
Performance Marketing / Digital Marketing Specialist
š Job Title: Performance Marketing / Digital Marketing Specialist
š Employment Type: Full-Time ā Mohali (On-site)
ā° Shift: Day Shift
š§¾ Experience Required: Minimum 4ā5 Years
š° Salary Range: Good Hike
š¢ Notice Period: Immediate Joiners Preferred
šµ About the Role
We are looking for a highly skilled, ROI-driven Performance Marketing / Digital Marketing Specialist with a proven track record in multi-country lead generation across the USA, UK, Canada, Australia, New Zealand & Dubai.
This is a strategic and execution-heavy role ideal for someone who can independently build, optimize, and scale omnichannel lead-generation systems across diverse service verticals, including:
- Healthcare Support Services
- Remote Staffing / Dedicated Remote Professionals
- Website & Mobile App Development
- Cybersecurity Services
- SEO & Digital Marketing Services
- Digital Content Creation
- Bonus (Preferred): Recruitment & Staffing
š If you lack hands-on performance marketing + multi-country lead generation + Upwork & Sales Navigator experience, this role is NOT suitable.
šµ Core Lead-Generation Responsibilities
ā Multi-Vertical Lead Generation ā Mandatory
Proven expertise generating high-quality leads for:
- Healthcare Support Services
- Remote Staffing / Virtual Assistants
- Website & Mobile App Development
- Cybersecurity Services
- SEO, Digital Marketing & Creative Services
- Digital Content Creation
- (Preferred) Recruitment & Staffing
ā Paid Campaign Management
Google Ads (Mandatory)
- Search, Display, Discovery & Video
- Remarketing / Retargeting
- Custom Intent & In-Market Targeting
- Smart Bidding Strategies
- Conversion & Event Tracking
Meta Ads (Facebook / Instagram)
- Lead Gen Campaigns
- Retargeting Stacks
- Lookalike & Interest Audience Testing
- Dynamic Creative Optimization
LinkedIn Ads (Preferred)
- Lead Gen Ads & Messaging Ads
- InMail Targeting
- B2B Segmentation
ā Marketplace Lead Acquisition ā Strongly Mandatory
Hands-on experience generating leads from:
- Upwork (bidding, proposal strategy, conversions)
- Fiverr (gig optimization & ranking)
- LinkedIn Sales Navigator (ICP targeting & outreach)
ā Organic + Automation Channels
- SEO: Technical, On-Page, Off-Page, Keyword Strategy & Competitor Analysis
- Email Marketing & Automation
- Ā
- Segmentation, personalization & cold outreach
- Deliverability optimization
- Automated drip and nurture flows
- Retargeting & conversion funnels
šµ Technical Skill Requirements
You must be hands-on with:
Advertising & Analytics
- Google Ads Manager
- Meta Ads Manager
- LinkedIn Campaign Manager
- GA4
- Google Tag Manager (GTM)
- A/B Testing & CRO
- Conversion Tracking (pixel/events/server-side preferred)
- UTM Strategy
Landing Page & Funnel Optimization
- High-converting landing pages
- Heatmaps
- Split testing
- Funnel performance & attribution
CRM & Automation Tools
- HubSpot / Zoho / GoHighLevel
- Mailchimp / SendGrid / ActiveCampaign
- Instantly / Lemlist / Apollo / Smartlead
- Zapier / Make
šµ Key Responsibilities
- Plan, execute & scale paid campaigns across Google, Meta & LinkedIn
- Generate qualified leads across multiple business verticals
- Build high-conversion landing pages & funnels
- Execute full SEO roadmap
- Design & optimize automated email sequences
- Monitor CPL, CPA, ROAS, CAC, LTV & Conversion Rate
- Maintain consistency & predictability in lead flow
- Competitor & keyword intelligence reporting
- Deliver weekly & monthly performance reports
- Collaborate with internal teams on lead targets & pipeline growth
šµ Required Skills & Competencies
- Minimum 4ā5 years in performance marketing & digital lead generation
- Proven experience targeting US/UK/Australia/NZ/Dubai markets
- Strong portfolio of Google & Meta campaigns
- Mandatory experience with Upwork, Fiverr & Sales Navigator
- Excellent written & verbal communication in English
- Strong analytical & data-driven decision-making capabilities
- Deep understanding of cold email KPIs & deliverability metrics
- Ability to work independently on night shift
- Must have a reliable WFH setup

Similar jobs
- EDW/BI experience of 15+ years with at least 2-3 end to end EDW implementation experience as Solution or Technical program manager
- Must have at least ONE Azure Data Platform implementation experience as Solution or Technical Project manager (Azure, Databricks, ADF, PySpark)
- Must have technology experience in any of the ETL tools like Informatica, Datastage and etc.
