Performance Marketer (D2C

Role Overview:

Are you passionate about reshaping the digital landscape and optimizing conversion journeys? If so, your journey begins with us at Astra! We're on the lookout for a Conversion Rate Optimization (CRO) Specialist who thrives on data-driven strategies and relentless optimization.

Join our team, armed with cutting-edge tools and technologies, as we embark on a mission to redefine success.

About us:

Astra is a cyber security SaaS company that makes otherwise chaotic pentests a breeze with its one of a kind Pentest Platform. Astra's continuous vulnerability scanner emulates hacker behavior to scan applications for 8300+ security tests. CTOs & CISOs love Astra because it helps them fix vulnerabilities in record time and move from DevOps to DevSecOps with Astra's CI/CD integrations.

Astra is loved by 650+ companies across the globe. In 2023 Astra uncovered 2 million+ vulnerabilities for its customers, saving customers $69M+ in potential losses due to security vulnerabilities. 

We've been awarded by the President of France Mr. François Hollande at the La French Tech program and Prime Minister of India Shri Narendra Modi at the Global Conference on Cyber Security. Loom, MamaEarth, Muthoot Finance, Canara Robeco, ScripBox etc. are a few of Astra’s customers.

Your mission:

• Craft and implement data-driven CRO strategies, elevating website performance and boosting conversion rates.
• Collaborate with SEO & PPC teams, breathing life into underperforming blogs/landing pages for improved SERP and MQLs.
• Conduct qualitative & quantitative research, uncovering insights to enhance website metrics and MQLs.
• Team up with Content, Sales, & PMM to align messaging with customer pain points and keyword intent.
• Bring design/layout changes to life with the designer and developer, optimizing user flows.
• Execute A/B and multivariate tests, recording experiments and tracking their impact on conversion metrics.
• Collaborate with the sales team to revolutionize downstream conversions, devising creative plans for MQLs to SQLs and enhanced closed-won percentages.

Requirements for the role:

• 1-4 years of CRO experience in B2B SaaS marketing.
• Strong communication & interpersonal skills.
• A/B testing and optimization proficiency.
• Understanding of user experience and content flow.
• Readiness for remote work.
• Project management skills, mastering multitasking and meeting deadlines.
• Strong analytical & presentation skills.
• Critical thinking & problem-solving abilities.
• A relevant marketing degree or CXL certification in CRO is a plus.

Benefits of joining the Astra Squad:

• Embrace the cosy remote work lifestyle.
• Feel the startup adrenaline pumping through your veins.
• Your brilliance showcased to thousands of eager readers and users.
• Revel in our open, growth-centric ambiance; it's like a digital playground.
• Dive deep into the captivating world of cybersecurity.
• And yes, get ready for some unforgettable workcations—think Chikmagalur & Jim Corbett. 

Hello Connections..!!

We are hiring for the following role.

Position: Tech Lead – Conga CPQ/CLM & ERP

Experience: 7–9 Years

Location: Remote

Key Requirements:

• 3–5 years of hands-on experience supporting and enhancing Conga CPQ/CLM and ERP systems.
• Expertise in Conga CPQ/CLM; serve as the Subject Matter Expert (SME) for CPQ & ERP solutions.
• Strong in product modeling, pricing configurations, and quote management.
• Perform system testing, validation, and coordinate with business teams for UAT.
• Collaborate with cross-functional teams to gather, analyze, and document business requirements.
• Skilled in creating user stories, defining acceptance criteria, and working in Agile processes.

Job description :

All Time Design is looking for Business Development Manager. The ideal candidate will have a track record of new business pipeline generation over the phone within an Enterprise capacity and the ability to close opportunities directly.

Job responsibilities :

• Growing revenue via prospecting, qualifying, selling and closing client accounts
• Meeting Quarterly & Annual Revenue Targets
• Managing perspective client relationships through all phases of the sales cycle
• Providing a consultative solutions sales process to prospects
• Conducting one-on-one and group sales presentations
• Calling to establish new opportunities
• Tracking customer information, forecasts and reports
• Developing and maintaining prospect and customer list based on strategic marketing data and other sources for sales leads

Requirements:

• Must have experience in SaaS/ Tech/ IT company.
• 2+ years of sales experience focused on growing existing business or new business
• Large account management or project management experience
• Proven track record for closing large and mid-size companies
• Ability to adapt, overcome objections, and learn complex solutions
• Strong time management skills
• Create new business opportunities through in-depth conversations and relationship building
• Proven track record of growing business from an established client base
• Strong time management skills
• Consistent and documented track record for achieving monthly/quarterly/annual target metrics
• Strong oral and written communication skills are a must
• Ability to work in a fast paced, team environment with revenue deadlines
• Working knowledge of computer applications such as Microsoft Office
• Must have knowledge about CRM

Job Location: Anna Nagar, Chennai. Beside VR Mall.

