


Required Skills & Qualifications:

  • 2–4 years of hands-on experience in performance marketing (Meta Ads preferred)
  • Strong understanding of D2C business models
  • Experience in managing end-to-end campaign lifecycle
  • Familiarity with Meta Ads Manager, Pixel tracking, and analytics tools
  • Good communication and stakeholder management skills
  • Interest or experience in creative shoots (photos/video) is a plus
  • Analytical mindset with a data-driven approach


Good to Have:

  • Experience working with fast-growing D2C brands
  • Knowledge of other paid channels (Google Ads, etc.)
  • Exposure to influencer collaborations and content marketing


What We’re Looking For:

  • A proactive and creative thinker who can blend performance + storytelling
  • Someone who understands both data and creative strategy
  • A team player with strong communication skills and ownership mindset 


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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Vikgol

Founded :
2016
Type :
Services
Size :
0-20
Stage :
Profitable

About

Vikgol | Crafting Superior Software with a Focus on Code Quality Excellence
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Company social profiles

N/A

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Shubham Vishwakarma

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I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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