Google AnalyticsWe are looking for a Performance Marketing Manager for one of the fastest growing SaaS companies in India.
Role - Performance Marketing Manager
Experience - 5+ years
Location - Remote
About Company -
They are a SaaS product, is an easy-to-use social media marketing tool that helps professionals, teams, and businesses automate their social media management. It helps customers at every step right from publishing posts on their profiles to analyzing their posts performance.
You will be:
- Managing paid ad campaigns across search, display, and retargeting networks by conducting extensive keyword research, analysis, and testing of keyword performance
- Ensuring successful campaigns, managing bids and budgets to be able to meet the predefined KPIs
- Optimizing campaigns, monitoring performance of all the key growth metrics on a daily/weekly basis and presenting it to the leadership periodically to deliver the best return on investment.
- Working with the content team and designing team to frame the most effective content & design for the campaigns
- Building and running A/B tests across landing pages and the homepage
- Taking complete ownership of the ads, budgets, implementation and their effectiveness, including managing the quality of listings and more to improve the ad efficiencies
- Using analytical tools to monitor key performance metrics like CPC, CPI, conversion rates daily and optimizing accordingly
- Accountable for all the paid marketing which includes - PPC ad platforms like Bing, Google, etc.,
- Accountable for Social Media Ads- LinkedIn, Facebook, Twitter, YouTube, Instagram, Bing, and Quora. PPC for directories like G2Crowd, Capterra, etc., Banner Ads, etc.
What are we looking for?
- 5+ years of experience in paid advertising campaigns, majorly in the Google, LinkedIn, Facebook, Instagram, Twitter Ads
- Prior experience in Performance marketing in the B2B/ SaaS setup in the US markets
- Experience in identifying target audiences and devising effective campaigns
- Should be able to manage budgets (50-100k USD per month or higher), optimize cost per lead, recommend paid platforms and channels, and should be able to work with the team on landing page and conversions
- Ability to brainstorm new and creative growth strategies
- Strong analytical skills with proficiency in Google Analytics and Excel
- Hands-on experience in Google Editor, Google Analytics, Google Merchant Center Impeccable communication skills.
Shubham Vishwakarma
Full Stack Developer - Averlon
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Social Media Manager:
WORK FROM OFFICE & FULL TIME JOB (Office - Worli)
Prerequisites:
- Experience: 5 years of experience in Social Media Department and 2 years as social media manager
- Skills: Proficient in Social Media Marketing, Digital Marketing, and Social Media Optimization (SMO).
- Content Strategy: Strong experience in strategizing content for social media and developing content calendars.
- Analytical Skills : Ability to analyze social media metrics and insights to improve performance.
- Creativity: Excellent creative thinking and problem-solving abilities.
- Organizational Skills: Strong organizational and time management skills to manage multiple campaigns and projects simultaneously.
- Leadership: Proven leadership experience in managing and mentoring a team of junior managers and executives
- Qualifications: Bachelor’s degree in Marketing, Communications, or a related field.
Key Responsibilities:
Social Media Strategy & Execution:
- Develop and implement comprehensive social media strategies aligned with the brand’s objectives.
- Strategize content for the upcoming month, considering key themes, seasonal trends, and campaigns.
- Oversee the creation and execution of content calendars, ensuring timely delivery and relevance across platforms.
Team Management:
- Supervise, guide, and mentor junior social media managers, ensuring successful campaign execution.
- Coordinate team efforts to ensure smooth day-to-day execution of social media tasks and initiatives.
- Brand Partnerships & Collaboration:
- Manage brand tie-ups, collaborations, and influencer partnerships to increase brand visibility and engagement.
- Ensure effective communication and coordination between internal teams and external stakeholders for seamless campaign execution.
Content Creation & Planning:
- Collaborate with the creative team to create compelling content that resonates with the target audience and aligns with the brand’s voice.
- Oversee the development of monthly content calendars and ensure all content is on-brand, consistent, and engaging.
Paid Campaigns & Reporting:
- Oversee and optimize paid campaigns across Meta and Google Ads, ensuring cost-effectiveness and maximum performance.
- Track campaign metrics such as engagement, reach, conversions, and ROI, providing detailed reports and actionable insights for improvement.
Social Media Optimization (SMO):
- Implement best practices for Social Media Optimization to improve organic engagement and visibility.
- Continuously optimize content for performance across various social media platforms.
Miscellaneous Tasks:
- Travel for shoots and other brand-related activities as required.
- Perform miscellaneous tasks as assigned by management to support the growth of the social media strategy.*field
What You’ll Do:
- Improve website rankings on Google and other search engines.
- Research keywords and optimize content.
- Build high-quality backlinks.
- Analyze website performance using tools like Google Analytics.
What We’re Looking For:
- Familiarity with tools like SEMrush or Ahrefs.
- Understanding of keywords, backlinks, and analytics.
- Passionate about digital marketing.
Why Join Us?
- Work on exciting projects.
- Grow your skills with a supportive team.
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Round 3: Personal Interview / Meet the team / Offer if successful.
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** If you are not prepared to do a programming test, Do NOT APPLY.
*** Working from Home is mandatory, we do not have a physical office!
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Must-Have Skills:
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- Minimum 3 years experience with public APIs of world-leading applications like (Salesforce, Zoho, Mailchimp, Xero, Quickbooks, Shopify, or more)
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- PG Diploma in Computers, MCA in Computers, M.Tech in Computers, MS/M.Sc(Science) in Computers.
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- A proper work desk/setup at home and a quiet place to work.
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- Excellent English communication skills, written and verbal
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A TRUE Remote / Work from the Home position. We are a Global Remote company and have been remote working long before it was made popular by COVID. We have staff dispersed across 4 countries and 15 cities. We pride ourselves on running a flat organization, with a friendly easy-going culture.
Competitive Salary + All the below
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- Flexible Remote work from anywhere (As long as you have good internet and communication)
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon