Business Development Executive

Job Purpose:
This role is responsible for increasing organic traffic and engagement on the website and other digital properties of the company. As a SEO and ASO growth hacker, you will be responsible to strategize and come up with marketing solutions for not only driving traffic but also building a stronger presence across verticals and maximizing the traffic to a site by
improving the search rank within search engines. You will also be responsible for driving app search and install based growth for the company App.

Responsibilities:
● Perform keyword research in coordination with business objectives to optimize existing content and uncover new
opportunities
● Ensure content becomes an effective means to acquire, engage and retain users, and generate significant
word-of-mouth and share ability.
● Develop a differentiated content strategy with strong emphasis on user-generated content.
● Ensures marketing content is delivered through a combination of sources - in-house team, influencers, brands
and users.
● Optimize website including all subdomains and subdirectories for organic listings including image, social,
local/maps and video optimization.
● Strong strategic thinking and a mind bent towards recognizing problems and coming up with innovative
solutions.
● Generate daily, weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other
paid search initiatives
● Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of
importance in accordance to internal business goals
● Strong knowledge of coding, search engine algorithms, and website architecture from a SEO perspective with the ability to provide top-notch recommendations
● Review current on-page optimization and refresh as necessary based on the performance of targeted keywords.
● In-depth experience with website analytics tools like Google analytics (Setting goals, pulling reports, Analyzing
performance metrics etc)
● Execute the ASO strategy in multiple geographies working with external agencies and internal teams - keywords,
description, screenshots etc
● Optimize conversion rate on the store listing page with a well-defined experimentation plan
● Monitor and tracking rankings and conversion rate using the latest tools
● Always be on the lookout for areas of improvements and insights


Qualifications:
Bachelor Degree, preferably in Marketing/English/Science with 4-5 years of related experience;
You must have a few years of experience in SEO & ASO for a product/digital agency, focused on e-commerce growth. A
bonus if you've worked in the ed-tech or Insurance space.
You will: be responsible for Marketing, Communication and Strategy & Execution of our Digital and Institutional Marketing
for the entire product portfolio. We are looking for someone young & daring enough to commit to the cause for the next
couple of years. We're working on some really exciting stuff and we look forward to welcoming you to our team.
● Expertise in SEO analysis tools such as SEMRush, Moz, SimilarWeb, keyword planner, Google Webmaster, etc.
● Strong knowledge of Google and Facebook ranking factors and search engine algorithms
● Great hold on both On-page and Off-page SEO implementations.
● Should have a knack for problem-solving.
● Must have experience in creating SEO tasks with their respective quantitative or qualitative impact.

Tagalys provides intelligent merchandising solutions to mid-sized e-commerce brands such as LEGO, Fila, Crocs, Lovisa, Camilla, Mamas & Papas, Strandbags, etc.
We are looking for a passionate and creative content writer to join our team and help take our customer-focused services to new heights.
As an ideal candidate, you are an individual who possesses world-class writing skills, is an independent thinker, requires minimal hand-holding, loves making complex technology easy to understand, and thrives in a fast-paced agile environment. You have a natural desire to help people understand values that are hard to understand.

Responsibilities

Ideate and manage the content calendar on your own. Take initiatives to come up with a content strategy & plan to be delivered on time.
Research, outline, write, edit, and publish new/existing web content, working closely with various teams to understand the values that we provide to customers.
Write compelling content for multiple online channels like blogs, white papers, case studies, videos, etc., to build brand awareness & thought leadership in the online merchandising domain
Research industry-related topics (combining online sources, interviews, and studies) to come up with content ideas.
Use basic SEO strategies in writing web content to maximize the online visibility of the website in search results.
Build and constantly update the knowledge base & web content.
Ensure all-around consistency (grammar, fonts, images, and tone) with presentation skills.
To constantly review the performance of the delivered content to meet quarterly KPIs

Skills and Qualifications

Bachelor’s degree preferably in Journalism, Mass Communication, Business Marketing or related field
2 - 3 years of content writing experience in tech start-ups (E-Commerce/B2B SaaS experience is a plus)
Strong written and verbal communication and experience working with B2B content in multiple mediums.
Have a proven track record of on-time and high-quality project delivery
Experience of having operated effectively in a high-demand, rapidly shifting / fluid environment.
Ability to work on multiple projects with different objectives simultaneously
Experience doing independent research using multiple sources.
Familiarity with web publication tools like Google Docs, WordPress, and HubSpot.

Qualities

Must be internally driven to constantly learn new things
Must be able to navigate well through uncertain situations/startup chaos.
Ability to meet hard deadlines and has an eye for details.
Ability to constantly challenge old practices.
Ability to provide a different perspective on the problems at hand.

Selected candidate's day-to-day responsibilities include: 1. Social media management & marketing - promoting brand across multiple channels 2. Promoting brand across multiple channels 3. Coordinating the team 4. Content/campaign management 5. Participating in brainstorming to learn how one can try growth hacking and master the art

We’re looking for a caring and photography-loving Customer Service Representative. You would be responsible for quickly resolving answering customer queries via email, phone, social media, or live chat; getting feedback from customers; identifying areas of improvements and working closely with our teams to continuously improve our service quality.

Essential Duties and Responsibilities:

• Make sure customer queries are solved quickly with a high degree of satisfaction
• Handle customer complaints across email, phone, social media, and live chat
• Maintain and improve customer service SLA’s
• Look for ways to improve our service quality via root-cause analysis
• Help build a customer-centric company culture
• Collaborate closely with our teams

Qualification:

• Bachelor's Degree
• Excellent English writing and speaking skills
• Detail-oriented
• Active on social media
• Hindi, Marathi or Kannada language skills a plus
• A love of photography

Key Responsibilities:  Building /reviewing up solution based on the business requirement  Worked on Microsoft technologies.  Responsible for end to end document management where expected and provide standard and relevant client deliverable content  Works on enhancement and maintenance of interfaces  Defines specifications  Ensures good understanding of requirements by dev team  Support team during testing phases  Designs and maintains technical and support documentation  Strong organizational, presentation, and customer service skills.  Defines Specifications  Ensures understanding of functional specifications by development team  Assists in test strategy, plan & case definition  Supports users during UAT  Assists and ensures go live and transition to production  Participates in project meetings  Produces reporting  Interacts with all the team, onshore and offshore.

We are looking for a part-time trainer to train a bunch of candidates.

What is the Job like? This role will focus on driving sales for Zeta. This would involve converting different corporate / institutions, across various industries, to Zeta clients. This is an Individual Contributor role. Your responsibilities will include: ● Preparing sales pitches and pitching to CXO level audience in corporates ● Doing a thorough mapping of potential clients and effectively prioritizing them and then charting the sales strategy/approach ● Building strong interpersonal relationships with key client decisionmakers (middle/senior management) ● Making effective sales presentations based on the identified needs of the prospects and handling negotiations effectively ● Manage complex sales situations in acquiring new clients and upsell / crosssell to existing ones