Performance/ Growth Marketing

Responsibilities
● Develop and monitor the company’s growth strategy for all stages in the funnel including
defining a roadmap for each marketing channel
● Oversee all online marketing efforts (SEM/SEO, social media, email, blogs, ads, traditional
media) and offline marketing efforts (hosting events, word of mouth, etc.)
● Maximize the effectiveness of user discovery and our onboarding experience
● Develop a system to track conversion rates and measure progress against goals, constantly
looking to eliminate bottlenecks, improve processes, and introduce creative ideas and
solutions that are quickly tested and evaluated
● Provide customer insight to the Product team by blending data with a deep understanding of
user needs, habits, and perceptions developed through targeted interviews, usability studies,
and customer feedback
● Identify user personas and translate our product and outcomes into external messaging and
communications
● Balance business goals and revenue targets with top-notch user delight as a North Star
● Set up CRM to capture detailed and timely data at all user/customer touchpoints

● Communicate strategies and results to the leadership team on a consistent basis

Qualifications
● 4+ years of relevant experience in a growth marketing or growth hacking role
● Experience setting, executing, and iterating on a growth strategy
● Experience scaling customer acquisition, activation, and retention while maximizing lifetime
value
● Experience building, leading, and managing a team of marketers and/or sales persons
● Proven experience tracking analytics and developing KPIs
● Proven experience in online acquisition tactics and best practices
● Strong written and verbal communication skills
● Strong organizational skills and attention to detail
● Ability to manage multiple tasks and priorities at once
● Ability to perform well in a fast-paced, cross-functional, dynamic, and ambiguous startup
environment