Performance/ Growth Marketing

Desired Candidate Profile:

• Minimum of 1 year experience, preferably within digital marketing.

• Strong written and verbal communication.
• Proficient in the use of Microsoft Office packages.

Roles & Responsibilities:

• Develop and implement SEO and PPC strategies.
• Oversee and understand social media strategies.
• Manage and maintain the organization’s websites.
• Write and optimize content for the website and social networking accounts.
• Track and analyze website traffic flow and provide regular internal reports.
• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
• Edit and post videos, podcasts and audio content to online sites.

1.Proven experience as a PPC Ads Specialist or similar role with a successful track record of managing and optimizing PPC campaigns.

2.In-depth knowledge & work experience of PPC platforms such as Google Ads, Bing Ads, and social media advertising platforms (Facebook, Instagram etc.)

3.Experience in Paid Search (PPC) / Create and manage Payper Click (PPC) campaigns.

4.Sound knowledge of keyword research tools, analytics platforms, and bid management systems.

5.Strong communication and collaboration skills.

6.Ability to work in a fast-paced, results-driven environment.

6.Certifications in Google Ads and other relevant platforms will be a plus.

Digital Marketing Manager

Role: Digital Marketing Manager

Required Educational Qualification: Any UG or PG

Company Name - Promilo.com (Sawara Solutions Pvt ltd)

Experience - 2 to 5 yr

Location: Bangalore

Mode – Full Time / Work from office

About us:

Promilo is India’s 1st innovative platform which “Pay to Browse”

It is a B2B SaaS start-up that enables to accelerate of he business appointment funnel of the

companies. We’re an advertising platform that connects both users & advertisers. Users will be able to book an online appointment based on their interests with the advertiser, without compromising their data privacy and get rewarded for sharing their data and time. We’re registered and recognized by Start-up India, Start-up Karnataka & MSME companies.

To know more - visit our company website.

Job description

Roles and Responsibilities

● Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social

media and display advertising campaigns, EPC campaigns,Organic content, and blog posts.

● Work on Google Ads, Facebook ads, YouTube, and LinkedIn platforms to design, build, and

maintain social media presence and execute marketing campaigns.

● Measure and report performance of all digital marketing campaigns and assess against goals.

● Measuring ROI for digital marketing and making recommendations on the most optimal

solutions.

● Collaborates with internal teams to create landing pages and optimize the user experience.

● Brainstorms new and creative growth strategies through digital marketing

● Maintains digital marketing staff by recruiting, selecting, orienting, and training employees.

● Regularly review and monitor competitive websites to ensure leading in design, usability, and

user experience.

● Keeping up to date on industry trends, new media buying opportunities, and

recommendations on new ways to reach the target audience

Desired Candidate Profile

● Minimum 1 -2 years of relevant experience in Digital Marketing.

● Demonstrable experience leading and managing SEO/SEM, marketing database, email,

social media and/or display advertising campaigns, EPC campaign, Organic content, blog

posts.

● Experience working on-page optimization and off-page optimization

● Highly creative with experience in identifying target audiences and devising digital campaigns

that engage, inform, and motivate

● Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture,

WebTrends)

● Working knowledge of HTML, CSS, and JavaScript development and constraints

● Experienced with website analytics and can distill data into actionable insights

● Familiar with financial planning and strategy, excellent account-based marketing, event

planning, analytics, email, social media, paid, marketing operations, copywriting, and editing

skills.

KeySkill: digital marketing, Content Creation, PPC. organic content, Facebook Campaign, GoogleAdWords, marketing, management, Blog, Commenting, Social Media, Optimization, ContentOptimization, Google Ads, Seo Marketing, Website Analysis, Advertising Campaigns, EPC, Search, Engine Marketing

• Assisting in the formulation of strategies to build a lasting digital connection with consumers
• Identifying new opportunities by thorough market research and target top of social media trends
• Planning and monitoring the ongoing company presence on social media (Linkedin, Twitter etc.)
• Launching optimized online adverts through Google Adwords, Facebook etc. to increase brand awareness
• Preparing online newsletters and promotional emails and organize their distribution through various channels
• Planning and directing marketing campaigns
• Optimizing content for the website and social media platforms
• Providing internal reports on a regular basis
• Executing new and creative collaborations among technologies and platforms
• Collaborating with designers to improve user experience
• Acquiring insight in online marketing trends and keep strategies up-to-date
• Maintaining partnerships with media agencies and vendors
• Identify trends and insights

Desired Candidate Profile

• Preferably with a B.Tech+ MBA background from Tier 1 & 2 colleges
• 3-6 years of experience developing and executing B2B & B2C marketing programs covering multiple channels
• Solid technical background, with understanding or hands-on experience in software development and web technologies
• Proven work experience as a Digital Marketing Associate or similar role
• Excellent presentation, organization, time management, and cross-department communication skills
• Ability to quickly adapt to changes and work effectively under pressure
• Excellent client-facing and internal communication skills
• Ability to think strategically and drive the business strategy
• Attention to detail and multi-tasking skills
• Strong problem management skills
• Ability to manage multiple priorities
• Ability to interact well with people at all levels within and outside the organization    

Job description

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.