- Excellent communication and presentation skills
- Should be well versed with project estimation, project planning, execution, tracking & monitoring
- Should be well versed with delivery metrics in Waterfall and/or Agile delivery models, scrum management
- Preferred to have technology experience of any of the BI tools like MicroStrategy, Tableau, Power BI and etc.
Senior Full Stack Engineer (React Native)
Who is Softway?
Softway is a business-to-employee solutions company.We work with businesses to impact the everyday behaviors, mindsets, and attitudesĀ and help drive valuable changes within.Faster innovation and more inclusion to lead cultural andĀ digital transformations and make human-focused technology to propel businesses. Our solutions include culture & inclusion services and products, technology experiences, and communications. Ultimately, we believe love is a business strategy.
Learn more:Ā
Visit us: https://www.softway.com/
Our Podcast : https://www.softway.com/laabs
Buy our book:Ā https://www.loveasabusinessstrategy.com/
Ā
Who are we looking for ?
Softway is on the lookout for a cross-platform mobile Engineer with hands-on experience on React Native. Someone passionate about building products that our customers love. You will join a dynamic and fast-paced environment and work with cross-functional teams to design, build and roll-out products that deliver the companyās vision and strategy.
A true-blue Engineer at heart, who constantly evolves and is on a continuous learning drive. Openness to explore different technologies and focused on solving, keeping the big picture in mind.
Responsibilities
Design and build applications for Android & iOS platform using React native
Build pixel-perfect, buttery smooth UIs across both mobile platforms.
Ensure the performance, quality, and responsiveness of applications
Collaborate with a team to define, design, and ship new features
Identify and correct bottlenecks and fix bugs
Write clean, well-documented, and testable code
Follow best practices for mobile development and maintain high standards of software quality.
Familiar with Agile software development
Analyzing user needs and software requirements to determine the feasibility of design within time and cost constraints.
Participating in code reviews and adhering to styles and standards for code quality
Work closely with other developers and stakeholders to ensure the timely completion of projects.
Coordinate with the cross-functional teams to build apps in stipulated time
Provide mentorship and guidance to junior developers, fostering their professional growth and enhancing team collaboration.
Requirements
Minimum 5 years of experience in building React Native applications.
Basic knowledge in building native android or iOS applications.
In-Depth Knowledge of React, React Native, Javascript, TypeScript, Redux, Middlewares, Hooks, ECMAScript(ES6, ES7 etc.), Node, NPM, yarn and iOS & Android Build systems.
Experience working with Backend Web Services (like REST, GraphQL etc), Fetch API, Axios and knowledge of Databases.
Proficient experience in developing web applications using any React framework.
Familiarity working with third-party dependencies and debugging dependency conflicts.
Familiarity with native build tools, like XCode, Gradle , Android Studio.
Knowledge of type checking, unit testing, and code debugging.
Experience with app store and playstore distribution process
Logical thinking and strong analytical reasoning are a must.
Hands on experience in Object Oriented Programming, Database programming, Algorithms, Data Structures
Experience with database frameworks such as SQLite, Realm DB etc.
