
Performance Marketing / Digital Marketing Specialist
📌 Job Title: Performance Marketing / Digital Marketing Specialist
📍 Employment Type: Full-Time — Mohali (On-site)
⏰ Shift: Day Shift
🧾 Experience Required: Minimum 4–5 Years
💰 Salary Range: Good Hike
🟢 Notice Period: Immediate Joiners Preferred
🔵 About the Role
We are looking for a highly skilled, ROI-driven Performance Marketing / Digital Marketing Specialist with a proven track record in multi-country lead generation across the USA, UK, Canada, Australia, New Zealand & Dubai.
This is a strategic and execution-heavy role ideal for someone who can independently build, optimize, and scale omnichannel lead-generation systems across diverse service verticals, including:
- Healthcare Support Services
- Remote Staffing / Dedicated Remote Professionals
- Website & Mobile App Development
- Cybersecurity Services
- SEO & Digital Marketing Services
- Digital Content Creation
- Bonus (Preferred): Recruitment & Staffing
📌 If you lack hands-on performance marketing + multi-country lead generation + Upwork & Sales Navigator experience, this role is NOT suitable.
🔵 Core Lead-Generation Responsibilities
✔ Multi-Vertical Lead Generation — Mandatory
Proven expertise generating high-quality leads for:
- Healthcare Support Services
- Remote Staffing / Virtual Assistants
- Website & Mobile App Development
- Cybersecurity Services
- SEO, Digital Marketing & Creative Services
- Digital Content Creation
- (Preferred) Recruitment & Staffing
✔ Paid Campaign Management
Google Ads (Mandatory)
- Search, Display, Discovery & Video
- Remarketing / Retargeting
- Custom Intent & In-Market Targeting
- Smart Bidding Strategies
- Conversion & Event Tracking
Meta Ads (Facebook / Instagram)
- Lead Gen Campaigns
- Retargeting Stacks
- Lookalike & Interest Audience Testing
- Dynamic Creative Optimization
LinkedIn Ads (Preferred)
- Lead Gen Ads & Messaging Ads
- InMail Targeting
- B2B Segmentation
✔ Marketplace Lead Acquisition — Strongly Mandatory
Hands-on experience generating leads from:
- Upwork (bidding, proposal strategy, conversions)
- Fiverr (gig optimization & ranking)
- LinkedIn Sales Navigator (ICP targeting & outreach)
✔ Organic + Automation Channels
- SEO: Technical, On-Page, Off-Page, Keyword Strategy & Competitor Analysis
- Email Marketing & Automation
- Segmentation, personalization & cold outreach
- Deliverability optimization
- Automated drip and nurture flows
- Retargeting & conversion funnels
🔵 Technical Skill Requirements
You must be hands-on with:
Advertising & Analytics
- Google Ads Manager
- Meta Ads Manager
- LinkedIn Campaign Manager
- GA4
- Google Tag Manager (GTM)
- A/B Testing & CRO
- Conversion Tracking (pixel/events/server-side preferred)
- UTM Strategy
Landing Page & Funnel Optimization
- High-converting landing pages
- Heatmaps
- Split testing
- Funnel performance & attribution
CRM & Automation Tools
- HubSpot / Zoho / GoHighLevel
- Mailchimp / SendGrid / ActiveCampaign
- Instantly / Lemlist / Apollo / Smartlead
- Zapier / Make
🔵 Key Responsibilities
- Plan, execute & scale paid campaigns across Google, Meta & LinkedIn
- Generate qualified leads across multiple business verticals
- Build high-conversion landing pages & funnels
- Execute full SEO roadmap
- Design & optimize automated email sequences
- Monitor CPL, CPA, ROAS, CAC, LTV & Conversion Rate
- Maintain consistency & predictability in lead flow
- Competitor & keyword intelligence reporting
- Deliver weekly & monthly performance reports
- Collaborate with internal teams on lead targets & pipeline growth
🔵 Required Skills & Competencies
- Minimum 4–5 years in performance marketing & digital lead generation
- Proven experience targeting US/UK/Australia/NZ/Dubai markets
- Strong portfolio of Google & Meta campaigns
- Mandatory experience with Upwork, Fiverr & Sales Navigator
- Excellent written & verbal communication in English
- Strong analytical & data-driven decision-making capabilities
- Deep understanding of cold email KPIs & deliverability metrics
- Ability to work independently on night shift
- Must have a reliable WFH setup

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About TIFIN:
TIFIN is a cutting-edge fintech platform transforming financial lives through AI and investment intelligence. Backed by industry leaders like JP Morgan and Morningstar, we're dedicated to personalizing wealth experiences, akin to how AI has revolutionized entertainment, but with the critical responsibility of delivering superior financial outcomes. We blend design and behavioral science with investment intelligence to create engaging software and APIs that empower better investor outcomes. Our mission is to recognize each individual's unique needs and goals, matching them to tailored financial advice and investments across our marketplace and various divisions.
Our Values: Go with your GUT
- Grow at the Edge: We embrace personal growth, stepping out of comfort zones, and putting ego aside to unlock genius. We operate with self-awareness and integrity, striving for excellence without excuses.
- Understanding through Listening and Speaking the Truth: Transparency is key. We communicate with radical candor, authenticity, and precision to foster shared understanding. We challenge ideas, but once a decision is made, we commit fully.
- Win for Teamwin: We thrive in our genius zones and take full ownership of our work. We inspire each other with energy and attitude, collaborating seamlessly to achieve collective success.
