
Performance Marketing / Digital Marketing Specialist
📌 Job Title: Performance Marketing / Digital Marketing Specialist
📍 Employment Type: Full-Time — Mohali (On-site)
⏰ Shift: Day Shift
🧾 Experience Required: Minimum 4–5 Years
💰 Salary Range: Good Hike
🟢 Notice Period: Immediate Joiners Preferred
🔵 About the Role
We are looking for a highly skilled, ROI-driven Performance Marketing / Digital Marketing Specialist with a proven track record in multi-country lead generation across the USA, UK, Canada, Australia, New Zealand & Dubai.
This is a strategic and execution-heavy role ideal for someone who can independently build, optimize, and scale omnichannel lead-generation systems across diverse service verticals, including:
- Healthcare Support Services
- Remote Staffing / Dedicated Remote Professionals
- Website & Mobile App Development
- Cybersecurity Services
- SEO & Digital Marketing Services
- Digital Content Creation
- Bonus (Preferred): Recruitment & Staffing
📌 If you lack hands-on performance marketing + multi-country lead generation + Upwork & Sales Navigator experience, this role is NOT suitable.
🔵 Core Lead-Generation Responsibilities
✔ Multi-Vertical Lead Generation — Mandatory
Proven expertise generating high-quality leads for:
- Healthcare Support Services
- Remote Staffing / Virtual Assistants
- Website & Mobile App Development
- Cybersecurity Services
- SEO, Digital Marketing & Creative Services
- Digital Content Creation
- (Preferred) Recruitment & Staffing
✔ Paid Campaign Management
Google Ads (Mandatory)
- Search, Display, Discovery & Video
- Remarketing / Retargeting
- Custom Intent & In-Market Targeting
- Smart Bidding Strategies
- Conversion & Event Tracking
Meta Ads (Facebook / Instagram)
- Lead Gen Campaigns
- Retargeting Stacks
- Lookalike & Interest Audience Testing
- Dynamic Creative Optimization
LinkedIn Ads (Preferred)
- Lead Gen Ads & Messaging Ads
- InMail Targeting
- B2B Segmentation
✔ Marketplace Lead Acquisition — Strongly Mandatory
Hands-on experience generating leads from:
- Upwork (bidding, proposal strategy, conversions)
- Fiverr (gig optimization & ranking)
- LinkedIn Sales Navigator (ICP targeting & outreach)
✔ Organic + Automation Channels
- SEO: Technical, On-Page, Off-Page, Keyword Strategy & Competitor Analysis
- Email Marketing & Automation
- Segmentation, personalization & cold outreach
- Deliverability optimization
- Automated drip and nurture flows
- Retargeting & conversion funnels
🔵 Technical Skill Requirements
You must be hands-on with:
Advertising & Analytics
- Google Ads Manager
- Meta Ads Manager
- LinkedIn Campaign Manager
- GA4
- Google Tag Manager (GTM)
- A/B Testing & CRO
- Conversion Tracking (pixel/events/server-side preferred)
- UTM Strategy
Landing Page & Funnel Optimization
- High-converting landing pages
- Heatmaps
- Split testing
- Funnel performance & attribution
CRM & Automation Tools
- HubSpot / Zoho / GoHighLevel
- Mailchimp / SendGrid / ActiveCampaign
- Instantly / Lemlist / Apollo / Smartlead
- Zapier / Make
🔵 Key Responsibilities
- Plan, execute & scale paid campaigns across Google, Meta & LinkedIn
- Generate qualified leads across multiple business verticals
- Build high-conversion landing pages & funnels
- Execute full SEO roadmap
- Design & optimize automated email sequences
- Monitor CPL, CPA, ROAS, CAC, LTV & Conversion Rate
- Maintain consistency & predictability in lead flow
- Competitor & keyword intelligence reporting
- Deliver weekly & monthly performance reports
- Collaborate with internal teams on lead targets & pipeline growth
🔵 Required Skills & Competencies
- Minimum 4–5 years in performance marketing & digital lead generation
- Proven experience targeting US/UK/Australia/NZ/Dubai markets
- Strong portfolio of Google & Meta campaigns
- Mandatory experience with Upwork, Fiverr & Sales Navigator
- Excellent written & verbal communication in English
- Strong analytical & data-driven decision-making capabilities
- Deep understanding of cold email KPIs & deliverability metrics
- Ability to work independently on night shift
- Must have a reliable WFH setup

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EXCITED ABOUT YOUR TASKS?
1. HR Coordination:
● Oversee and coordinate interview processes, including onboarding interviewers and conducting Quality interviews.
● Ensure adherence to policies and regulatory requirements of the company.
2. Client Relationship Management:
● Serve as a liaison between Clients/recruiters ensuring effective communication and alignment of goals.
● Build and nurture strong relationships with client’s HRs/recruiters, understanding their needs and addressing concerns.