Proficient in code versioning tools including Git, and SVN.
Familiarity with cloud message APIs and push notifications
Familiarity with continuous integration
Working knowledge in TDD and Unit Testing
Great to Have
Passion to stay up-to-date with technology and trends
Knowledge in AWS
Why should you work at Softway?Ā
Softwayās cross-functional team structure, varied domains and flat hierarchy offer much exposure and learning from a bird's eye-view. Youād love the interaction with our talented folks. Softway gives you ample learning opportunities, pushing you while having your back. We work hard and party harder !! We encourage you to voice your opinions and yes, we actually listen. We take pride in having an ego-less workforce, it allows us to focus on what weāre good at - bringing solutions to life. In addition to a competitiveĀ salary and great work culture, we offer GREAT FLEXIBILITY with Flexible Time Offs.Ā
- 4-8 years Asp.net web API
ā Asp.net core 1
ā Asp.net core 2
ā Asp.net core 2.1
Preferred Skills:-
- Micro-servicesĀ with C#
- Having worked in a product development environment is desirable.
- Having worked in the finance and banking domain is desirable.
- Docker and Linux knowledge is desirable
ntech Systems is a fast-growing IT services organization, with offices in India and the US. The company has evolved from its humble beginnings and has emerged as one of the most reliable IT services companies across India. Today, Intech stands out in the market as aĀ Microsoft Dynamics GoldĀ PartnerĀ and is one of theĀ Elite Managed Partners of Microsoft.
Ā
Intech offer a range of products aimed at delivering transformative state-of-the-art technology solutions, including Microsoft Dynamics AX, Microsoft Dynamics NAV, Microsoft Dynamics CRM, and Microsoft Azure. In addition, Intech also offers a range of complementary business solutions such as Microsoft SharePoint, Business Intelligence, Human Resources Solutions, and Mobility Solutions, which are integrated with the Dynamics suite to help enhance productivity for organizations.
Ā
As our team continues to expand each day, we are always looking to hire determined individuals keen to learn and grow within the organization. If you are interested to learn more about the organization, please visit our website (http://www.intech-systems.com/" target="_blank">www.intech-systems.com).Ā
Ā
JOB DESCRIPTION āĀ CRM Business AnalystĀ Ā
Experience required : 2 to 6 yearsĀ Ā Ā Ā Ā Ā Ā Ā Ā
Responsibilities:
- The role includes working with customers' technical, business and management teams to understand their strategy and identify their 'must have' requirements, in order to design and deliver highly complex integrated solutions
- Implement, maintain and support the solutions built for Ā customer on the Microsoft Dynamics 365 Customer engagement
- Support and manage future implementations in project mode
- Build positive client relationships by developing an understanding of the clients business processes Ability to create high quality functional documentation and strong requirements gathering skills.
- Conduct business process analysis and create Fit/Gap report
- Create documentation for clients, including PowerPoint presentations and Visio workflows regarding functional requirements, design, training, process engineering, etc.Installation, setup and configuration of MS CRM/D365
- Conduct solution testing and assist with user acceptance testing
- Conduct user and administrator training
- Data migration from external systems into MS CRM
- Complete the project tasks on time and under budget
- Excellent understanding and knowledge of core Microsoft Dynamics CRM/365 modules
- Experience of working on full life cycle implementations across multiple versions of Dynamics CRM/365
- Strong attention to detail and a keen desire to deliver the highest quality solutions to customers
Ā
Ā
Required Qualifications, Experience & Skills:
Ā
- Bachelorās in business management, management information system, marketing or equivalent. MBA preferred
- Excellent communication skills; ability to interact with all levels of employees including C-level
- 1-2 years overall MS Dynamics CRM experience. Dynamics 365 latest version experience preferred
- Experience as an MS Dynamics CRM consultant in a client-facing role for MS Dynamics top tier or similar consulting organization is highly desirable
- Hands-on experience in designing, configuring or administering MS Dynamics CRM required
- Unit Testing: Test Case preparation and execution
- Working with all phases of the SDLC process
- Self-Starter with ability to handle multiple tasks and shifting priorities
- Well aware about Quality Assurance & Documentation
JOB DESCRIPTION āĀ CRM Business AnalystĀ Ā
Experience required : 2 to 3 yearsĀ Ā Ā Ā Ā Ā Ā Ā Ā
Responsibilities:
- The role includes working with customers' technical, business and management teams to understand their strategy and identify their 'must have' requirements, in order to design and deliver highly complex integrated solutions
- Implement, maintain and support the solutions built for Ā customer on the Microsoft Dynamics 365 Customer engagement
- Support and manage future implementations in project mode
- Build positive client relationships by developing an understanding of the clients business processes Ability to create high quality functional documentation and strong requirements gathering skills.
