
Performance Marketing / Digital Marketing Specialist
š Job Title: Performance Marketing / Digital Marketing Specialist
š Employment Type: Full-Time ā Mohali (On-site)
ā° Shift: Day Shift
š§¾ Experience Required: Minimum 4ā5 Years
š° Salary Range: Good Hike
š¢ Notice Period: Immediate Joiners Preferred
šµ About the Role
We are looking for a highly skilled, ROI-driven Performance Marketing / Digital Marketing Specialist with a proven track record in multi-country lead generation across the USA, UK, Canada, Australia, New Zealand & Dubai.
This is a strategic and execution-heavy role ideal for someone who can independently build, optimize, and scale omnichannel lead-generation systems across diverse service verticals, including:
- Healthcare Support Services
- Remote Staffing / Dedicated Remote Professionals
- Website & Mobile App Development
- Cybersecurity Services
- SEO & Digital Marketing Services
- Digital Content Creation
- Bonus (Preferred): Recruitment & Staffing
š If you lack hands-on performance marketing + multi-country lead generation + Upwork & Sales Navigator experience, this role is NOT suitable.
šµ Core Lead-Generation Responsibilities
ā Multi-Vertical Lead Generation ā Mandatory
Proven expertise generating high-quality leads for:
- Healthcare Support Services
- Remote Staffing / Virtual Assistants
- Website & Mobile App Development
- Cybersecurity Services
- SEO, Digital Marketing & Creative Services
- Digital Content Creation
- (Preferred) Recruitment & Staffing
ā Paid Campaign Management
Google Ads (Mandatory)
- Search, Display, Discovery & Video
- Remarketing / Retargeting
- Custom Intent & In-Market Targeting
- Smart Bidding Strategies
- Conversion & Event Tracking
Meta Ads (Facebook / Instagram)
- Lead Gen Campaigns
- Retargeting Stacks
- Lookalike & Interest Audience Testing
- Dynamic Creative Optimization
LinkedIn Ads (Preferred)
- Lead Gen Ads & Messaging Ads
- InMail Targeting
- B2B Segmentation
ā Marketplace Lead Acquisition ā Strongly Mandatory
Hands-on experience generating leads from:
- Upwork (bidding, proposal strategy, conversions)
- Fiverr (gig optimization & ranking)
- LinkedIn Sales Navigator (ICP targeting & outreach)
ā Organic + Automation Channels
- SEO: Technical, On-Page, Off-Page, Keyword Strategy & Competitor Analysis
- Email Marketing & Automation
- Ā
- Segmentation, personalization & cold outreach
- Deliverability optimization
- Automated drip and nurture flows
- Retargeting & conversion funnels
šµ Technical Skill Requirements
You must be hands-on with:
Advertising & Analytics
- Google Ads Manager
- Meta Ads Manager
- LinkedIn Campaign Manager
- GA4
- Google Tag Manager (GTM)
- A/B Testing & CRO
- Conversion Tracking (pixel/events/server-side preferred)
- UTM Strategy
Landing Page & Funnel Optimization
- High-converting landing pages
- Heatmaps
- Split testing
- Funnel performance & attribution
CRM & Automation Tools
- HubSpot / Zoho / GoHighLevel
- Mailchimp / SendGrid / ActiveCampaign
- Instantly / Lemlist / Apollo / Smartlead
- Zapier / Make
šµ Key Responsibilities
- Plan, execute & scale paid campaigns across Google, Meta & LinkedIn
- Generate qualified leads across multiple business verticals
- Build high-conversion landing pages & funnels
- Execute full SEO roadmap
- Design & optimize automated email sequences
- Monitor CPL, CPA, ROAS, CAC, LTV & Conversion Rate
- Maintain consistency & predictability in lead flow
- Competitor & keyword intelligence reporting
- Deliver weekly & monthly performance reports
- Collaborate with internal teams on lead targets & pipeline growth
šµ Required Skills & Competencies
- Minimum 4ā5 years in performance marketing & digital lead generation
- Proven experience targeting US/UK/Australia/NZ/Dubai markets
- Strong portfolio of Google & Meta campaigns
- Mandatory experience with Upwork, Fiverr & Sales Navigator
- Excellent written & verbal communication in English
- Strong analytical & data-driven decision-making capabilities
- Deep understanding of cold email KPIs & deliverability metrics
- Ability to work independently on night shift
- Must have a reliable WFH setup

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- Edit short-form and long-form videos for social media and digital platforms (reels, posts, ads, event
- clips, product and lifestyle content)
- Turn raw footage and rough ideas into clean, relatable videos
- Focus on flow, timing, and clarity ā not overdoing effects
- Make edits that feel right for the platform and the brand
- Rework videos based on feedback and improve them step by step
- Manage your own timelines and deliver consistently
- Work closely with the design and content teams to keep everything on brand
Ideal Candidate
- Strong in Video Editor (Digital Content / Social Media / Lifestyle Brands)
- Mandatory (Experience 1):Must have 2+ years of hands-on experience in video editing, working on digital content for social media or digital platforms (reels, posts, ads, event clips, product/lifestyle content).
