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Job Description for Marketing Specialist – Advanced Healthcare Funnel Builder

Position: Marketing Specialist – Advanced Healthcare Funnel Builder

Location: Remote

Job Mode: Full-Time

Notice Period: Immediate Joiner Preferred

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Position Overview

We are seeking an experienced and data-driven Marketing Specialist with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution. This is not a simple media buying role — we require a strategic marketer with a deep understanding of funnel architecture, healthcare consumer psychology, and performance marketing.

The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.

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Key Responsibilities

1. Paid Advertising Strategy & Execution

•   Plan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.

•   Conduct in-depth keyword research, audience segmentation, and competitive analysis.

•   Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.

•   Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.

2. Funnel Architecture & Development

•   Design and implement complete digital marketing funnels using GoHighLevel.

•   Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.

•   Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.

•   Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.

3. Content & Creative Collaboration

•   Collaborate with designers, video editors, and copywriters to create persuasive, compliant, and patient-focused marketing assets.

•   Develop compelling healthcare-oriented messaging that educates, engages, and converts.

4. Data Analysis & Reporting

•   Analyze campaign and funnel performance metrics to make data-driven optimizations.

•   Produce weekly and monthly reports highlighting KPIs and actionable insights.

5. Compliance & Healthcare Industry Awareness

•   Ensure all campaigns meet local laws, HIPAA regulations, and platform-specific healthcare advertising guidelines.

•   Maintain ethical advertising practices and safeguard patient privacy.

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Qualifications & Skills

Required: 

- Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns. 

- Proven track record of building complete digital funnels that consistently convert. 

- Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages). 

- Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager). 

- Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns. 

- Excellent grasp of CRO (Conversion Rate Optimization) principles.

Preferred: 

- Healthcare industry marketing experience. 

- Knowledge of HIPAA-compliant marketing. 

- Familiarity with SEO, retargeting, and omnichannel marketing strategies. 

- Experience promoting high-value, cash-pay healthcare services.

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Performance Metrics

Success in this role will be measured by: - 

- Cost per Lead (CPL) within target range. 

- Conversion Rate from lead to booked appointment. 

- Return on Ad Spend (ROAS). 

Experience: 2 to 4 years

CTC Offered: Upto 15lpa

Job Description:

1. In-depth knowledge of JavaScript, CSS, HTML, and front-end languages.
2. Knowledge of REACT tools React Components designing, React-Bootstrap.
3. Experience with user interface design.
4. Experience with responsive and adaptive design.
5. Understanding of SEO principles.
6. Experience with browser-based debugging and performance testing software.
7. Excellent troubleshooting skills.
8. Good project management skills.

Interview Process:

1. Personal interview with Sr. Manager (Technical Round)
2. Personal Interview with HOD (Technical + Behavioural)

Job Overview: The Quality Control Specialist in Image Captioning is responsible for ensuring the accuracy, relevance, and quality of captions produced by the captioning team. This role requires a meticulous approach to content review, an excellent understanding of grammar and style, and strong problem-solving skills to maintain high standards of quality.

Key Responsibilities:

 • Review and edit image captions to ensure they meet quality standards and style guidelines.

 • Provide constructive feedback to production resources to help improve the quality of caption outputs.

 • Track and document errors and trends in caption quality to help refine production processes.

 • Collaborate with team leads and content managers to update style guides and training materials based on observed trends and errors.

 • Participate in regular training sessions to stay updated with the latest best practices in content quality control.

 • Assist in the development and implementation of quality improvement programs.

 • Ensure compliance with deadlines, and manage priorities to handle high volumes of content effectively.

Qualifications: 

 • Bachelor’s degree in Communication, English, Journalism, or related field.

 • Experience in content editing, proofreading, or a similar QC role, preferably within a digital media environment.

 • Superior knowledge of English, including grammar rules, vocabulary, and stylistic nuances with C2 certification. 

Preferred Skills:

 • Ability to identify discrepancies, inconsistencies, and deviations from guidelines in corrected captions.

 • Capability to provide constructive feedback to improve caption quality and adherence to guidelines.

 • Competence in using search engines to verify facts or identify unfamiliar objects or contexts in images.

 • Ability to analyze multiple aspects of a caption, such as context, accuracy, clarity, and adherence to style guidelines.

 • Excellent interpersonal and communication skills to effectively convey feedback.

 • Problem-solving mindset with a focus on continuous improvement.

 • Experience in training or mentorship roles, providing guidance to others.

Work Type: Remote or In-office, Full-time.

Shift timings are either 9 AM to 6 PM IST or 2 PM to 10 PM IST.

Compensation: Competitive salary in line with industry standards, with opportunities for performance-based incentives and growth.