Job Types: Full-time, Permanent

Supplemental Pay:

• Commission pay

Shift:

• Rotational shift

Work Location: In person

About Us - https://www.sibinfotech.com/

SIB Infotech is a digital marketing organization committed to boosting brand's visibility in the ever-changing online world. At SIB Infotech, we're creating immersive digital experiences that deeply engage audiences and foster meaningful connections. With a comprehensive array of services, spanning strategic Search Engine Optimization (SEO) to expert Pay-Per-Click (PPC) Management, captivating Graphic Design, compelling Social Media Marketing (SMM) strategies, and tailored Software Development solutions, we offer comprehensive assistance to help and succeed on the internet.

Exciting Opportunity for SEO Manager

We are seeking a talented and experienced SEO Manager with a focus on content optimization to lead our SEO efforts and drive organic traffic growth. As the SEO Manager, you will be responsible for developing and executing content-focused SEO strategies to improve website visibility, increase rankings, and drive quality traffic. The ideal candidate will have a proven track record of success in content optimization, strong leadership skills, and a deep understanding of SEO best practices.

Key Responsibilities:

Strategy Development

Develop and execute comprehensive SEO strategies aligned with business goals and objectives. This involves conducting thorough keyword research, competitor analysis, and industry trends assessment to identify opportunities for organic growth.

On-Page and Off -Page Optimization with link building

Optimize website content, meta tags, headings, and internal linking structure to enhance relevance and improve visibility on search engine results pages (SERPs).

Manage off-page SEO initiatives, including building high-quality backlinks from authoritative websites through outreach, content partnerships, and directory submissions. Implement link-building strategies to improve domain authority and increase organic traffic.

Technical SEO Management

Conduct technical audits of website infrastructure and address technical issues that may impact search engine rankings, such as site speed optimization, mobile responsiveness, crawl errors, and schema markup implementation. Collaborate with web development teams to implement technical SEO enhancements.

Content Strategy and Optimization

Collaborate with content creators to develop SEO-friendly content that aligns with target keywords and addresses user search intent. Optimize existing content and identify opportunities for new content creation based on keyword research and industry trends.

Performance Monitoring and Reporting

Track and analyze key SEO performance metrics, including organic traffic, keyword rankings, backlink profile, and conversion rates. Generate regular reports and dashboards to provide visibility into SEO performance and ROI. Use data-driven insights to identify areas for improvement and optimization.

Algorithm Updates and Industry Trends

Stay abreast of search engine algorithm updates, industry trends, and best practices to adapt strategies accordingly and maintain competitiveness in search results.

Client Communication and Team collaboration

Serve as the primary point of contact for clients regarding SEO initiatives, provide updates on campaign progress, address concerns, and offer strategic recommendations for improvement.

Work closely with cross-functional teams, including web developers, designers, content creators, and digital marketers, to ensure seamless integration of SEO efforts with overall digital marketing strategies.

Requirements:

• Any Bachelor's degree in marketing, business, computer science, or related field.
• 3 - 5 years of experience in SEO, with a focus on content optimization
• Proven track record of success in developing and implementing effective SEO strategies that drive measurable results.
• Strong analytical skills and the ability to interpret data and insights to make informed decisions.
• In-depth knowledge of SEO tools and software, such as Google Analytics, Google Search Console, SEMrush, Moz, etc.
• Excellent communication and collaboration skills, with the ability to work cross-functionally and communicate effectively with stakeholders at all levels.
• Ability to stay organized, prioritize tasks, and manage multiple projects simultaneously in a fast-paced environment.

Skills Required:

- Good experience with programming language Python
- Strong experience in Docker.
- Good knowledge with any of the Cloud Platform like Azure.
- Must be comfortable working in a Linux environment.
- Must have exposure into IOT domain and its protocols ((Zigbee & BLE ,LoRa,Modbus)
- Must be a good team player.
- Strong Communication Skills

1. Follow the sales process of pre-sales, client servicing, and post sales.
2. Fulfilling all the targets set by the company on a monthly and quarterly basis.
3. Making presentations and pitching to the corporate and individual clients.
4. Attending client meetings with the senior team and follow up for the same.
5. Customer relationship management with new and old clients.
6. Proactively engage in the sales cycle from cold calling to follow ups
7. Bifurcation of leads and updating  the sales funnel on regular intervals
8. Identify issues and opportunities for us to develop new business or cross-sell

1. Prepare and deliver appropriate presentations on products and services.
2. Participate on behalf of the company in exhibitions or conferences.
3. Proven experience as a Sales Executive or relevant role.
4. Proven interaction with architect preferred, not required

Must have:

1. Proficiency in English.
2. Excellent knowledge of MS Office.
3. Thorough understanding of marketing techniques.
4. Fast learner and passion for sales.
5. Self-motivated with a results-driven approach.
6. Aptitude in delivering attractive presentations.
7. Bachelor's degree.