- Mandatory (Experience 2):Must have strong practical skills in Premiere Pro and/or After Effects, capable of turning raw footage into clean, engaging, and brand-consistent videos.
- Mandatory (Experience 3):Experience in editing both short-form and long-form content, with attention to flow, timing, clarity, and storytelling across various digital formats
- Mandatory (Skill 1):Strong understanding of pacing, sequencing, and narrative construction in videos, with ability to rework and refine edits based on feedback.
- Mandatory (Skill 2):Ability to work independently, manage timelines, and consistently deliver high-quality videos in a fast-paced daily content environment.
- Mandatory (Portfolio):Must showcase 2-3 video projects or content pieces demonstrating strong storytelling, technical editing skills, and adaptability to different formats/platforms.
- Preferred (Domain Experience):Experience or interest in lifestyle, wellness, or skincare content; familiarity with basic Photoshop or static design; ability to suggest creative cuts or improvements while editing.
Job Title:Ā Field Marketing Executive (Only Female)
Industry:Ā Jewellery Retail
Location:Ā Gandhinagar
Experience:Ā 1 to 3 Years
Job Type:Ā Full-time
Key Responsibilities:
- Promote jewellery store offers, schemes.
- Visit residential areas, markets, societies, and commercial zones for promotions
- Generate leads and encourage walk-ins to the jewellery showroom
- Coordinate with store staff for campaign planning and execution
- Collect customer feedback and market information
- Maintain daily activity and lead reports
- Support festive and promotional events and Door to door marketing and explain jewellery showroom work and details
Requirements:
- Good communication and convincing skills
- Comfortable with field work
- Knowledge of local market is an advantage
- Customer interaction skills
- Basic sales and marketing knowledge
- Confidence and positive attitude
Job Title: Sales Manager
Location: Remote
Experience Required: 2ā3 Years
Industry Preference: Ed-tech or similar domains
Company Overview:
Aavyan Consulting is a growing consulting firm offering recruitment, HR solutions, and strategic partnerships across industries. We are currently seeking a qualified and motivated Sales Manager to join our team, with a focus on building and managing partnerships within the higher education ecosystem.
Position Summary:
The Sales Manager will be responsible for identifying, engaging, and managing institutional relationships with colleges and universities. The role requires a strong understanding of consultative sales, strategic outreach, and the ability to work independently in a remote setting.
Key Responsibilities:
- Develop and maintain strong relationships with key stakeholders in colleges and universities
- Identify and pursue new business opportunities within the education sector
- Present Aavyan Consultingās services effectively, focusing on value-based selling
- Manage the entire sales cycleāfrom lead generation to closure
- Maintain accurate records of interactions and sales activity
- Collaborate with internal teams to align offerings with client needs
- Provide market insights and feedback to help shape strategic direction
Key Requirements:
- 2ā3 years of sales or business development experience, preferably in ed-tech or related sectors
- Existing network and active connections in higher education institutions
- Excellent communication, negotiation, and interpersonal skills
- Self-driven, with the ability to manage responsibilities independently
- Strong problem-solving skills and a solution-oriented mindset
Employment Type: Full-time (Remote)
Preferred:
- Prior experience in selling online learning products, test prep solutions, upskilling platforms, or school/college partnerships
- Exposure to both B2C and B2B sales in the education segment
- Willingness to travel, if required
|
Java 8 or later |
Primary |
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Spring Framework |
Primary |
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Rest API |
Primary |
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Good knowledge in any Database (MySql, Oracle, orĀ NoSQL) isĀ mandatory. |
Primary |
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Maven/Gradle/sbt |
Primary |
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MQ/Kafka/RabbitMQ |
Primary |
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Junit |
Primary |
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Postman/Swagger/Jmeter |
Primary |
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Enthusiastic to learn, |
Primary |
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Good Programming, Coding, Basic DS/Algo Skill |
Primary |
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Good Analytical Skill |
Primary |
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Spring Boot |
Secondary |
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Microservice |
Secondary |
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No-SQL [Mongo, Cassandra] Preference on Cassandra |
Secondary |
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Knowledge on Caching Framework like: Redis Or Apache Ignite. Preference on Apache Ignite |
Secondary |
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Apache Kafka |
Secondary |
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Azure DevOps/JIRA |
Secondary |
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CICD Basic Knowledge |
Secondary |
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Docker , Kubernates |
Secondary |
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Scrum and Agile Methodology |
Secondary |
Experience - 3 to 5 years
Position : Community Manager - Brand Marketing
A community manager is the core of building and nurturing like minded individuals who
resonate with the brand philosophy.