- Conduct business process analysis and create Fit/Gap report
- Create documentation for clients, including PowerPoint presentations and Visio workflows regarding functional requirements, design, training, process engineering, etc.Installation, setup and configuration of MS CRM/D365
- Conduct solution testing and assist with user acceptance testing
- Conduct user and administrator training
- Data migration from external systems into MS CRM
- Complete the project tasks on time and under budget
- Excellent understanding and knowledge of core Microsoft Dynamics CRM/365 modules
- Experience of working on full life cycle implementations across multiple versions of Dynamics CRM/365
- Strong attention to detail and a keen desire to deliver the highest quality solutions to customers
Ā
Ā
Required Qualifications, Experience & Skills:
Ā
- Bachelorās in business management, management information system, marketing or equivalent. MBA preferred
- Excellent communication skills; ability to interact with all levels of employees including C-level
- 1-2 years overall MS Dynamics CRM experience. Dynamics 365 latest version experience preferred
- Experience as an MS Dynamics CRM consultant in a client-facing role for MS Dynamics top tier or similar consulting organization is highly desirable
- Hands-on experience in designing, configuring or administering MS Dynamics CRM required
- Unit Testing: Test Case preparation and execution
- Working with all phases of the SDLC process
- Self-Starter with ability to handle multiple tasks and shifting priorities
- Well aware about Quality AssuranceĀ
We are hiring for Sales Professionals for our Real Estate Industry.
Location-Gurugram
Job Description
Ā· Understanding of real estate market
Ā· Designing and implementing of sales strategies for targeted revenue.
Ā· Meetings prospective customers to present project & following up the sales
Ā· Product knowledge by market research for better deliverable
Ā· Achieve Sales targets for all Residential & Commercial Projects
Ā· Respond to customer and broker queries and complaints Timely
Ā· Identify potential customers, engage with them on a regular basis to convert the lead
Ā· Direct Sales & Channel Sales
Ā· Should have good and relevant experience in Sales.
Ā· Good Communication Skills.
Ā
Designation: Web consultant/ web caller/ Website sales executive/ CCE.
Process: International B2B website process.
- Fresher candiates can also apply for the Job.
- Fresher candidates with flueny in english communication required.
- At least 3 to 6 months Exp. required in web selling,
Knowledge in Website sales, SEO/ GLL sales preferred.
#seo #insidesales #voiceprocess #kolkata #internationalbpo #cce #webconsultant #kolkatajobs #websitesales #websiteprocess #seosales #b2bcampaign #searchengineoptimization #gllsales #websitecampaign
Experience in writing Web Services
Must have good understanding in concept of Object Oriented Programing
Experience in writing clean, scalable code using .NET programming languages
Experience with source control and build technology
Capability to provide Sprint Demo to client and stakeholders if required
Experience developing in agile methodology and understanding of the agile principles
Unit testing with NUnit, Moq etc
Preferred candidates who are experienced with Azure.
To Sale product