3. Communication and Collaboration:
● Facilitate clear communication between recruiters and clients to streamline processes and resolve issues.
● Build rapport with employees and clients at various organizational levels
● Should have product knowledge and resolve platform issues and impart training.
4. Performance Monitoring:
● Monitor key performance indicators (KPIs) for assigned accounts and take corrective actions as needed.
● Provide regular reports on account status, highlighting achievements and areas for improvement.
5. Communication and Collaboration:
● Foster effective communication between internal teams and clients to address queries, concerns, and feedback.
● Collaborate with cross-functional teams to ensure a cohesive and client-centric approach.
WHAT WILL YOU NEED TO SUCCEED?
● Bachelor/ Master's degree in Human Resources, Business Administration, or a related field.
● Previous experience in HR coordination, recruitment or a related HR role.
● Exposure to client interaction or account management is advantageous.
● Strong communication and interpersonal skills, essential for both HR and client interactions.
● Ability to multitask, problem-solve, and meet deadlines.
● Proficiency in MS Suite.
● Ability to adapt to evolving HR and client management needs.
Working Days:
Monday to Friday- WFO
Please Note: Initial days training at Bangalore office and then in Hyderabad (All WFO)
- 8+ years of Data Engineering experience
- Strong SQL and Redshift experience
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Skills:
- Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model
- Good Experience in Next.js
- Thorough understanding of React.js and its core principles
- Experience with popular React.js workflows (Redux)
- Familiarity with newer specifications of ECMAScript
- Experience with data structure libraries (e.g., Immutable.js)
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We are looking for a Data Analyst that oversees organisational data analytics. This will require you to design and help implement the data analytics platform that will keep the organisation running. The team will be the go-to for all data needs for the app and we are looking for a self-starter who is hands on and yet able to abstract problems and anticipate data requirements.
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Tools familiarity: SQL, Python, Mix panel, Metabase, Google Analytics, Clever Tap, App Analytics
Responsibilities
- Processes and frameworks for metrics, analytics, experimentation and user insights, lead the data analytics team
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- Data based frameworks for assessing and strengthening Product Market Fit
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- Structured approach towards deriving user insights, answer questions using data
- This person needs to closely work with Technical and Business teams to get this implemented.
Skills
- 4 to 6 years at a relevant role in data analytics in a Product Oriented company
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- Ability to handle & build for cross functional data requirements / interactions with teams
- Great with Python, SQL
- Can build, mentor a team
- Knowledge of key business metrics like cohort, engagement cohort, LTV, ROAS, ROE
Eligibility
BTech or MTech in Computer Science/Engineering from a Tier1, Tier2 colleges
Good knowledge on Data Analytics, Data Visualization tools. A formal certification would be added advantage.
We are more interested in what you CAN DO than your location, education, or experience levels.
Send us your code samples / GitHub profile / published articles if applicable.
About the job:
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- Bridge functional abilities and other company's resources to improve efficiency.
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- Developing the product vision.
- Designing user interactions on web pages. Selecting a technology stack, designing the application architecture, setting up a scalable cloud-based infrastructure (as well as choosing the cloud service provider), and testing the application.
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- Ensuring responsiveness of app
- Conception to finished product.
- Designing and developing APIs.
- Working alongside graphic designers for web design features.
- Strong visualization to thoughtfully process business needs and mitigate those under core functionalities of the application.
- Meeting both technical and consumer needs.
- Staying abreast of developments in web applications and programming languages.
Requirements:
- Strong organizational and project management skills with Product Management experience is desirable.
- Proficiency with fundamental front-end languages such as HTML, CSS, and JavaScript.
- Familiarity with JavaScript frameworks such as Angular JS, React, and Amber.
- Proficiency with server-side languages such as Python, Nodejs.
- Familiarity with database technology such as MySQL and MongoDB.
- Good problem-solving & leadership skills.
- Attention to detail.
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Desired Skills and Experience:
- Building cross-platform hybrid applications
- Experience and knowledge in developing Ecommerce applications and video streaming.
- Experience in MERN stack is a plus
- Experience in deploying production ready codes
- Experience in CI/CD pipelines
- Previous working experience is not mandatory as long as you know how to build & move the ship.
Media Planners are responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis, media planning managers devise,
propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.
Some of the thing's we'd like you to do:
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- Creative spec management
- Creation of tactical plan presentation and supporting media plan templates
- Creation of campaign analysis plan templates
- Oversee the successful launch of campaigns using the Launch Tracker
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- QA of media plan set up conducted by various Activation team members
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A bit about yourself:
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You will be part of a talented software team that works on mission-critical applications. Java developer roles and responsibilities include managing Java/Java EE application development while providing expertise in the full software development lifecycle, from concept and design to testing.
Java developer responsibilities include designing, developing and delivering high-volume, low-latency applications for mission-critical systems.
Responsibilities
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Requirements
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