Key Skills

• Keyword research
• On-page keyword targeting
• Knowledge of WordPress
• SEMrush, keyword tool.io, ahref’s
• Google analytics
• Google webmaster
• Generating Sitemap of website
• Indexing the website on various search engines
• Microsoft Excel
• Yoast SEO
• Advanced Link building skills required ( Guest Blogging, Skyscraper Technique, relationship-based Link Building, Broken Link Building.)
• Good in writing and editing contents

Roles & Responsibilities

• On-page SEO optimization
• Off-page SEO (Link Building Backlinks)
• Social media marketing
• Checking & removing Duplicate content
• Formatting of content for better ranking
• Email marketing
• Running Facebook ads
• Running Google PPC, Display & remarking campaigns

Qualifications

• Excellent understanding of digital marketing concepts
• Experience with business to customer social media and content generation
• Strong creative and analytical skills

• Develop and manage digital marketing campaigns

• Manage organizations website

• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc

• Track the website traffic flow and provide internal reports regularly

• Fix any error in online content and arrange webinars and webcasts

• Attend networking events and product launches.

• Identify new digital marketing trends and ensure that the brand is in front of the industry developments.

• Work on SEO of the website pages.

• Edit and post content, videos, podcasts, and audio content on online sites.

• Promote companys product and services in the digital space.

• Execute social media efforts to improve KPIs, likes, shares, tweets, etc.

• Creating and executing SMS, and email-based marketing campaigns.

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Content creation and repurposing for all digital channels
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, display advertising campaigns (Branding & Demand Generation) and events
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• Bachelors/Masters degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Growth Marketing Manager

Experience - 2.0 to 6.0 Year(s)

Location - Delhi

Working days - 5

Qualification - Any Graduate (Full time)

Skills: 2 years Hands-on Experience on Facebook or Google Marketing | Excel & data analytics skill set

Job Responsibilities:

• Ownership of growing app base through Digital Marketing channels (FB, Insta, Google, Tiktok++)
• Collaborate with the business(category) and creative team in devising communication strategy (creative & messaging) & bringing this to life
• Lead larger business decisions by working with the digital team in creating, analysing & optimizing growth data sets to deliver insights
• Monitor & optimize ROI driven campaigns regularly to meet demand, revenue and budget goals
• Work with product and data engineering teams to design systems and processes for efficiencies leading to exponential growth

Job Requirements:

• 2 years Hands-on Experience on Facebook or Google Marketing
• Excel & data analytics skill set (SQL knowledge is a plus) 
• Strong with number crunching
• Analytical bent of mind; can break down data and assess it efficiently 
• Willing to learn in fast-paced startup ecosystem with Result-driven mindset 
• Ability to work under pressure, tight timelines & handle uncertainty 
• Ability to manage and prioritize multiple projects and tasks simultaneously 
• Strong interpersonal, time management, and problem-solving skills

About Role: 

Leads demand growth for the platform. Driving New-Users & More-Usage as key mandates. Missioned to unlock rapid adoption (in a profitable way) with Strong Consumer Intelligence, Offering & Pricing strategy, Zero-$ hacks, Strategic Partnerships, Large Media campaigns etc. Digital Growth team plays a key role in Driving New-User acquisition. Working end to-end in planning digital strategy, executing for all channels & driving performance/demand.

About the Role:

• Your goal is to drive revenue & profitability via organic search with defined growth targets via up-levelling the content, SEO structure & tech.
• Directly manage SEO Team & deal with tech leads to hit monthly, quarterly, and annual traffic & revenue goals.
• You must have an excellent understanding of search engines, crawler behaviour.
• You must understand the technicality of using web crawlers, log analyzers, and set tools. • Understanding of code at least read/understand HTML.
• Your analytical and statistical skills should be strong — excellent level of expertise of Google Analytics, webmaster tools, etc.
• Be competitive and engender a sense of urgency, creativity, and curiosity for how we continue to outperform the competition in SEO.
• Understand how changes in search engine impact campaign performance, and build scalable, automated solutions to stay ahead of trends.
• Respond to rapid changes in the event landscape and marketplace to capture potential performance opportunities for Organic search.
• Manage and measure performance across keyword targets, but execute ad hoc strategic initiatives
• Establish the innovation mindset and always-on experimentation, including new page development, a/b test on-page optimization, schemas, etc.
• Highlight technical pitfalls and become the driving force behind building a reliable foundation of SEO tech (e.g., structured data, schema markup) and process that will scale in India & Overseas.
• Set clear KPIs and drive a team culture of accountability and rigor towards business impact.
• Be a domain expert on the educational industry.

What we are looking for

• Proven track record of building top talent and high performance.
• A Team Player
• Experience managing large scale systems in competitive and rapid growth environments
• Leadership on multiple well-known products throughout their life cycles, from idea conception to product release and maintenance.
• Bachelor's degree/MBA with equivalent experience of 4 - 5 years in Digital Marketing domain.
• Edu-tech and E-Commerce experience will be preferred.
• Extensive understanding of the digital marketing industry, best practices, user behavior, and buyer's psychology.
• A dynamic candidate who can adopt new techniques quickly.
• Strong understanding of social media marketing techniques.
• Ability to analyze metric data and convey recommendations appropriately to supervisors.
• Self-motivated, detail oriented and able to prioritize daily work efficiently.