The Opportunity:
TIFIN is seeking a highly skilled and experienced LLM Engineer to join our innovative, remote-first team. This is a unique opportunity to shape the future of personalized financial experiences by leveraging your expertise in Large Language Models (LLMs) and Generative AI. As an early-stage startup, we're looking for an independent contributor and leader who is ready to build systems from the ground up and own outcomes.
What You'll Do:
- Collaborate closely with design and product teams to craft intuitive and engaging conversational AI experiences for our users.
- Work autonomously to deliver high-quality features, taking full ownership of project outcomes.
- Analyze and leverage our extensive data to create highly personalized experiences.
- Fine-tune LLMs with proprietary data to enhance model performance and relevance for our specific use cases.
- Implement various RAG (Retrieval-Augmented Generation) approaches to augment LLMs with relevant, up-to-date, and domain-specific information.
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What You'll Bring:
- 8+ years of professional experience in software engineering or a related field.
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- Demonstrated experience in building and deploying conversational bots.
- Hands-on experience with fine-tuning machine learning models, specifically LLMs.
- Proficiency in utilizing RAG-based approaches for LLM augmentation.
- A strong understanding of financial concepts and investing is a significant plus, though not strictly required.
- Ability to thrive in a fast-paced, startup environment, with a proactive and problem-solving mindset.
- Excellent communication skills and the ability to articulate complex technical concepts clearly.
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- Competitive salary with performance-linked variable compensation.
- Comprehensive medical insurance.
- Tax-saving benefits.
- Flexible Paid Time Off (PTO) policy and company-paid holidays.
- Generous Parental Leave: 6 months paid maternity leave, 2 weeks paid paternity leave.
TIFIN is an equal-opportunity employer, valuing diverse talents and perspectives. We encourage all qualified applicants to apply, regardless of background.
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Location:
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with 4000+ farmers in the Himalayas and tribal belts across India. We help in
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market.
Winner of "Jaivik India Award- 2022" for Best product range in organic sector, we are
looking for a dynamic individual to join our team as a Digital Marketing Executive.
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Strategising, and executing campaigns across Google & Facebook to drive awareness,
conversion, and revenue.
Work on the organic presence as well as the Paid reach for the brand.
Regularly monitoring & reporting key performance metrics - new user acquisition,
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Scale campaigns based on goals and demand.
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Technical know-how related to online Data collection.
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We are hiring, young, enthusiastic, dynamic, smart and experienced individual to be a part of our expanding marketing chain of Casey Food division. If you have –
- A Bachelor’s degree, with sales as your core dream.
- Proven Sales Experience.
- Fantastic track record of meeting sales target.
- A passion towards multitasking and team building.
- Ability to work under pressure.
- Strong problem-solving, organizational and management skills.
- Excellent negotiation, convincing and consultative sales expertise.
- Effective communication skills.
- Exceptional customer orientation knowledge.
Then you are the one to whom we are searching for. Being the Sales head of a district, you will dispose the following job responsibilities:
- Manage sales operations in assigned district to achieve revenue goals.
- Supervise sales team members; the BSMs, on daily basis and provide guidance whenever needed.
- Identify skill gaps and conduct trainings to sales team.
- Work with team to implement new sales techniques to obtain profits.
- Assist in employee recruitment, promotion, retention and termination activities.
- Conduct employee performance evaluation and provide feedback for improvements.
- Contact potential customers and identify new business opportunities.
- Stay abreast with customer needs, market trends and competitors.
- Maintain clear and complete sales reports for management review.
- Build strong relationships with customers for business growth.
- Analyze sales performances and recommend improvements.
- Ensure that sales team follows company policies and procedures at all times.
- Develop promotional programs to increase sales and revenue.
- Plan and coordinate sales activities for assigned projects.
- Provide outstanding services and ensure customer satisfaction.
We are looking the following skill sets within a prospective candidate –
- Strong verbal and written communication skills.
- A versatile personality with above average organizational and planning skills.
- A person with critical thinking and problem solving ability.
- A good team player with creation and handling of team.
- A customer centric person with customer centric business agenda.
- An exemplar having capacity to analyze marketing trends, and promoting product, service and promotional activities.
- A person who can develop transparent marketing strategies to expand brand recognition.
Experience –
3 – 8 years in FMCG/Retail of Insurance Marketing.
CTC –
20,000 fixed as regular salary, and 5, 000 as TA. Total = 25,000.
We are hiring, young, enthusiastic, dynamic, smart and experienced individual to be a part of our expanding marketing chain of Casey Food division. If you have –
- A Bachelor’s degree, with sales as your core dream.
- Proven Sales Experience.
- Fantastic track record of meeting sales target.
- A passion towards multitasking and team building.
- Ability to work under pressure.
- Strong problem-solving, organizational and management skills.
- Excellent negotiation, convincing and consultative sales expertise.
- Effective communication skills.
- Exceptional customer orientation knowledge.
Then you are the one to whom we are searching for. Being the Sales head of a district, you will dispose the following job responsibilities:
- Manage sales operations in assigned district to achieve revenue goals.
- Supervise sales team members; the BSMs, on daily basis and provide guidance whenever needed.
- Identify skill gaps and conduct trainings to sales team.
- Work with team to implement new sales techniques to obtain profits.
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- Contact potential customers and identify new business opportunities.
- Stay abreast with customer needs, market trends and competitors.
- Maintain clear and complete sales reports for management review.
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Experience –
3 – 8 years in FMCG/Retail of Insurance Marketing.
CTC –
20,000 fixed as regular salary, and 5, 000 as TA. Total = 25,000.








