
Performance Marketing / Digital Marketing Specialist
š Job Title: Performance Marketing / Digital Marketing Specialist
š Employment Type: Full-Time ā Mohali (On-site)
ā° Shift: Day Shift
š§¾ Experience Required: Minimum 4ā5 Years
š° Salary Range: Good Hike
š¢ Notice Period: Immediate Joiners Preferred
šµ About the Role
We are looking for a highly skilled, ROI-driven Performance Marketing / Digital Marketing Specialist with a proven track record in multi-country lead generation across the USA, UK, Canada, Australia, New Zealand & Dubai.
This is a strategic and execution-heavy role ideal for someone who can independently build, optimize, and scale omnichannel lead-generation systems across diverse service verticals, including:
- Healthcare Support Services
- Remote Staffing / Dedicated Remote Professionals
- Website & Mobile App Development
- Cybersecurity Services
- SEO & Digital Marketing Services
- Digital Content Creation
- Bonus (Preferred): Recruitment & Staffing
š If you lack hands-on performance marketing + multi-country lead generation + Upwork & Sales Navigator experience, this role is NOT suitable.
šµ Core Lead-Generation Responsibilities
ā Multi-Vertical Lead Generation ā Mandatory
Proven expertise generating high-quality leads for:
- Healthcare Support Services
- Remote Staffing / Virtual Assistants
- Website & Mobile App Development
- Cybersecurity Services
- SEO, Digital Marketing & Creative Services
- Digital Content Creation
- (Preferred) Recruitment & Staffing
ā Paid Campaign Management
Google Ads (Mandatory)
- Search, Display, Discovery & Video
- Remarketing / Retargeting
- Custom Intent & In-Market Targeting
- Smart Bidding Strategies
- Conversion & Event Tracking
Meta Ads (Facebook / Instagram)
- Lead Gen Campaigns
- Retargeting Stacks
- Lookalike & Interest Audience Testing
- Dynamic Creative Optimization
LinkedIn Ads (Preferred)
- Lead Gen Ads & Messaging Ads
- InMail Targeting
- B2B Segmentation
ā Marketplace Lead Acquisition ā Strongly Mandatory
Hands-on experience generating leads from:
- Upwork (bidding, proposal strategy, conversions)
- Fiverr (gig optimization & ranking)
- LinkedIn Sales Navigator (ICP targeting & outreach)
ā Organic + Automation Channels
- SEO: Technical, On-Page, Off-Page, Keyword Strategy & Competitor Analysis
- Email Marketing & Automation
- Ā
- Segmentation, personalization & cold outreach
- Deliverability optimization
- Automated drip and nurture flows
- Retargeting & conversion funnels
šµ Technical Skill Requirements
You must be hands-on with:
Advertising & Analytics
- Google Ads Manager
- Meta Ads Manager
- LinkedIn Campaign Manager
- GA4
- Google Tag Manager (GTM)
- A/B Testing & CRO
- Conversion Tracking (pixel/events/server-side preferred)
- UTM Strategy
Landing Page & Funnel Optimization
- High-converting landing pages
- Heatmaps
- Split testing
- Funnel performance & attribution
CRM & Automation Tools
- HubSpot / Zoho / GoHighLevel
- Mailchimp / SendGrid / ActiveCampaign
- Instantly / Lemlist / Apollo / Smartlead
- Zapier / Make
šµ Key Responsibilities
- Plan, execute & scale paid campaigns across Google, Meta & LinkedIn
- Generate qualified leads across multiple business verticals
- Build high-conversion landing pages & funnels
- Execute full SEO roadmap
- Design & optimize automated email sequences
- Monitor CPL, CPA, ROAS, CAC, LTV & Conversion Rate
- Maintain consistency & predictability in lead flow
- Competitor & keyword intelligence reporting
- Deliver weekly & monthly performance reports
- Collaborate with internal teams on lead targets & pipeline growth
šµ Required Skills & Competencies
- Minimum 4ā5 years in performance marketing & digital lead generation
- Proven experience targeting US/UK/Australia/NZ/Dubai markets
- Strong portfolio of Google & Meta campaigns
- Mandatory experience with Upwork, Fiverr & Sales Navigator
- Excellent written & verbal communication in English
- Strong analytical & data-driven decision-making capabilities
- Deep understanding of cold email KPIs & deliverability metrics
- Ability to work independently on night shift
- Must have a reliable WFH setup

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Location- Mohali and Panchkula
Working shift- Day (on-site only)
Stipend- 15,000 INR
Skills Required:-
⢠E-mail marketing.
⢠Excellent communication skills.
Pre-requisites:-
⢠Male candidates are preferred
⢠Must be a Graduate
⢠Available Immediately
*Opportunity to convert into full-term employment after completing the 6 months training period.*
- 2+ yrs of experience into MEAN stack Development
- Hands on Experience into MEAN, Node.js, Angular 6+ Versions, HTML5, CSS, Jquery,
- Building Single Page Applications (SPAs) with Angular JavaScript coding
- Designing and developing user interfaces using angularJS best practices.
- Adapting interface for modern internet applications using the latest front-end technologies.
- Writing JavaScript, CSS, and HTML.
- Developing product analysis tasks.
- Making complex technical and design decisions for AngularJS projects.
- Developing application codes and unit tests in AngularJS, Java Technologies, and Rest Web Services.
- Conducting performance tests.
- Consulting with the design team.
- Ensuring high performance of applications and providing support.
- Bachelorās degree in computer science, computer engineering or similar Roles and Responsibilities
- Present design specifications
- Build, deploy and maintain websites
- Troubleshoot website problems
- Monitor website traffic
- Desired Candidate Proficiency
Job Responsibilities:
- Create standard RESTful APIs
- Define API models
- Define Database models
- Communicate with other teams about breaking changes
- Maintain code quality
- Optimizing services for maximum performance
Ā
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- Advanced understanding of SQL ( NoSQL is a plus)
- Proficient understanding of Node.js
- Willingness to learn new ways of doing things
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- Java, J2EE
- Microservices
- Spring Boot
- JPA, REST API, JSON, JWT, OAuth, Spring Security, Swagger
- Oracle / MySQL / Postgres DB
- Angular / React / React Native
- JIRA, Bitbucket
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- Excellent knowledge of Core Java and Spring
- Strong experience in REST API and web services
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- Excellent written and verbal communication skills. High levels of initiative and creativity
- Good communication skills with all stakeholders, good team player with the ability to mentor juniors
Good to Have:
- Knowledge in Banking Domain
- Full-stack developers with knowledge and understanding of Javascript and associated technologies like React, Angular, HTML5, CSS will have an advantage.
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