Performance Marketing Specialist
at Vikgol
2 - 4 yrs
₹4L - ₹7L / yr
Bengaluru (Bangalore), Delhi
Skills
Digital Marketing
Social Media Marketing (SMM)
Job Title: Performance Marketing Specialist (Meta – Instagram & Facebook)
Experience: 2–4 Years
Employment Type: Full-time
Role Overview:
We are looking for a results-driven Performance Marketing Specialist with hands-on experience in managing paid campaigns on Meta platforms (Instagram & Facebook). The ideal candidate should have a strong understanding of D2C marketing, creative strategy, and campaign optimization, along with an interest in coordinating and contributing to brand shoots.
Key Responsibilities:
- Plan, execute, and optimize performance marketing campaigns across Facebook and Instagram (Meta Ads)
- Drive customer acquisition and revenue growth for D2C brands
- Monitor campaign performance, analyze metrics, and implement data-driven improvements
- Manage budgets, bidding strategies, and audience targeting
- Collaborate with creative teams for ad creatives, including photoshoots and video shoots
- Contribute to creative ideation for high-performing ad content
- Conduct A/B testing to improve campaign efficiency and ROI
- Track and report key KPIs such as CAC, ROAS, CTR, and conversions
Required Skills & Qualifications:
- 2–4 years of hands-on experience in performance marketing (Meta Ads preferred)
- Strong understanding of D2C business models
- Experience in managing end-to-end campaign lifecycle
- Familiarity with Meta Ads Manager, Pixel tracking, and analytics tools
- Good communication and stakeholder management skills
- Interest or experience in creative shoots (photos/video) is a plus
- Analytical mindset with a data-driven approach
Good to Have:
- Experience working with fast-growing D2C brands
- Knowledge of other paid channels (Google Ads, etc.)
- Exposure to influencer collaborations and content marketing
What We’re Looking For:
- A proactive and creative thinker who can blend performance + storytelling
- Someone who understands both data and creative strategy
- A team player with strong communication skills and ownership mindset
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About Vikgol
Founded :
2016
Type :
Services
Size :
0-20
Stage :
Profitable
About
Vikgol | Crafting Superior Software with a Focus on Code Quality Excellence
Read more
Company social profiles
N/A
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