
Performance Marketing / Digital Marketing Specialist
š Job Title: Performance Marketing / Digital Marketing Specialist
š Employment Type: Full-Time ā Mohali (On-site)
ā° Shift: Day Shift
š§¾ Experience Required: Minimum 4ā5 Years
š° Salary Range: Good Hike
š¢ Notice Period: Immediate Joiners Preferred
šµ About the Role
We are looking for a highly skilled, ROI-driven Performance Marketing / Digital Marketing Specialist with a proven track record in multi-country lead generation across the USA, UK, Canada, Australia, New Zealand & Dubai.
This is a strategic and execution-heavy role ideal for someone who can independently build, optimize, and scale omnichannel lead-generation systems across diverse service verticals, including:
- Healthcare Support Services
- Remote Staffing / Dedicated Remote Professionals
- Website & Mobile App Development
- Cybersecurity Services
- SEO & Digital Marketing Services
- Digital Content Creation
- Bonus (Preferred): Recruitment & Staffing
š If you lack hands-on performance marketing + multi-country lead generation + Upwork & Sales Navigator experience, this role is NOT suitable.
šµ Core Lead-Generation Responsibilities
ā Multi-Vertical Lead Generation ā Mandatory
Proven expertise generating high-quality leads for:
- Healthcare Support Services
- Remote Staffing / Virtual Assistants
- Website & Mobile App Development
- Cybersecurity Services
- SEO, Digital Marketing & Creative Services
- Digital Content Creation
- (Preferred) Recruitment & Staffing
ā Paid Campaign Management
Google Ads (Mandatory)
- Search, Display, Discovery & Video
- Remarketing / Retargeting
- Custom Intent & In-Market Targeting
- Smart Bidding Strategies
- Conversion & Event Tracking
Meta Ads (Facebook / Instagram)
- Lead Gen Campaigns
- Retargeting Stacks
- Lookalike & Interest Audience Testing
- Dynamic Creative Optimization
LinkedIn Ads (Preferred)
- Lead Gen Ads & Messaging Ads
- InMail Targeting
- B2B Segmentation
ā Marketplace Lead Acquisition ā Strongly Mandatory
Hands-on experience generating leads from:
- Upwork (bidding, proposal strategy, conversions)
- Fiverr (gig optimization & ranking)
- LinkedIn Sales Navigator (ICP targeting & outreach)
ā Organic + Automation Channels
- SEO: Technical, On-Page, Off-Page, Keyword Strategy & Competitor Analysis
- Email Marketing & Automation
- Ā
- Segmentation, personalization & cold outreach
- Deliverability optimization
- Automated drip and nurture flows
- Retargeting & conversion funnels
šµ Technical Skill Requirements
You must be hands-on with:
Advertising & Analytics
- Google Ads Manager
- Meta Ads Manager
- LinkedIn Campaign Manager
- GA4
- Google Tag Manager (GTM)
- A/B Testing & CRO
- Conversion Tracking (pixel/events/server-side preferred)
- UTM Strategy
Landing Page & Funnel Optimization
- High-converting landing pages
- Heatmaps
- Split testing
- Funnel performance & attribution
CRM & Automation Tools
- HubSpot / Zoho / GoHighLevel
- Mailchimp / SendGrid / ActiveCampaign
- Instantly / Lemlist / Apollo / Smartlead
- Zapier / Make
šµ Key Responsibilities
- Plan, execute & scale paid campaigns across Google, Meta & LinkedIn
- Generate qualified leads across multiple business verticals
- Build high-conversion landing pages & funnels
- Execute full SEO roadmap
- Design & optimize automated email sequences
- Monitor CPL, CPA, ROAS, CAC, LTV & Conversion Rate
- Maintain consistency & predictability in lead flow
- Competitor & keyword intelligence reporting
- Deliver weekly & monthly performance reports
- Collaborate with internal teams on lead targets & pipeline growth
šµ Required Skills & Competencies
- Minimum 4ā5 years in performance marketing & digital lead generation
- Proven experience targeting US/UK/Australia/NZ/Dubai markets
- Strong portfolio of Google & Meta campaigns
- Mandatory experience with Upwork, Fiverr & Sales Navigator
- Excellent written & verbal communication in English
- Strong analytical & data-driven decision-making capabilities
- Deep understanding of cold email KPIs & deliverability metrics
- Ability to work independently on night shift
- Must have a reliable WFH setup

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At iDream Education, we are a purpose driven startup and are building a team aligned to our vision, culture and values.Ā
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Ā
Role and Responsibilities of this Profile
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- All web and server side development and enhancements as per product growth vision and management plans.Ā
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Ā Ā |
RSPP Write Up |
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(Role - Skill - Persona - Process) |
Ā | |
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Company Write-up |
ZokoĀ makes it easy for businesses to do Sales, Marketing and Customer Support on WhatsApp. WhatsApp is the internet of the #nextbillion andĀ Zokoās vision is to become the Shopify for merchants, selling on WhatsApp. We are backed the best - YCombinator, Ryan Hoover (the founder of Product Hunt), Binny Bansal backed 021 Capital and other illustrious YC Alumni. |
Ā |
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Role |
Senior Frontend Engineer |
Ā |
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Location |
Bangalore / Kochi / Remote |
Ā |
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Budget |
30-40 LPA + 0.15% to 0.2% equity |
Ā |
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Define the Role |
1. Leads and executes the mobile development strategy for the company |
Ā |
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Key outcomes expected |
1. Implementation of the mobile version(s) of the app in Android and iOS |
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Persona |
8-12 years of experience in web and mobile development |
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Skills |
Ā Mandatory |
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Process |
Round 1- (Google Meet) - Founders (screening) |
Roles & Responsibilities :
- Write high quality code in ReactJS using TypeScript or JSX that is easy to maintain and test.
- Participate in an Agile environment using Scrum software development practices, Automated unit testing, Continuous integration, Code reviews, Version control systems, Automated build processes. Raise issues proactively that might impact delivery commitments.
- Fix production issues and maintain the code as needed .
Basic Qualifications:
- BS degree in CS or equivalent work experience 5+ years professional experience building single page applications in ReactJS using TypeScript or JSX with extensive experience working with HTML5 and CSS3.
- Experience working with cross-browser behaviors and quirks.
Preferred Qualifications:
- Passion for new technologies. Product development experience building large scale web applications.
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- GraphQL experience is preferred.Ā







