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Performance Marketing / Digital Marketing Specialist
Performance Marketing / Digital Marketing Specialist
Augmentive Business 7 Solutions Pvt Ltd 's logo

Performance Marketing / Digital Marketing Specialist

Riya Pathak's profile picture
Posted by Riya Pathak
4 - 5 yrs
₹6L - ₹7L / yr
Mohali
Skills
Digital Marketing


📌 Job Title: Performance Marketing / Digital Marketing Specialist

📍 Employment Type: Full-Time — Mohali (On-site)

⏰ Shift: Day Shift

🧾 Experience Required: Minimum 4–5 Years

💰 Salary Range: Good Hike

🟢 Notice Period: Immediate Joiners Preferred

🔵 About the Role

We are looking for a highly skilled, ROI-driven Performance Marketing / Digital Marketing Specialist with a proven track record in multi-country lead generation across the USA, UK, Canada, Australia, New Zealand & Dubai.

This is a strategic and execution-heavy role ideal for someone who can independently build, optimize, and scale omnichannel lead-generation systems across diverse service verticals, including:

  • Healthcare Support Services
  • Remote Staffing / Dedicated Remote Professionals
  • Website & Mobile App Development
  • Cybersecurity Services
  • SEO & Digital Marketing Services
  • Digital Content Creation
  • Bonus (Preferred): Recruitment & Staffing

📌 If you lack hands-on performance marketing + multi-country lead generation + Upwork & Sales Navigator experience, this role is NOT suitable.

🔵 Core Lead-Generation Responsibilities

✔ Multi-Vertical Lead Generation — Mandatory

Proven expertise generating high-quality leads for:

  • Healthcare Support Services
  • Remote Staffing / Virtual Assistants
  • Website & Mobile App Development
  • Cybersecurity Services
  • SEO, Digital Marketing & Creative Services
  • Digital Content Creation
  • (Preferred) Recruitment & Staffing

✔ Paid Campaign Management

Google Ads (Mandatory)

  • Search, Display, Discovery & Video
  • Remarketing / Retargeting
  • Custom Intent & In-Market Targeting
  • Smart Bidding Strategies
  • Conversion & Event Tracking

Meta Ads (Facebook / Instagram)

  • Lead Gen Campaigns
  • Retargeting Stacks
  • Lookalike & Interest Audience Testing
  • Dynamic Creative Optimization

LinkedIn Ads (Preferred)

  • Lead Gen Ads & Messaging Ads
  • InMail Targeting
  • B2B Segmentation

✔ Marketplace Lead Acquisition — Strongly Mandatory

Hands-on experience generating leads from:

  • Upwork (bidding, proposal strategy, conversions)
  • Fiverr (gig optimization & ranking)
  • LinkedIn Sales Navigator (ICP targeting & outreach)

✔ Organic + Automation Channels

  • SEO: Technical, On-Page, Off-Page, Keyword Strategy & Competitor Analysis
  • Email Marketing & Automation
  •  
  • Segmentation, personalization & cold outreach
  • Deliverability optimization
  • Automated drip and nurture flows
  • Retargeting & conversion funnels

🔵 Technical Skill Requirements

You must be hands-on with:

Advertising & Analytics

  • Google Ads Manager
  • Meta Ads Manager
  • LinkedIn Campaign Manager
  • GA4
  • Google Tag Manager (GTM)
  • A/B Testing & CRO
  • Conversion Tracking (pixel/events/server-side preferred)
  • UTM Strategy

Landing Page & Funnel Optimization

  • High-converting landing pages
  • Heatmaps
  • Split testing
  • Funnel performance & attribution

CRM & Automation Tools

  • HubSpot / Zoho / GoHighLevel
  • Mailchimp / SendGrid / ActiveCampaign
  • Instantly / Lemlist / Apollo / Smartlead
  • Zapier / Make

🔵 Key Responsibilities

  • Plan, execute & scale paid campaigns across Google, Meta & LinkedIn
  • Generate qualified leads across multiple business verticals
  • Build high-conversion landing pages & funnels
  • Execute full SEO roadmap
  • Design & optimize automated email sequences
  • Monitor CPL, CPA, ROAS, CAC, LTV & Conversion Rate
  • Maintain consistency & predictability in lead flow
  • Competitor & keyword intelligence reporting
  • Deliver weekly & monthly performance reports
  • Collaborate with internal teams on lead targets & pipeline growth

🔵 Required Skills & Competencies

  • Minimum 4–5 years in performance marketing & digital lead generation
  • Proven experience targeting US/UK/Australia/NZ/Dubai markets
  • Strong portfolio of Google & Meta campaigns
  • Mandatory experience with Upwork, Fiverr & Sales Navigator
  • Excellent written & verbal communication in English
  • Strong analytical & data-driven decision-making capabilities
  • Deep understanding of cold email KPIs & deliverability metrics
  • Ability to work independently on night shift
  • Must have a reliable WFH setup


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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Augmentive Business 7 Solutions Pvt Ltd

Founded :
2023
Type :
Services
Size :
100-1000
Stage :
Profitable

About

N/A

Company social profiles

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I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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