We are looking for a Performance Marketing Manager for one of the fastest growing SaaS companies in India.
Role - Performance Marketing Manager
Experience - 5+ years
Location - Remote
About Company -
They are a SaaS product, is an easy-to-use social media marketing tool that helps professionals, teams, and businesses automate their social media management. It helps customers at every step right from publishing posts on their profiles to analyzing their posts performance.
You will be:
- Managing paid ad campaigns across search, display, and retargeting networks by conducting extensive keyword research, analysis, and testing of keyword performance
- Ensuring successful campaigns, managing bids and budgets to be able to meet the predefined KPIs
- Optimizing campaigns, monitoring performance of all the key growth metrics on a daily/weekly basis and presenting it to the leadership periodically to deliver the best return on investment.
- Working with the content team and designing team to frame the most effective content & design for the campaigns
- Building and running A/B tests across landing pages and the homepage
- Taking complete ownership of the ads, budgets, implementation and their effectiveness, including managing the quality of listings and more to improve the ad efficiencies
- Using analytical tools to monitor key performance metrics like CPC, CPI, conversion rates daily and optimizing accordingly
- Accountable for all the paid marketing which includes - PPC ad platforms like Bing, Google, etc.,
- Accountable for Social Media Ads- LinkedIn, Facebook, Twitter, YouTube, Instagram, Bing, and Quora. PPC for directories like G2Crowd, Capterra, etc., Banner Ads, etc.
What are we looking for?
- 5+ years of experience in paid advertising campaigns, majorly in the Google, LinkedIn, Facebook, Instagram, Twitter Ads
- Prior experience in Performance marketing in the B2B/ SaaS setup in the US markets
- Experience in identifying target audiences and devising effective campaigns
- Should be able to manage budgets (50-100k USD per month or higher), optimize cost per lead, recommend paid platforms and channels, and should be able to work with the team on landing page and conversions
- Ability to brainstorm new and creative growth strategies
- Strong analytical skills with proficiency in Google Analytics and Excel
- Hands-on experience in Google Editor, Google Analytics, Google Merchant Center Impeccable communication skills.
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Core Java Topics including Language Features, Architecture.
OOP Concepts in depth with real time scenarios
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Accounts Payable
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We are looking for a passionate UI / UX Designer Technology for one of our upcoming portfolio companies building a massive new innovation product & features.
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Build custom packages in Flutter using the functionalities and APIs already available in native Android and IOS.
Translate and Build the designs and Wireframes into high-quality responsive UI code.
Explore feasible architectures for implementing new features.
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Manage the code and project on Git in order to keep in sync with other team members and managers.
Communicate with the Project Manager regarding the status of projects and suggest appropriate deadlines for new functionalities.
Ensure security guidelines are always followed while developing the app.
Maintaining software through product lifecycle including design, development, verification, and bug fixes.
Perform time profiling and memory leaks assessment.
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B.Tech/B.E with 5+ years of experience in User Experience Design processes.
2 years preferably in e-commerce.
Experience in creating navigation maps, Interaction flows, wireframes, and Visual Design comps.
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Performing client presentations at various project stages.
Creating assets for the Prototype Team/Development Team.
Coordinating with Programmer and Developer to execute the final user interfaces.
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