- Develop optimization strategies that increase the companys search engine results rankings.
- Research SEO keywords to use throughout the companys website and marketing materials.
- Set measurable goals that demonstrate improvement in marketing efforts.
- Monitor daily performance metrics to understand SEO strategy performance.
- Efficiently communicate with other marketing professionals to align goals.
- Collaborate with others within the marketing department to manage SEO strategy.
- Write compelling and high-quality website content, including blog posts and page descriptions.
- Update content and website links for maximum optimization and search engine rankings.
About Fire bee techno services Pvt Ltd
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Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM
BookEventz.com welcomes career inquiries from Passionate, Energetic individuals who are interested in working in a startup environment, taking up bigger responsibilities and have interests in the event industry.
If you feel that there is an entrepreneurial drive in you are you are ready for taking bigger challenges then BookEventz.com is a place for you.
Job Responsibilities :
- Learn and devise strategies to drive online traffic to the company website.
- Implement and invest in long-term SEO strategies to drive organic growth
- Plan and execute all web, SEO, email, social media etc. activities
- Tracking conversion rates and making improvements to the website.
- Developing and managing digital marketing campaigns.
The company is changing the way people explore cities around the world and have fun. Content in different formats plays a critical role in exposing our mission and offering to prospective guests at different stages of their buying funnel. We are looking for a Technical SEO Manager to leverage content and support our organic channel growth. SEO lies at the heart of our global growth strategy over the next few years. You'll be the point person for our SEO. Period. You'll be primarily responsible for fulfilling full spectrum SEO tasks and strategies from on-page, technical to off-site to conversion rate optimization strategies and link building.
Responsibilities
- Own technical site audits for primary and secondary websites.
Analyze website traffic data, linking structures, crawl budget, index coverage, and content to be able to make smart recommendations to increase website traffic, and conversion rates.
- Owning tactics that help grow the organic channel, data analysis and forecasting of
future growth.
- Analyze and report on SEO performance, owning weekly, monthly, and quarterly
reporting, and ad hoc analyses for tests and optimizations.
- Top-down keyword research and content gap analysis.
- Automate repetitive tasks, audits, processes wherever possible.
- Ensure pro-SEO-decisions are embedded within all aspects of our businesses.
Analyze points of failure and suggest optimisations to underlying processes used
by different teams to solve for them.
- Work closely with all facets of the organisation including product management,
engineering, and creative design to drive decision making for organic search
- Stay up-to-date on industry trends, the competitive landscape, and SEO strategies
to ensure we nurture best-in-class, value-add opportunities.
- Become a part of the ongoing mission to grow organic as a channel 100% every 6
months over the next 2 years.
We are looking for
- Minimum 3 years of Technical SEO experience with a proven track record with
improving organic rankings for eCommerce or related B2C businesses.
- Good technical understanding of website usability, server logs, structured data, XML
sitemaps, website performance, and indexation issues
- Functional knowledge of python or app scripts.
- Proficient in crawl management including log file analysis, Screaming Frog, Custom
crawlers
- Proficient with data analysis & web analytics
- Prior knowledge of SQL is a plus.
- Knowledge and ability to hand-code or understand valid semantic HTML, CSS and
JavaScript is a plus.
You will have to take care of the marketing of a web product.
We are located in Pune, you will have to work from the office.
What you do as a Digital Marketing Manager ?
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and budget.
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build, and maintain our social media presence
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements and skills
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Reviewing analytics reports and making recommendations for improving website performance
- Collecting data about website visitors’ interests and surfing patterns using web analytics software
- Providing customer service and support to clients via email or phone
- Learning about new technologies related to the field of digital marketing
- Monitoring social media platforms for brand mentions or negative comments about a company’s products or services
- Consulting with clients to determine their needs and goals in regard to digital marketing campaigns
- Creating and managing email newsletters and other electronic correspondence
- Developing relationships with potential clients to secure business opportunities
We are looking for a Digital Marketing Manager with a mix of creative and analytical skills to develop, implement, track and optimize our marketing campaigns across all digital channels.
About us
BetterInvest is an investment platform focused on generating passive income streams and building wealth for investors.
We at BetterInvest provides you a variety of alternate investment options which are focussed on generating passive income and helping investors achieve financial happiness. One of the first asset classes that we are launching is fractional ownership in Commercial Real Estate. We are enabling access to wealth creation opportunities that were previously available only to the top 1% of the population. We make commercial real estate investing easy, affordable and transparent.
Visit www.betterinvest.club to learn more.
Roles and responsibilities
- Build the overall digital strategy for the company
- Plan and execute digital marketing campaigns that generate potential leads to the product
- Responsible for the monthly budgets for the digital marketing
- Use analytics tools to monitor and do complete data analysis from website traffic till conversion
- Monitor campaign performance and identify opportunities for improvement and optimise campaigns accordingly
- Collaborate with team members on campaign development and implementation
- Measure campaign performance across channels and assess against goals
Requirements
- 3+ years of experience in a digital marketing role and B2C lead generation.
- Experience in running successful marketing campaigns across multiple channels and geographies.
- Deep understanding of paid campaign strategies across channels to drive revenue (Google Ads, Facebook and LinkedIn ads).
- Deep understanding of analytics tools to track and capture key data of the campaigns.
- Excellent verbal and written communication skills.
- Ability to take new initiatives and push the boundaries constantly.
We are looking for an SEO Analyst to join our Marketing team and help us build a strong online presence.
- Check Google Analytics and Keyword Rankings on daily basis.
- Manage both on-page SEO and off-page SEO Teams
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Strong awareness on Google Algorithm Updates
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Perform ongoing keyword discovery, expansion and optimization.
- Develop and implement link building strategy.
- Manage webmaster accounts, notifications and implement best practices.
- Conduct competition analysis, prepare reports on findings and share the results with internal stakeholders.
- Stay up-to-date with the latest trends and changes with SEO and major search engines.