Job Description

• Demonstrate and provide information on promoted products.
• Create a positive image and lead consumers to use it.
• Distribute product samples, brochures, flyers etc. to source new sales opportunities.
• Identify interest and understand customer needs and requirements.
• Set up booths or promotional stands and stock products.

Timing

6AM to 10AM & 6PM to 10PM

Area

South Bangalore (HSR, JAYA NAGAR, JP NAGAR, KORAMANGALA, SARJAPUR, ELECTRONIC CITY)

Job description

JD - Java Developer (Backend Developer)

Technical Requirement:

• At least 5 years of experience in Java, J2EE technologies.
• Expertise in doing development using Java, Spring Boot, Spring modules (Spring Security, Spring MVC, Spring Data JPA, etc.), Hibernate, Web Services
• Worked on REST web services.
• Worked on application server : Tomcat
• Worked on Eclipse IDE
• Knowledge of Swagger, Postman
• Worked on Database like MySQL
• Worked on Git, Maven, CI/CD pipelines
• Good to have knowledge of using Docker and Mongo DB

Overall Roles & responsibilities:

• Consult with client team to understand business requirements and with solution architects / team lead to understand the application architecture.
• Develop/code applications following specifications using the appropriate tools and adhering to the standard coding standards.
• Coordinate unit testing, integration testing and bug fixing with the development and quality assurance team.
• Plan for defect fixes as per priority and severity mentioned by QA team.
• J Attend daily scrum meeting with entire team and client.

We are seeking an experienced MERN Stack Team Leader to join our team. The successful candidate will be responsible for leading a team of developers in designing, developing, testing, and deploying web applications using the MERN stack. The MERN Stack Team Leader will be responsible for ensuring that the team meets project deadlines, stays within budget, and produces high-quality code that meets the client's requirements. This position requires strong leadership skills, technical knowledge, and the ability to work in a fast-paced environment.

Key Responsibilities

• Manage a team of developers and oversee the development of web applications using the MERN stack
• Assign tasks to team members and ensure that they are completed on time and within budget
• Participate in the design, development, and testing of web applications using the MERN stack
• Collaborate with clients to gather requirements and ensure that their needs are met
• Ensure that the team follows best practices in software development, code review, and testing
• Identify and mitigate project risks
• Communicate project status to stakeholders and management
• Mentor and coach team members to help them grow and develop their skills
• Stay up-to-date with emerging trends and technologies in web development

Qualifications

• Bachelor's degree in Computer Science or a related field
• At least 4 years of experience in web development using the MERN stack
• At least 8 yr experience in Development
• Strong knowledge of MongoDB, Express.js, React.js, and Node.js
• Excellent communication and interpersonal skills
• Strong problem-solving and analytical skills
• Ability to work in a fast-paced environment and manage multiple projects simultaneously

If you have a passion for leading a team of developers to build cutting-edge web applications using the MERN stack, we encourage you to apply for this exciting opportunity.

Our client is the fastest growing company in the space of student mobility in Asia Pacific as per Financial times.

Job Location : Pune

More about them

- Long-term accommodation booking platform for students (think booking.com for student housing).

- Helps 80M students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, nonstandardized and cumbersome paperwork, and broken payment process.

- Leading student housing platform globally, with 1M+ student housing units listed in 6 countries and across 80 cities.

- Growing rapidly and targeting $400M in annual gross bookings value by 2022.

Key responsibilities

Design and Build
Designing and developing user interface components and implementing
them following well-known Javascript (React.js) concepts and workflows.

You will ensure that these components and the overall application are
robust, easy to maintain and scalable.SDE 3 - Frontend Developer 2

Maintain a very high standard of UI Structuring, layout and ensuring a
delightful visual experience for users.

You will coordinate with the rest of the team working on different layers of the infrastructure. Therefore, a commitment to collaborative problem solving,sophisticated design, and quality products are important.

Collaborate and Lead Collaborating within your product streams and team to bring best practices and leverage world class tech stack.

Measurable outcome You will need to set quantifiable objectives that encapsulate quality attributes of a system. The fitness of the application is measured against set marks.

Technical Skills
4+ years of experience, working with frontend technologies.
Experience working with modern Javascript libraries and tools like ReactJS
(mandatory), ES6/ES7, Webpack, Gulp.
Strong knowledge of HTML+HTML5, JS, CSS+CSS3
Experience leading multi-engineer projects and mentoring junior engineers.
UI Performance - should have hands-on experience in optimizing page load,
rendering, caching
Experience with unit testing in any modern javascript libraries
(Jest/Mocha/Jasmine)
Proficient with creating UI components, interaction patterns, task flows,
converting a design to web pages
Keeps an eye on new front-end ecosystem changes

Regards
Team Merito