
What you will do:
- Assisting in the formulation of strategies to build a lasting digital connection with consumers
- Identifying new opportunities by thorough market research and target top of social media trends
- Planning and monitoring the ongoing company presence on social media (Linkedin, Twitter etc.)
- Launching optimized online adverts through Google Adwords, Facebook etc. to increase brand awareness
- Preparing online newsletters and promotional emails and organize their distribution through various channels
- Planning and directing marketing campaigns
- Optimizing content for the website and social media platforms
- Providing internal reports on a regular basis
- Executing new and creative collaborations among technologies and platforms
- Collaborating with designers to improve user experience
- Acquiring insight in online marketing trends and keep strategies up-to-date
- Maintaining partnerships with media agencies and vendors
- Identify trends and insights
Desired Candidate Profile
What you need to have:- Preferably with a B.Tech+ MBA background from Tier 1 & 2 colleges
- 3-6 years of experience developing and executing B2B & B2C marketing programs covering multiple channels
- Solid technical background, with understanding or hands-on experience in software development and web technologies
- Proven work experience as a Digital Marketing Associate or similar role
- Excellent presentation, organization, time management, and cross-department communication skills
- Ability to quickly adapt to changes and work effectively under pressure
- Excellent client-facing and internal communication skills
- Ability to think strategically and drive the business strategy
- Attention to detail and multi-tasking skills
- Strong problem management skills
- Ability to manage multiple priorities
- Ability to interact well with people at all levels within and outside the organization

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Performance Expectations
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- Conceptualize the Product Strategy for the SaaS - Cyber Security Product
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Thoughtworks is a global software consultancy with an aim to create a positive impact on the world through technology. Our community of technologists thinks disruptively to deliver pragmatic solutions for our clients' most complex challenges. We are curious minds who come together as collaborative and inclusive teams to push boundaries, free to be ourselves and make our mark in tech.
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As consultants, we https://www.thoughtworks.com/careers/hub/consultant-life">work with our clients to ensure we’re evolving their technology and empowering adaptive mindsets to meet their business goals. You could influence the digital strategy of a retail giant, build a bold new mobile application for a bank or redesign platforms using event sourcing and intelligent data pipelines. You will use the latest Lean and Agile thinking, create pragmatic solutions to solve mission-critical problems and challenge yourself every day.
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