SOCIALSECT

WE’RE HIRING | META ADS PERFORMANCE MARKETER

Company: SOCIALSECT

Department: Performance Marketing

Employment Type: Full-Time / Contractual (as applicable)

Work Mode: [Remote/Hybrid/On-site]

Experience Required: Proven experience managing Meta Ads for 8–10 clinics or more

About SOCIALSECT

SOCIALSECT is a growth-focused digital marketing agency helping brands strengthen their digital presence, acquire customers, and achieve measurable business results through strategic marketing.

We are looking for a highly skilled Meta Ads Performance Marketer with substantial experience managing advertising campaigns for medical clinics. The ideal candidate must have exceptional hands-on expertise in Meta Ads, a strong understanding of healthcare marketing, and the ability to generate quality leads while optimizing campaign performance.

Key Responsibilities

1. Meta Ads Campaign Management

• Plan, launch, manage, and optimize high-performing advertising campaigns across Facebook and Instagram.
• Develop performance-driven strategies aligned with client objectives, including lead generation, appointment bookings, and patient acquisition.
• Manage multiple clinic advertising accounts simultaneously while maintaining campaign quality and performance.
• Conduct audience research, competitor analysis, retargeting, and campaign segmentation.

2. Medical & Healthcare Marketing

• Demonstrate proven experience managing Meta Ads campaigns for at least 8–10 medical clinics.
• Understand the unique advertising requirements of medical practices, including lead quality, appointment conversion, and patient acquisition.
• Develop strategies tailored to different medical specialties, such as dermatology, dentistry, cosmetology, aesthetics, fertility, and other healthcare services.
• Ensure campaigns comply with applicable Meta advertising policies and healthcare-related advertising guidelines.

3. Performance Optimization & Lead Generation

• Monitor and optimize key performance metrics, including CPL, CTR, CPC, CPM, conversion rate, and cost per qualified lead.
• Analyze campaign data to identify opportunities for improved performance and reduced acquisition costs.
• Test multiple creatives, ad copies, audiences, placements, and campaign strategies.
• Work toward improving lead quality, appointment bookings, and overall return on ad spend wherever applicable.
• Identify underperforming campaigns and implement corrective strategies promptly.

4. Tracking, Reporting & Analytics

• Set up and troubleshoot Meta Pixel, Conversions API, and conversion tracking where required.
• Prepare regular campaign performance reports with actionable insights and recommendations.
• Use Meta Ads Manager and relevant analytics tools to evaluate campaign effectiveness.
• Track leads beyond initial acquisition wherever data is available to understand lead quality and conversion outcomes.

5. Team & Client Coordination

• Collaborate with the creative team to develop high-converting ad creatives, videos, and landing pages.
• Coordinate with account managers and clients to understand campaign objectives and business requirements.
• Recommend improvements to landing pages, lead forms, and conversion funnels.
• Communicate campaign performance, challenges, and optimization plans clearly and professionally.

Required Skills & Qualifications

• Demonstrable hands-on expertise in Meta Ads Manager.
• Experience managing advertising campaigns for at least 8–10 medical clinics.
• Strong understanding of Facebook and Instagram advertising strategies.
• Excellent English communication skills, both written and verbal.
• Proven expertise in lead generation and performance marketing.
• Strong analytical skills and the ability to make data-driven decisions.
• Experience with audience targeting, retargeting, A/B testing, and budget optimization.
• Familiarity with Meta Pixel, Conversions API, conversion tracking, and analytics.
• Ability to manage multiple campaigns and accounts independently.
• Strong problem-solving skills, ownership, and accountability for campaign performance.

Preferred Qualifications

• Experience working with international medical clinics, particularly in the UAE, UK, USA, or other international markets.
• Experience with medical aesthetics, dermatology, dental clinics, cosmetic procedures, or other specialized healthcare services.
• Familiarity with CRM integrations, lead tracking, and automated follow-up systems.
• Experience optimizing campaigns for qualified leads and actual appointment bookings rather than lead volume alone.
• A portfolio or documented case studies demonstrating campaign results.

What We Expect From You

We are looking for someone who can demonstrate exceptional practical knowledge of Meta Ads—not just someone familiar with the platform.

The ideal candidate should be able to:

• Explain the strategy behind successful medical clinic campaigns.
• Demonstrate measurable results from previous campaigns.
• Identify why campaigns underperform and explain how to improve them.
• Understand the difference between generating inexpensive leads and generating high-quality, convertible leads.
• Take complete ownership of campaign execution, optimization, and reporting.

Application Requirements

Interested candidates should share:

1. An updated CV or résumé.
2. A portfolio or case studies of medical clinic campaigns managed.
3. The number and types of clinics they have worked with.
4. Examples of campaign performance, including CPL, lead quality, appointment bookings, and other relevant metrics.
5. Their experience with international healthcare clients, if applicable.
6. Current location, availability, and expected compensation.

Important: Candidates without substantial hands-on Meta Ads experience in the medical or clinic sector may not be shortlisted.

Join SOCIALSECT

If you have exceptional Meta Ads expertise, understand medical clinic lead generation, and can demonstrate a track record of delivering measurable results, we would love to hear from you.

Apply now and help us drive performance that matters.