1. Constantly identify influencers (sports, fitness, wellness, health) who are relevant for
the brand and onboard them as a brand ambassador.
2. Work closely with them to understand their needs and marry them to the brand
requirements to create relevant campaigns (for different channels like digital, events
etc)
3. Maintain strong relationships with the community and ensure that there are timely
meetings and seminars done with them (learning, sharing feedback, etc)
4. Ideate and innovate to create new approaches and campaigns with the community
5. Partner with relevant events and seminars to build brand awareness amongst various
communities.
6. Identify and execute relevant sponsorship and partnership opportunities.
7. Introduce the brand to relevant groups across digital and offline channels and explore
collaborations with them on an ongoing basis.
8. Work closely with the marketing team to promote the community to owned and
earned channels like social media, PR, website etc.
Requirements
1. Should have worked with sports people, athletes etc (both grassroot and national)
2. Experience in end to end planning and execution of community management and
engagement.
3. Ideal candidate would have 4+ years experience in influencer marketing (sports,
athletes specialists would be a bonus)
4. Understanding of digital media and its usage for building communities.
5. Handling offline and online events and seminars
6. Self starter, motivated and ability to single-handedly manage projects.
7. Should be passionate about sports of some form, and should be into health & fitness
(runners, football players etc)
RESPONSIBILITY
Ā·Ā Ā Ā Ā Ā Ā Ā Ā Determine and define project scope and objectives
Ā·Ā Ā Ā Ā Ā Ā Ā Ā Predict resources needed to reach objectives and manage resources in an effective and efficient manner
Ā·Ā Ā Ā Ā Ā Ā Ā Ā Prepare budget based on scope of work and resource requirements
Ā·Ā Ā Ā Ā Ā Ā Ā Ā Track project costs in order to meet budget
Ā·Ā Ā Ā Ā Ā Ā Ā Ā Develop and manage a detailed project schedule and work plan
Ā·Ā Ā Ā Ā Ā Ā Ā Ā Provide project updates on a consistent basis to various stakeholders about strategy, adjustments, and progress
Ā·Ā Ā Ā Ā Ā Ā Ā Ā Manage contracts with vendors and suppliers by assigning tasks and communicating expected deliverables
Ā·Ā Ā Ā Ā Ā Ā Ā Ā Utilize industry best practices, techniques, and standards throughout entire project execution
Ā·Ā Ā Ā Ā Ā Ā Ā Ā Monitor progress and make adjustments as needed
Ā·Ā Ā Ā Ā Ā Ā Ā Ā Measure project performance to identify areas for improvement
Requirements
Ā·Ā Ā Ā Ā Ā Ā Ā Ā 4 years of Project Management and related experience
Ā·Ā Ā Ā Ā Ā Ā Ā Ā Project Management Professional (PMP) certification preferred
Ā·Ā Ā Ā Ā Ā Ā Ā Ā Proven ability to solve problems creatively
Ā·Ā Ā Ā Ā Ā Ā Ā Ā Strong familiarity with project management software tools, methodologies, and best practices
Ā·Ā Ā Ā Ā Ā Ā Ā Ā Experience seeing projects through the full life cycle
Ā·Ā Ā Ā Ā Ā Ā Ā Ā Good analytical skills
Ā·Ā Ā Ā Ā Ā Ā Ā Ā Strong interpersonal skills and extremely resourceful
Ā·Ā Ā Ā Ā Ā Ā Ā Ā Proven ability to complete projects according to outlined scope, and timeline
Role and Responsibility ā Inside Sales Executive
⢠Act as relationship manager for the Paid customers of NoBroker.
⢠Build sustainable relationships and trust with customer accounts through open and
interactive communication.
⢠Identify and assess customersā needs.
⢠Service customer in finding the right tenant / house as per the requirement of customer.
⢠Dial outbound and attend inbound calls of customer and leads.
⢠Use internal tools and methods to provide best possible service to the customer.
⢠Negotiate with leads on behalf of customer.
⢠Keep customer up-to date on the progress of his account.
⢠Follow communication procedures, guidelines and policies.
⢠Go extra mile to provide excellent customer service.
⢠Lead Generation.
⢠Vehicle Sales.
⢠Conduct needs analysis with the customer, vehicle demonstration, and test drives to create a unique product experience, making customers feel the need to buy the car.
⢠Demonstrate strong product and customer understanding to build customer trust.
⢠Plan and manage all system-level reporting and documentation requirements as per Audi standards
⢠Ensure adherence to process and achievement of Mystery shopping scores
⢠Update and maintain the IPAD with the latest information on Products, Pricing, and Customer Schemes
⢠Manage relationships with the existing customers' post-sales cycle to drive additional leads from referrals
⢠Any graduate/post graduate
⢠Excellent communication skills








